To Host First Annual Holiday Party at Local San Francisco Store Event Will Take Place December 9th At Hayes Valley Boutique

(SAN FRANCISCO, November 28, 2011) - will host an evening of merriment at Hayes Valley store Azalea Boutique, 411 Hayes Street, Friday, December 9th, from 5 to 8 p.m. The holiday party, sponsored by San Francisco Fashion and Merchants Alliance (SFFAMA), will feature cocktails, music and a photographer. Azalea’s nail salon will be open for manicures and pedicures. Guests will include Boutiika readers, San Francisco boutique owners and managers, members of the media, and Azalea customers.

Boutiika is a unique search engine that helps style seekers and conscious consumers find independent fashion boutiques while exploring the neighborhoods of their favorite cities. At the same time, Boutiika supports local stores and gives them a rich communication channel to share their offerings with new and existing customers. Boutiika simplifies the boutique search process with neighborhood maps, and curated results and recommendations.

San Francisco Fashion and Merchants Alliance, Inc. ( is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

Azalea Boutique ( is the ultimate stop for San Francisco’s fashion savvy set. Located in the heart of hip Hayes Valley, neighborhood locals and out-of-towners go to Azalea to get their fix of the latest seasonal trends, necessary basics, classic pieces, and cool accessories to complete their wardrobe. A main feature of the boutique is the extensive inventory of denim it carries. Azalea also features a full-service in-store nail salon.

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Boutiika is a privately held company based in San Francisco and can be found The growing site currently also offers an online independent boutique guide to New York City.