Getting in Touch: Feminine & Dainty by Lexie Tiongson

Anthropologie, one of my favorite stores, is known to keep women in touch with these kinds of things. Here are a couple of items that inspire me to be this way:

Dawn’s Dew Earrings

  • Glistening gems that drop from your ear that make you feel like a true woman.

Cleary Heels

  • With yellow oxfords made to be heels, every woman loves being a few inches taller than their normal height.

Titan Blooms Top

  • Giant flower embroidery details and lace sleeves are meant to make every woman feel dainty and fresh.

Legacy Shoulder Bag

  • Made to be monogrammed, this leather bag cross body is a classic and fits every woman’s needs. Especially for the essentials such as lip gloss and a mirror.

Cheongsam Dress Coat

  • Anyone can wear a coat, but one that has floral buttons and is made to be a dress reveals the daintiness in any woman.

Beaded Felt Pencil Skirt

  • With many tiny beads and sequins, any woman loves a little glitz and glamour. Any woman loves to embrace a skirt, especially for it’s feminine cut.

  • Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Astonish Magazine, We The Urban Magazine and UniversityChic.com, and is a new contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

Ryzenberg On: Victoria’s Secret Fashion Show 2011

Ryzenberg On: Victoria’s Secret Fashion Show 2011

These gals sure have legs! I mean, Karlie, Anne V and Miranda (Lucky Orlando Bloom) Kerr were amongst many other uber babes who strutted their stuff at the Victoria’s Secret annual parade of all things leather, lace, naughty and nice (oh yeah, and let’s not forget those WINGS!)

This year was another production for the popular retailer, as the show featured six vignettes that consisted of “Ballet,” “Super Angels,” “Passion,” “Angels Aquatic,” “I Put a Spell on You” and “Club Pink.” They, along with the bevy of beauties, sure didn’t disappoint.

Kanye West, Jay-z, (with Beyonce cheering him on) Adam Levine and Nicki Minaj provided ‘some’ of the entertainment, but really the girls really was everything everyone was looking at. They stole the show and the looks were perfect and they were all smiling, which is so refreshing compared to the usual shows during Fashion Month.

What a fun night! Seriously, it’s not everyday you see gorgeous gal with flawless proportions sporting a $2.5M bra and nearly 20 wearing nothing but their skeevies! I enjoyed every second of it, and can’t wait to see what’s in the cards for next year.

Ryzenberg On, is Signing Off

[ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

  • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Fashion+TechSF Presents GEEK STYLE LOUNGE Series One 12/11/11

[ Model: Jesus Pena. Photographer: Del Geronimo

  • FEATURING:

FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance. 

Fitiquette is an online fashion boutique powered by a virtual fitting room. The company was founded by fashion enthusiasts to address online purchase hesitation due to unknown fit. Supported by patented technology, shoppers create a body replica to try-on clothing in different sizes. Coveted boutique fashion brands are handpicked for the fashion-forward female. Fitiquette brings the in-store dressing room experience to your own virtual fitting room, without the pesky sales folk and static cling. Now that’s good fit etiquette. FITIQUETTE: fit. your. style. 


iLuv.It (for short) connects people with the products they find most enticing. The products they love… or Luv if you will. When you’re walking around shopping, you can use the app to share a photo of a product you Luv, or use it to discover trending products around you. You contribute to trends by Luving, or voting for, products you Luv the most. Who IS OMGiLuv.It? iLuv.It was founded in 2011 by three life-long friends who grew up together in a mind-blowing little town where organic foods rule, yoga is a staple of daily life, and arts flourish. You can read more about our story on our blog here.


RAF9 let’s you share your favorite fashion trends online while earning point at the same time. The points translate into discounts you can use in the stores. Earned discount points will be tracked with a bar on the store’s page and will also advise you on how to earn more. The more you share, the more discounts you earn. Become a ‘Brand Ambassador’ if you are the most active app user and get a chance of being profiled on the brand’s website. Become a VIP with pre-launch parties, meet the designers and preview products before they are released to the public. 

talkTECH Communications is a group of smart, savvy, business-minded individuals who have taken the downfall of big business and the lessons of “Recession 2.0″ to heart and created a company to serve the start-up community and business middle-class: a class that invariably constitutes the backbone of our economy, and whose innovations will lead us into the mobile future. 

We also understand the four basic laws of supply and demand and how those pesky, little laws impact your business. We know that you don’t exist in a vacuum, and it’s not enough to simply get you a “hit” on the evening news. Our goal is to use the discipline of communications as it applies to your business, while leveraging innovative technologies to develop a creative strategy for distributing your news and information; and then giving you data and statistics that will tell you exactly how our efforts translate into real-time, relevant, meaningful tools for growing your brand. 

Our tested and proven process will not only get you seen, but will get people talking, sharing, and connecting with you so that you can utilize communications as a tool – not an end unto itself.

Stitch Labs was officially launched in January 2011. Based in San Francisco, the company’s motto is, “We grow our business by helping you grow your business”. Sounds pretty good, right? Stitch Labs aims to be the thread that holds the many different aspects of a business together. It is the hope of Brandon, Michelle and Jake, that, with users’ feedback, the site will continually evolve into an even more powerful and intuitive tool to integrate businesses’ tasks into a single, united process. Stitch Labs was designed to be a web based solution to factors limiting the growth of businesses that design, make, and sell products. There are no upcoming versions, no new releases, no waiting for improvements. We are committed to continuously ensuring that our customers are working with the latest model, the most advanced tools to help them achieve their goals in as effective a way as possible. We are constantly adding new functions, expanding our capabilities, and are committed to letting our customers’ needs guide us in the right direction.

    talkTech Commnications presentation at Fashion+TechSF 11.17.11

    Rebekah Iliff is an organizational management, development, and communications professional who has served clients across multiple industries and across the globe for over eight years. She is a senior leader and trusted advisor to executive leadership who excels in solving challenging and complex problems. Rebekah’s valuable depth of experience launching startups, reengineering infrastructures, and developing and implementing business and marketing plans that facilitate growth, build brand equity, and increase ROI have made her one of the most trusted small to medium size business (SMB) consultants in Southern California.
    She is an effective communicator, team builder, and creative problem solver who has worked with over one hundred entrepreneurs, thought leaders, technology brands, healthcare companies, financial advisors, entertainment leaders, and small business owners over the past several years. Rebekah holds a B.A. in Philosophy (Cum Laude) from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).
    She has authored and co-authored articles that have appeared in VentureBeat, StartupAmerica, PR Daily, PR Sunrise, the Mega Startup Weekend blog, and the Office of Technology Management blog (University of Illinois). Notable achievements include: Los Angeles Business Journal 2011 “Women Making A Difference: Rising Star” Nomination; National Society of Collegiate Scholars for Outstanding Achievement; and the President’s Award for Community Service and Outreach. Key memberships include: Organization Development Network; Economist Intelligence Unit, Opinion Leader’s Panel; Public Relations Society of America, Los Angeles Chapter; and AULA’s MAOM Community Network Career Programming Group.

    talkTECH Communications is a group of smart, savvy, business-minded individuals who have taken the downfall of big business and the lessons of “Recession 2.0″ to heart and created a company to serve the start-up community and business middle-class: a class that invariably constitutes the backbone of our economy, and whose innovations will lead us into the mobile future. 

    We also understand the four basic laws of supply and demand and how those pesky, little laws impact your business. We know that you don’t exist in a vacuum, and it’s not enough to simply get you a “hit” on the evening news. Our goal is to use the discipline of communications as it applies to your business, while leveraging innovative technologies to develop a creative strategy for distributing your news and information; and then giving you data and statistics that will tell you exactly how our efforts translate into real-time, relevant, meaningful tools for growing your brand. Our tested and proven process will not only get you seen, but will get people talking, sharing, and connecting with you so that you can utilize communications as a tool – not an end unto itself.

    Ryzenberg On: Currently Coveting

    Ryzenberg On: Currently Coveting So yes, this is the time of the year when I put together my wish list (in hopes it becomes a reality) so listen up! This time, I am doing things a little bit different. I’ve placed some of the highlights above, but most of my coveteables are available on this nifty new site called Give or Get. It is currently in private beta, but let me know if you’d like to test it! Give or Get allows you to create gift guides to share with friends so that you don’t get an ugly sweater or toaster during those special milestones in life. Not sure what to get mom for her birthday? Just create a guide with fun presents and select the best one. This is super handy especially for planning bridal parties, bachelorettes or housewarming. This case, there are no repeats and more importantly, no gift cards as gifts! Above List: 1. Carine Roifeld Irreverent — www.shopbop.com 2. Santa Maria Novella Acqua de Colonia Melograno — www.aedes.com 3. Vintage Chanel Earrings — www.stylebop.com 4. Lee Angel Five Strand Bracelet — www.intermixonline.com 5. NARS Lip Gloss Collection — www.allcosmeticswholesale.com 6. Equipment Polka Dot Blouse — www.nordstrom.com 7. Celine Mini Shopper — www.styledrops.com 8. Diptyque Gardenia Candle — www.barneys.com Now wanna see more of what I am fancying, click here. Ryzenberg On, Is Signing Off

    So yes, this is the time of the year when I put together my wish list (in hopes it becomes a reality) so listen up!

    This time, I am doing things a little bit different. I’ve placed some of the highlights above, but most of my coveteables are available on this nifty new site called Give or Get. It is currently in private beta, but let me know if you’d like to test it!

    Give or Get allows you to create gift guides to share with friends so that you don’t get an ugly sweater or toaster during those special milestones in life. Not sure what to get mom for her birthday? Just create a guide with fun presents and select the best one.

    This is super handy especially for planning bridal parties, bachelorettes or housewarming. This case, there are no repeats and more importantly, no gift cards as gifts!

    • Above List:

    1. Carine Roifeld Irreverent — www.shopbop.com

    2. Santa Maria Novella Acqua de Colonia Melograno — www.aedes.com

    3. Vintage Chanel Earrings — www.stylebop.com

    4. Lee Angel Five Strand Bracelet — www.intermixonline.com

    5. NARS Lip Gloss Collection — www.allcosmeticswholesale.com

    6. Equipment Polka Dot Blouse — www.nordstrom.com

    7. Celine Mini Shopper — www.styledrops.com

    8. Diptyque Gardenia Candle — www.barneys.com

    Now wanna see more of what I am fancying, click here.

    Ryzenberg On, Is Signing Off

    [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

    • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

      Marni at H&M

       MARNI AT H&M /

      H&M Designer Collaboration with Marni - Spring 2012 collection. The collection mixes Tribal prints with Bauhaus graphics in a playful, colorful way that catches the sporty but always so chic world of Marni…

      - It is great to speak to a wider audience and in particular to the younger generations, says ~ Consuelo Castiglioni, Creative Director at Marni.

      ~ Tim Blanks, style.com adds: 
      - I’m a huge Marni fan! She is one of those thinking designers/…/ she aims for a sort of sensuality of the mind…

      On March 8th 2012, a Marni at H&M collection is released worldwide!  With Women and Menswear clothes as well as accessories. 

      • State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
      • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

      Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco

      FOR IMMEDIATE RELEASE

      SAN FRANCISCO (Nov 23rd, 2011)
       
      Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco that are taking the city by storm.  Today, we launched our new signature line of patched jeans for men and women; they’re sexy, free spirited and so stylish they will wow even the most dedicated fashionistas.  Sonas jeans are the only eco-friendly jeans on the market with a portion of our line made from reclaimed denim and all products are made in California.  As dedicated animal lovers and having been involved in the animal rights community for the past 11 years, we vow never to use any animal products in our line and we will donate 10% of our net profits to animal rights groups such as Animal Rescue Media and Education.  See, http://arme.tv/

      I was born in Ireland and was inspired to design these patched jeans after many years of travelling and attending festivals all over the world.  “The Burning Man” festival is my noted favorite and Blackrock Desert provided the occasion to be creative in designing my own pants!   I had countless people asking me where I got my jeans and where they could find them.  Also, my girlfriend kept encouraging me to wear them out in the City and not just for festivals.  After a few years of interest and enthusiasm over my patched denim, I decided to bring them to the world.  In response to the demand for something edgy and new, we created a variety of cuts and styles tailored to diverse tastes.  Our customers are typically young at heart, free spirited, fashion forward, confident, compassionate, conscious, and independent.

      We are hoping to begin a revolution in the fashion industry.  We plan to motivate the fashion world with our confident, unique designs that express a lifestyle choice to be kind to animals and not to waste. When we say “Spread the Sonas,” we actually want to send a message to the public to pass on goodness and happiness to other living beings.  Sonas (Gaelic) Happiness, Felicity, Good Fortune, Bliss. We wanted to provide a thoughtful and socially responsible brand that could lead the industry by example following values that are true to our heart.  Our signature patchwork jeans are just the beginning.  We already have designed cruelty free sweaters, t-shirts and belts and accessories waiting down the pipeline for production.  All these ideas are constructed without taking the skin or fur off of anybody.

      Our jeans are distinctive with their signature patchwork composition.  A small label in the back doesn’t differentiate our jeans from the rest.  It’s the lifestyle and substance of our entire brand that makes Sonas different.

      We currently offer a diversity of design cuts for men and women including; skinny, straight, boot and flare. You can buy our jeans online at www.sonasdenim.com and at seven San Francisco stores including: ABS Fits, Rolo on Market, Rolo SOMA, RAG, Zeni Wear, Wonderland and P-Kok Planet.

      About Sonas: Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast. Visit www.sonasdenim.com for more information.  You can follow us on Facebook at Sonas Denim of San Francisco and on Twitter @SonasDenim. 
      Press Contact: Gerry Kelly, 415-691-9865, gerry@sonasdenim.com

        Ryzenberg On: Perfect Cold Weather Footwear

        Ryzenberg On: Perfect Cold Weather Footwear Thanksgiving means winter is just around the corner, so it’s time to go search for the perfect statement boot that will not only help you strut your stuff, but also protect you from chilly days. These styles are perfect, whether you are in sunny California or walking the streets in the North East. Below freezing temperatures are not an excuse to leave fashion behind, and these styles not only are practical, but they will also help you leave a mark.  A few of my picks include: 1. Elegant black booties: Work well with tights and skirts, skinny jeans and even trousers. This is a versatile boot for sure. (Activate Suede Active Boots www.topshop.com) 2. Sorel boots: Perfect for trekking in the snow and works well with jeans and leggings. This is a utility boot, so I hope they don’t become as ubiquitous as UGGS did a few years back. PS: These are not to be worn in warm climate cities. (Sorel Joan of Artic Weather Boots www.mytheresa.com) 3. Riding boots: Another must for fall. A neutral color works well with all the colors seen this season. Pair them for the day with a scarf and denim or even at night with tights, cute accessories and a dress. You’ll sure turn heads. (RALPH LAUREN COLLECTION Vintage Cuoio Half Boots Istara li www.STYLEBOP.com) 4. Velvet peep toe booties: These will be the talk of any holiday party. They are sexy and very sultry. I also like the texture, since velvet elevates them to a more elegant feel. The gold detail makes them luxurious too. (MESSECA Velvet Wedge Sandals www.theoutnet.com)  5. Top Sider booties: A nautical twist with a hint of winter. These boots are practical for the rain because of its rubber soles. I like the red laces because it really makes them stand out! Very different indeed. (Trinity Boot Lug www.sperrytopsider.com) Alright so remember, there is a boot on every budget and only pick one of two styles. Make sure to break them in before the bad storm, and with all these tips, you are sure to put your best foot forward into style! Ryzenberg On, is Signing Off PHOTOS: Polyvore

        Thanksgiving just came and went, so it’s time to go search for the perfect statement boot that will not only help you strut your stuff, but also protect you from chilly days.
         
        These styles are perfect, whether you are in sunny California or walking the streets in the North East. Below freezing temperatures are not an excuse to leave fashion behind, and these styles not only are practical, but they will also help you leave a mark. 

        A few of my picks include:
         
        1. Elegant black booties: Work well with tights and skirts, skinny jeans and even trousers. This is a versatile boot for sure. (Activate Suede Active Boots www.topshop.com)
         
        2. Sorel boots: Perfect for trekking in the snow and works well with jeans and leggings. This is a utility boot, so I hope they don’t become as ubiquitous as UGGS did a few years back. PS: These are not to be worn in warm climate cities. (Sorel Joan of Artic Weather Boots www.mytheresa.com)
         
        3. Riding boots: Another must for fall. A neutral color works well with all the colors seen this season. Pair them for the day with a scarf and denim or even at night with tights, cute accessories and a dress. You’ll sure turn heads. (RALPH LAUREN COLLECTION Vintage Cuoio Half Boots Istara li www.STYLEBOP.com)

         4. Velvet peep toe booties: These will be the talk of any holiday party. They are sexy and very sultry. I also like the texture, since velvet elevates them to a more elegant feel. The gold detail makes them luxurious too. (MESSECA Velvet Wedge Sandalswww.theoutnet.com) 

        5. Top Sider booties: A nautical twist with a hint of winter. These boots are practical for the rain because of its rubber soles. I like the red laces because it really makes them stand out! Very different indeed. (Trinity Boot Lug www.sperrytopsider.com)

        Alright so remember, there is a boot on every budget and only pick one of two styles. Make sure to break them in before the bad storm, and with all these tips, you are sure to put your best foot forward into style!

        Ryzenberg On, is Signing Off

        Photos by: Polyvore


        [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

        • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.


        Casting @ Portfolio Night 11/29/2011

        • Photos By: Del Geronimo
        • Models: Brandon, Faith, Sasha, Jesus, Shelby, Karla, Mallory
        • Fashion: Anya Tatarenko, Alley Collection
        • Jewelry: MsBellezza
        PORTFOLIO AND PITCH NIGHT 11_29_11
        • WHAT: PORTFOLIO/PITCH NIGHT
        • WHEN: Nov. 29, 2011, Tuesday, 5:30-9:30PM
        • WHERE:  The Infinity Club Lounge, 333 Main Street, Level 3, San Francisco, CA, San Francisco, CA
        • RSVP @ Facebook, Bring Your Portfolio, and model casting, please read requirements
        • ABOUT PORTFOLIO/PITCH NIGHT?

        Portfolio/Pitch Night is a platform created for creative professionals. It is a networking event where attendees present their product pitches and/or share their portfolio with others in a show-and-tell format. See video here - http://youtu.be/IbLoWDD3Jb8

        Industry Meetup for the creative professionals, fashion & arts, tech, mobile apps, non-profit, startups, entrepreneurs, online marketers, service providers and students. If you want to present your product (5-10 mins presentation) and want to be added to the evening’s programme, or, for media relations, product promotionssponsorship opportunities and booking info, please email Owen Geronimo at - contact@sffamainc.org

        Each presenter is given about 10 minutes to present their pitch or portfolio. When presenting a portfolio, constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc @http://sffamainc.org/ & Fashion+Tech SF @ http://fashionandtech.net/

          Street Style at Brooklyn Flea Market by Trendland

          Bringing you more street style from the streets of New York City. This time they did a focus on the Brooklyn Flea Market in Williamsburg. Look at what they found…

          • Directed by Ani Tzenkova
          • Director of Photography Gabriel Mendes
          • Edited by Gabriel Mendes and Luis Baiia
          • Music by Zander & Freckles

          Show: Bruuns Bazaar SS12

          Copenhagen Fashion Week. Spring Summer Collection 2012. Interviews with Rebekka Bay, designer; Uffe Buchard, editor Dansk Magazine; Rasmus Ibfeldt, Fashion Editor Cover Magazine; Björn Bruun, founder Bruuns Bazaar and Hamish Bowles, European editor at large Vogue.

          State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.


          Inspirations & Obsessions: Marc by Marc Jacobs by Lexie Tiongson

          Yes… another Marc by Marc Jacobs post. I can’t seem to let go of how amazing Marc Jacobs is as a designer. So, here’s another compilation of my current favorite Marc by Marc Jacobs items. This look is inspired by the weather we’re currently having in San Francisco. A breezy chill wind with a peaking sun. I can picture this outfit being worn by any woman who loves walking along the streets of the city, carefree and proud, regardless of how chilly it is.

          Loafer Ankle Boot

          This boot is perfect for those casual outings. It’s high enough to look confident and neutral enough to go with any outfit. Because of it’s loafer style, it has a different twist on many heels you might have in your wardrobe.

          Floral Skirt 

          This navy floral skirt can be made for multiple use. Spring, Summer, Fall or Winter. Because the floral isn’t so colorful, it can also be utilized for business meetings or work. 

          Pearl Two-Tone Leather Doctor Bag

          A two-tone luggage made to be a classic addition to any outfit. Big enough for the essentials, small enough to lug around without being too heavy.

          Fuzzy Cardigan

          A cardigan made for the winter with a wool-blend fuzzy texture. A basic made for anyone and perfect for any occasion. 

          • Lexie Tiongson is the Events & Marketing Coordinator for SOMA Magazine and interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including SOMA Magazine, Astonish Magazine, We The Urban Magazine and UniversityChic.com, and is a new contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

          Versace for H&M: Behind the Scenes

          All gold paint of London was used when turning Black Island Studios into a virtual Versace Palace. Hear what the people on the set has to say about the transformation.Donatella Versace offers you a sneak-preview of the amazing, surreal TVC, signed by mastermind director Johan Renck.

          • State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
          • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.


          Stay Warm in a Street-Chic White Scarf by Mira Torres

          One of the things I’m loving now is the Winter Wonderland ready white scarves that I keep spotting everywhere. Celebrities like Kate Moss and Zoe Saldana have already been seen wearing white cashmere scarves with their matching white pea coats or freshening up the look of a classic black overcoat. A white scarf in cashmere, wool, or cotton can make any winter or fall outfit look and feel its most decadent in texture all season. Smooth finishes and alluring graphic prints or embellishments can keep the look cool and trendy. Check out my four finds! Your fit to find one that’s right in your price range, too.  Old Navy’s Sequined Sweaterknit Infinity Scarf will have you bundled up in sparkles for a fraction of the others. My personal favorite, the We Are Owls Poster Printed Cashmere Scarf is cute, cuddly, and undeniably cool, Bottega Venetta’s handmade Knitted Wool and Suede Scarfis the ultimate in scarf luxuriousness, and Malene Birger makes a Chunky Wool Knit Scarf is brag-worthy with just a few hints of color.

          [ Mira Torres with Kelly Osbourne at Macy’s during Material Girl model casting ]

          • MIRA TORRES is a freelance writer whose links and articles have been featured in various online outlets including San Francisco’s 7×7, theFind, Blackbook, and Sashay magazine. You can also find her syndicated work on Myshape, Green Box Top, and the eco-fashion website Green By Design. She writes her own popular Beauty and Accessories column on nationwide news resource Examiner.com. Mira studied Fashion Merchandising at the Academy of Art University and earned a degree in Psychology at Ashford University. 

          Sonas Denim: Revolutionizing The Fashion Industry

          [ Photos by SHAUN TIANGSING. Runway Event: PRET-A-PORTER SF 2011]

          • Our Story.

          Sonas Denim was founded by Gerry, an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybody’s favorite! He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.

          • The Impact

          When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible. We want you to support our ideology on business. Gerry has always viewed the jeans as a source of happiness: Sonas. It’s good times. Liberation! Confidence and individuality. Community and celebration. It’s the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We want to be that example that just because you are a company, doesn’t mean you have to forget to give. Help us succeed, so that we can help others succeed too.

          • What We Need & What You Get.

          All money received is going strait to production. We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters…and on and on. The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by. We wanted to be able to earn capital without handing over more ownership interest in our brand. It’s important for us to stay to true to our values which is why we want to hold onto as much of the company as we can…

          • Other Ways You Can Help. 

          Please forward this off to your friends if any of this resonates with you and what you believe in. Help us spread the Sonas and get people to choose something good and look cool at the same time too!!!

          • Visit our campaign HERE !

          • SFFAMA is proud to announce that we are now in partnership with local “crowd-funding” website, IndieGoGo.  This partnership will provide an unprecedented opportunity for SFFAMA members to raise money to fund their creative and business goals.  If you are looking to raise money, you are no longer alone.  SFFAMA can help you through our established network, our experience and now our exclusive partnership with IndieGoGo.  Amazing things can happen when we work together, and your dreams may be closer than you think.
          • Brad Carrick, CEO of SOLZshoes.com/ SFFAMA Business Developer and successful IndieGoGo campaigner, will be running this new venture for SFFAMA and available to answer questions and help you get started.  If you want to be among the inaugural projects supported by the SFFAMA – IndieGoGo partnership, please come to Portfolio Night on Tuesday, Nov. 29th, 5:30pm at The Infinity Club Lounge to discuss your idea and find out how we can help. Watch Brad’s video presentations HERE.

          We The Urban Magazine Issue #4 by Lexie Tiongson

          The October Issue of We The Urban Magazine was released last month featuring Zombie Boy on the cover. I’m happy to say that I contributed two articles to this issue! This issue’s theme is Creative Expression. 

          The first piece I wrote was on beauty featuring nail polishes called “Make It Matte-r” on pages 20-21.

          The second piece I wrote was on eco-friendly products called “Stop the Water While Using Me.” Read the article on pages 42-43.

          Make sure to read Issue #4 of We The Urban Magazine online! And follow We The Urban on Tumblr!

          • Lexie Tiongson is the Events & Marketing Coordinator for SOMA Magazine and interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including SOMA Magazine, Astonish Magazine, We The Urban Magazine and UniversityChic.com, and is a new contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

          This Week’s SF Fashion Calendar

          • WHAT: Cary Lane. Black Friday Shopping
          • WHEN: Friday, Nov. 25, 2011
          • WHERE: 560 Laguna Street  San Francisco, CA 94102-5052

          • WHAT: San Franpsycho. Black Friday, SHOP LOCAL & SHOP WITH US!! We’ll be having some fun down here at our flagship store, 1314, with 15 % off everything in the store. from 6-9pm we’ll have drinks n beats for you. See you soon!
          • WHEN: Friday, Nov. 25, 2011
          • WHERE: 1314 Grant, SF

          • WHAT:Tuan Tran Couture “WireWear” - Fashion & Art Show. The event includes the gallery display of Tuan Tran’s art pieces and a fashion show featuring the Complete Collection of Tuan Tran Couture WireWear 
          • WHEN: Saturday, November 26, 2011, 7:30pm, 11:00pm
          • WHERE:Gallery 4N5, 863 Mission Street, San Francisco, CA 94103