[ Photos By: DOUG BIRNBAUM ]


[Fashion Bloggers and Styling Contestants: JACYN SIEBERT @ Sugarlips Life Style Tips (Winner), ADELLE McELVEEN @ Fashionista Lab, LILY KO @ Curated SF, JULIE CHIEM @ She Wears, She Shares and ANDREA SCHULTZ IGREJA.

  • THREAD is a curated showcase of the best emerging, trend forecasting, style breaking, genre bending fashion designers, and the music and art that rock their world. THREAD is a dynamic one day retail environment, bringing new fashion and art to more than 200,000 fashion savvy, trend pushing, music loving, taste making movers and shakers, all keen to get first dibs on what drops next in the emerging fashion designer world. THREAD fills the style void left between mainstream and high fashion for fashion savvy men and women tired of current offerings at the mall.  LIVE STYLE SERIES is a styling competition between five local fashion bloggers. Each will get 30 minutes each to style and dress models, each will style six looks from the Thread closet. Curated by: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE.

  • Join SFFAMA | Follow SFFAMA | Like SFFAMA. For media relations and PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org