SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show featured fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND. Creative Direction by Owen Geronimo. Thank you to our Sponsors: 360 Fashion Network, AT&T 4G LTE is Mobile Connection, Cheat-A-Little Catering, Fizz Marketing, Hip Swap, IZZE Sparkling Juice, Smart Energy Shots, The San Francisco Institute of Esthetics and Cosmetology, Inc. (SFEIC). And, most of all THANK YOU to all the wonderful models and our industrious volunteers.