The Creators Project

Like any true avant-garde, British fashion designer Hussein Chalayan shook things up for his Spring/Summer 2012 presentation this September in Paris. In collaboration with The Creators Project, Chalayan sent his models down the runway with champagne flutes rigged to tiny cameras. Chalayan believes fashions shows should reveal a new image of the body and the designer uses technology to create new ways to do so. 

The Creators Project is a global celebration of art and technology. Founded by a revolutionary partnership between Intel and VICE, The Creators Project supports visionary artists across multiple disciplines who are using technology in innovative ways to push the boundaries of creative expression.

At a time in the history of the arts where digital technology has revolutionized distribution, democratized access, and re-imagined the scope and scale with which an artist can create a vision and reach an audience, The Creators Project is a new kind of arts and culture channel for a new kind of world.

Fashion Social: BEAUTY & STYLE SERIES (Tomorrow)

Guest wardrobe and beauty stylists will discuss fundamentals and showcase their talent during a live beauty and wardrobe interactive styling demo and workshop featuring the new collections from SEEZENN. 

This is a fun and informative FREE fashion networking event with tips and trends from the experts. Come shop, sip some wine and join SEEZENN and SFFAMA at the SEEZENN Annex Pop-Up Store. Meet new faces, upcoming models, stylists, bloggers, and fashion professionals.

KARA: Model Profile by Del Geronimo

[ Model: KARA. Photographer: DEL GERONIMO ]

  • DEL GERONIMO, Photographer. Aside from photographing models, Del Geronimo is also the producer of the San Francisco Fashion Awards, honoring local industry professionals, the marketing director forBLACK V, and the editor of Bleed Magazine, a fashion blog based from the San Francisco Bay Area fashion scene. He is a world traveler and an award winning photographer. He also contributes to City Model Management and Ford Models SF, as an editorial fashion photographer.

West Coast Leather, Men's Collection @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beale & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]     

WEST COAST LEATHER. “Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

deeFind @StyleX SXSW

  • Dierdre Wallace of deeFind  - Inspired by living in San Francisco, I wanted to design shoes that were quite unique, works of art and offered accessibility to women to really bare all in deeFind shoes. Conceptually futuristic architecture has always been appealing to me: dynamic angles, bold lines, audacious structural gestures — all frequently reflected in my design aesthetic. In keeping with the sensibilities of futurism exploring, the desired outcome was incorporate sustainable materials, while providing drop-dead sexy, eco-friendly products. Working hard to produce the most refined designs I am capable of, as I fanatically search for alternative materials and creative methods. Each handmade pair of deeFind shoes is constructed in humane working conditions with comparable wages.

Following a daring debut in 2011, Style X returns to the family of SXSW events for its second year. Featuring talented up-and-coming designers, this pop up retail event showcases the latest trends at the intersection of design and the creative industries. This industry and consumer event will offer everything from streetwear to menswear designers, shoes, eyewear and other accessories, and will pair emerging artists with established, iconic fashion brands.

FASHION STARTUPS: Product Presentations & Networking

  • FASHION STARTUPS: Product Presentations & Networking
  • WHAT: FASHION STARTUPS: Product Presentations & Networking
  • WHEN: March 15, 2012, Thurs, 5:30pm
  • WHERE: Pigment Cosmetics, One Market Street #140, Studio 2, SF
  • RSVP at: http://fashiontechsf031512.eventbrite.com/

Promote. Pitch. Connect.  

We connect fashion startups, app developers and retail entrepreneurs to human and capital resources.Find out what all the buzz is about in fashion and technology! Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities.

Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

PRODUCT PRESENTERS:

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.

West Coast Leather, Women's Collection @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]     

WEST COAST LEATHER

“Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”

  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Fashion Star - Preview

NBC kicks off the new year with the new reality competition series “Fashion Star,” which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.

Each week, the show will begin with an exhilarating fashion show unlike anything seen before featuring musical performances, dancers and models in front of a studio audience. Every fashion show will be built around a weekly challenge that is designed to further develop and expand the designers’ brands. The series will feature clothes designed for America to buy, and it has enlisted three of the world’s top retailers to help in the decision-making process. Caprice Willard (Macy’s), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) will serve as the judges who make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week.

At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week. What viewers see on TV that night will be on the streets and in stores immediately. With just a single trip down the runway, “Fashion Star” will change the lives and fortunes of these aspiring designers forever. Each week, designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos will be able to save one of these designers from the chopping block.

In the end, one designer will successfully combine fashion and business to become the next Fashion Star and will receive the prize of a lifetime - $6,000,000 in orders for capsule collections in Macy’s, H&M and Saks Fifth Avenue stores. Watch Fashion Star - http://www.nbc.com/fashion-star

Rogue @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]    
  • ROGUE. Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. The brands identity embodies its classic beginnings with new developments amplifying the unique attitude and sophisticated style. Every garment is constructed and treated to have a worn look and personality. This unique individuality is achieved through experimental practices in fabric development and garment finishing. In the end, the Rogue’s perfect patina is achieved through specialized washing, dyeing and finishing techniques. The branded hardware, zippers, snaps and buttons are well engineered and finish each garment with character and superior quality. The untiring creative use of exclusive applications define the brand as exciting, innovative and wearable. The Rogue collection can be found in top department stores and specialty boutiques worldwide. READ PRESS .


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

BRAD GORESKI at Books Inc. in the Castro 03.13.12

Reality show star, celebrity stylist, and rising fashion icon BRAD GORESKI discusses Born to Be Brad: My Life and Style, So Far, his riveting life story with the power to take you to the top of your fashion game. Location: 2275 Market St., San Francisco, California

Cirque Noir by Dallas Coulter & Melissa Tan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]    

  • Cirque Noir is the design duo of Dallas Coulter & Melissa Tan. Dallas, who hails from New York, came to San Francisco to study fashion at the Art Institute.  Melissa is a Bay Area native whose love of fashion led her to study at the Academy of Art University.  Drawn together by their shared love of moribund beauty the ephemeral, they create modern, preternaturally nostalgic pieces inspired by lost dolls and woodland creatures.


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Stylematic to present @ Startup Monthly March Demo Day 03.11.12



[ Photos by Shaun Tiangsing ] 
  •  Stylematic is the brainchild of eight fashion forward innovators from Start Up Weekend San Francisco.  Have you ever stared at your closet and felt like you had nothing to wear? Do you hate shopping because you don’t know what to buy? What if you had a virtual stylist who kept track of your closet, delivered recommendations and deals, and helped you review your choices with friends. This is the idea behind Stylematic, an app that helps you shop smarter. Scan the bar code of an item and Stylematic compares the item to existing pieces in your virtual wardrobe. Knowing your style and color preferences, Stylematic delivers recommendations and deals for other items, as well as comparable deals from nearby stores. Stylematic makes outfit selection is easy and social. Integrate with your online profile and browse friends’ closets, consult style mavens, and receive feedback on her purchases.

You will learn how early stage startups present their products and pitch to a panel of investors. Our demo days are hosted monthly as part of Pitch Accelerator workshop where startups present their progress to panel of investors in order to get feedback on their idea, business model and potential fundability of their startup.


  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Alyssa Nicole @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

  • ALYSSA NICOLE / Women’s Collection. Alyssa Nicole by Alyssa Casares is a collection inspired by women from all walks of life and embodies a uniqueness that has the ability to span generations. Alyssa Nicole started as a custom garment line with every creation being handcrafted and tailored individually to each and every order. Staying true to that attention to details is the cornerstone of the Alyssa Nicole brand. The ladies who wear Alyssa Nicole can be deemed “Modern-Day Gibson Girls” - they personify feminine style and grace, while making these looks their own. From flirty to chic, professional to play, Alyssa Nicole’s enchanting aesthetic paired with flattering silhouettes are creations not to be missed. 


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

#FASHIONTECHSF Mentors & Apprentices 02.21.12 Recap/ Part 3

[ Photos by MEGHAN EDGERLY. Thank you to FIDMSF ] 

  • FASHION+TECHSF Presents: Mentors & Apprentices. Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design related professions introduced their businesses and/or products, explained what they do, discussed their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors then met and interacted with participants and guests. Students and entrepreneurs alike attended this alternative career workshop. Internship opportunity and requirements are determined by each mentor. Resumes recommended. 

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Zubauen by Amanda Chan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]                                    
  • ZUBAUEN  by AMANDA CHAN / Women’s Collection. Amanda Chan is pleased to present her new line ZuBauen, named after the German word for “to build up”. Every piece in this unique series can be exhibited as sculpture or on the moving body. Amanda chooses this format to tell stories about personal and universal experiences. Each part of her collection is an observation of people and their different environments. Juxtaposing the body with unusual materials and proportions, ZuBauen pushes the limits of design and fashion in both style and substance. ZuBauen consists of clothing that is not governed by season or trend, but personal and global issues that affect us all.



  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Project Runway is now casting!

Project Runway is now casting! Have what it takes to show your stuff at New York fashion week? This is your chance!

  • The minimum age to apply for the show is 21. 
  • For more details, information, and to apply, please fill out the application (Download) and follow all directions that are on it. 
  • The deadline for us to receive applications is March 15th, 2012. 
  • That said, our invite only casting calls begin in early April. 
  • Getting your submission in as soon as possible guarantees that you can be invited to the call that is geographically closest to you. 
  • Please don’t wait until the last minute - fill out the application and get us all of your info immediately! Questions? 
  • Send your e-mails to prcasting@bunim-murray.com. 
  • All applications should be sent, overnight, to: Project Runway Casting Bunim-Murray Productions 6007 Sepulveda Blvd. Van Nuys, CA 91411

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Eimaj Design by Jamielyn Dugan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

  • EIMAJ DESIGN by JAMIELYN DUGAN/ Women’s Collection. A San Francisco native, Jamielyn Duggan established Eimaj Design in 2004  as a way to house and promote her various creative endeavors. With emphisis on ‘fashion that moves’, her custom work encompases avant guarde to casual clothing made to be seen, costume for performance, visual and graphic design, and media direction and production. Achievements include work displayed at the De Young Museum, an Izzy nomination for design, and being cast as 1st alternate for season 6 of Project Runway. Described as ‘as edgy as it can be without sacrificing sophistication’, her sense of uncommon beauty, necessary balance, and unabashed imagination are what compel her to contribute to the art of fashion in San Francisco. Please visit www.EimajDesign.com


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Stars modeling Marni at H&M Collection

Included are interviews with Clara Paget, Model; Paul W. S. Anderson, Film Director; Milla Jovovich, Actress; and Elisa Sednaoui, Actress. Filmed in Hollywood, Los Angeles.

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.


Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

Major Cable Network. Now Casting: “FASHION DESIGNER PROJECT”

NOW CASTING “FASHION DESIGNER PROJECT”

Major Cable Network (Sundance) is currently casting an innovative, charismatic, credible edgy FASHION DESIGNER to anchor their own series.

Must be edgy, hip, possibly Avant Garde, capable of “Fantasy” type looks. Background in Costume Design is OK and MUST currently be grounded in Fashion.

The designer could design a Couture look for the Runway to designing outfits for the next Katy Perry or Lady Gaga Tour. Ideally designer must have a full Team in placed, but open if they don’t. This designer and his/her team must be established, right out of design school. Must have the credibility to star in their own show!!!

This is NOT a competition show, It is a docu-series that will be geared around the chosen designer and their staff and their designs. 

  • Email your credentials and below infos to: fashiondesignerproject@gmail.com,Name/Company, Contact Info, 2 Profile pictures, Links to designs and press, length in design

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

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