THANK YOU #FashionTechSF 11.17.11 Panel Speakers

[ Speakers: Brad Carrick @ Solz Shoes, Sabrina Bruning @ Internet Savant, Uduak Oduak @Ladybrille Magazine, Willo O’Brien @ Willo Toons, Vishal Kalia @ RAF9, Antonio Sierra @ Solz Shoesand Owen Geronimo @ SFFAMA Inc. ]

[ Photography by SHAUN TIANGSING ]

Shaun Tiangsing is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com


Ryzenberg On: Versace for H&M Already Causing Chaos

Ryzenberg On: Versace for H&M Already Causing Chaos It’s about 6 p.m. on Friday and people in San Francisco are already lined up and ready to brave the rain (AGAIN) for the much-anticipated Versace for H&M collection. The same goes for Toronto, New York and most likely any other city that’s carrying the coveted bright ensembles. However, the collection already debuted overseas and it caused quite a ruccus. Fights broke in China, the website crashed in Europe and even leader of the pack Donatella made a cameo appearance at the Regent Square store in London.  It was so crazy, items sold out in 30 minutes in Shanghai and Dubai. Wow, I never thought one needed a war reporting background to snag one of these sought-after items — until I decided to experience it all for the Love of Lanvin! After braving the cold and the rain last year for more than 10 hours, I can offer a few words of advice to those seeking to own designer capsule collections for a fraction of the price. Be Patient: It’s going to be a long night. Expect lots of drunks to walk by, homeless people and even some wondering what’s going on. Oh yeah, please be aware that some might even ask if you are waiting to go get a new iPhone or for tickets for the latest Twilight movie. Once you are given a bracelet (if you are amongst the first 280 people in line) you are free to roam the streets until your group is ready to go. Bring lots of layers: It will get freezing (no matter where you are) so bring lots of coats, scarves and warm sweaters. Since H&M employees are connoseurs of this shenanigan, at around 6 a.m. they will come out with coffee and cookies (and even free shwag) Go to the bathroom early: See if there is a hotel nearby or somewhere that you can go and freshen up. After 1 a.m. restaurants begin to close and it’s going to be impossible to find a loo. If you can hold it in, some delis and coffee shops start opening at 5 a.m. Entertainment is a must: Charge your computer, iPhone, Droid, BlackBerry, bring an iPad. You must have some sort of entertainment. Magazines, Sudoku — anything. Food — another necessity: Have snacks especially if you can’t sleep at like 4 a.m. I remember at the H&M I was at in San Francisco, the Starbucks across the street opened at 5 a.m. and I ran to grab some tea. Comfty clothes: This is a no-brainer one. I mean, it gets cold, you are out all the time and once your group is in, it’s going to feel like a jungle in there. Remember you are going to be running and (hopefully not) fighting for the items, so this is not the time to wear your old Jimmy Choos from their collaboration in 2009.  Have a strategy: Treat this like a sport. Prepare like you are ultimately going for a Super Bowl ring. Have a list of items you want ready and pay attention to where the things are. Obviously it helps if you know the store well, but even if you don’t just ask the sales assistants and they will be happy to help.  Act Quick: Some things are going to go in SECONDS. I remember the Lanvin sunglasses sold out in 15 minutes. If you see something that perhaps you didn’t plan on buying grab it anyway, then make up your mind at the register or give it to someone who does want it.  Have fun: This is a fun opportunity that’s sure to be a conversation starter and people are going to want to know how it’s like. Watch the video below to see my adventure! For complete rules, click here Check out the entire collection here.  Ryzenberg On, is Signing off

It’s about 6 p.m. on Friday and people in San Francisco are already lined up and ready to brave the rain (AGAIN) for the much-anticipated Versace for H&M collection. The same goes for Toronto, New York and most likely any other city that’s carrying the coveted bright ensembles.

However, the collection already debuted overseas and it caused quite a ruccus. Fights broke in China, the website crashed in Europe and even leader of the pack Donatella made a cameo appearance at the Regent Square store in London. 

It was so crazy, items sold out in 30 minutes in Shanghai and Dubai. Wow, I never thought one needed a war reporting background to snag one of these sought-after items — until I decided to experience it all for the Love of Lanvin!

After braving the cold and the rain last year for more than 10 hours, I can offer a few words of advice to those seeking to own designer capsule collections for a fraction of the price.

Be Patient: It’s going to be a long night. Expect lots of drunks to walk by, homeless people and even some wondering what’s going on. Oh yeah, please be aware that some might even ask if you are waiting to go get a new iPhone or for tickets for the latest Twilight movie. Once you are given a bracelet (if you are amongst the first 280 people in line) you are free to roam the streets until your group is ready to go.

Bring lots of layers: It will get freezing (no matter where you are) so bring lots of coats, scarves and warm sweaters. Since H&M employees are connoseurs of this shenanigan, at around 6 a.m. they will come out with coffee and cookies (and even free shwag)

Go to the bathroom early: See if there is a hotel nearby or somewhere that you can go and freshen up. After 1 a.m. restaurants begin to close and it’s going to be impossible to find a loo. If you can hold it in, some delis and coffee shops start opening at 5 a.m.

Entertainment is a must: Charge your computer, iPhone, Droid, BlackBerry, bring an iPad. You must have some sort of entertainment. Magazines, Sudoku — anything.

Food — another necessity: Have snacks especially if you can’t sleep at like 4 a.m. I remember at the H&M I was at in San Francisco, the Starbucks across the street opened at 5 a.m. and I ran to grab some tea.

Comfty clothes: This is a no-brainer one. I mean, it gets cold, you are out all the time and once your group is in, it’s going to feel like a jungle in there. Remember you are going to be running and (hopefully not) fighting for the items, so this is not the time to wear your old Jimmy Choos from their collaboration in 2009. 

Have a strategy: Treat this like a sport. Prepare like you are ultimately going for a Super Bowl ring. Have a list of items you want ready and pay attention to where the things are. Obviously it helps if you know the store well, but even if you don’t just ask the sales assistants and they will be happy to help. 

Act Quick: Some things are going to go in SECONDS. I remember the Lanvin sunglasses sold out in 15 minutes. If you see something that perhaps you didn’t plan on buying grab it anyway, then make up your mind at the register or give it to someone who does want it. 

Have fun: This is a fun opportunity that’s sure to be a conversation starter and people are going to want to know how it’s like. Watch the video below to see my adventure!

For complete rules, click here

Check out the entire collection here. 

Ryzenberg On, is Signing off

[ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

  • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Branding your Product and Business Opportunities with SFFAMA

Brand Your Product with SFFAMA
Business Opportunities with SFFAMA, Inc.
  • San Francisco Fashion and Merchants Alliance Inc, a California non-profit corporation, is the leading institution in the San Francisco Bay Area’s fashion industry. Over 1,800 members on Facebook, 105 events. Winners of Best Fashion Event Producer and Best Marketing at San Francisco Fashion Awards 2011. Producer of San Francisco Fashion Week ™ and Fashion+TechSF. SFFAMA provides business and technology education for fashion entrepreneurs and serves as a business and social development network for the thriving local fashion industry.

For media relations, strategic partnerships, , product promotions, sponsorship opportunities and booking info, please email Owen Geronimo at - contact@sffamainc.org or visit http://sffamainc.org/

Shopping and Goodies by Mira Torres

Shopping and Goodies shares so many fashion moments this week! It’s time to read about feathers, peplums, shearling moto chic boots, tassle booties, retail therapy and so much more! Enter to win Coco Chanel’s biography and learn how to roll away the cellulite! Here’s what my favorite fashionistas are scooping about! Photo courtesy of The Find.

A Few Goody Gumdrops is giving away THREE copies of Coco Chanel’s latest biography!
Bags, Bling & Beauty shows you how to beat the winter blues with a wee bit of retail therapy!
GirlsTalkinSmack is revealing celebs who show too much cleavage.
Raging Rouge announces the first installment of the Best Selling Makeup and Beauty Products 2011 series!
RedPoppy Fashion is loving Peplums!
Shopping and Info must-have Fendi’s fur-lined motorcycle boots for winter!
The Beauty Bohemian shows you how to go day to night in Isabella Marant’s Feather and Bead Drop Earrings
The Budget Fashionista shares some very important info! How to get rid of Cellulite on a budget!
The Find wants you to win A Vera Bradley Classic Holiday Giveaway!

[ Mira Torres with Kelly Osbourne at Macy’s during Material Girl model casting ]

  • MIRA TORRES is a freelance writer whose links and articles have been featured in various online outlets including San Francisco’s 7×7, theFind, Blackbook, and Sashay magazine. You can also find her syndicated work on Myshape, Green Box Top, and the eco-fashion website Green By Design. She writes her own popular Beauty and Accessories column on nationwide news resourceExaminer.com. Mira studied Fashion Merchandising at the Academy of Art University and earned a degree in Psychology at Ashford University. 

#FASHIONTECHSF 11.17.11 Recap, Part 3

[ Speakers: Brad Carrick @ Solz Shoes, Sabrina Bruning @ Internet Savant, Uduak Oduak @ Ladybrille Magazine, Willo O'Brien @ Willo Toons, Vishal Kalia @ RAF9, Antonio Sierra @ Solz Shoes and Owen Geronimo @ SFFAMA Inc. ] 

[ Photography by SHAUN TIANGSING ]

Shaun Tiangsing is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

 

FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com

 

#FASHIONTECHSF 11.17.11 Recap, Part 2

FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc.

[ Del Geronimo and Jay Nicolas Sario during Pret-A-Porter SF 2010 at Press Club ]

  • Del Geronimo, Photographer. Aside from photographing models, Del Geronimo is also the producer of the San Francisco Fashion Awards, honoring local industry professionals, the marketing director for BLACK V, and the editor of Bleed Magazine, a fashion blog based from the San Francisco Bay Area fashion scene. He is a world traveler and an award winning photographer. He also contributes to City Model Management, Ford Models SF and SFFAMA, as an editorial fashion photographer.

    Ryzenberg On: Joseph Altuzarra visits SF’s Neiman Marcus

    [ Photo by Gustavo Fernandez for Drew Altizer Photography ]

    I was so lucky to attend a Joseph Altuzarra trunk show and personal appearance last week at Neiman Marcus. I do have to say that at first I was a little bit intimidated, but Altuzarra is the sweetest, nicest and approachable designer out there. Oh yeah, did I mention that I want everything from his S/S 2012 collection? Well if you want to gift me something really special, there is your cue.

    But here is the deal on how it all went down — I got to Neimans super early and started walking around aimlessly (although I was secretly looking for the Stella McCartney Falabella bag) until I asked three sales gals if the Altuzarra event was taking place. One of them kindly took me to the Rotunda, where they were having a VIP brunch and Q&A, and clearly I was not invited to.

    So be it! I enjoyed the Q&A and got to find out some of the most interesting and candid facts about Altuzarra. It was delightful and when the event ended, I went downstairs and chatted with some fellow bloggers from Refinery 29 and Amber Lane, mastermind behind Amber’s Notebook. Of course, after much anticipation, waiting and brunch crashing, I finally had a chance to talk and take a picture with the superstar designer himself!

    Not a bad day for a gal who started blogging regularly only a few months ago. 

    There is something so desirable about ALTUZARRA. His clothes are not only tailored to perfection, but they also contrast utility, masculinity and feminity with amazing knits and to die-for draping. To me, this is a great contrast that works for the most ladylike socialite to even an edgier downtown gal.

    Did I mention the quality of the knits. When trying one of their chunky knits from the Fall 2011 collection, it was like satin and completely light. (A girl can only dream) & of course he used one of my personal prints — argyle! By the time I saw those sweaters, it was heaven indeed.

    His S/S 2012 collection was one of the most talked-about during New York Fashion Week. His eclectic combination of leather, outerwear, bold prints and active wear made a very cohesive thoughtful collection. I was really impressed with his attention to detail in each piece.

    No wonder he just received the CFDA/Vogue Fashion Fund! This sartorial visionary is certainly going places and can’t wait to see what’s in stock for the future, which hopefully includes owning one of his coveted garments.

    PHOTOS: Gustavo Fernandez for Drew Altizer Photography

    Ryzenberg On, is Signing off

    [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

    • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

    SFFAMA Online Buzz #fashiontechsf #sffama

    •  UDUAK LAW U need to create your story, tell your story, get people talking about your story. 

    • Alphyn Industries We are ’s workshop for social media. Thanks for turning social media into a great social event for the industry

    •  Alicia Dunams I’ve made plans for FASHIONTECHSF Presents Brand Your Business Utilizing Social Media… and 1 other event 

    FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

    This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com

      #FASHIONTECHSF 11.17.11 Recap, Part 1

      FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

      This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc. For media relations in regards to “FASHION+TECH SF” , please contact Owen Geronimo via email at press@fashiontechsf.com

      Ryzenberg On: Alber Elbaz — designer & Author

      So I know the fashion world is raving over last week’s Versace for H&M party in New York and the Victoria’s Secret Show. But, I’d like to mention something even more amazing that’s about to shake up everyone’s satin heels and ballet flats — Alber Elbaz is writing a book about what’s it like to make a collection for Lanvin.

      This is indeed music to my ears. Can the timing of the announcement be more perfect? It was exactly one year ago that we (and I guess I’d say myself) were anxiously waiting for his collection to arrive at H&M and everyone was gushing about it.

      The 700-page masterpiece will include anecdotes, photos and it’s set to be released in 2012.

      This will certainly make my Amazon.com wish list & “hint, hint” if you want to shower me with love and gifts!

      ~ Ryzenberg On, is signing off  

      Ryzenberg On…Lanvin and H&M from SFFAMA on Vimeo. (Video recorded about a year ago)

      • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

        THREAD Show Announces Holiday Independent Designer Shopping Tour

        THREAD Show Announces Holiday Independent Designer Shopping Tour

        THREAD Show lands in San Diego, Seattle, Los Angeles and San Francisco this Holiday Season 

        FALL/WINTER 2011 –THREAD Show, the multi-city shopping event promoting emerging designers and artists, is traveling to San Diego, Seattle, Los Angeles and San Francisco to showcase the top trends for the holidays. Just in time for gift-giving season, THREAD will showcase 100 of the top independent designers in each market to ensure attendees find unique and creative gifts. The holiday shopping tour will feature festive interactive spaces such as a DIY Gift Wrapping Lounge and a themed photo booth. For eight years, THREAD Show has encouraged cities across the country to shop local by presenting a curated showcase of the most skilled and creative designers in each market. In addition to shopping prices lower than retail from the top independent designers, attendees will enjoy live music, a pop-up local art gallery, Style Lounge, Nail Bar, fashion art installation, THREAD Well Lounge and giveaways all day.  

        This year, THREAD Show is also announcing a new Premium Ticket, available to the first 300 at the door. Serial shoppers will be granted entry one hour prior to general admission. The shopper who prefers wide open isles and plenty of room to browse will be able to enjoy first access to the holiday collections. This limited availability ticket also comes with a gift bag packed with THREAD Show swag and a complimentary cocktail.  

        Skip the third-party retailer this season and head to THREAD for a unique holiday shopping experience. The preview hour for each show will be from 11 a.m. to noon. Premium Tickets will be available for $25. Doors open to general admission from noon to 5 p.m. General admission tickets will be available for $5 if attendees pre-register up to 24 hours prior to the show at www.threadshow.com. $10 tickets will be available at the door.  

        THREAD Show’s holiday shopping event in San Francisco is going to be on Sunday, November 20, 2011 at Metreon Shopping Center. 

        “This holiday shopping event allows trend-setters to shop more cost effectively while purchasing unique gifts inspired with creativity for people they care about,” explains THREAD Show spokesperson, Danielle Gano. “THREAD Show also gives locals an opportunity to meet the designers face-to-face, feed the local economy, be kind to the environment and ensure the gifts they give are locally-made and ethically produced.” 

        Each show is held from 11 a.m. to 5 p.m., with the 11 a.m. to noon hour reserved for Premium Ticket holders. General admission is open from noon to 5 p.m. Attendance is $10 in all cities – or $5 if you RSVP on the THREAD website or bring a bag of clothes to donate to a local charity in each city. Registration is now open for all cities and interested designers are invited to apply here. For regular updates, to visit the THREAD blog, RSVP to a show or subscribe to the email newsletter, please visit www.threadshow.com. 

        About THREAD Show  //  Good Style. Good Value. Good Karma. 

        THREAD Show is a travelling juried showcase of the best independent fashion and home designers on the West Coast, and the music and art that rock their world. This dynamic one-day retail environment has showcased more than 7,000 emerging designers since its inception in 2003.  THREAD allows consumers a unique opportunity to support their local economy, reduce their carbon footprint and discover emerging designers while scoring deals and purchasing one-of-a-kind wares in a fun and unique setting. For more information, visit www.threadshow.com.  

          #FASHIONTECHSF: Brand Your Business Utilizing Social Media Marketing | Tomorrow 11.17.11


           
          SPEAKERS: [  L-R Brad Carrick @ Solz Shoes, Sabrina Bruning @ Internet Savant, Uduak Oduak @ Ladybrille Magazine, Willo O'Brien @Willo Toons, Vishal Kalia @ RAF9, and Owen Geronimo (Moderator/ Not Pictured) @ SFFAMA Inc. ] 




          • WHAT:  FASHIONTECHSF Presents Brand Your Business Utilizing Social Media Marketing. SPEAKERS:Brad Carrick @ Solz Shoes, Sabrina Bruning @ Internet Savant, Uduak Oduak @ Ladybrille Magazine, Willo O’Brien @ Willo Toons, Vishal Kalia @ RAF9, and Owen Geronimo @ SFFAMA Inc.. FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc.
          • WHEN: Thursday, November 17 · 5:30pm - 9:00pm
          • WHERE: Pigment Cosmetics, One Market Street, Suite 140, Studio , SF
          • RSVP: Eventbrite
           

          Shaun Tiangsing: Un-retouched Proof by Brad Carrick

          Having worked with Shaun on several fashion events, I had a sense of what to expect in our recent shoot for SOLZ.  Whether at San Francisco Fashion Week 2011, The 2011 SF Fashion Awards or the countless SFFAMA panels and events we have done, the experience is somewhat the same.  Shaun shows up with equipment.  He does not rely on available light, choosing to help create the perfect environment.  Yet once the shot begins, he basically moves into the background, allowing the emotion to unfold naturally.  Maybe it’s his experience working with runway models where direction is not possible, or maybe he just trusts himself to catch real moments.   

          Only once in a while will Shaun poke his head out from behind the camera to make a suggestion.  Perhaps just “how about an epic shot facing the sun?”, “how about a happy one?”, or more often than not  … “I think we’re all good for this.”  The most consistent thing about working with Shaun, however, is the result.  He works fast, and you can expect to receive a folder of selected photos, enough to give you a fair amount choice but still be manageable. Don’t expect the choice to be easy though, because they are probably all fantastic.  After our shoot, we had a chance to sit down so that I could get a better idea of what makes Shaun Tiangsing … click.

          • SOLZ: Nature vs Nurture.  How much of photography is talent and how much is learned?  For the “learned” part did you study photography in school?  
          Shaun:  Wow. Starting off with the touqh questions first I see. Talent is more important by far. Anybody can learn all the technical stuff but you can’t be taught your vision and ideas. I hate to say this because I meet so many photographers going to school for photography - but you do not need to.  I do understand, though, that everybody is different and some people really need a school environment to learn and benefit. I learned the technical stuff through books and online videos.  I often browse through magazines for the ads as well, but I’ve learned the most just by shooting.  Shoot, go home and look at the pics, analyze what I like and don’t like, go out and shoot again.   
          • SOLZ: Did you always know you wanted to do fashion photography?
          Shaun::  No. Oddly enough, it just kind of found me.  Before this I was taking pictures of my dog.
          • SOLZ:  How does your background contribute to your concept of fashion?
          Shaun:  I have no background in fashion. I often wonder to myself what am I doing here but somehow I fit in.  My wish for designers is to always try to take it to the next level.  Be a leader and innovate!
          • SOLZ:  How does your background contribute to your concept of fashion?
          Shaun:  I have no background in fashion. I often wonder to myself what am I doing here but somehow I fit in.  My wish for designers is to always try to take it to the next level.  Be a leader and innovate!

          • Brad Carrick is the owner and founder of SOLZ Shoes and business developer for SFFAMA. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

          Day to Night in Isabella Marant Feather and Bead Drop Earrings by Mira Torres

          There is something absolutely alluring about Isabella Marant’s Feather and Bead Drop Earrings. It’s a pair so gorgeous, with colors so provoking, that I could not help but want to create an outfit around them that could work from day to night. As versatile as pearls, as eye-catching as diamonds, the beauty of feather earrings is that they are like chameleons but better, because they go with everything while also enhancing whatever it is that is worn with it , too.  A gorgeous pair like Isabelle Marant’s deserves to be worn all day and all night. For a simple, sophisticated, fool-proof outfit be sure to pair your earrings with clothes in a neutral color combination that won’t compete. I’ve created an outfit with a gray and black mix, with just a hint of a unique blue from the Alexander Wang Diego Bucket Bag in Midnight to break it up a bit. The Mugler Padded Shoulder Blazer has a shape that is ready to be serious in the boardroom and also is ready let loose during the unexpected afterhours. A luxurious casual cotton top will keep you cool and comfortable throughout the non-stop hours of the day and, lastly, you can never go wrong with a gorgeous pair of suede Lace Up High Heel Boots by Sam Adelmen.Party or play, the Isabella Marant Feather and Bead Drop Earrings will never let you look less than spectacular.

          [ Mira Torres with Kelly Osbourne at Macy’s during Material Girl model casting ]

          • MIRA TORRES is a freelance writer whose links and articles have been featured in various online outlets including San Francisco’s 7×7, theFind, Blackbook, and Sashay magazine. You can also find her syndicated work on Myshape, Green Box Top, and the eco-fashion website Green By Design. She writes her own popular Beauty and Accessories column on nationwide news resourceExaminer.com. Mira studied Fashion Merchandising at the Academy of Art University and earned a degree in Psychology at Ashford University. 

          H&M Divided Collection with Yin & Yang


          H&M Divided Collection Styling Session with the bloggers Niran and Ernest from yinnyang.co.uk

          • State of Style is SFFAMA’s newest content partner. State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook. 

          This Week's Person with Style, People We Love: Erin Hagstrom @ Calivintage

          [ Erin Hagstrom with Brad Goreski during a DVF Project. All photos above by: CALIVINTAGE ]

          • Erin Laura Perez Hagstrom is the personality behind Calivintage, where she publishes photos of her personal style, fashion inspiration, and street style photography. She’s a California girl with a penchant for everything vintage. She loves to hunt for treasures in thrift stores and vintage shops to mix and match with boutique pieces and the occasional designer splurge. She’s also an avid cyclist and loves to share her cycle chic inspirations. She has a very active tumblr feed filled with all of the inspirational images that catches her eye throughout the day. In addition to Calivintage, Erin also writes for the Modcloth blog and the Modcloth Tumblr. 

          [Jennine Jacob, Laura Ellner @ On The Racks & Erin Hagstrom (right) @ Cali Vintage at Fashion Tweet-Up, Photo by Del Geronimo] We are also fortunate to work with Ms. Hagstrom who was a panel speaker during SFFAMA’s Fashion TweetUp workshop last year.

          Fashion+TechSF’s Portfolio & Pitch Night 11.10.11. Recap Part 2

          [ Presenters from: Ask A Salon, Fashion Network Association, Bitisi, Atelier Emmanuel, Alphyn Industries, Narvalous, Swagg, SeeZenn, Cole Creative, The Beauty Bohemian and Abrot Bags Above Photos By: SHAUN TIANGSING ]

          • Portfolio/Pitch Night is a platform created for creative professionals. It is a networking event where attendees present their product pitches and/or share their portfolio with others in a show-and-tell format. Industry Meetup for the creative professionals, fashion & arts, tech, mobile apps, non-profit, startups, entrepreneurs, online marketers, service providers and students. Each presenter is given about 10 minutes to present their pitch or portfolio. When presenting a portfolio, constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. 
          • FASHION + TECH SF is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

          H&M Divided Collection with Wishwishwish

          • State of Style is SFFAMA’s newest content partner. State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook. 

          2011 WWD Apparel & Retail CEO Summit

          Success in the evolving marketplace relies on new variables—translating a brand’s identity across continents (while staying true to its DNA), keeping up with digital innovations, and reaching consumers across multiple channels, to name a few.  Themed Brand Everywhere, this year’s WWD Apparel & Retail CEO Summit will assemble the titans of industry who have successfully navigated the new business landscape to share insights that are vital to the evolution of your brand. Seize the opportunity to learn from their successes.

          November 14-15, The Plaza, New York City. REGISTER HERE.

          Topics Include:
          - Expanding a brand globally and locally
          - Creating a modern luxury brand and revitalizing an old one
          - Realizing the next generation of brand identity
          - Interacting with consumers across multiple platforms
          - Marketing in the digital realm

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