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Photos by ASG Imaging

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles.

This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce HuDario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: WellaFizz MarketingStylet.agAsk A SalonIntern SushiShopienceDigital Style DigestSF Indie FashionEvolvH & Pigment Cosmetics and most of  all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team:  Avital Elgaziel and Jerushalem Weaver of Avital Beauty LoungePresented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics