[ Video by: Bulli Sot of Jaya Production. Watch more runway videos at SFFashion.TV ]



This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn IndustriesAnya TatarenkoKajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of the Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San FranciscoThe Beauty ExpoFashion FeudFashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

SFFAMA would like to THANK the following:  Our committee hosts Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina, Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology. Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer PilsModeWalkFashion Network AssociationCheat-A-Little CateringAveda,Jaya Production and SFStation. Our media and industry supporters: Shaun Tiansing, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Peter Imai of Kim Brushes, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo