2011: The Year in Review | Pret-A-PorterSF

[ Video by: Bulli Sot of Jaya Production. Watch more runway videos at SFFashion.TV ]

PRÊT-À-PORTER SF 2011

[ Photos By: SHAUN TIANGSING ]

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of the Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

SFFAMA would like to THANK the following:  Our committee hosts Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina, Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology. Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer Pils, ModeWalk, Fashion Network Association, Cheat-A-Little Catering, Aveda,Jaya Production and SFStation. Our media and industry supporters: Shaun Tiansing, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Peter Imai of Kim Brushes, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Macy's Million Dollar Makeover with Clinton Kelly

Ready to make your dreams a reality? 

Do you have an entrepreneurial dream in either the food, fashion or home field? This spring, Macy’s is once again teaming up with America’s favorite lifestyle guru, Clinton Kelly, to help bring your dreams to life with the ultimate life-changing prize-one million dollars. 

• Casting ends January 31st. Email MMDM@VPEtalent.com with the following:
• Name
• Telephone
• And a few sentences about your idea. 
• Must be 18 years or older to apply.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

PRESS RELEASE: FASHION+TECHSF: Applying Mobile Tech Strategies for your Fashion Business

[ Marianna by: DEL GERONIMO ]

FOR IMMEDIATE RELEASE

[SAN FRANCISCO, CA] - January 15, 2012 – San Francisco Fashion And Merchants Alliance, Inc. and FASHION+TECHSF will host a workshop:  Applying Mobile Tech Strategies for your Fashion Business from 5:30pm to 8:30pm on Thursday, January 19, 2012 at FIDM - Fashion Institute of Design & Merchandising, 55 Stockton Street, 5th Floor, Conference Room, San Francisco, CA 94108.

A practical approach to implementing mobile technology strategies for your fashion business.

Implementing mobile technology in today’s digital age is essential for businesses of all sizes. This 3-hour fashion/tech workshop and social mixer is for anyone interested in creating or applying mobile apps and wants to know what steps to take in order to get it off the ground and how to do integrated marketing. This workshop is a great opportunity for emerging designers, small business owners, app developers, startup companies, students and fashion entrepreneurs to learn about mobile app technologies and meet potential business contacts in the fashion and tech industries.

“I had a great time talking all things e-commerce with Owen Geronimo, Brad Carrick, and the rest of the Fashion+TechSF speakers. Thanks Owen for putting together a strong panel. SFFAMA looks as strong as ever… I’m looking forward to more events! , said Peter Imai, founder of Kim Brushes.

Stylematic, ShopNear.me, Manpacks are just a few of the companies who will participate in the panel. Tickets are $10 and available at http://fashiontechsf01192012.eventbrite.com or at the door.

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

SFFAMA, INC., a California non-profit organization, is the leading institution in the San Francisco Bay Area fashion and technology industry. Through our members and industry partnerships, including Fashion Startups, Fashion Bloggers Connect, Link2SF, FASHION+TECHSF and FASHION+TECHNY, we have a reach of over 5,000 fashion and technology professionals and enthusiasts.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Ryzenberg On: Blame it on Rio

[ PHOTOS: Fashion Gone Rogue ]

This Vogue Brazil December 2011 fashion spread featuring supermodel Alessandra Ambrosio and Brazilian heartthrob Rodrigo Santoro (you might recognize him as the ‘enigmatic’ designer from Love Actually) is certainly sizzling.

Shot in the Big Apple by Eric Guillemain, this romantic feature has the beautiful power couple (sadly, not in real life, but don’t they make a great pair?) donning YSL, Dolce & Gabbana and Louis Vuitton. 

It is magazine covers and stories like this that affirm me how Brazilians have special powers that seriously produce some of the most beautiful people in the world. Does their water have anything special? Or perhaps, the caipirinha is the catch!

Ryzenberg On, is Signing Off

• Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Liz Claiborne Will Now Be Known as Fifth & Pacific

by Lexie Tiongson

The brand known as Liz Claiborne founded in 1976 has been around in the fashion and retail industry for 36 years. After selling it’s clothing label to JC Penney with the shutdown of their brand in October, the company has now changed it’s name to Fifth & Pacific Cos. Inc. to differentiate from the brand. The new name will be effective as of May.

Fifth & Pacific includes Juicy Couture, Kate Spade and Lucky Brand. 

• Lexie Tiongson is a freelance writer living in San Francisco, CA. Her blog, The Elle Tee, is inspired by all her current fashion finds, inspirations, obsessions and trends.  To contact Lexie, please e-mail lexietiongson@gmail.com.

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H&M Design Award Announcement

H&M DESIGN AWARD 2012. This new prize brings together graduates from major design colleges around Europe to encourage their future fashion careers, as well as to inspire the upcoming generations of designers.

Graduates from fourteen colleges in six countries will compete for the prize, with the winning collection being shown at Stockholm’s Mercedes-Benz Fashion Week on February 1st 2012, along with a prize of €50,000. From January 13th, everyone with an interest in fashion can follow the awards process online through a series of films at designaward2012.hm.com. It will feature behind the scenes footage of the colleges and portraits of the designers, as well as the jury sessions and live streaming of the winner’s show on February 1st.

• State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.

• STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

Ryzenberg On: Golden Globes’ Golden Looks

Awards season is in full force and everyone donned their Sunday best at theGolden Globes. ‘The Artist,’ ‘The Descendants,’ ‘Modern Family’ and ‘Homeland were the night’s big winners, and all of Hollywood’s gliterati sure shined.

Champaign colored dresses and classic tuxes dominated the red carpet, as some stars who opted to make a splash with a pop of color. Black is always a popular choice, always managing to make a cameo at all the right times!

Here are my top eight of the night:

Salma Hayek in Gucci S/S 2012 — Straight from the runway, Frida (Giannini, not Kahlo) is definitely smiling) I love sequins and this feistly Mexican (and dream of most pre-pubescent boys) knows how to show off her best assets. 

Angelina Jolie in Versace Atelier — The epitome of Hollywood glam and color blocking. My birthday twin (yup, we are both June 4) rocked this ensemble by combining her red lipstick with the dress’ collar. This, ladies and gentleman, is how the trend gets done!

Reese Witherspoon in Zac Posen — She looks like a ‘Red Hot Momma’ in this mermaid gown, which is a hit. I guess the only think I would have tweaked on this look is the hair, as it would have been great to see it parted to the side and straight. The beachy locks somewhat make it look a bit too casual. 

Emma Stone in Lanvin — So stunning and love the color contrast with her hair and smoky eyes. 

Jessica Beil in Elie Saab — The hair color is great and the taffeta looks fantastic. Her fit physique really makes her look like a knock out in a long sleeve gown. 

Jessica Alba in Gucci — Very elegant and classic. This mom of 2 sure knows how the steal the spotlight. I really hope when I have rugrats to look like this in just a matter of months)

Sofia Vergara in Vera Wang — OK, I am biased, but this Latina always nails it! Va Va Vooom in all the right places, as she knows how to accentuate those curvas! I also love the hair parted to the side and the Harry Winston baubles.

Charlize Theron in Dior — This South African stunner always takes risks at red carpets. She’s been wearing ruffles and bows for a few seasons now, but really like the train on this gown. The whole looks works well with her svelte legs and kept her makeup to a minimum. J’ adore. 

Ryzenberg On, is Signing Off. PHOTOS: Getty

Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

2011: The Year in Review. The 2nd Annual Beauty Expo (Part 3)

[ Guest Host: Stephanie Williams, Video By: LoTech Studios ]

[ Photos By: SHAUN TIANGSING. Creative Director & PR/ Marketing: OWEN GERONIMO ]

• The Beauty Expo 2011 marked the second year of the beauty and fashion event. The evening program started with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode who led a lively panel discussion on the importance of social media and fashion blogging as a media tool. CHARLESTON PIERCE conducted a pop-up model boot camp that provided tips on successful runway modeling. Next, six teams competed in the styling competition for the most creative make-up and hairstyles, with students Kelly Eng and Sophia Marie representing Pigment Cosmetics taking home the top honors. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. Fashion installations were provided by Pink Weave, RockChiq andSincerely Varunee featuring jewelry by Kate Knuvelder.

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

2011: The Year in Review. Thread Live Style Series, Curated by: SFFAMA

[ Photos By: DOUG BIRNBAUM ]

[ Photos By: CHARMAINE ADRINA ]

[Fashion Bloggers and Styling Contestants: JACYN SIEBERT @ Sugarlips Life Style Tips (Winner), ADELLE McELVEEN @ Fashionista Lab, LILY KO @ Curated SF, JULIE CHIEM @ She Wears, She Shares and ANDREA SCHULTZ IGREJA.

• THREAD is a curated showcase of the best emerging, trend forecasting, style breaking, genre bending fashion designers, and the music and art that rock their world. THREAD is a dynamic one day retail environment, bringing new fashion and art to more than 200,000 fashion savvy, trend pushing, music loving, taste making movers and shakers, all keen to get first dibs on what drops next in the emerging fashion designer world. THREAD fills the style void left between mainstream and high fashion for fashion savvy men and women tired of current offerings at the mall.  LIVE STYLE SERIES is a styling competition between five local fashion bloggers. Each will get 30 minutes each to style and dress models, each will style six looks from the Thread closet. Curated by: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE.

Join SFFAMA | Follow SFFAMA | Like SFFAMA. For media relations and PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | FASHION FEUD Finals (Part 3)

[ SFFashion.TV Field Producer: Roddy Calonsag ]

[ Photos By: DOUG BIRNBAUM ] Designers: Sally Marie Hahn, Krisztina Lazar,  Crystal Hermann (Winner) Judges: Joseph Domingo, Zoe Hong, and John Robblee, Models: Faith, Shelby, Monica. Creative Director: OWEN GERONIMO

• Scion Presents ‘FASHION FEUD”. In Collaboration with San Francisco Fashion And Merchants Alliance Inc. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

Join SFFAMA | Follow SFFAMA | Like SFFAMA. For media relations and PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | Camp Okizu's En Vogue, Art Inspiring Hope Gala (Part 2)

[ SFFashion.TV Field Producer: Roddy Calonsag ]

[ Photos: Mark Thompkins. Designers: Alley Collection, Anya Tatarenko, Sincerely Varunee, Ms. Belleza, Styling by: SFIEC, Runway Production by: SFFAMA, Creative Director/ Runway: Owen Geronimo ]

• Every year, Okizu holds a fundraiser entitled, “Art Inspiring Hope: A Child’s Struggle with Cancer”. AIH began on a very small scale seventeen years ago in 1995 and has grown into an extravagant gala drawing 400-500 guests. This event grosses more than half a million dollars in an evening which helps make it possible for over 700 children to attend Camp Okizu each year. Okizu offers programming for children with cancer and their families at no charge. The annual black-tie evening with a different, elaborate theme each year, features gourmet food, specialty drinks, silent and live auctions, and headline entertainment.

Join SFFAMA | Follow SFFAMA | Like SFFAMA. For media relations and PR/Publicity Contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | FASHION FEUD Round 3 (Part 2)

[ Photos By: CHRISTOPHE TOMATIS ] Designers: Sally Marie Hahn (Winner) and Lori Dawn. Judges: Zoe Brock and Lauren Crafford.  Models: Arielle and Stephanie. Creative Director: OWEN GERONIMO

• Scion Presents ‘FASHION FEUD”. In Collaboration with San Francisco Fashion And Merchants Alliance Inc. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

Join SFFAMA | Follow SFFAMA | Like SFFAMA. For media relations and PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | PROJECT SAN FRANCISCO (Part 3)

[ Photos By: DEL GERONIMO ]  Designs by: ZOE HONG, REVELATION BY ME, NNEKA, KARINA CASTREJON, ELIZABETH KAY, BRIGHT LIGHT DESIGNS, MS. BELLEZA, Creative Director/PR: Owen Geronimo ]

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | FASHION FEUD Round 2

[ Video by: RODDY CALONSAG, SFFashion.TV Field Producer ]

[ Photos By: STEVE HAN ] Designers: Krisztina Lazar (Winner) and Chrystine Druge. Judges: Laura Robblee @ Alley Collection and Adelle McElveen @ Fashionista Lab. Models: Caitlyn and Nicole. Creative Director: Owen Geronimo

• Scion Presents ‘FASHION FEUD”. In Collaboration with San Francisco Fashion And Merchants Alliance Inc. FASHION FEUDis a live “Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

2011: The Year in Review | FASHION FEUD Round 1

[ SFFashion.TV Correspondent: Jessica Schoefer. Field Producer: Jesus Gonzalez.]

[ Photos By: CHRISTOPHE TOMATIS ] Designers: CRYSTAL HERMANN (Winner) and MARY YANEZ-KENNISON, Judges: Stacy Lee @ Fashionablee and Maggie Alhadeff @ Mimosa In Bed. Models: Caitlyn and Jen, Creative Director/PR: Owen Geronimo.

• Scion Presents ’FASHION FEUD“. In Collaboration with San Francisco Fashion And Merchants Alliance Inc. FASHION FEUD is a live "Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

Ryzenberg On: Instagram Magic

Ryzenberg On: Instagram Magic

So I guess I am officially on the dark side. I am ‘slightly’ obsessed with my iPhone and I won’t deny it! So after downloading Facebook and Twitter (respectively) I got the Instagram app and instantly loved it!

I now take photos of everything and share them with my peeps (this includes everything from decadent meals, amazing fashion finds and even my beloved city by the bay)

As I bid adieu to 2011 and prepare to welcome the new year, I leave you with some of my favorite snapshots from recent months (well, to be exact just December!)

Happy New Year & see you in 2011!!!

• Ryzenberg On, is Signing Off

Jesica Ryzenberg is the newest contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

Jack/Knife Outfitters Bespoke Denim Trunk Show @ Otis Lounge SF

At the current date (December 2011), Jack Knife Outfitters and its’ proprietors aim to manufacture hand-made utilitarian men’s haberdashery, luggage, and accessories; with a focus on classic Americana design inspirations brought to life and revitalized with high-end selvedge denim from Japan and Cone Mills. Jack Knife Outfitters business is presently in the manufacturing and retailing of made-to-measure goods. As of above mentioned date, Jack Knife Outfitters has designed, hand-crafted, and sold: denim jeans, selvedge barn coats, workwear vests, four-fold and flat-end ties, a number of pieces of luggage, bandannas, handkerchiefs, field note (passport) holders, pouches, and a myriad of other unique custom orders. Generally speaking the principal customers have and will be anyone appreciative of exclusively rare denim and fabrics crafted into life-time guaranteed pieces that reflect generations of a heritage that was once past, and now is present in Jack Knife Outfitters. 

Dario Smith ( @ http://dslitephoto.tumblr.com/) hails from Oakland, CA and majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.     He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

THANK YOU to our 12.15.11 FASHION+TECHSF Panel

THANK YOU TO OUR 12/15/11 PANEL:  JOYCE HU @ Wild Life Works & The Bookr, ANTONIO SIERRA @ Solz Shoes, STEPHANIE WONG @ Rodan+Fields, REBEKAH ILIFF @ talk Tech Communications, BRAD CARRICK (Co-Moderator) @ Solz Shoes & Owen Geronimo (Moderator) @ SFFAMA Inc. 

• FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco. 

  Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.

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  • Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

Model(s) Profile by Shaun Tiangsing

[ Promo Shoot for PRET-A-PORTER SF 2011 by: SHAUN TIANGSING ] 

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

GEEK STYLE LOUNGE Launch Party with Fashion Bloggers Connect. 12.11.11 Recap by SFFashion.TV

[ Video by: Kristina Hontalas, SFFashion.TV Field Producer ]

Geek Style Lounge is a pop-up event combining fashion, beauty, lifestyle and tech concepts in a social setting. Attendees are introduced to the newest fashion/mobile apps, enjoy product samples and shop from emerging local fashion designers.  

Who should attend this event: designers, bloggers, fashion entrepreneurs, advertisers, beauty consultants, marketers, business developers, investors, talents and change agents. Presented by: FASHION+TECHSF. The next Geek Style Lounge happens on January 28th, 2012, to be held at The Infinity Towers.

• Participate as a sponsor, retailer or a  product demonstrator…. brand your product with SFFAMA, view our slides HERE. 
• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org