Cop Copine & Sumaroo Sample Sale on 03.04.12 Fort Mason

Ladies and Gentlemen, Sumaroo is having another fabulous Sample Sale this Sunday at the Fort Mason Center. We will be holding the event in the Gatehouse, right at the front entrance and outside the Farmers Market! The shopping will begin at 10 am and end at 2pm, so get your running shoes on and make a dash for this season’s most fierce sale event! Prices will start at $20 and up! Featured designers will be Cop Copine, Sunlight, Jovani, Eight Sixty and so many more labels! And don’t forget, it won’t just be clothing, but shoes and handbags! And these fabulous threads and accessories won’t cost you a months rent! You just might walk out with a pair of shoes, a new hobo bag and dress for less than $100, so bring it on! We look forward to seeing you there and your fabulous sense of fashion!

  • This sample sale offers great items from numerous designers and designer labels at affordable sale prices. Prices start at $20. This is a one-day event and the sales are to die for! There is so much clothing and shoes and don’t worry, plenty of room to try on things. The sale features Paris designer labels, Cop Copine, Eight Sixty, Jovani, Sunlight, and many more.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo

Street Style Cred by Dario Smith

  • Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.  He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity Contact Owen Geronimo


Casting Call: BCBGMAXAZRIA and Refinery29 are looking to discover BCBGMAXAZRIA’s next new face

From February 6 through March 21 —BCBGMAXAZRIA and Refinery29 are looking to discover BCBGMAXAZRIA’s next new face. 

Lubov Azria, Creative Director of BCBGMAXAZRIAGROUP, along with Refinery29 will select 10 extraordinary women from the U.S. to be flown to Los Angeles, to shoot with a renowned fashion photographer and to be featured on the brand’s social media channels, bcbg.com and their boutiques. The grand-prize winner will be selected on Wednesday, May 9th. She will receive a new head-to-toe wardrobe and become the star of BCBGMAXAZRIA’s Spring 2013 campaign.

Requirement: Upload two photos (a headshot and a body shot in your favorite dress) and/or submit a video telling us why you should be our next supermodel.

APPLY HERE!

About BCBGMAXAZRIA. BCBGMAXAZRIA is a global fashion house with a portfolio including more than 20 brands. There are currently over 550 BCBGMAXAZRIA boutiques worldwide, including locations in London, Paris, Tokyo and Hong Kong. For more information visit: bcbg.com

About Refinery 29. Refinery29 is the cornerstone of fashion, beauty, and shopping for a new generation. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest. At Refinery29, great style isn’t just a one-way obsession—it’s a fast-changing world where readers talk, designers, brands, and shop-keepers engage, and great fashion influences everything. For more information visit: refinery29.com

For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org

#FASHIONTECHNY // A Conversation 03.05.2012

Fashion + TechNY // A Conversation

FASHION+TECHNY. We’re kicking off our first meetup in NYC.  This event seeks to bring together emerging designers, founders of fashion technology companies and those interested in the recent pivotal convergence of fashion and the start-up/digital world.  

  • What: FASHION+TECHNY // A Conversation
  • When: March 03, 2012, Monday, 7pm
  • Where: Hotel Chantelle, 92 Ludlow, New York, NY 10012
  • RSVP: $20 @ Eventbrite

Trends in digital platforms:

  1. How Start-up and Fashion Technology Companies are Changing the Face of Fashion
  2. What’s Up Next In Digital by Liza Kindred of Third Wave Fashion
  3. The Convergence of Technology and the Fashion Industry: How Technological Solutions are Impacting the Future of Fashion, Bradd Bambo, SewMuse 
  4. Planning for Progress: A talk from Benita Singh about how she came about founding source4Style and what her goals were with regard to catering to the fashion industry.  

Project San Francisco 2012: LOVE+ROCK&ROLL (Recap)

[ Photos By: ASG IMAGING ]

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology. In partnership with The Museum of Craft and Design (MCD). 

SPOTTED: Sasquatch Music Festival, Summer 2011 by Work It Berk

  • “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo at http://about.me/owengeronimo

    Project San Francisco 2012: LOVE+ROCK&ROLL (Backstage/ Recap Part 1)

    [ Photos By: ASG IMAGING ]

    PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.  In partnership with The Museum of Craft and Design (MCD). 

    #FASHIONTECHSF Mentors & Apprentices Recap 02.21.12

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices Speakers: LILI BALFOUR of Atelier Advisors, NEELU JAIN of Soulstice, BRAD CARRICK of Solz Shoes, JOANNA RILEY WEIDENMILLER of The 1-Page Company and BETH BLECHERMAN of Tech Mamas. PR/Publicity By: OWEN GERONIMO. Above Photos By: DEL GERONIMO, SPECIAL THANKS TO: FIDMSF ] 

    DEL GERONIMO, Photographer. Aside from photographing models, Del Geronimo is also the producer of the San Francisco Fashion Awards, honoring local industry professionals, the marketing director for BLACK V, and the editor of Bleed Magazine, a fashion blog based from the San Francisco Bay Area fashion scene. He is a world traveler and an award winning photographer. He also contributes to City Model Management and Ford Models SF, as an editorial fashion photographer.

    • FASHION+TECHSF Presents: Mentors & Apprentices. Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design related professions introduced their businesses and/or products, explained what they do, discussed their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors then met and interacted with participants and guests. Students and entrepreneurs alike attended this alternative career workshop. Internship opportunity and requirements are determined by each mentor. Resumes recommended. 

    FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

    Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

    • For media relations, publicity, product promotions, sponsorhip opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org

    THANK YOU to our 02.21.12 FASHION+TECHSF: Mentors & Apprentices Panel and Speakers

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices Speakers: LILI BALFOUR of Atelier Advisors, NEELU JAIN of Soulstice, JOANNA RILEY WEIDENMILLER of The 1-Page Company and BETH BLECHERMAN of Tech Mamas. PR/Publicity By: OWEN GERONIMO. All Photos By: SHAUN TIANGSING ] 

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices Speakers: LILI BALFOUR of Atelier Advisors, NEELU JAIN of Soulstice, BRAD CARRICK of Solz Shoes, JOANNA RILEY WEIDENMILLER of The 1-Page Company and BETH BLECHERMAN of Tech Mamas. PR/Publicity By: OWEN GERONIMO. All Photos By: SHAUN TIANGSING ] 

    [ FASHION+TECHSF 02.21.12 JOANNA RILEY WEIDENMILLER of The 1-Page Company Photo By: SHAUN TIANGSING ] 

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices: BETH BLECHERMAN of Tech Mamas. Photo By: SHAUN TIANGSING ] 

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices: NEELU JAIN of Soulstice, Photo By: SHAUN TIANGSING ] 

    [ FASHION+TECHSF 02.21.12 Mentors & Apprentices : LILI BALFOUR of Atelier Advisors Photo By: SHAUN TIANGSING ] 

    [ Sponsor: JUSTIN SUH (w/ winner) of Intern Sushi. Photo By: SHAUN TIANGSING ] 

    [ Special Guest: Jake Gasaway of Stitch Labs. Photo By: SHAUN TIANGSING ]

    [ Co-Moderator: BRAD CARRICK of Solz Shoes. Photo By: SHAUN TIANGSING ] 

    [ SPECIAL THANKS TO: FIDMSF Of Course! ] 

    • FASHION+TECHSF Presents: Mentors & Apprentices. Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design related professions introduced their businesses and/or products, explained what they do, discussed their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors then met and interacted with participants and guests. Students and entrepreneurs alike attended this alternative career workshop. Internship opportunity and requirements are determined by each mentor. Resumes recommended. 

    FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

    Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 


    SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo at http://about.me/owengeronimo

    Ryzenberg On: Marni For H&M

    Ryzenberg On: Marni For H&M Sneak Peek

    Yes, I think it’s rather evident that I am indeed a sucker for all types of collaborations (guessing from Lanvin, Missoni, et al) and H&M has a little Spring Treat planned — their amazing capsule collection with Italian powerhouse Marni.

    The looks are out, and the prints are to die for. Spent most of the morning mentally planning ensembles and figuring out logistics about how to make this precious pieces a closet staple.

    This collection has everything I covet, prints, blouses, colors, baubles — so what’s not to love? Oh yeah and the best part: It is wallet friendly, something that’s absolutely music to any frugalistas’ ears. 

    The line will launch into stores in March and I can hardly wait. With so many wearables, it’s hard to decice What’s best is how versatile is for daytime, a sexy night out or even lounging around. (hello tees)

    Have a wonderful long weekend and in the meantime, I will continue marveling about this ‘marni’ficient pop-up.

    Ryzenberg On, is Signing Off

    PHOTOS: Fashionista.com

    Check out Marni S/S 2012 at Milan Fashion Week

    • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

    Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo at http://about.me/owengeronimo

      SOLZ, Solar Bag

      SOLZ, Solar Bag is a sponsored project of SFFAMA.

      • From the team that brought you SOLZ shoes.

      We are proud to announce the pre-launch of our newest functional fashion product “SOLZbag”, a solar powered backpack that functions as a personal portable power station. The bag is designed with three 1.5-watt solar panels that will give a total of 4.5 watt charge to a removable lithium-ion battery; the battery is versatile and also can be charged by a computer or any power source available. Once the battery is charged, it can be connected to almost any small personal electronic device using a variety of power adaptors that come with it. The bag also includes a front pocket, specially designed to hold a pair of SOLZshoes. The bag contains a dedicated padded laptop or tablet sleeve and an additional sunglass and accessory pocket.

      This bag is perfect for days on the beach, picnics, hikes, or even just running around town.  We all know how frustrating it is to have your smartphone or tablet run out of battery life.  With SOLZbag, this never has to happen again.

      The battery is removable and can be used without the backpack as well.  This itself is a very useful and handy little lifesaver.

      We have spent our own money designing and developing this product.  We have our manufacturing ready and just need to raise $7500 to meet our initial minimum order quantity.  Join this campaign and help us bring this amazing product to market.

      SOLZ also has a soul.  We have partnered with Nashville-based charity Soles4Souls to distribute shoes to people in need. We have made it possible so that for every SOLZ bag or pair of SOLZ shoes purchased, we can get a pair of shoes to people in need.

      4.5 Watts of Solar Power: 1 hour in sun = 3-4 hours talk time. Battery: Up to 20+ hours talk time or 50+ hours music playback. SOLZ bag will help you stay organized, stay active, stay green and stay charged…SOLZ, Never stop shining!

      Marni at H&M: Celebrities at Los Angeles Event

      It was magical! - the Marni at H&M collection was celebrated at a Los Angeles event in a Hollywood residence.

      Drew Barrymore, Winona Ryder and Milla Jovovich were among the attending guests at the party. Bryan Ferry made an exclusive performance.

      It was hosted by Consuelo Castiglioni, Marni’s Founder and Creative Director; Sofia Coppola, Director of the Marni at H&M Campaign, and Margareta van den Bosch, H&M’s Creative Advisor.


      • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

      Celebrity Spotting: Marni at H&M Launch Party

      Vibrant colors and well-dressed celebrities were seen during the Marni at H&M Launch Party while they celebrate the highly-ancitipated debut of the fashion collaboration.

      From clockwise left to right: Annabell Dexter-Jones, Lily Collins, Freida Pinto, Hanneli Mustaparta.

      • Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

      David Beckham for H&M

      • David Beckham Bodywear collection for H&M launch in London. Interview with David Beckham, Suzy Menkes, Emma Bunton and Tali Lennox.

      • David Beckham celebrated his new bodywear collection for H&M in London on Regent Street.

      • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

      FASHION+TECHSF 2nd Yr Anniversary Video Recap

      • Geek Style Lounge is a pop-up event combining fashion, beauty, lifestyle and tech concepts in a social setting. Attendees are introduced to the newest fashion/mobile apps, enjoy product samples and shop from emerging local fashion designers.Fashion Bloggers Connect is where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry in partnership with San Francisco Fashion And Merchants Alliance, Inc. presented by Fashion+TechSF.

      FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

      Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.


      Winner of H&M Design Award 2012

      The grand prize winner of the H&M Design Award 2012 has been announced:
      Stine Riis from London College of Fashion. The show was filmed today at Stockholm’s Mercedes-Benz Fashion Week FW12, February1st 2012.

      • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

      Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

      THANK YOU! ‘Fashion Bloggers Connect’ Panel 01.28.12

      [ Photos By: Rick Tran ]

       

      [ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

      [ L-R, Jacyn Siebert, Jennie Lodge, Zavan Quezada, Mai Le, Jesica Ryzenberg ]

      [ Jacyn Siebert, Mira Torres of  The Beauty Bohemian and Jesica Ryzenberg ]

      [ Lorraine Sanders of SF Indie Fashion and Mai Le ]
      [ Photos By: Rick Tran ]
      • Geek Style Lounge is a pop-up event combining fashion, beauty, lifestyle and tech concepts in a social setting. Attendees are introduced to the newest fashion/mobile apps, enjoy product samples and shop from emerging local fashion designers.Fashion Bloggers Connect is where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry in partnership with San Francisco Fashion And Merchants Alliance, Inc. presented by Fashion+TechSF.

      FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

      Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.

      For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at – contact@sffamainc.org


      2011: The Year in Review | San Francisco Fashion Week (tm) 2011 Runway 3

      Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations,publicity, sponsorship opportunities and booking info, please contact Owen Geronimoor send an email  to contact@sffamainc.org

      SPOTTED: Outside Lands Music Festival, Summer 2011 by Work It Berk

      • “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

      Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

      KARL: Karl Lagerfeld for Net-A-Porter

      by Lexie Tiongson

      Contemporary. Classic. Black & White. These are all things that describe KARL, the latest collection designed by Karl Lagerfeld for Net-a-Porter. Recently launched in pop-up stores all over the world in Paris, New York, Sydney, Berlin & London, the collection is presented with 72 seaming less pieces.

      Mix eclectic with a contemporary cool and you’ve got KARL. With several designs already sold-out online, the collection is a successful definition of what Karl Lagerfeld has composed as a designer throughout the years.

      Hits cuts are found to be defying, complementing every detail you might find on any outfit. From twill pants to hammered-crepe blouses, there’s nothing else you can say about this collection except call it “rocker-chic.”

      With a collection “all about Karl” combining style & taste, we can find ourselves jumping off the walls as riveting, chic fashionistas.

      • Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

      Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

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