Photo Shoot of the upcoming H&M Dragon Tattoo Collection by Trish Summerville

Here is an exclusive behind-the-scence footage from the photo shoot of the upcoming H&M Dragon Tattoo Collection by Trish Summerville. 

 Included are interviews with:
- Trish Summerville, the costume designer of the film “The Girl with the Dragon Tattoo”, and also the designer of this collection
- Sara Blomqvist, model.

The H&M Dragon Tattoo Collection is available worldwide as from December 14th in H&M / Divided departments, as well as online. The collection is inspired by Lisbeth Salander, the leading character of the film “The Girl with the Dragon Tattoo”, which has its premiere at cinemas around the world during Christmas time (from the Stieg Larsson’s Millennium Trilogy, directed by David Fincher).


  • State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

This Week’s SF Fashion, Tech & Beauty Calendar

  • WHAT:Bringing Your Clothing Company Online
  • WHEN: Tuesday, December 06, 5 pm - 6 pm
  • WHERE: Online
  • RSVP: $15 for FBI members; $25 for nonmembers
  • Info: An online webinar presented by Randall Baxter; @fashionbizinc.org; (213) 892-1669
  • WHAT: Holiday Skintervention – San Francisco, CA
  • WHEN: December 6, 2011, 
  • WHERE: 6:30 p.m. – Registration, 7:00 p.m. – Reception to follow
  • RSVP: $10 online, $20 at the door, RSVP HERE

[ Image by Getty Images ]

  • WHAT: Global Green Gala
  • WHEN: December 6, 2011, 
  • WHERE: 6:00-10 p.m., Bently Reserve,301 Battery Street. 415-294-2226.
  • For ticket information please contact Linda Wilson at lwilson@globalgreen.org or 310-581-2700

  • WHAT: Polyvore x iFabbo Blogger Workshop and Happy Hour. Learn all about how you can use Polyvore on your blog and enjoy happy hours on us! Mingle with bloggers, Polyvore, and iFabbo at the beautiful La Boutique on Jackson Street in San Francisco’s North Beach. 
  • WHEN: Dec. 7th, Weds.,7:00pm
  • WHERE: La Boutique, l'Art et la Mode, 414 Jackson Street, San Francisco, CA 94111
  • RSVP @ Facebook 

  • WHAT:  Impressions:San Francisco State University’s Annual Fall Fashion ShowSFSU’s Apparel Design and Merchandising students showcase their designs on the runway.
  • WHY: Celebrate the work of our future designers at FNA’s annual fall fashion show!
  • WHERE: Jack Adams Hall - San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132
  • WHEN: Friday, December 9th, 2011, 7:00PM
  • RSVP: FNA Website

  • WHAT: RocketSpace Holiday Party
  • WHERE: 181 Fremont St, San Francisco, CA 94105
  • WHEN: Thursday, December 8, 2011 from 5:00 PM to 9:30 PM
  • INVITE ONLY

[ Photo Source: sfgirlbybay ]

  • WHAT: Lemon Twist Pop-Up Shop
  • WHERE: 801 22nd St, Dogpatch area in SF
  • WHEN: Dec. 08-10, 2011, Thurs-Sat, 11-6pm
  • Make an appt (415) 558-9699

  • WHAT: SFFAMA Sponsors Boutiika’s Holiday Party
  • WHEN: December 09, 2011, 5-8pm
  • WHERE: Azalea Boutique, 411 Hayes Street  San Francisco, CA
  • RSVP: MEETUP

  • WHAT: FASHION BLOGGERS CONNECT @ GEEK STYLE LOUNGE Launch, SFFAMA & SeeZenn Holiday Party
  • WHEN: December 11, 2011, Sunday, 4:00-8:00PM
  • WHERE: SEEZENN, Store No# 435, Fourth Floor, Dome LevelWestfield Shopping Center, 865 Market Street, San Francisco
  • RSVP: Free Admission, Print Tix

Boutiika.com to host holiday party at Azalea Boutique store Sponsored by SFFAMA 12.09.11

Boutiika.com To Host First Annual Holiday Party at Local San Francisco Store Event Will Take Place December 9th At Hayes Valley Boutique

(SAN FRANCISCO, November 28, 2011) - Boutiika.com will host an evening of merriment at Hayes Valley store Azalea Boutique, 411 Hayes Street, Friday, December 9th, from 5 to 8 p.m. The holiday party, sponsored by San Francisco Fashion and Merchants Alliance (SFFAMA), will feature cocktails, music and a photographer. Azalea’s nail salon will be open for manicures and pedicures. Guests will include Boutiika readers, San Francisco boutique owners and managers, members of the media, and Azalea customers.

Boutiika is a unique search engine that helps style seekers and conscious consumers find independent fashion boutiques while exploring the neighborhoods of their favorite cities. At the same time, Boutiika supports local stores and gives them a rich communication channel to share their offerings with new and existing customers. Boutiika simplifies the boutique search process with neighborhood maps, and curated results and recommendations.

San Francisco Fashion and Merchants Alliance, Inc. (www.sffamainc.org) is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

Azalea Boutique (www.azaleasf.com) is the ultimate stop for San Francisco’s fashion savvy set. Located in the heart of hip Hayes Valley, neighborhood locals and out-of-towners go to Azalea to get their fix of the latest seasonal trends, necessary basics, classic pieces, and cool accessories to complete their wardrobe. A main feature of the boutique is the extensive inventory of denim it carries. Azalea also features a full-service in-store nail salon.

# # #
Boutiika is a privately held company based in San Francisco and can be found atwww.Boutiika.com. The growing site currently also offers an online independent boutique guide to New York City.


talkTECH Holiday Mashup 12/13/11

talkTECH Communications is a business and technology communications firm focused on public relations and interactive marketing for tech startups looking to generate buzz about new products or service offerings.

  • talkTECH Holiday Mashup 
  • Tuesday, December 13, 2011 
  • from 6:00 PM to 9:00 PM (PT)
  • San Francisco, CA

Co-Hosted By: Three Day Rule, People Browsr, Kred

Featuring:

PRINT TICKET/ FOR CODE JOIN/HERE.

Ryzenberg On: Can’t Get Enough of Karlie Kloss

Ryzenberg On: Can’t Get Enough of Karlie Kloss 

Seriously life doesn’t get any better than this: Karlie Kloss barely clothed + Vogue Italia spread shot by Steven Meisel = FLAWLESS

Seriously, who doesn’t want to have these set of legs? This is just seriously unreal. 

Ryzenberg On, is Signing off

PHOTOS: Vogue Italia

[ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

  • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

World AIDS Day 2011

  • A heartrending video by award winning young photographer Maisie Crow has spent ten days in Mozambique with Lucia, a young girl who cared for her mother who was suffering from HIV/AIDS. *All images copyright Maisie Crow or the publication for which they were shot. The theme for this year’s World AIDS Day is “Getting to Zero - Zero New HIV Infections. Zero Discrimination and Zero AIDS Related Deaths”.

  • Watch international AIDS experts discuss the challenges of creating an AIDS-free generation, despite the global economic downturn.

  • World AIDS Day 2011 marks 30 years of AIDS. This student slideshow highlights the most recent statistics, challenges and goals in the continuing fight against HIV and AIDS.

Getting in Touch: Feminine & Dainty by Lexie Tiongson

Anthropologie, one of my favorite stores, is known to keep women in touch with these kinds of things. Here are a couple of items that inspire me to be this way:

Dawn’s Dew Earrings

  • Glistening gems that drop from your ear that make you feel like a true woman.

Cleary Heels

  • With yellow oxfords made to be heels, every woman loves being a few inches taller than their normal height.

Titan Blooms Top

  • Giant flower embroidery details and lace sleeves are meant to make every woman feel dainty and fresh.

Legacy Shoulder Bag

  • Made to be monogrammed, this leather bag cross body is a classic and fits every woman’s needs. Especially for the essentials such as lip gloss and a mirror.

Cheongsam Dress Coat

  • Anyone can wear a coat, but one that has floral buttons and is made to be a dress reveals the daintiness in any woman.

Beaded Felt Pencil Skirt

  • With many tiny beads and sequins, any woman loves a little glitz and glamour. Any woman loves to embrace a skirt, especially for it’s feminine cut.

  • Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Astonish Magazine, We The Urban Magazine and UniversityChic.com, and is a new contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

Ryzenberg On: Victoria’s Secret Fashion Show 2011

Ryzenberg On: Victoria’s Secret Fashion Show 2011

These gals sure have legs! I mean, Karlie, Anne V and Miranda (Lucky Orlando Bloom) Kerr were amongst many other uber babes who strutted their stuff at the Victoria’s Secret annual parade of all things leather, lace, naughty and nice (oh yeah, and let’s not forget those WINGS!)

This year was another production for the popular retailer, as the show featured six vignettes that consisted of “Ballet,” “Super Angels,” “Passion,” “Angels Aquatic,” “I Put a Spell on You” and “Club Pink.” They, along with the bevy of beauties, sure didn’t disappoint.

Kanye West, Jay-z, (with Beyonce cheering him on) Adam Levine and Nicki Minaj provided ‘some’ of the entertainment, but really the girls really was everything everyone was looking at. They stole the show and the looks were perfect and they were all smiling, which is so refreshing compared to the usual shows during Fashion Month.

What a fun night! Seriously, it’s not everyday you see gorgeous gal with flawless proportions sporting a $2.5M bra and nearly 20 wearing nothing but their skeevies! I enjoyed every second of it, and can’t wait to see what’s in the cards for next year.

Ryzenberg On, is Signing Off

[ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

  • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Fashion+TechSF Presents GEEK STYLE LOUNGE Series One 12/11/11

[ Model: Jesus Pena. Photographer: Del Geronimo

  • FEATURING:

FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance. 

Fitiquette is an online fashion boutique powered by a virtual fitting room. The company was founded by fashion enthusiasts to address online purchase hesitation due to unknown fit. Supported by patented technology, shoppers create a body replica to try-on clothing in different sizes. Coveted boutique fashion brands are handpicked for the fashion-forward female. Fitiquette brings the in-store dressing room experience to your own virtual fitting room, without the pesky sales folk and static cling. Now that’s good fit etiquette. FITIQUETTE: fit. your. style. 


iLuv.It (for short) connects people with the products they find most enticing. The products they love… or Luv if you will. When you’re walking around shopping, you can use the app to share a photo of a product you Luv, or use it to discover trending products around you. You contribute to trends by Luving, or voting for, products you Luv the most. Who IS OMGiLuv.It? iLuv.It was founded in 2011 by three life-long friends who grew up together in a mind-blowing little town where organic foods rule, yoga is a staple of daily life, and arts flourish. You can read more about our story on our blog here.


RAF9 let’s you share your favorite fashion trends online while earning point at the same time. The points translate into discounts you can use in the stores. Earned discount points will be tracked with a bar on the store’s page and will also advise you on how to earn more. The more you share, the more discounts you earn. Become a ‘Brand Ambassador’ if you are the most active app user and get a chance of being profiled on the brand’s website. Become a VIP with pre-launch parties, meet the designers and preview products before they are released to the public. 

talkTECH Communications is a group of smart, savvy, business-minded individuals who have taken the downfall of big business and the lessons of “Recession 2.0″ to heart and created a company to serve the start-up community and business middle-class: a class that invariably constitutes the backbone of our economy, and whose innovations will lead us into the mobile future. 

We also understand the four basic laws of supply and demand and how those pesky, little laws impact your business. We know that you don’t exist in a vacuum, and it’s not enough to simply get you a “hit” on the evening news. Our goal is to use the discipline of communications as it applies to your business, while leveraging innovative technologies to develop a creative strategy for distributing your news and information; and then giving you data and statistics that will tell you exactly how our efforts translate into real-time, relevant, meaningful tools for growing your brand. 

Our tested and proven process will not only get you seen, but will get people talking, sharing, and connecting with you so that you can utilize communications as a tool – not an end unto itself.

Stitch Labs was officially launched in January 2011. Based in San Francisco, the company’s motto is, “We grow our business by helping you grow your business”. Sounds pretty good, right? Stitch Labs aims to be the thread that holds the many different aspects of a business together. It is the hope of Brandon, Michelle and Jake, that, with users’ feedback, the site will continually evolve into an even more powerful and intuitive tool to integrate businesses’ tasks into a single, united process. Stitch Labs was designed to be a web based solution to factors limiting the growth of businesses that design, make, and sell products. There are no upcoming versions, no new releases, no waiting for improvements. We are committed to continuously ensuring that our customers are working with the latest model, the most advanced tools to help them achieve their goals in as effective a way as possible. We are constantly adding new functions, expanding our capabilities, and are committed to letting our customers’ needs guide us in the right direction.

    talkTech Commnications presentation at Fashion+TechSF 11.17.11

    Rebekah Iliff is an organizational management, development, and communications professional who has served clients across multiple industries and across the globe for over eight years. She is a senior leader and trusted advisor to executive leadership who excels in solving challenging and complex problems. Rebekah’s valuable depth of experience launching startups, reengineering infrastructures, and developing and implementing business and marketing plans that facilitate growth, build brand equity, and increase ROI have made her one of the most trusted small to medium size business (SMB) consultants in Southern California.
    She is an effective communicator, team builder, and creative problem solver who has worked with over one hundred entrepreneurs, thought leaders, technology brands, healthcare companies, financial advisors, entertainment leaders, and small business owners over the past several years. Rebekah holds a B.A. in Philosophy (Cum Laude) from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA).
    She has authored and co-authored articles that have appeared in VentureBeat, StartupAmerica, PR Daily, PR Sunrise, the Mega Startup Weekend blog, and the Office of Technology Management blog (University of Illinois). Notable achievements include: Los Angeles Business Journal 2011 “Women Making A Difference: Rising Star” Nomination; National Society of Collegiate Scholars for Outstanding Achievement; and the President’s Award for Community Service and Outreach. Key memberships include: Organization Development Network; Economist Intelligence Unit, Opinion Leader’s Panel; Public Relations Society of America, Los Angeles Chapter; and AULA’s MAOM Community Network Career Programming Group.

    talkTECH Communications is a group of smart, savvy, business-minded individuals who have taken the downfall of big business and the lessons of “Recession 2.0″ to heart and created a company to serve the start-up community and business middle-class: a class that invariably constitutes the backbone of our economy, and whose innovations will lead us into the mobile future. 

    We also understand the four basic laws of supply and demand and how those pesky, little laws impact your business. We know that you don’t exist in a vacuum, and it’s not enough to simply get you a “hit” on the evening news. Our goal is to use the discipline of communications as it applies to your business, while leveraging innovative technologies to develop a creative strategy for distributing your news and information; and then giving you data and statistics that will tell you exactly how our efforts translate into real-time, relevant, meaningful tools for growing your brand. Our tested and proven process will not only get you seen, but will get people talking, sharing, and connecting with you so that you can utilize communications as a tool – not an end unto itself.

    Ryzenberg On: Currently Coveting

    Ryzenberg On: Currently Coveting So yes, this is the time of the year when I put together my wish list (in hopes it becomes a reality) so listen up! This time, I am doing things a little bit different. I’ve placed some of the highlights above, but most of my coveteables are available on this nifty new site called Give or Get. It is currently in private beta, but let me know if you’d like to test it! Give or Get allows you to create gift guides to share with friends so that you don’t get an ugly sweater or toaster during those special milestones in life. Not sure what to get mom for her birthday? Just create a guide with fun presents and select the best one. This is super handy especially for planning bridal parties, bachelorettes or housewarming. This case, there are no repeats and more importantly, no gift cards as gifts! Above List: 1. Carine Roifeld Irreverent — www.shopbop.com 2. Santa Maria Novella Acqua de Colonia Melograno — www.aedes.com 3. Vintage Chanel Earrings — www.stylebop.com 4. Lee Angel Five Strand Bracelet — www.intermixonline.com 5. NARS Lip Gloss Collection — www.allcosmeticswholesale.com 6. Equipment Polka Dot Blouse — www.nordstrom.com 7. Celine Mini Shopper — www.styledrops.com 8. Diptyque Gardenia Candle — www.barneys.com Now wanna see more of what I am fancying, click here. Ryzenberg On, Is Signing Off

    So yes, this is the time of the year when I put together my wish list (in hopes it becomes a reality) so listen up!

    This time, I am doing things a little bit different. I’ve placed some of the highlights above, but most of my coveteables are available on this nifty new site called Give or Get. It is currently in private beta, but let me know if you’d like to test it!

    Give or Get allows you to create gift guides to share with friends so that you don’t get an ugly sweater or toaster during those special milestones in life. Not sure what to get mom for her birthday? Just create a guide with fun presents and select the best one.

    This is super handy especially for planning bridal parties, bachelorettes or housewarming. This case, there are no repeats and more importantly, no gift cards as gifts!

    • Above List:

    1. Carine Roifeld Irreverent — www.shopbop.com

    2. Santa Maria Novella Acqua de Colonia Melograno — www.aedes.com

    3. Vintage Chanel Earrings — www.stylebop.com

    4. Lee Angel Five Strand Bracelet — www.intermixonline.com

    5. NARS Lip Gloss Collection — www.allcosmeticswholesale.com

    6. Equipment Polka Dot Blouse — www.nordstrom.com

    7. Celine Mini Shopper — www.styledrops.com

    8. Diptyque Gardenia Candle — www.barneys.com

    Now wanna see more of what I am fancying, click here.

    Ryzenberg On, Is Signing Off

    [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

    • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

      Marni at H&M

       MARNI AT H&M /

      H&M Designer Collaboration with Marni - Spring 2012 collection. The collection mixes Tribal prints with Bauhaus graphics in a playful, colorful way that catches the sporty but always so chic world of Marni…

      - It is great to speak to a wider audience and in particular to the younger generations, says ~ Consuelo Castiglioni, Creative Director at Marni.

      ~ Tim Blanks, style.com adds: 
      - I’m a huge Marni fan! She is one of those thinking designers/…/ she aims for a sort of sensuality of the mind…

      On March 8th 2012, a Marni at H&M collection is released worldwide!  With Women and Menswear clothes as well as accessories. 

      • State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.
      • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

      Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco

      FOR IMMEDIATE RELEASE

      SAN FRANCISCO (Nov 23rd, 2011)
       
      Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco that are taking the city by storm.  Today, we launched our new signature line of patched jeans for men and women; they’re sexy, free spirited and so stylish they will wow even the most dedicated fashionistas.  Sonas jeans are the only eco-friendly jeans on the market with a portion of our line made from reclaimed denim and all products are made in California.  As dedicated animal lovers and having been involved in the animal rights community for the past 11 years, we vow never to use any animal products in our line and we will donate 10% of our net profits to animal rights groups such as Animal Rescue Media and Education.  See, http://arme.tv/

      I was born in Ireland and was inspired to design these patched jeans after many years of travelling and attending festivals all over the world.  “The Burning Man” festival is my noted favorite and Blackrock Desert provided the occasion to be creative in designing my own pants!   I had countless people asking me where I got my jeans and where they could find them.  Also, my girlfriend kept encouraging me to wear them out in the City and not just for festivals.  After a few years of interest and enthusiasm over my patched denim, I decided to bring them to the world.  In response to the demand for something edgy and new, we created a variety of cuts and styles tailored to diverse tastes.  Our customers are typically young at heart, free spirited, fashion forward, confident, compassionate, conscious, and independent.

      We are hoping to begin a revolution in the fashion industry.  We plan to motivate the fashion world with our confident, unique designs that express a lifestyle choice to be kind to animals and not to waste. When we say “Spread the Sonas,” we actually want to send a message to the public to pass on goodness and happiness to other living beings.  Sonas (Gaelic) Happiness, Felicity, Good Fortune, Bliss. We wanted to provide a thoughtful and socially responsible brand that could lead the industry by example following values that are true to our heart.  Our signature patchwork jeans are just the beginning.  We already have designed cruelty free sweaters, t-shirts and belts and accessories waiting down the pipeline for production.  All these ideas are constructed without taking the skin or fur off of anybody.

      Our jeans are distinctive with their signature patchwork composition.  A small label in the back doesn’t differentiate our jeans from the rest.  It’s the lifestyle and substance of our entire brand that makes Sonas different.

      We currently offer a diversity of design cuts for men and women including; skinny, straight, boot and flare. You can buy our jeans online at www.sonasdenim.com and at seven San Francisco stores including: ABS Fits, Rolo on Market, Rolo SOMA, RAG, Zeni Wear, Wonderland and P-Kok Planet.

      About Sonas: Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast. Visit www.sonasdenim.com for more information.  You can follow us on Facebook at Sonas Denim of San Francisco and on Twitter @SonasDenim. 
      Press Contact: Gerry Kelly, 415-691-9865, gerry@sonasdenim.com

        Ryzenberg On: Perfect Cold Weather Footwear

        Ryzenberg On: Perfect Cold Weather Footwear Thanksgiving means winter is just around the corner, so it’s time to go search for the perfect statement boot that will not only help you strut your stuff, but also protect you from chilly days. These styles are perfect, whether you are in sunny California or walking the streets in the North East. Below freezing temperatures are not an excuse to leave fashion behind, and these styles not only are practical, but they will also help you leave a mark.  A few of my picks include: 1. Elegant black booties: Work well with tights and skirts, skinny jeans and even trousers. This is a versatile boot for sure. (Activate Suede Active Boots www.topshop.com) 2. Sorel boots: Perfect for trekking in the snow and works well with jeans and leggings. This is a utility boot, so I hope they don’t become as ubiquitous as UGGS did a few years back. PS: These are not to be worn in warm climate cities. (Sorel Joan of Artic Weather Boots www.mytheresa.com) 3. Riding boots: Another must for fall. A neutral color works well with all the colors seen this season. Pair them for the day with a scarf and denim or even at night with tights, cute accessories and a dress. You’ll sure turn heads. (RALPH LAUREN COLLECTION Vintage Cuoio Half Boots Istara li www.STYLEBOP.com) 4. Velvet peep toe booties: These will be the talk of any holiday party. They are sexy and very sultry. I also like the texture, since velvet elevates them to a more elegant feel. The gold detail makes them luxurious too. (MESSECA Velvet Wedge Sandals www.theoutnet.com)  5. Top Sider booties: A nautical twist with a hint of winter. These boots are practical for the rain because of its rubber soles. I like the red laces because it really makes them stand out! Very different indeed. (Trinity Boot Lug www.sperrytopsider.com) Alright so remember, there is a boot on every budget and only pick one of two styles. Make sure to break them in before the bad storm, and with all these tips, you are sure to put your best foot forward into style! Ryzenberg On, is Signing Off PHOTOS: Polyvore

        Thanksgiving just came and went, so it’s time to go search for the perfect statement boot that will not only help you strut your stuff, but also protect you from chilly days.
         
        These styles are perfect, whether you are in sunny California or walking the streets in the North East. Below freezing temperatures are not an excuse to leave fashion behind, and these styles not only are practical, but they will also help you leave a mark. 

        A few of my picks include:
         
        1. Elegant black booties: Work well with tights and skirts, skinny jeans and even trousers. This is a versatile boot for sure. (Activate Suede Active Boots www.topshop.com)
         
        2. Sorel boots: Perfect for trekking in the snow and works well with jeans and leggings. This is a utility boot, so I hope they don’t become as ubiquitous as UGGS did a few years back. PS: These are not to be worn in warm climate cities. (Sorel Joan of Artic Weather Boots www.mytheresa.com)
         
        3. Riding boots: Another must for fall. A neutral color works well with all the colors seen this season. Pair them for the day with a scarf and denim or even at night with tights, cute accessories and a dress. You’ll sure turn heads. (RALPH LAUREN COLLECTION Vintage Cuoio Half Boots Istara li www.STYLEBOP.com)

         4. Velvet peep toe booties: These will be the talk of any holiday party. They are sexy and very sultry. I also like the texture, since velvet elevates them to a more elegant feel. The gold detail makes them luxurious too. (MESSECA Velvet Wedge Sandalswww.theoutnet.com) 

        5. Top Sider booties: A nautical twist with a hint of winter. These boots are practical for the rain because of its rubber soles. I like the red laces because it really makes them stand out! Very different indeed. (Trinity Boot Lug www.sperrytopsider.com)

        Alright so remember, there is a boot on every budget and only pick one of two styles. Make sure to break them in before the bad storm, and with all these tips, you are sure to put your best foot forward into style!

        Ryzenberg On, is Signing Off

        Photos by: Polyvore


        [ Jesica Ryzenberg with Joseph Altuzarra at Neiman Marcus. Photo by Gustavo Fernandez for Drew Altizer Photography ]

        • Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.


        Casting @ Portfolio Night 11/29/2011

        • Photos By: Del Geronimo
        • Models: Brandon, Faith, Sasha, Jesus, Shelby, Karla, Mallory
        • Fashion: Anya Tatarenko, Alley Collection
        • Jewelry: MsBellezza
        PORTFOLIO AND PITCH NIGHT 11_29_11
        • WHAT: PORTFOLIO/PITCH NIGHT
        • WHEN: Nov. 29, 2011, Tuesday, 5:30-9:30PM
        • WHERE:  The Infinity Club Lounge, 333 Main Street, Level 3, San Francisco, CA, San Francisco, CA
        • RSVP @ Facebook, Bring Your Portfolio, and model casting, please read requirements
        • ABOUT PORTFOLIO/PITCH NIGHT?

        Portfolio/Pitch Night is a platform created for creative professionals. It is a networking event where attendees present their product pitches and/or share their portfolio with others in a show-and-tell format. See video here - http://youtu.be/IbLoWDD3Jb8

        Industry Meetup for the creative professionals, fashion & arts, tech, mobile apps, non-profit, startups, entrepreneurs, online marketers, service providers and students. If you want to present your product (5-10 mins presentation) and want to be added to the evening’s programme, or, for media relations, product promotionssponsorship opportunities and booking info, please email Owen Geronimo at - contact@sffamainc.org

        Each presenter is given about 10 minutes to present their pitch or portfolio. When presenting a portfolio, constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc @http://sffamainc.org/ & Fashion+Tech SF @ http://fashionandtech.net/

          Street Style at Brooklyn Flea Market by Trendland

          Bringing you more street style from the streets of New York City. This time they did a focus on the Brooklyn Flea Market in Williamsburg. Look at what they found…

          • Directed by Ani Tzenkova
          • Director of Photography Gabriel Mendes
          • Edited by Gabriel Mendes and Luis Baiia
          • Music by Zander & Freckles

          Show: Bruuns Bazaar SS12

          Copenhagen Fashion Week. Spring Summer Collection 2012. Interviews with Rebekka Bay, designer; Uffe Buchard, editor Dansk Magazine; Rasmus Ibfeldt, Fashion Editor Cover Magazine; Björn Bruun, founder Bruuns Bazaar and Hamish Bowles, European editor at large Vogue.

          State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.