#FASHIONTECHSF: Product Presentations/ Workshop & Fashion/Tech Networking Event

FASHION+TECHSF [ @fashiontech_sf ]: Product Presentations [ Apps, B2B’s, Mobile, Creative Services, Startups, Non-Profits ] & Fashion/Tech Industry Networking in a workshop setting. Wine and sweets provided.

We connect fashion startups, app developers and retail entrepreneurs to human (early adopters) and capital resources. Find out what all the buzz is about in fashion and technology! Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

SPECIAL PREVIEW:

WITHIN THE FOUR WALLS

  • WITHIN THE FOUR WALLS: A film capturing the perspectives of the traditional and modern women in a time of dramatic change in Nepal.

PRODUCT PRESENTATIONS BY:

  1. Artilinki - http://www.artilinki.com/ @artilinki
  2. Atelier Advisors - http://www.atelieradvisors.com/ @atelieradvisors
  3. DrinkEntrepreneurs / http://aperoentrepreneurs.com/
  4. Fold for Me / http://angel.co/fold4me @fld4me
  5. Goodwillion / http://www.goodwillion.com/ @Goodwillionru
  6. Google+ / http://www.google.com/+/learnmore/hangouts/
  7. Hipswap / http://www.hipswap.com/ @HipSwap
  8. 1-Page Job Proposal / http://www.1-page.com/ @1pageproposal
  9. Round Team / http://roundteam.co/ @RoundTeam
  10. Stewart Kellar (E-ttorney) / http://www.ettorneyatlaw.com/ @ettorneyatlaw
  11. Unplugged Goods / http://www.unpluggedgoods.com/ @UnpluggedGoods
  12. Within The Four Walls /  http://www.withinthefourwalls.com/ @WanderWolf_com

GIVEAWAYS / SPONSORED BY:

HipSwap, Pigment Cosmetics, Solz, Sonarflow, Styleta.g, Wella

NBC's Fashion Star [ Season 2 ] SF Casting

NBC is currently casting Season 2. They are looking to give 12 fashions designers the chance to win a multi-million dollar prize and the opportunity to launch their own collections in three of America’s largest retailers. They are currently casting talented designers who know how to create ready-to-wear, fashion forward masterpieces.

Whether you are undiscovered, up-and-coming, or already established, you are encouraged to apply to be NBC’s next FASHION STAR!!! Open calls are going to be held in New York, Chicago, Dallas, Miami, Atlanta and San Francisco.

If you have any questions, please email Alexandra at fashionstarsanfran@gmail.com, make sure to mention that you are referred by Owen Geronimo of SFFAMA Inc. [sffamainc.org] & Fashion+TechSF [ fashiontechsf.org ]

Fashion Star Casting, Retail Opening & Photo Contests

Brooks Brothers currently has the following job opportunity: “General Store Manager”, in their Flagship in San Francisco. Make sure to mention: Referred by Owen Geronimo of SFFAMA. Send your cover letter & resume to: Richard Brasley -at- RBrasley@BrooksBrothers.com

Bottega Veneta, Red Digital Camera are proud to announce NEW EXPOSURE, a search for new talent in photography. This unprecedented competition, the first of what will be an annual event, brings together three forces in the world of photography to find extraordinary and undiscovered photographers. Join the Facebook competition to vote for your favorite photographerhttps://www.facebook.com/bottegaveneta

What does summer mean to you? Submissions 
(June 15th thru July 15th). Submissions up until July 15th. Email your name, the title of the image, a brief description, and the picture as an attachment to journal@aetherapparel.com. Use the subject line SUMMER PHOTO CONTEST. Only accepting one picture per person, please only send one. Only submit your own original photography. More info at: https://www.facebook.com/aetherapparel

Chic Squad at The eBay Fashion Selling Style Studio

eBay’s Selling Style Studio, which was recently featured on E! News, will be in San Francisco’s Union Square on July 20thth and 21st. Members of the eBay Chic Squad, including celebrity stylist Danielle Nachmani and top fashion seller Sarah Davis, will be on hand to walk attendees through the process of cashing in on fashion.

The eBay Selling Style Studio has been touring in different cities all summer. The team sets up a “selling studio” where participants can come learn about the eBay selling process. eBay is encouraging people to switch up their closet (sell the things they no longer want to make room and cash for the new summer/fall articles they want). BOOK/RSVP Here.

Gensler Presents : Spaces for Growth Project

Space has always been a concern in San Francisco, a city surrounded by hills, the ocean, and the bay, but even more as the city is becoming the nation’s innovation hub with burgeoning technology and digital media sectors. The city today faces declining vacancies and rising rents: expansion within the city limits increasingly becomes a challenge for firms. SFCED and Gensler paired to look for solutions to this growing problem.

We answer questions such as: Is the overheated market of the dot-com days returning? Are there spaces within San Francisco where evolving firms can expand? Where are these spaces? What can growth strategies in this context look like?

We evaluated spatial needs of technology companies, desirable neighborhood characteristics and availability across the city and found some amazing spaces that we want to share with the community. Meet up with other tech companies for beer, music, and some serious socializing and explore the new hot spots in San Francisco! BOOK/ RSVP Here. 

SF Design Week 2012: New Gen Runway Show | Arrival Recap (Part 2)

[ Images by MAY SUEN ]

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  

Worldwide InstaMeet: Go on an adventure!...

Announcing the next Worldwide #InstaMeet on July 26th: Go on an adventure!  Get together and get together with other Instagrammers for the fifth Worldwide InstaMeet!

Venture on out to the Dogpatch and enjoy the beautiful scenery at Flora Grubb Gardens (http://floragrubb.com) with members of the Instagram team from 5-8pm on Thursday, July 26th!  Refreshments and light snacks provided and, as always, excellent photo-centric conversation. RSVP is required to attend.

Why Brands Should Embrace Fashion Blogs

mry:

@KylaApplegate. I’m mildly obsessed with economical, 20-something fashion bloggers. It all started in the Spring of 2011 and the rise of Pinterest, the gateway to blog obsession. My first few style searches continually pulled up one blogger in particular: Sydney Poulton at The Daybook. Now, more than a year later, I’m checking her site daily.

Image sourced from Sydney Poulton, blogger from The Daybook

Read More

NBC's Fashion Star [ Season 2 ] SF Casting

NBC is currently casting Season 2. They are looking to give 12 fashions designers the chance to win a multi-million dollar prize and the opportunity to launch their own collections in three of America’s largest retailers. They are currently casting talented designers who know how to create ready-to-wear, fashion forward masterpieces.

Whether you are undiscovered, up-and-coming, or already established, you are encouraged to apply to be NBC’s next FASHION STAR!!! Open calls are going to be held in New York, Chicago, Dallas, Miami, Atlanta and San Francisco. RSVP/ Book Here. 

. 

Startup Social SF 06.28.12 Recap

The agenda for the evening was mingling, dancing, laughing, meeting new people and party with like minded entrepreneurs, investors, startups, professionals in non-formal relaxing and fun environment. With the hip musical curations of DJ White Cloud and DJ Tati. The Startup Socials Party is hosted by Startup Monthly, Monthly Ventures, Silicon Valley Socials, Startup HQ and FASHION+TECHSF. 

FASHION+TECHSF  is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

SF Design Week 2012: New Gen Runway | Behind The Scene

[ Images by AFRA POURDAD, Styling by The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC)]

[ Images by WONWOO LEE, Styling by The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC) ]

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  

SF Design Week 2012's Appealing Runway Show Conveys all things Fashion & Design

Written by Lexie Tiongson [ Images by: Sam Jang ]

Creative minds, modeling talent and invoking fashion designs were energized at San Francisco Design Week’s fashion show Saturday night. The show was colorful, confident and appealing for any fan of San Francisco fashion.

Hosted by SFFAMA and Astro Studios, the runway navigated beautiful talented models and designs from Jennifer Schmidt, Rogue, JYJZ, Scott Ian Mcfarland and Audrey Szeto. The highly innovative show was secured with perfect ensembles meant to produce a fanciful image for luxury, texture and effortless creation.

With every direction, Owen Geronimo succeeded this runway show as the creative director. The music was phenomenal and on point, with a twist on what might be a true San Franciscan’s Pandora station. And Astro Studios proved to show that great interior design and runway can truly mix.

But the real standouts of the event were the astounding drinks provided by Izze Sparkling Juice and tasteful h'orsdourves provide by Cheat-a-Little catering.

In efforts to make a great runway show, the collaboration between SFFAMA, Inc., Astro Studios, AIGA SF, SF Design Week and Fashion+Tech SF cultivated every point of design achievement and fashion victory.

This event was sponsored by 360 Fashion Network, Fizz Marketing, Izze Sparkling Juice, Hip Swap, Smart Energy Shots and the SFIEC.

Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Arielle Simone, We The Urban Magazine and UniversityChic.com, and is a contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

SF Design Week 2012: New Gen Runway | Highlights

[ Photos by Jennymay Villarete ]

ROGUE began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. New categories include washed and wired woven shirts, soft comfy knits and tees, chunky sweaters, warm vests and creased slim pants. The A/W 2011 season will mark the launch of a footwear collection for the brand. READ PRESS 

[ Photos by Jennymay Villarete ]

Jennifer Schmidt was born and raised in Salinas, CA.  I attended CSU, Sacramento and majored in Apparel Marketing and Fashion Design.  While attending college, I designed for several local and school fashion shows.  Once I graduated CSU, Sacramento, I knew that I wanted to focus on fashion design, so I decided to go to grad school at the Academy of Art in San Francisco.  During the three years of attending the Academy of Art, I learned more than I ever could have imagined.  Since I have graduated the Academy of Art, I have been freelance designing and working on my own collection.  In March of this year, I made my debut at the ‘Gaultierize Yourself Fashion Show’ at the De Young Museum to celebrate the Jean Paul Gaultier exhibit and looking forward to more opportunities.  “Live, Love, Create”.

[ Photos by Jennymay Villarete ]

Audrey Szeto is an artist and designer inspired by the intrinsically unique nature of each individual. She is always fueling her curiosity through the emotional and sensory responses of personal experiences as well as the recollection of memories. Whether through texture, weight or the feeling of constriction or exposure, each piece is about the process of transforming her ideas and sharing them with another. “The Safest Way to be” is a collection of garments inspired by methods of protection and self-preservation. Whether through suggestion of aggression or ritual practice, there is a connection between the physical and psychological that affords security and empowerment to the wearer. The emotional responses of the audience additionally become part of the story, as one cannot exist without the other.

[ Photos by Jennymay Villarete ]

San Francisco based fashion store with the latest styles and upcoming trends. JYJZ is located on the 3rd floor of San Francisco Westfield Mall (on the Nordstroms side next to Teavana and Victoria’s Secret).

[ Photos by Jennymay Villarete ]

Scott Ian McFarland is originally from Arkansas, Scott Ian McFarland grew up picking up fabrics for his mother’s quilts. After a BFA in sculpture he came to the Academy of Art in San Francisco, to pursue art further. He evolved towards fashion knitwear in order to create “wearable sculptures”. He graduated in 2009 with a MFA in Knitwear and his men collection was shown at the New York Fashion week. In parallel of his personal projects, he has been working in knitwear department of the Academy of Art since 2010. He is currently preparing to launch his own knitwear line. 



SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.  



SF Design Week 2012: Apple Talk Series | Highlights

BEAU OYLER is a California native and has lived in the Bay Area for 10 years with his wife and kids. He graduated from the School of Industrial Design at the Academy of Art University in 2005. Before graduation, he worked as designer for Williams-Sonoma, where he designed multiple products that came into production and sold nationwide in Williams-Sonoma stores, some of which are still available today, seven years later! Upon graduation, Beau sought an agency opportunity with NewDealDesign and became their seventh designer. At New Deal, Beau became an integral team member and Lead Designer, developing products for brands like Dell, Nokia, Fujitsu, Verizon, Timbuk2 and Netgear. In 2008, he partnered with Jared Aller to form Enlisted Design. Enlisted has become a pioneer in collaborative design, inviting their clients into their open studio for all-day design sessions, where the client becomes a member of the design team! Enlisted Design’s clients include, Netgear, Nestlé, Clorox, Intuit, Merrick and Urbio. He’s won many design awards and has successfully launched the Urbio brand into worldwide recognition.

BRAD CARRICK is the owner and founder of SOLZ, Inc., and the business developer for SFFAMA.  SOLZ is a San Francisco brand founded in 2011 to provide uniquely fashionable products that actually enhance the enjoyment of an active, leisurely lifestyle.  They call this “functional fashion.”  SOLZshoes were launched at the beginning of the year and are the ultra-lightweight, flexible casual shoes that are quickly becoming an essential element of any active lifestyle wardrobe.  Now, SOLZ is proud to unveil their newest functional fashion product, “SOLZbag”, a solar-powered backpack that functions as a personal portable power station perfect for charging iPhones, iPads and almost any other small electronics.  Brad will speak about how they designed, raised the money for, promoted and are now launching SOLZbag using Apple products.

Brad graduated from Colgate University with B.A. in International Relations, Economics and Asian Studies. He also holds a JD from Harvard Law School and an MBA from IE Business School in Spain.  Having lived on four different continents, his inability to sit still made SOLZ a necessity – and now a reality.

DAVID TAKEUCHI. ‘True perspective is the ability to see through eyes other than your own.’ Armed with the ability to understand a Client’s business and brand objectives from the vantage point of the Customer, David Takeuchi has been an authority and thought-leader in transforming the ‘Customer Experience’.  As a Founding Partner of  Bedrock Consultants, David has used the disciplines of brand strategy and design to provide the insights and business models that increase revenue growth and improve margins for enterprises in highly competitive markets.

David’s foundation on the Customer is rooted in both the creative side and business side. In that intersection, he zeros in on the innovative and highly strategic value propositions that are at the core of the customer’s experience.  In the case of one of the largest healthcare providers in the nation, his work focusing on the Member’s experience at the regional level became a catalyst for their facilities care delivery model, an integral, ‘rubber meets the road’ component in their branded environments.

LORRAINE SANDERS is a San Francisco-based journalist, blogger, media consultant and author of the San Francisco Chronicle Style Bytes column. She also regularly covers fashion for the newspaper and its SF Unzipped blog. She is founder of SF Indie Fashion (www.sfindiefashion.com), a web site and resource covering the San Francisco Bay Area’s independent fashion community, and Digital Style Digest (www.digitalstyledigest.com), a web site covering all things fashionable, stylish and tech-savvy. Her work has appeared in 7×7 magazine, NBC Bay Area, KQED, Daily Candy and many others. She teaches fashion blogging at Academy of Art University and consults with small businesses to hone their media, blogging and social media strategies. In 2010, she was selected as a news entrepreneurship fellow by the University of Southern California Knight Digital Media Center.

TOM DONNELLY, Principal of GNU Group. Tom’s 28 year career in environmental graphic design includes the design and management of many significant corporate and public sign programs in domestic and international venues. The last 13 years he has spent as President and Principal at Donnelly Design. Now Tom has merged with the GNU Group, where he will take the role of Principal, focused on the design and delivery of projects.

The GNU Group is an environmental graphic design firm, established with the goal of providing the highest quality of design and service available. Areas of focus include sign programs for corporate, public, medical and other environments, identity systems and sign guidelines, and content development to aid in wayfinding and information distribution.The firm brings over three decades of experience designing graphics for a broad range of project types including airports, corporate campuses, retail, commercial and residential developments, museums, parking garages, civic centers, historic districts and medical centers. Projects range in scope from single, key sign elements to extensive systems of signs and graphics implemented in phases over several years time.GNU Group’s main goal is to provide the right design solution for each client, not to design projects which necessarily show well in design competitions. We strive to design unique yet practical solutions which project identity, clearly present information and are easy to maintain and update.

Apple Talk Series is a program of guest lecturers curated by Owen Geronimo, Founder of San Francisco Fashion and Merchants Alliance, Inc. & Fashion+TechSF and sponsored by Apple San Francisco. The program features art, design, fashion and tech industry professionals who use Apple products in a professional capacity or as part of their daily business operations. Apple Talk Series runs each year in conjunction with San Francisco Fashion Week and San Francisco Design Week.

SF Design Week 2012: New Gen Runway Show / Instagram Recap #SFDW12

@danegolden In line for @SFFAMA San Francisco Design Week fashion show #sfdw12

@CatherineGrison ready for the show.

@antoniovenegas @hairbyantonio “@ SF fashion design week”

@libebcnofne 

@miratorres Crazy crowded here. #sfdw12 @ Astro Studios

@antoniovenegas @hairbyantonio “The place is packed! fashion shows about to begin”

@miratorres “Budding fashionista. Right next to the front row.”

@dorothychant With Jennifer Schmidt

@hburtAIA Good times @sffama #sfdesignweek!

@FashionByDonte Off to city for the @sfdesignweek runway show tonight! Looking forward to it & a special thank u @owengeronimo for the invite! Pics soon! :)

@FashionByDonte The show is soon to begin! Ready to see some great fashions! @ Astro Studios 

@miratorres  First fashion show in forever. I forget how much I love this shit.  @sffama”

@catherinegrison Opening with Jennifer ’s sleek collection

@CatherineGrison I really enjoyed your company at the front row @miratorres ! I did not realize it was you! - @sffama

@FashionByDonte Here for the San Francisco Design Week Runway Show! Spreading the word abt @napafilmfest through the Fashion scene!

@SFIEC “New Gen” Runway Show - Hair & Makeup by SFIEC Design Team

@catherinegrison my favorite top, by Jennifer Schmidt

@FashionByDonte San Francisco Design Week! @ Astro Studios

@nichellecole The designer I’ve been waiting for Scott Ian McFarland!! Gorgeous!!

@SFIEC Loved this segment by designer Scott Ian McFarland! Hair & makeup by SFIEC Design Team

@miratorres Ready to wear with @JYJZ! @SFFAMA #sfdw12 @ Astro Studios 

@StevieReed @sffama design week fashion show. W/ @kristenfreethy. Great show.

@delphinewinter So much fun :)

@nichellecole The designer I’ve been waiting for Scott Ian McFarland!! Gorgeous!!

@mikeborozdin San Francisco Design Week. Behind the scenes with Mira Torres and Francesca Rubino.

@MariaDaatio #lovethisjob @SFFAMA 

@dorothychant With Jennifer Schmidt

@FashionByDonte Loved this dress! 

@delphinewinter

@miratorres “#sfdw12 amaze.”

@hburtAIA  Good times @SFFAMA #sfdesignweek!

 SF Design week. Fun on the final walkthrough. Thanks Kaila. [vid] — https://path.com/p/PgZdU

@nichellecole In a flash…

@nichellecole I need to work on my photography! Lol!

@MariaDaatio #sfdw12 @SFFAMA

@hburtAIA Good times @sffama #sfdesignweek!

 Cotton candy dress   Fashion show next my my old salon at myth client Brett’s company! Go astro

@yuan W. checked in at Astro Studios, sf fashion runway #sfdw12

@MingCong Hottest sweater ever on the hottest guy ever. design week 2012

@libebcnofne Bride of Franky @ Astro Studios

@PHROST8ITE You’re dope af RT @LiBeBCNOFNe: Bride of Franky @ Astro Studios 

 San Francisco Design Week. Behind the scenes 


@hburtAIA Runway for #sfdesign week!! Backstage

@libebcnofne “Stitch me up doctah”

@MichaelGuss With Kendal Pochasha and Ming Cong

@norarocha #sfdesignfashionweek — with Mira Torres and Mike Borozdin.

@StevieReed @SFFAMA #sfdw12 

@amandacheong Great show Audrey! — with Audrey Szeto and Elisarah Sudharmadji.

@norarocha #sfdesignfashionweek 

@MingCong at SF Design Week

@CatherineGrison Scott Ian McFarland and Jennifer Schmidt

@miratorres @SFFAMA and models. #sfdw12”

  • @fashionwhoreny Standing room only!! #sfdesignweek #Sffama
  •  Which one of you ridiculously beautiful people wants to talk about fonts with me?  
  •   just some nerd tweeting at a runway fashion show… nbd
  • @gkimstudio Checking out some new designers around town. @sffama #sfdw12
  • @lisacmartinez @sffama THANK YOU OWEN for another fantastic showing of local designers! I especially loved Jennifer Schmidt and Audrey Szeto!
  • @Nathan Ng “Too much fun, Owen!!! Thanks for an awesome show! Great show yesterday, really a pleasure to work with you again! 
  • @Justin Flowers Thanks for another great event
  • @Nora Rocha Owen, great to see you again. Thank you so much for the wine
  • @Elliot Johnson Thanks, had a great time.
  • @Amrinder Singh From the bottom of my heart, just wanted to thank everyone… especially Owen Geronimo for putting everything together. The fashion show last night was awesome!!
  • @Antonio Vaughn Owen Geronimo - Thank you for the show yesterday, it was amazing and so much fun. I appreciate it!
  • @Regina Feltman Owen Geronimo I can’t thank you enough for the opportunity. I support your mission. Thanks again. It was a smashing success!!

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo.  360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.    

SF Design Week 2012: Kickoff Party (Recap)

 

[ Photos by MAY SUEN @http://www.maysuen.com/ ]

The “Design Worlds” of San Francisco converged on Jaspers for a sold-out SF Design Week opening party hosted by AIGA San Francisco, Puccini Group, Whole Foods and 7X7 Magazine. Guests enjoyed Campari cocktails and appetizers, live chalkboard art, greeting from 7X7 Magazine Editor Chloé Harris Frankeny and a presentation by the team that designed Jaspers. 

AIGA San Francisco is partnered all week with AIA, IDSA, SEGD, RDI, SFFAMA, and IXDA for an amazing line-up of events and a fantastic opportunity to meet the people and groups who are literally designing San Francisco.

Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of over 20,000 Bay Area design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more. AIGA SF will be partnering with the San Francisco chapters of the American Institute of Architects (AIA), the Industrial Designers Society of America (IDSA), the Interaction Design Association (IxDA), the Society for Environmental Graphic Design (SEGD), and Adobe Systems, to sponsor a full week of events highlighting the diversity and professionalism of the design community around the bay. Our goal is to raise public awareness of the impact that all design-graphic, product, interior, fashion, architecture, advertising, et cetera-has in the San Francisco Bay Area.

The Graces of Beauty at the 3rd Annual Beauty Expo










[ Photo by ASG Imaging. Article by Lexie Tiongson, The Elle Tee ]

Local fashion and technology entrepreneurs graced the spaces of Pigment Cosmetics on Saturday, May 27th to network and celebrate the 3rd Annual Beauty Expo. Hosted by Charleston Pierce and Owen Geronimo, four teams of hair stylists & make-up artists competed in a styling showcase. The beauty styling teams included: Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge, Ericka Gosha and Regina Dixon, Geneive Jaramilla and Viet Thi Tha of Step Heavvy and Cynthea Amnatkeo and Desiree Cerda. While models were getting dolled-up, guests were able to network an enjoy all the commodities provided by the sponsors of the event. Models, bloggers and contestants were given Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet with during the competition and share images online.

After all the champagne bottle popping during wonderful “happy hour” provided by SFFAMA, all the hair and make-up stylists were done dolling up their models and giving them their final look. The teams then stepped up to explain their reasoning behind their style. Judges Joyce Hu, Dario Smith & Gwendolyn Wright all proceeded to critiquing the model’s styles during the runway show and after a tough decision, Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge became the winning team for most creative hair and makeup.

In addition to showcasing all things beauty, many retailers and vendors including WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel showcased their product during the event while Intern Sushi and Ask a Salon were providing giveaways. At the end, guests were able to take home a “swag bag” courtesy of Wella Professional. If there’s one thing about beauty that surprises people, it’s the togetherness of it all. As many people came together to celebrate beauty, another year of a successful Beauty Expo has come and gone. 

Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Arielle Simone, We The Urban Magazine and UniversityChic.com, and is a contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

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