Gaultierize Yourself (Backstage/Recap) de Young Museum

[ Photos by: Shaun Tiangsing© 2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. Designers: Audrey Szeto, Amanda Chan, Jennifer Schmidt, Mariya, Milovidova. Thanks To All The Models. Runway Producer: Owen Geronimo]

Gaultierize Yourself! An orchestration of professional backstage talent wranglers await, with collaborating partners: Gregangelo and Velocity CircusAtelier EmmanuelSan Francisco Fashion and Merchants Alliance & Owen GeronimoMonique Jenkinson (aka Fauxnique), Atelier Petrushka—and you! Friday Nights at the de Young, after-hours art “happenings” that include a mix of live music, dance performances, film screenings, panel discussions, lectures, artist demonstrations, special performances, hands-on art activities and exhibition tours.

THANK YOU to all the Judges of THE BEAUTY EXPO 2012

JOYCE HU @ The Bookr and Wildlife WorksThe Bookr strives to provide all the tools and information a client needs to arrange castings and bookings easily and instantly. Clients can see talents’ availability calendars, rates, recent polaroids, videos and snapshots right on their profile page and book them directly online. The job board features allows client members to share portfolios of their picks to nonmembers for easy online review. By putting the casting and booking process online, thebookr allows full transparency in communication and booking between clients and talent. Clients can conduct their own talent search, compare them and send lightboxes to colleagues instantly.  They have direct access to all talent information when they need it. Every talent and client must apply to be a member. We look for models who have a sellable look and talent who have a working book. And just as importantly, we invite talent who have the right attitude, are professional and enjoy managing their own careers.

DARIO SMITH is a wardrobe stylist and a photographer. He is the founder of The Bellwether ProjectWith an immense focus on character, growth, the timeless standards of being a gentleman and the language of style, The Bellwether Project is designed to assist the progressive man in reclaiming his confidence by reconditioning his aplomb in his appearance.

He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory. 

GWENDOLYN WRIGHT is the Managing Principal of The Wright Consultants, LLC. She has twenty two years of management and business administration proficiency ranging from creation of new market opportunities and expanding distribution channels to development of quantitative sales and marketing plans, pricing new products, and financial feasibility risk analysis. She consults with entrepreneurs and C level executives and manages start-ups and emerging businesses from Portland, Oregon to New York City. With a love of fashion, food and lifestyle companies, she has extensive experience in apparel, jewelry and accessories design as well as green and sustainable products, digital, social and technical design and marketing, retail brands, manufacturing and sales, and e-commerce. Previously, Ms. Wright was a First Vice President and credit and portfolio executive in Private Banking, was appointed to both the Small Business Commission, where she served as Vice President and Budget Committee Chairperson, and the San Francisco Revolving Loan Committee, and was awarded USA Small Business Administration Finance Advocate of the Year 2005.

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society. Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a local fashion designer. Seven teams compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever fashion bloggers runway showcase in San Francisco. Presented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics

#FASHIONTECHSF: Fashion Incubator Presentation w/ Inspirare (Recap)

[Photos by: ARMAND SMITH. Written by: ROBERT BURNS NIXON]

SFFAMAFASHION+TECHSF and fashion incubator partnerINSPIRARE held a design presentation and networking event on May 17th at Pigment CosmeticsInspirare Founder and CEO Sean Peng gave an e-commerce industry and business model overview. Anne McEnroe discussed Inspirare’s operations and production. Kate Blank, Inspirare’s Fashion Director, completed the Inspirare team on hand to meet with local fashion designers and view their presentations. SFFAMA Founder and CEO Owen Geronimo added, “We are thrilled to partner with Inspirare to foster local talent, hone their business skills and introduce other ways of getting their products to the market. I want to offer local designers funding opportunities beyond fashion shows and photo shoots by means of incubation and crowdfunding.”

Design presentations included a leather jacket and accessories line fashioned from custom car seats by Dustin Page, luxury knitwear designs for men from Scott Mcfarland, unique denim pieces by Julian Prince Dash and re-invented hi-end patchwork denim by Gerry Kelly of Sonas Denim. Women’s wear designs included the clean sophisticated silhouettes of Audrey Szeto, the London-meets-Los Gatos effortless glamour looks from Claire Farwell of Claire Farwell London, strong yet whimsical creations by Mariya Milovidova, a full range of pretty looks, price points and beautiful color palettes by Skylier Blanchard of Skylier Wear, and a collection of visually arresting color, contrast and dramatic detailing by Celina Martin Perez. Inspirare identified four designers for immediate inclusion in the program.

Additional presentations included a discussion on alternative funding sources by SFFAMA advisory board member Gwendolyn Wright, a product presentation by Brian Carey of HipSwap and a new product and category announcement by Gal Rozov, Founder and CEO of Fold4me. ~ Written by: ROBERT BURNS NIXON

FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

Startup Social Party is back!!! 06.28.12

Startup Social Party SF June 2012

You will meet new people and party with like minded entrepreneurs, investors, startups, professionals and party people in non-formal relaxing and fun environment. 300+ Attendees registered already!!!

See photos from previous Startup Socials in our Facebook page. Read SFFAMA article HERE.

Agenda:

  • 8:30pm – 10:30pm – Lounge music and socializing
  • 10:30pm – 2am - Dance music and party party at the main room, continue socializing in the lounge areas

Startup Socials is hosted by:

The Beauty Expo 2012 Recap Part 3

[ Photos by DS Lite ]

The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from WellaEvolvhRodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwapZoe Hong of The Factory, John Lindauer of AquentBrian Miller, Nikol ElaineJennifer Ly, Liana Burtsava of Trendy Lime, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.

Ryzenberg On: CFDA Highlights

[Source: Ryzenberg On PHOTOS: Fashionista.com]

Yesterday was a day of celebrations (hello, my birthday and the Queen’s Jubilee) and honors. Fashion’s finest gathered in NYC to pay homage to designers, sport glamorous duds and celebrate the Council of Fashion Designers of America. 

The event, hosted by SNL’s Seth Meyers, featured a parade of actors, models and sartorially gifted industry tastemakers. The big winners of the night were pint size moguls Mary-Kate and Ashley Olsen, who won the coveted Womenswear Designer of the Year for The Row.

I guess Michelle Tanner has come a long way, and I must say this was indeed one fashion-packed full house. 

Here are my other favorites: 

  • CFDA President Diane Von Furstenberg in one of her creations
  • Carine Roitfeld in Alexander Wang & the man himself
  • Joan Smalls wearing and in the company of Michael Kors
  • Jessica Parre in Jason Wu
  • Hilary Rhoda in Rebecca Minkoff
  • Kate Bosworth in Altuzarra
  • Lily Collins in Marchesa
  • Vogue Editrix-in-Chief Anna Wintour in Marc Jacobs

Ryzenberg On, is Signing Off

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

H&M Lookbook Men's AW12

H&M Lookbook Men’s AW12

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

#StartupSocial SF Party (Recap/ Part 2) Supper Club 05.03.12

[ Photos by: ARMAND SMITH ]

From as far away as Singapore to Silicon Valley, 400 startup entrepreneurs, investors, digerati and friends descended on the Supper Club in San Francisco for the Startup Socials Party on May 3rd, proving that networking and networthing doesn’t have to be boring.  The crowd of many languages included the posh and the glamorous as well as the ready-for-anything denim and plaid set. The agenda for the evening was mingling, dancing, laughing and partying the night away to the hip musical curations of DJ White CloudDJ Taj and DJ Tati. The Startup Socials Party is hosted byStartup MonthlyMonthly VenturesSilicon Valley Socials, Eventbrite and FASHION+TECHSF. The next Startup Socials Party takes place on June 28 at Supper Club in San Francisco. RSVP HERE. ~ by: ROBERT BURNS NIXON

FASHION+TECHSF  is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. 

SF Design Week 2012: APPLE TALK SERIES 06/11 - 06/14 Schedule

• 06/11 – MON : 5:30PM – TOM DONNELLY, Principal of GNU Group
• 06/12 – TUES : 5:30PM - BRAD CARRICK, Founder of SOLZ Shoes/SOLZ Bag
• 06/12 – TUES : 6:30PM – LORRAINE SANDERS, Founder of SF Indie Fashion, Digital Style Digest
• 06/13 – WEDS : 4:30PM – RICH KINNARD, Design Director & ROBERT POLACEK, Chief Creative Director,  Puccini Group
• 06/14 – THURS : 5:30PM - DAVID TAKEUCHI, Principal, Bedrock Consultants
• 06/14 - THURS : 6:30PM – BEAU OYLER, Principal of Enlisted Design
  • LOCATION: Apple Store SF, One Stockton StreetSan Francisco, CA 94108
  • FREE Event / Curated by: Owen Geronimo

CFDA Fashion Awards 2012

The CFDA Fashion Awards are next Monday. To celebrate the organization’s 50th Anniversary, Style.com will be streaming the awards ceremony on their website the following day. Will you be watching?

Press Release: SF Design Week 2012: Runway Show & Fashion Presentation

Rogue Autumn/Winter 2011 Collection Video from ROGUE on Vimeo.



FOR IMMEDIATE RELEASE

SFFAMA, Inc and Astro Studios present the SF Design Week 2012 Runway Show & Fashion Presentation. This is the first year that AIGA SF is incorporating fashion within the weeklong event. It is also an event to raise public awareness of the impact that fashion and design have in the San Francisco Bay Area. The runway show will feature fashion retailers ROGUE and JYJZ and local emerging designers AUDREY SZETO, JENNIFER SCHMIDT, and SCOTT IAN MCFARLAND.

  • WHAT: SF DESIGN WEEK 2012 Runway Show
  • WHEN: Saturday, June 16, 2012. Door Opens at 6:30pm, Runway Starts at 7:30pm
  • WHERE: ASTRO STUDIOS, 348 6th St, San Francisco, CA 94103
  • RSVP:  Tickets are $20 at the door and discounted rate are online 
  • Dress Code: Dress To Impress
  • CONTACT: Owen Geronimo / contact@sffamainc.org

[June 10, 2012 – SAN FRANCISCO] SFFAMA, Inc. is pleased to announce the first annual SF Design Week Runway Show & Fashion Presentation to be held at ASTRO STUDIOS, 348 6th St, San Francisco, on Saturday, June 16th, 2012, with doors opening at 6:30PM. TICKETS are available at the Door for $20 and discounted rate online at http://sfdw2012runway06162012-eorg.eventbrite.com.  The dress code calls for ‘DRESS TO IMPRESS’ attire.

Built around the lifestyle of New York based designer Jimmy Reilly, ROGUE is the casual masculine leather and cloth outerwear collection that rapidly gained prominence in top retail stores across North America and has since expanded into a contemporary men’s lifestyle collection. JYJZ is a new online fashion apparel and accessories company based in the San Francisco Bay area, with a passion for providing unique and stylish, high quality clothing at affordable prices and a selection of trendy styles ranging from fun casual to designer dressy. AUDREY SZETO is an artist and designer inspired by the intrinsically unique nature of each individual. “The Safest Way to be” is a collection of garments inspired by methods of protection and self-preservation. Whether through suggestion of aggression or ritual practice, there is a connection between the physical and psychological that affords security and empowerment to the wearer. JENNIFER SCHMIDT made her debut at the ‘Gaultierize Yourself Fashion Show’ at the De Young Museum to celebrate the Jean Paul Gaultier exhibition.  Jennifer is an Apparel Marketing and Fashion Design graduate of CSU Sacramento and the Academy of Art San Francisco and her motto is “Live, Love, Create.” SCOTT IAN MCFARLAND grew up picking up fabrics for his mother’s quilts. After a BFA in sculpture, he evolved towards fashion knitwear in order to create “wearable sculptures.” Scott graduated with a MFA in Knitwear from the Academy of Art in San Francisco and his men’s collection was shown at New York Fashion Week. Scott can be found in the knitwear department of the Academy of Art and he is currently preparing to launch his own knitwear line. 

AIGA SF represents more than 20,000 Bay Area design professionals through national activities and local programs developed by more than 66 chapters and more than 200 student groups. Since 2006, AIGA San Francisco has organized San Francisco Design Week as a way to reach out to a diverse community of design professionals as well as local businesses, non-profits, entrepreneurs, students, the design-savvy public, tourists, and more. 

Astro Studios  is a performance-driven design studio, focused on the intersection of lifestyle, technology and design. HQ’d in San Francisco, they sit at the epicenter of this cultural collision. With offerings that blend Vision, Brand, Product and Interactive, Astro specializes in connecting design and popular culture, instigating change and incubating business objectives. Astro is spreading their collaborative spirit to the local community in support of art, fashion, music, and business innovation with a newly opened gallery/event space on the main floor of their SOMA studio location. 

SFFAMA, Inc [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs, startups and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo [http://about.me/owengeronimo] at contact@sffamainc.org.


The Beauty Expo 2012 Recap Part 2

[ Photos by ASG Imaging ]












[ Photos by Brian Miller ]

The Beauty Expo Photos 2012

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Photos by ASG Imaging

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles.

This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce HuDario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: WellaFizz MarketingStylet.agAsk A SalonIntern SushiShopienceDigital Style DigestSF Indie FashionEvolvH & Pigment Cosmetics and most of  all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team:  Avital Elgaziel and Jerushalem Weaver of Avital Beauty LoungePresented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics