[ Photos by SHAUN TIANGSING. Runway Event: PRET-A-PORTER SF 2011]

  • Our Story.

Sonas Denim was founded by Gerry, an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland. After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybody’s favorite! He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.

  • The Impact

When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible. We want you to support our ideology on business. Gerry has always viewed the jeans as a source of happiness: Sonas. It’s good times. Liberation! Confidence and individuality. Community and celebration. It’s the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We want to be that example that just because you are a company, doesn’t mean you have to forget to give. Help us succeed, so that we can help others succeed too.

  • What We Need & What You Get.

All money received is going strait to production. We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters…and on and on. The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by. We wanted to be able to earn capital without handing over more ownership interest in our brand. It’s important for us to stay to true to our values which is why we want to hold onto as much of the company as we can…

  • Other Ways You Can Help. 

Please forward this off to your friends if any of this resonates with you and what you believe in. Help us spread the Sonas and get people to choose something good and look cool at the same time too!!!

  • Visit our campaign HERE !

  • SFFAMA is proud to announce that we are now in partnership with local “crowd-funding” website, IndieGoGo.  This partnership will provide an unprecedented opportunity for SFFAMA members to raise money to fund their creative and business goals.  If you are looking to raise money, you are no longer alone.  SFFAMA can help you through our established network, our experience and now our exclusive partnership with IndieGoGo.  Amazing things can happen when we work together, and your dreams may be closer than you think.
  • Brad Carrick, CEO of SOLZshoes.com/ SFFAMA Business Developer and successful IndieGoGo campaigner, will be running this new venture for SFFAMA and available to answer questions and help you get started.  If you want to be among the inaugural projects supported by the SFFAMA – IndieGoGo partnership, please come to Portfolio Night on Tuesday, Nov. 29th, 5:30pm at The Infinity Club Lounge to discuss your idea and find out how we can help. Watch Brad’s video presentations HERE.