Lindsay Sullivan @ Fashion Tech SF @

“The Fashion+Tech event was really beneficial for me because I was able to give advice to the eager attendees who wish to start an online fashion business. It is so important to have a community of people where we can share our successes and losses and learn from each other. I connected with many people at the end of the event, and was able to share more information based on their specific questions. I learned a lot from the other panel members, and all in all this was a fabulous networking event!”

“I had a great time talking all things e-commerce with Owen Geronimo, Brad Carrick, and the rest of the speakers. Thanks Owen for putting together a strong panel. SFFAMA looks as strong as ever… I’m looking forward to more events!”

Stephanie Wong @ Rodan + Fields

Thank you Owen Geronimo and SFFAMA for the opportunity to share my Rodan + Fields business with your members. It was truly an honor to be part of a professionally-run organization that so genuinely embraces the ‘Fashion+Tech’ community here in San Francisco. The evening surpassed my expectations as the packed standing-room only was filled with excitement and energy and an audience that was genuinely engaged and interactive.

Mike Borozdin @ Docutech

“It was a pleasure to present at SFFAMA on Oct 20th at the Fashion + Tech workshop.  The room was packed and the sessions ran long because the audience was so engaged.  What sets apart San Francisco fashion scene from some of the other markets is the innovation that happens with designs, business models and technology.  It was great to be able to get into advanced topics of running promotions, using partners for marketing, utilizing online resources like DocuSign for eSignatures and Google Analytics. In addition to sharing my knowledge I actually learned quite a bit from other presenters as well.  Brad’s innovative way to raising funds for Solz Shoes through IndieGoGo, Jess’s Lam SEO marketing tips from StyleSays and Lindsay Sullivan’s story of starting the Set Buitique were all informative and memorable.”

“I’ve only known Owen Geronimo for a short time, but am impressed at the effort he puts into SFFAMA. Owen gets to the point and does his best to help entrepreneurs in the local fashion industry understand they have to think about themselves as more than just designers, but business people. He continues to look for ways to blend technology with fashion and is working tirelessly to rejuvenate the fashion industry in San Francisco.”


FASHION + TECH SF (formerly known as Fashion Mash-Up) is San Francisco’s longest running workshop combining ‘business of fashion’ and ‘fashion and technology’ formats. From it’s inception in February 2010, Fashion+Tech SF’s mission has been to provide an open dialogue that serves as a forum on how to develop innovative solutions to become better business entrepreneurs.

This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION+TECH SF” features local entrepreneurs, fashion designers, bloggers, retailers, startups & techies in an effort to brainstorm and share new business solutions to create an exchange network amongst peers in San Francisco’s fashion and creative community.

Presented By: San Francisco Fashion And Merchants Alliance, Inc.