Ryzenberg On: Midwinter Maxi Skirts

Don’t be sad we have a few weeks of winter left — just make the most of it. If you are tired of wearing pants, leggings and jeans, (repeat, wash, dry clean, repeat) lower your seams and go for maxi skirts. 

These ultra long fun pieces not only elongate your gams, they are also a great transitional piece you can wear in spring and summer. Wear now with boots and a hat, and later with sandals or wedges. Jazz it up with some bold baubles to give it more of a bohemian feel. 

A perfect cure to the winter blues and a sure bet to make you stand from the pack. 

Ryzenberg On, is Signing Off

PHOTOS: Pinterest

PHOTOS: Vogue Russia and Fashionista.com

• Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

#FASHIONTECHSF 2nd Yr Anniversary Party Recap Part 4

 [ Photos By: RICK TRAN. Publicity/PR by: OWEN GERONIMO. JOIN FASHION+TECHSF.]

[ Above Photos By: SERGIO GARCIA ]

[ Photos By: MEAGAN EDERLY ]

THANKS TO ALL OUR SPONSORS: 

 SLODOWN WINES INC.,TRUMER PILS, DRY SODA, MYPRESSI, SFIEC, RODAN+FIELDS,ATELIER EMMANUEL, SOLZ SHOES, CHEAT-A-LITTLE CATERING,LIVERMORE VALLEY WINE COUNTRY, MALIN NAMITA COUTURE & PROJECT SAN FRANCISCO. 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

For media relations, publicity, , , and booking info, please email  at - contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Project San Francisco: LOVE+ROCK&ROLL 02.25.2012

FOR IMMEDIATE RELEASE [SAN FRANCISCO, CA] February 25, 2012 - San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA) and the Museum of Craft and Design (MCD) present: PROJECT SAN FRANCISCO Love + Rock & Roll, an annual runway and fundraising event benefiting San Francisco Fashion And Merchants Alliance, Inc. and fashion4good.org., from 6pm on Saturday, February 25, 2012 at the American Industrial Center, 1180 Illinois St #103, @ 3rd, SF 94107.

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. 

WHEN: February 25, 2012, Saturday, Door Opens at 6pm

• WHERE: American Industrial Center, 1180 Illinois St #103, @ 22nd and 3rd, SF 94107
• RSVP: $20 General Admission, $10 Admission for MCD Members and with current student ID (All Schools)
• RSVP/ Tickets Available @ http://projectsanfrancisco02252012.eventbrite.com/
• DRESS CODE: Fashionably Chic/ Dress To Impress
• Apply for a Media Pass

• “Owen Geronimo, Founder/CEO of SFFAMA, highlights “PROJECT SAN FRANCISCO is not only a celebration of new talent that reinvigorates the community, but also the launch of our mentorship program fashion4good.org. While we produce runway events, we also realize the importance of offering our substantial education, business, technology, and network resources to aspiring fashion professionals, designers and entrepreneurs.”

• WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.

  About SFFAMA: San Francisco Fashion and Merchants Alliance (SFFAMA-http://sffamainc.org/), a California non-profit corporation, is the leading institution in the San Francisco Bay Area’s fashion industry. Over 2,000 members on Facebook, 105 events. Winner of Best Fashion Event Producer of the Year and Best Marketing at San Francisco Fashion Awards 2011. Producer of San Francisco Fashion Week ™. SFFAMA provides business and technology education for fashion entrepreneurs and serves as a business and social development network for the thriving local fashion industry.

  About MCD: The Museum of Craft and Design (MCD- http://www.sfmcd.org/) is an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. The Museum strives to encourage greater awareness and appreciation of the international scope of craft and design to audiences of all ages through innovative exhibitions and related educational programming. MCD’s exhibitions focus on craft and design in all media. They introduce visitors to a broad range of artists and designers, and to the many approaches to creative expression in these fields. Education programs address a wide variety of topics. Those offered in association with exhibitions enable children, families, and adults to gain a greater understanding of the art and artists presented. Hands-on activities for children through the MakeArt program also give young people an opportunity to explore their creativity.

  For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org andhttp://www.projectsanfrancisco.com

  
  

Ryzenberg On: SAG Awards Stunners

The Screen Actors Guild Awards is always a fun show to watch. Celebs are usually a little more relaxed, as they are judged by their own peers, but fortunately when it comes to style they all wore their Sunday best. ‘Modern Family,’ ‘Boardwalk Empire’ and ‘The Help’ were all crowned big winners, and many of its stars wowed on the red carpet.

The carpet was filled with color, jewels, risks and old Hollywood glam. Although some opted for a classic feel, I must say I was impressed by the array of gowns on display and the stars truly strutted their stuff.

Here are a few of the looks that caught my attention.

Emma Stone in Alexander McQueen — She truly masters the red carpet look. In this case, she opted for a black gown that was risky and playful, yet she pulled it off. The detail on the bodice was incredible and her Tiffany and Co. jewels were exquisite. 

Zoe Saldaña in Givenchy Haute Couture — Whoever dressed Ms. Saldaña needs to win an award! This dress debuted on the Paris runway nearly four days ago and already made its way onto A-list stardom. This is a daring, fashion forward look that may start some sartorial debates, but its details are divine and it works very well with Zoe’s skin tone. 

Julie Bowen in Temperley — The color of this dress and the shoulder details are incredible, but its back was the piece the resistance, as it was completely open. The ‘Modern Family’ star always kills it on the carpet. I also love her hair pulled back on a pony tail. 

Emily Blunt in Oscar de la Renta — As soon as she stepped on the carpet, the Twitterverse lit up. Everyone commented on how amazing this bright green dress with a thigh-high split was. It was indeed flawless and it worked so well with her hair pulled back and minimal jewels. John Krasinski is one lucky guy.

Tilda Swinton in Lanvin — This trendsetting star, known for pushing the boundaries when it comes to red carpets, went the classic route in this Lanvin number. 

Natalie Portman in Gianbasttista Valli — After winning a Golden Globe, a SAG award and the coveted Oscar last year, the new mom was back in the spotlight, but this time as a presenter. The petit star chose a monochromatic look and kept the accessories to a minimum. Her figure looks fantastic after giving birth to baby Aleph less than a year ago. 

Viola Davis in Marchesa — Viola was indeed the belle of the ball tonight. Not only she nabbed the Best Actress award, but the cast of ‘The Help’ also won for Best Ensemble. Her marchesa gown made quite a statement with its rose gold floral embroidery bodice that showed her fit physique. The look was complete with stunning earrings and bangles accompanied with smoky eyes and a sexy ‘do.

Rose Byrne in Elie Saab — The ‘Bridesmaids’ star took a serious gamble by wearing a sequined jumpsuit with a plunging neckline. It works well with her bob and I love the 1970s vibe it brings. Although not mainstream and few people can pull it off, Rose absolutely rocked it and I applaud her for this choice!

Michelle Williams in Valentino — This is Hollywood glamour at its finest. Michelle is known for her impeccable sense of style and this number is certainly no exception. The winning touch? She went sans baubles, making her pixie cut and neckline the main focus.

Ryzenberg On, is Signing Off

PHOTOS: Getty via Fashionista.com

• Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Street Style Cred by Dario Smith 02.01.12

• Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.  He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

FASHION+TECHSF Presents: Mentors & Apprentices 02.21.2012 at FIDMSF

FOR IMMEDIATE RELEASE

[SAN FRANCISCO, CA]  February 21, 2012 – San Francisco Fashion And Merchants Alliance, Inc. and FASHION+TECHSF present: Mentors & Apprentices, a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area, from 5:30pm to 8:30 pm on Tuesday, February 21, 2012 at(FIDM) Fashion Institute of Design & Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108.

Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design-related professions will introduce their businesses and/or products, explain what they do, discuss their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors will then be available to meet and interact with participants and for additional informational interviewing.

Students, entrepreneurs and those interested in additional career options are highly encouraged to attend. Internship opportunity and requirements are determined by each mentor and will vary. Resumes recommended.

• What: MENTORS & APPRENTICES
• Where: FIDMSF, 55 Stockton Street, 5th Floor, Conference Room
• When: February 21, 2012, Tues, 5:30-8:30pm, please arrive early
• RSVP:  $10 General Admission, Free Admission with Current Student ID (All Schools)
• Tickets Available @ http://fashiontechsf02212012.eventbrite.com/

TESTIMONIAL:

“San Francisco is a very small fashion market with a lot of fabulous creative talent and very limited venues for networking; Owen Geronimochanged this by creating San Francisco Fashion and Merchants Alliance, Inc (SFFAMA). Owen is a take-charge person who has been able to present creative ideas and communicate the benefits of SFFAMA by offering real information to the fashion community. I recommend that the San Francisco’s creative industry connect with Owen and become a part of the amazing network he has created.” 

~ Paula Mattisonsierra, Owner/Principal at P. Mattison Consulting

Mentor Speakers include: BETH BLECHERMAN, Techmamas Founder/Editor & Chief Technology Mom; JOANNA RILEY WEIDENMILLER, The One Page Company/CEO/Founder & 360 Fashion Network/Partner; NEELU JAIN,Soulstice/Founder & Growthink/Strategy Consultant; and LILI BALFOUR,Atelier Advisors/ Founder. Product Presentations by Intern Sushi and The One Page Company. BRAD CARRICK, Solz Shoes/CEO, and OWEN GERONIMO, San Francisco Fashion And Merchants Alliance, Inc. & San Francisco Fashion Week™/CEO/FOUNDER, will co-moderate this event.

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

SFFAMA, INC., a California non-profit organization, is the go-to institution in the San Francisco Bay Area connecting the fashion and technology industries. Through our members and industry partnerships, including Fashion Startup,Fashion Bloggers Connect, Link2SF, Fashionable Singles, Fashion+TechSF,  and our newest east coast satellite group Fashion+TechNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts and over 2,100 members on Facebook and growing. SFFAMA/Owen Geronimo is the winner of the coveted Best Producer and Best Marketing at San Francisco Fashion Awards 2011.

For more information on SFFAMA, INC., FASHION+TECHSF and Mentors & Apprentices, please contact Owen Geronimo athttp://about.me/owengeronimo or visit http://www.sffamainc.org andhttp://www.fashiontechsf.com .

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

SPOTTED: San Francisco Bay Area fashion bloggers by Work It Berk

Aimee of Song of Style

Elisabeth of mission:closet

Deanna of A California Dreamer

Micaela of The Drifter and the Gypsy.

Michelle of Women Enough

Tracy of Gosh Posh

Monica of Sneak Peeq

Siqi of E’s House.

Natalie of Like Fresh Laundry

Alyah of Soulful Soles

Christina of A Rainy Melody

Kate of Clear the Way

Gillian of Parler, Manger, Rire

Michelle of Fvncy

Jennie of Going West

This is Kenny. He doesn’t have a blog yet, but he will soon! Check out more posts about bloggers and San Francisco.

• “SPOTTED” articles are excerpts from “Work It, Berk”, a street style blog by Brittany Curran that originated in Berkeley, CA and has since expanded across the San Francisco Bay Area to Los Angeles and throughout Europe. It also includes several different series, some of which depict the looks of co-opers, fashion bloggers, and members of student fashion organizations.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

The Art of Fashion by Alexa Varis

Alexa Varis started doing fashion illlustrations in 1991 when she was 8 years old and haven’t really put her pencil down since. Hailing from southwest Colorado, she arrived in San Francisco in 2004 to work in the music industry - which has changed exponentially since then. When that fizzled, she started taking fashion design classes and now consider herself a fledgling fashion designer, semi-pro fashion illustrator and n00b fashion blogger! She’s excited to join SFFAMA as an online art contributor by illustrating her little heart out, cooking up some rad clothing designs and producing fashion, art and music events around town. 

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Now Playing @modacinema : InkTV Presents A Day with Zombie Boy, Beaufort's Tiger (Trailer) and Paris is Burning (Part 1)

• Inked Magazine featuring Rick Genest (AKA ZOMBIE BOY)

• Tiger. Film by Beaufort. Written and directed by James McFay

• Paris Is Burning. Directed by Jennie Livingston

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Ryzenberg On: Marni for H&M Preview

Spoiler Alert: Spasiva Vogue Russia for this wonderful Marni for H&M preview. Shot by Robert Wyatt, the magazine spread features a bevy of looks that are incredible. I personally love the orange top with the hot pink shorts and the polka dots have my name written all over it.

I am sure more pictures will soon begin to surface, but so far I like what I am seeing. The collection doesn’t hit U.S. stores until March 8, and I am sure the buzz around it will start to grow. I am definitely going to hit the stores to check out all of the goodies, and of course, I am banking of walking out with some of the coveteables that will be available.

Ryzenberg On, is Signing Off 

PHOTOS: Vogue Russia and Fashionista.com

• Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

#FASHIONTECHSF @FIDMSF 01.19.2012

by: Lexie Tiongson

A couple of aspiring fashion goers gathered on Thursday, January 19^th at FIDM for FASHION+TECHSF’s Workshop: Applying Mobile Tech Strategies to Your Fashion Business. Speakers included Karen Song of Stylematic and Yuan Zhang of ShopNear.me.

Owners of fashion businesses learned how the marketing aspect of fashion industry is what’s most important.

Stylematic introduced their mobile app as a tool that focuses on personalization for shoppers. It is the “Pandora” for personal style. Stylmatic understands your preferences for what you like and what you want to buy. All of you have to do is complete a style profile.

ShopNear.me also announced their mobile app as a tool for shopper to discover what stores are near and what you can buy from a lot of San Francisco boutiques. It showcases what they carry, what style they have and what designers they have. The app also gives shoppers a discount.

A discussion came to follow about how owners of fashion businesses can adopt and implement mobile technology into their business. Discovery becomes the absolute key for mobile app boutiques. Learning about something new excites customers and wants them to involve themselves in the retail store or fashion business.

As technology gets utilized in many businesses throughout the US, mobile technology becomes just as important. Fashion businesses can take advantage of this way to market their brand. Mobile apps are a way for their clients to benefit from potential discounts and discovery of fashion boutiques and retail stores.

In conclusion, applying mobile tech strategies to your fashion business would be a great thing to consider as an addition to marketing and introducing your brand.

FIDM and SFFAMA sponsored the workshop. PR and Marketing done by Owen Geronimo. Hostess: Marcelina M. Burch. Moderator: Nick Frost.

Visit fashiontechsf.org for more info on fashion and technology workshops in San Francisco.

• Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Kate Moss For Mango

Mango Fashion presented Kate Moss as the new face of the Mango Fashion Spring/Summer 2012 campaign.

In an exclusive interview Kate Moss talk about the great time she has had being part of Mango Fashion and working with Terry Richardson “I’m really excited to be working with Mango for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun.”
MANGO Fashion has also produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.

MANGO fashion has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.

The new season MANGO Fashion trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.

MANGO Fashion opened its first store in Barcelona’s Passeig de Gràcia in 1984 and now has over 2,400 stores in 107 countries. Its concept is based on a quality fashion product combined with the latest fashion trends at an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand. The new Kate Moss campaign was photographed by Terry Richardson, styled by Géraldine Saglio, Make Up by Charlotte Tilbury and Hair Stylist Odile Gilbert

Bespoke Banter is SFFAMA’s newest content partner. They are a complete-solution, video marketing agency who specialize in the production, distribution and management of branded online video campaigns. They believe that distribution is the new destination specializing in sending their clients messages directly to where content is being consumed. Their client lists include an array of international brands including Visa, Sony, Ben & Jerry’s, Virgin, Longchamp, Tigi, Liz Earle, Calvin Klein, St Tropez, ASOS and many more. 

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

#FASHIONTECHSF 01.19.12 Recap (Part 2)

[ THANK YOU to KAREN SONG and the Stylematic Team, Yuan Zhang of ShopNear.me, NICK FROST of Angel Hack and FIDMSF. Photos By: SHAUN TIANGSING, PR/ Publicity By: OWEN GERONIMO ] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

2011: The Year in Review | Pret-A-PorterSF (Part 2)

[ Video By: Roddy Calonsag of SFFashion.TV. Creative Director: Owen Geronimo ]

[ Photos By: SHAUN TIANGSING ]

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of the Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project. 

SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Herr Rodebjer, E. Tautz, Rodarte and Co. | Now Playing @modacinema

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

Ryzenberg On: Tickle a Fashionista’s Fancy

After extensive blog research from the Ryzenberg On investigative unit, (OK, me) there are many things that stylish gals covet that go beyond clothes, shoes and baubles. But let me make something clear, we can never have enough of the aforementioned items. 

However, since Valentine’s Day is just around the corner, sometimes it’s the little things that make us smile and anything pretty will always wow us. We love good fresh smells, (perfumes, candles and flowers) anything sumptuous (warning: this one might follow a ‘do I look fat or have I gained weight’ ponder) and soft (puppies and kittens, please apply.)

So if you are looking to impress your girl of BFF, here are a few ideas that might make you one lucky dog, not just on Feb. 14 for year-round bliss. Oh yeah, and leave the lingerie for us to get, but if you really want a preview, make a date so that way Victoria doesn’t hold any secrets.

In the mood for Romance? 

 Annick Goutal Scents — www.bloomingdales.com

Christian Louboutin By Louboutin & Garcia — www.matchesfashion.com

Anything from The Kaiser and Chanel — www.chanel.com

Macarons — www.laduree.fr

NARS Red Matte Lipstick — www.sephora.com

Hydrangeas — www.hydrangeasflowers.com

Pretty Stationary — www.modcloth.com

Diptyque Candles Rose — www.diptyqueparis.com

French Bulldogs — www.dogexpertguides.com

Diamond and Pearl Earrings — www.forzieri.com

Set created on Polyvore

• Ryzenberg On, is Signing Off

• Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact Owen Geronimo

PRESS RELEASE #FASHIONTECHSF 2nd Year Anniversary

[SAN FRANCISCO, CA]  January 28, 2012 – San Francisco Fashion And Merchants Alliance, Inc. celebrates Fashion+TechSF‘s second year anniversary with a  social networking and boutique shopping event open to the general public from 6:00pm to 10:00 pm on Saturday, January 28, 2012 at The Infinity Club Lounge, 333 Main Street, Level 3, San Francisco, CA 94105.

The celebration event will feature Geek Style Lounge and Fashion Bloggers Connect. Geek Style Lounge is a pop-up shopping event combining fashion, beauty, lifestyle and tech concepts in a social network setting. Attendees will be introduced to the newest mobile apps, enjoy product samples, beauty makeovers and shop from emerging local retailers. Bianca Starr will showcase a wardrobe styling presentation. Fashion Bloggers Connect is a popular workshop featuring influential bloggers Jes Ryzenberg of Ryzenberg On, Jennie Lodge of Going West, Zavan Quezada of  Boyish.TV, Jacyn Sibert of Sugar Lips Lifestyle Tips and Mai Le of Fashioni.st  who will share their blogging expertise and topics in today’s fashion. Tickets are available online at fashiontechsf2ndyearanniversary.eventbrite.com.

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

“The Fashion Mash-Up was our initial product presentation and we were very happy with the results. SFFAMA is one of the best resources for anyone in the Bay Area interested in networking with remarkable entrepreneurs in fashion and design. The community SFFAMA is creating in San Francisco is second-to-none, a truly diverse and positive group of fashion savvy doers. I’ve also garnered wonderful friendships and colleagues who continue to inform and inspire. Kudos to SFFAMA! Great Job, Fantastic Event.”  MICHAEL LESNIAK, Founder, OMGiLUV.it

Demos by RAF9, Stylematic and ShopNear.me.  Abrot Bags, Argoz, Boom Tho, GetWear, Malin Namita Couture, Rodan+Fields, SF Estillo, Solz Shoes and The Urban Class Boutique will market their latest retail products.  Beauty makeover provided by The San Francisco Institute of Esthetics and Cosmetology, Inc. Gift raffle includes a getaway wine experience from Livermore Valley Wine Country, beauty products from Rodan+Fields and Atelier Emmanuel, and footwear  from Solz Shoes. Sponsored products by SloDOWN Wines Inc., Dry Soda Company, Pretzel Crisps, My Pressi and Cheat-A-Little Catering.  Our exclusive media sponsor is SFStation. Attendees include guests from these companies: Altimeter Group, Alteryx, Brisbane Creative Industries, Buy Ads, Getwear, Funders & Founders, Fuse Project , Hult International Business School, Key List, Mobileccino, Mode Walk, National Newpaper Publishers Association, Night-Ice, Premier Staffing, San Francisco Associates, SF Indie Fashion, Startup Monthly, Style Pal, Tech Mama, TedxBayArea, The Knot, Zero1 and more.

SFFAMA, INC., a California non-profit organization, is the go-to institution in the San Francisco Bay Area connecting the fashion and technology industries. Through our members and industry partnerships, including Fashion Startups, Fashion Bloggers Connect, Link2SF and our newest east coast satellite group Fashion+TechNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts and over 2,000 members on Facebook.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at – contact@sffamainc.org

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

#PROJECTSANFRANCISCO Returns | Casting Now

[ Photos By: DEL GERONIMO ]

• PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumnis from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. 

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The Business of MACY's Fashion, Apply for the 2012 Workshop

[ Image(s) Source: MACYS.INC. ]

The Workshop at Macy’s Overview. Macy’s is in the business of fashion and is committed to aggressively pursuing business opportunities with innovative multicultural – and women-owned retail vendors. This commitment not only serves as a way to cultivate new talent, but as a way to contribute to the fostering of business development in the ever-expanding communities we serve. The Workshop is a comprehensive retail vendor development program designed to give select high potential multicultural and/or women business owners the tools to better succeed and sustain growth in the retail industry. READ PROGRAM OVERVIEW /APPLY.

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#FASHIONTECHSF 01.19.12 Recap (Part 1)

[ THANK YOU to KAREN SONG and the Stylematic Team, Yuan Zhang of ShopNear.me, NICK FROST of Angel Hack and FIDMSF. Photos By: SHAUN TIANGSING ] 

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo