[ Image Source: Hollywood Radar ]
Material Girl Collection Model Search NYC Event Sizzle from Stellarhead
The Versace for H&M collection was launched at a celebrity packed event in New York!
Already on the red carpet, the over 500 specially invited guests entered the world of Versace. The event took place in a specially designed building on the Hudson River, New York. Donatella Versace was joined by Jessica Alba, Blake Lively, Linda Evangelista, Jennifer Hudson, Uma Thurman, Chase Crawford and many many others. The Versace for H&M collection was shown on the catwalk alongside with some iconic pieces created just for this exclusive show. A second scene in this fabulous venue was entered by Prince and Nicki Minaj who gave an exclusive consert. A glamorous after-party followed in true Versace style for hours…
FOR IMMEDIATE RELEASE
Shanghai, 9 November 2011
Unitedstyles - Design, share and buy your own fashion
Unitedstyles is a startup company aiming to revolutionize the fashion industry by introducing on-demand, consumer-generated fashion. It’s easy-to-use online tool enables you to design your very own clothes, instantly preview and share your designs in lifelike 3D images, and then buy them. Your totally unique creations are produced on a piece-by-piece basis – with the greenest technology available – and delivered to your doorstep anywhere in the world.
How does it work?
The modular and expandable unitedstyles app uses breakthrough cross-platform technology to allow consumers to easily create their own one-of-a-kind fashion online. Users can select and combine styles, shapes, trim and colors as well as apply fully customizable prints, all in real-time. The resulting design can be previewed using state-of-the-art 3D online rendering software. This shows how the designed apparel will look and provides a great way to share it with friends and followers. Subsequently the user can have their self-designed fashion made especially for them by unitedstyles, making use of the latest digital fabric printing technologies.
“Itʼs actually long overdue that you can express your personal style by designing and buying your very own, totally unique fashion online,” says Dutch CEO, Xander Slager.
Fashion from push to pull – an industry upset Unitedstyles wants to radically change the fashion industryʼs business model from push to pull. It reverses the traditional way of doing business whereby companies design long in advance (guessing what their target consumers may like next year), then produce in mass, display in stores and, finally, wait for customers to buy.
Contrarily, unitedstyles utilizes the speed, global reach and virality of the Internet combined with cutting-edge virtualization techniques to democratize fashion by putting the designing power directly into the hands of the individual. Equally important, the normally huge stock risk for producers is eliminated by using on-demand production. Products are only made after a customer has ordered and already paid for them. While the current focus of unitedstyles is on women’s fashion, expansion into children’s clothing, sportswear and more is already being planned.
Who is behind unitedstyles?
Unitedstyles was founded in Shanghai by 4 European entrepreneurs who have been living in China for many years. Their unique combination of backgrounds allowed them to develop the breakthrough idea of online consumer-generated fashion. Xander Slager is a fashion industry veteran of 18 years. He founded and manages Spoom Coats, a womenʼs outerwear brand sold in 15+ countries, with design and production facilities in China.
Marc van der Chijs is a serial Internet entrepreneur best known for co-founding leading Chinese online video site, Tudou.com (Nasdaq: TUDO). Joop Dorresteijn has a strong technical and programming background and worked at online game company Spil Games before co-founding unitedstyles. Dirk Lorré is a renowned marketing consultant working for several Fortune 500 companies, with a focus on consumer marketing and psychology.
About unitedstyles (in 40 words) Unitedstyles is a Shanghai based startup company aiming to revolutionize the fashion industry. It has developed a breakthrough online app that enables on-demand, consumer-generated fashion. You can now easily design, preview, share and buy your very own, unique clothing.
unitedstyles, 1225 Tongpu Road, Building 8, 3F, 200333, Shanghai, China. Contact: Marc van der Chijs,/marc@unitedstyles.com /phone: +86 1381 781 0517
Forever 21 really knows what their clients want. Taking inspiration and ideas from the latest runways and making the gorgeous, high end products in an incredibly affordable form. Available to the masses looking for a bargain or just simple stylish people on a budget, no doubt the Forever 21 boutique is still scoring high even in these tough times. After all, who isn’t on a budget nowadays? But the debate is, is there really a truth behind “you get what you pay for?” See for yourself with the three fun fashion finds I found for fall below. Splurge on the designer or steal the Forever 21 lookalike. What would you do?
Is it worth investing in a gold pyramid bangle fit for Cleopatra? Or would you just rock a simpler piece for a fraction of the price? Splurge: House of Harlow Gold Pyramid Bangle / Steal: Forever 21’s Stretch Pyramid Bracelet
How often would you wear the Oxford heel trend? If you plan on making it a regular, you might want to think of investing in a real pair that might be bad for your wallet now but good for your feet in the long run. Splurge: Woman by Common Project Heel Oxfords / Steal: Forever 21 Leatherette Oxford Heels
The timeless trend of reptile purses for fall is a classic that will be used over and over. Would you settle for a faux or invest in a true reptilian casing? Splurge: Ghilbi Women’s Gold Reptile Bag / Steal: Forever 21 Faux Reptile Handbag
[ Mira Torres with Martha Stewart ]
Video of the Burberry celebration of Vogue Fashion’s Night Out at the Burberry Omotesando store, with live performance by the Crookes. Guests included Vogue Editors in Chief Anna Wintour, Alexandra Shulman, Franca Sozzani, Mitsuko Watanabe, Editor as well as Jonathan Newhouse (Chairman of Conde Nast International), Jun Kitada (President of Conde Nast Publications Japan) and Anna Dello Russo (Editor-at-large Vogue Japan).
[ Above Photos By: SHAUN TIANGSING ]
Pitch/Portfolio Night is a platform created for creative professionals. It is a networking event where attendees present their product pitches and/or share their portfolio with others in a show-and-tell format. See video here - http://youtu.be/IbLoWDD3Jb8
Industry Meetup for creative professionals, fashion & arts professionals, techies, mobile app startups, non-profit, startups, entrepreneurs, online marketers, service providers and students. Each presenter is given about 5- 10 minutes to present their pitch or portfolio. When presenting a portfolio, constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc @ http://sffamainc.org/ & Fashion+Tech SF @ http://fashionandtech.net/
Announcement EPK. The Dragon Tattoo collection by Trish Summerville for H&M. Interview with Trish Summerville, Costume Designer, Donald Schneider, Creative Director H&M and Anna Norling, Division Designer Divided.
Catalina Girald graduated from Texas A&M University and went to law school at Boston College. After working in mergers and acquisitions at Skadden, Arps, Slate, Meagher & Flom LLC for five years in New York, Catalina went to Stanford Business School where she founded indie online retailer Moxsie. After a year and a half running Moxsie, Catalina decided to step down as CEO. Moxsie was acquired by another startup called FashionStake in July and Catalina took a job with The Cools, a social marketplace to buy, sell, discover, and share items. “But if another idea comes up, I might do it again,” she says.
FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc.
For media relations, please contact Owen Geronimo via email at press@fashiontechsf.com
Capturing Street Style in motion while cruising the streets of New York City. A film by Gabriel Mendes and Ani Tzenkova for http://Trendland.net
[ Model: Jeffrey K. Willis, Photographer: Del Geronimo, for publicity and representation, Contact: Owen Geronimo ]
Del Geronimo, Photographer. Aside from photographing models, Del Geronimo is also the producer of the San Francisco Fashion Awards, honoring local industry professionals, the marketing director for BLACK V, and the editor of Bleed Magazine, a fashion blog based from the San Francisco Bay Area fashion scene. He is a world traveler and an award winning photographer. He also contributes to City Model Management, Ford Models SF and SFFAMA, as an editorial fashion photographer.
I know, not everyone likes Kristen Stewart but I highly doubt there’s anyone out there that can deny the impeccable sultry and sexiness of a red dress. So, when I came across the spread of Kirsten Stewart in the latest GQ, in all her pale and perfect glory. I needed a heart-shaped, skin-tight stunner in my life and I just couldn’t help but want to capture the allure of a dramatic red costume to own all on my own. After all, a red dress is a stylish evening staple that will be on trend for decades to come. The photos themselves definitely derive from the inspiration and influence of old Hollywood Glamour. Without a doubt, this GQ spread of the vampire starlet proved that her next role, as Snow White, is more than ready to be conquered. The waves, the water, the red lips. In fact, I’m quite sure she’s pretty much going to own it.
For a Splurge: Vena Cava Red Silk Chiffon Dress
Take the ripeness of red to a whole new altitude of fashion with this draped and gorgeous red silk chiffon dress by Vena Cava. The movement will make you look like you’re walking on a cloud.
For a Steal: Michael by Michael Kors Belted Shoulder Red Dress
Keep it a little more classic with Michael by Michael Kors Belted Red Dress. Belted and banded in all the right areas. It will no doubt accentuate all of your favorite assets.
MIRA TORRES is a freelance writer whose links and articles have been featured in various online outlets including San Francisco’s 7×7, theFind, Blackbook, and Sashay magazine. You can also find her syndicated work on Myshape, Green Box Top, and the eco-fashion website Green By Design. She writes her own popular Beauty and Accessories column on nationwide news resourceExaminer.com. Mira studied Fashion Merchandising at the Academy of Art University and earned a degree in Psychology at Ashford University.
Mira Torres is the ‘Style’ and ‘Beauty’ contributing writer forSFFAMA. She is an active SFFAMA member and host of The Beauty Expo and Fashion Racked, as well as, a panel speaker atFashion Bloggers Connect.
“The Fashion+Tech event was really beneficial for me because I was able to give advice to the eager attendees who wish to start an online fashion business. It is so important to have a community of people where we can share our successes and losses and learn from each other. I connected with many people at the end of the event, and was able to share more information based on their specific questions. I learned a lot from the other panel members, and all in all this was a fabulous networking event!”
“I had a great time talking all things e-commerce with Owen Geronimo, Brad Carrick, and the rest of the speakers. Thanks Owen for putting together a strong panel. SFFAMA looks as strong as ever… I’m looking forward to more events!”
Thank you Owen Geronimo and SFFAMA for the opportunity to share my Rodan + Fields business with your members. It was truly an honor to be part of a professionally-run organization that so genuinely embraces the ‘Fashion+Tech’ community here in San Francisco. The evening surpassed my expectations as the packed standing-room only was filled with excitement and energy and an audience that was genuinely engaged and interactive.
“It was a pleasure to present at SFFAMA on Oct 20th at the Fashion + Tech workshop. The room was packed and the sessions ran long because the audience was so engaged. What sets apart San Francisco fashion scene from some of the other markets is the innovation that happens with designs, business models and technology. It was great to be able to get into advanced topics of running promotions, using partners for marketing, utilizing online resources like DocuSign for eSignatures and Google Analytics. In addition to sharing my knowledge I actually learned quite a bit from other presenters as well. Brad’s innovative way to raising funds for Solz Shoes through IndieGoGo, Jess’s Lam SEO marketing tips from StyleSays and Lindsay Sullivan’s story of starting the Set Buitique were all informative and memorable.”
“I’ve only known Owen Geronimo for a short time, but am impressed at the effort he puts into SFFAMA. Owen gets to the point and does his best to help entrepreneurs in the local fashion industry understand they have to think about themselves as more than just designers, but business people. He continues to look for ways to blend technology with fashion and is working tirelessly to rejuvenate the fashion industry in San Francisco.”
FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community.
Presented By: San Francisco Fashion And Merchants Alliance, Inc.
[ Model: Teresa Sinclair, Agency: Ford Models SF, Photographer: Del Geronimo, Styling: Leslie Foley, Hair: Lai Da , Makeup: Julie Dy, Rep. Ali Cohen ]
[ Doug Birnbaum, Del Geronimo, Brad Carrick @ Fashion Feud finals 2011]
FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.
This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF‘ features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community. Presented By: San Francisco Fashion And Merchants Alliance, Inc.
For media relations, please contact Owen Geronimo via email at press@fashiontechsf.com
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