[SAN FRANCISCO, CA]  February 21, 2012 – San Francisco Fashion And Merchants Alliance, Inc. and FASHION+TECHSF present: Mentors & Apprentices, a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area, from 5:30pm to 8:30 pm on Tuesday, February 21, 2012 at(FIDM) Fashion Institute of Design & Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108.

Mentors and Apprentices is a career workshop and a networking event for the fashion, technology and creative industries in the SF Bay Area. Business owners who work in fashion, marketing, technology, art and design-related professions will introduce their businesses and/or products, explain what they do, discuss their industry challenges and the nature of their internship opportunity, followed by a Q&A session. Mentors will then be available to meet and interact with participants and for additional informational interviewing.

Students, entrepreneurs and those interested in additional career options are highly encouraged to attend. Internship opportunity and requirements are determined by each mentor and will vary. Resumes recommended.


“San Francisco is a very small fashion market with a lot of fabulous creative talent and very limited venues for networking; Owen Geronimochanged this by creating San Francisco Fashion and Merchants Alliance, Inc (SFFAMA). Owen is a take-charge person who has been able to present creative ideas and communicate the benefits of SFFAMA by offering real information to the fashion community. I recommend that the San Francisco’s creative industry connect with Owen and become a part of the amazing network he has created.” 

Paula MattisonsierraOwner/Principal at P. Mattison Consulting

Mentor Speakers include: BETH BLECHERMANTechmamas Founder/Editor & Chief Technology Mom; JOANNA RILEY WEIDENMILLERThe One Page Company/CEO/Founder & 360 Fashion Network/Partner; NEELU JAIN,Soulstice/Founder & Growthink/Strategy Consultant; and LILI BALFOUR,Atelier Advisors/ Founder. Product Presentations by Intern Sushi and The One Page Company. BRAD CARRICK, Solz Shoes/CEO, and OWEN GERONIMO, San Francisco Fashion And Merchants Alliance, Inc. & San Francisco Fashion Week™/CEO/FOUNDER, will co-moderate this event.

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

SFFAMA, INC., a California non-profit organization, is the go-to institution in the San Francisco Bay Area connecting the fashion and technology industries. Through our members and industry partnerships, including Fashion Startup,Fashion Bloggers ConnectLink2SFFashionable SinglesFashion+TechSF,  and our newest east coast satellite group Fashion+TechNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts and over 2,100 members on Facebook and growing. SFFAMA/Owen Geronimo is the winner of the coveted Best Producer and Best Marketing at San Francisco Fashion Awards 2011.

For more information on SFFAMA, INC., FASHION+TECHSF and Mentors & Apprentices, please contact Owen Geronimo at or visit and .