- @artiffact The winning look #thebeautyexpo #sffama @sffama
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@LuxResale Our founder @au_lona is modeling! #thebeautyexpo@LuxResale The Russian experience work is amazing! #thebeautyexpo
- @TaniaArrayales lux rocks! #sffama
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@TaniaArrayales Love!
- @beautyjunkieSF Pics from #thebeautyexpo last night with held by @sffama. So much fun!
- @artiffact @stepheavvy starting this styling contest! #thebeautyexpo #sffama@sffama
- @stepHEAVVY RT @artiffact: @stepheavvy starting this styling contest!#thebeautyexpo #sffama @sffama
- @artiffact Team 4 is braiding and twisting it up! #thebeautyexpo #sffama@sffama
- @DelphineWinter This was such an amazing event! Congrats to my team for winning!!:). Hope to see you all soon.
- @artiffact Team 3 has balls… Of hair! #thebeautyexpo #sffama @sffama
- @theElleTee #thebeautyexpo loving team 1
- “NEA is so thankful to everyone who came out to support, what a fun event it was!!”
- @artiffact Team 1 is puckering! #thebeautyexpo #sffama @sffama
- @hburtAIA #sffashion beauty looks competition! #sffama!
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Lona doing her thing… — with Lona Alia Duncan.
- @ArielSimoneMN at #beautyexpo @SFFAMA
- @SeverineWinter The peacock! Go team 4!!! At the beauty expo San Francisco — with Delphine Winter
- @wenchimon #thebeautyexpo just started! Competition in 30 mins. #sffama sponsored by ATT 4G LTE
- @MiyahImage Met some great peeps and saw some great makeup & hair styling @SFFAMA Event!
- @LuxResale Thank you to everyone who supported us at #thebeautyexpo - it was an awesome night!!
- @beautyjunkieSF Meeting some awesome people #THEBEAUTYEXPO
- @beautyjunkieSF At #THEBEAUTYEXPO held by @SFFAMA with @cassadie
- @geneive They gave me a tablet to use during this years`s #thebeautyexpo. Genius :-)
- @stepHEAVVY Ready to compete! @SFFAMA
- @LuxResale Introductions - Nice to see so many amazing businesses and people! #thebeautyexpo
- @ArielSimoneMN Gorgeous model and gorgeous hair #SFFAMA #sffashion @pigmentcosmetics
- @AlinesCloset #thebeautyexpo!
- @AlinesCloset An event I don’t want to miss! @SFFAMA: #THEBEAUTYEXPO
- @brianmiller Thank you for a great event!
- @sheridantatsuno Great event last night, Owen!
- @metabolizer1986 #thebeautyexpo ramping up now at Pigment Cosmetics! Get down here!
- @theElleTee here at #thebeautyexpo watching hair and make up stylists doll some models up
- @NataMinasenko #thebeautyexpo
- @artiffact Hi Owen, Thank you for the invite…great event, so many of my friends are asking all about it!
- @metabolizer1986 Great event Owen!
- @CharlestonSF Once again thank you so much I had a good time
- The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles. This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce Hu, Dario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: Wella, Fizz Marketing, Stylet.ag, Ask A Salon, Intern Sushi, Shopience, Digital Style Digest, SF Indie Fashion, EvolvH & Pigment Cosmetics and most of all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team: Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge.
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- For media relations & PR/Publicity Contact Owen Geronimo
- Video by sffashion.tv
The Factory and CODE Salon presented a live recreation of iconic vintage Dior photos at a free fashion and beauty event entitled ,“Dior: A Life in Pictures” on Thursday, May 24 at 7pm PT. The innovative presentation took place on CODE’s stage in the SOMA district of San Francisco, complete with four unique vignettes that featured live models posed in series of 12’ x 12’ frames each of which paid homage to a different iconic photograph from Dior’s “New Look” collections.
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[ Photo by: Shaun Tiangsing ]
FOR IMMEDIATE RELEASE
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3rd ANNUAL BEAUTY EXPO.
[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26th, 2012, with doors opening at 6PM.
- TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com.
- Date: Saturday May 26th, 2012
- Time: 6PM Doors Open
- Location: Pigment Cosmetics, One Market Street, San Francisco
- Dress Code: DRESS TO IMPRESS
- Contact: Owen Geronimo / contact@sffamainc.org
THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests.
This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.
SPONSORS: [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.
SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.
For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org
[Photos by: ARMAND SMITH. Written by: ROBERT BURNS NIXON]
SFFAMA, FASHION+TECHSF and fashion incubator partner INSPIRARE held a design presentation and networking event on May 17th at Pigment Cosmetics. Inspirare Founder and CEO Sean Peng gave an e-commerce industry and business model overview. Anne McEnroe discussed Inspirare’s operations and production. Kate Blank, Inspirare’s Fashion Director, completed the Inspirare team on hand to meet with local fashion designers and view their presentations. SFFAMA Founder and CEO Owen Geronimo added, “We are thrilled to partner with Inspirare to foster local talent, hone their business skills and introduce other ways of getting their products to the market. I want to offer local designers funding opportunities beyond fashion shows and photo shoots by means of incubation and crowdfunding.”
Design presentations included a leather jacket and accessories line fashioned from custom car seats by Dustin Page, luxury knitwear designs for men from Scott Mcfarland, unique denim pieces by Julian Prince Dash and re-invented hi-end patchwork denim by Gerry Kelly of Sonas Denim. Women’s wear designs included the clean sophisticated silhouettes of Audrey Szeto, the London-meets-Los Gatos effortless glamour looks from Claire Farwell of Claire Farwell London, strong yet whimsical creations by Mariya Milovidova, a full range of pretty looks, price points and beautiful color palettes by Skylier Blanchard of Skylier Wear, and a collection of visually arresting color, contrast and dramatic detailing by Celina Martin Perez. Inspirare identified four designers for immediate inclusion in the program.
Additional presentations included a discussion on alternative funding sources by SFFAMA advisory board member Gwendolyn Wright, a product presentation by Brian Carey of HipSwap and a new product and category announcement by Gal Rozov, Founder and CEO of Fold4me. ~ Written by: ROBERT BURNS NIXON
FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.
Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.
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[ Photo by: Decoded Fashion. Written by: Lili Balfour of Atelier Advisors ]
I heard an interesting statistic at the Decoded Fashion event in NYC last month — 95% of high fashion purchases are done in brick and mortar stores. This bit of knowledge may lead brands to believe that they should shutter online stores and focus on a brick and mortar only strategy. Think again.
Betsey Johnson built her first brick and mortar store in 1978 and expanded her empire by approximately two stores per year. Currently, she is closing 95% of her stores. Oddly, despite a 20% decrease in store sales and a 50% increase in wholesale sales, the company was planning to grow stores from 63 to 100 in the near future. Not surprisingly, the question most brands are asking is: what percentage of distribution should be devoted to traditional brick and mortar stores?
Bricks or Clicks?
Well known e-tailers are realizing the power of the physical store. Bonobos recently announced their launch into Nordstroms. Warby Parker credited their move into physical space for not only an increase in sales, but an increase in consumer insight and employee knowledge. After Gap acquired e-tailer Athleta and built physical stores, Tony Lenk, President of Gap’s E-commerce business, stated; “For every dollar that customers in the region spent over the Web, they shelled out an additional $4 in the store.” It is no surprise, consumers purchase more when they can touch and feel the merchandise. Clicks need bricks.
Balancing Act
As with any business decision, your bricks vs clicks ratio is derived from a blend of analytics and customer feedback. The question you want to answer is: where are consumers finding you? Strong brands, such as Bonobos, Warby Parker and Athleta, have the advantage of experimenting with brick and mortar by utilizing partnerships, pop up shops and acquisitions. Lesser known brands will have to be careful when they enter physical space on their own. A store build out can range from $100k to $500k, and comes with annual expenses that are difficult to unravel. A conservative ‘brick approach’ is one store per year, measured regularly against the metrics of other distribution channels.
Some brands do well in the digital world, while other brands require a high touch experience. I highly doubt Lululemon could have built a multibillion dollar wellness brand online. The lure of the store is the community you interact with while shopping, wine tasting, exercising and socializing. Camaraderie is a powerful selling tool.
Can Luxury Go Virtual?
E-tailer Amazon recently announced that they will be entering the luxury market. Their 2006 acquisition of Shopbop gave them a glimpse into the luxury market, while keeping both sites separate. Of course, the consumer is comfortable buying a $30 pair of shoes on Zappos as the price point is low. But Shopbop has proven that the consumer would also be comfortable buying a $10,000 Zac Posen dress online. As with the brands mentioned above Zac Posen already has a strong following. This is not the case for most brands, luxury or otherwise, that sell online.
Statistically speaking, the conversion rate for in store sales is 67%, while the conversion rate for online sales is a mere 10%. More importantly, online returns range from 15%-50% of sales and 60% of those returns are due to fit. That is a lot of money wasted on shipping and reduced value as apparel goes out of season.
Yes, Amazon’s experiment is ambitious, but 2012 is armed with selling tools that didn’t exist in 2006.
My Digital Doppelgänger
Decoded Fashion included a stellar panel on digital customization. The panel included Acustom,Clothes Horse, Me-ality, and Styku — all focused on helping consumers get the perfect fit. One company missing was Fitiquette, a 3-D avatar-as-model approach created by Cisco alums Andy Pandharikar and Anant Kumar. I believe the digital doppelgänger could be the solution to the pain found in billions lost due to low conversion rates and high returns.
What do you think? Have you used technology to perfect your shopping experience?
LILI BALFOUR is the founder of Atelier Advisors.
Atelier Advisors was founded by Lili Balfour in 2007 to provide strategic and financial advisory services to early-stage companies committed to changing the world. Over the past five years, Atelier has worked with over 100 companies, ranging from technology (Visual IQ, Sustainable Minds, Alpha Theory and Firescope) to consumer goods (Peeled Snacks, Duchess Marden, and PeaceKeeper Causemetics). Atelier’s motto is ‘Rethink Investment Banking.’ The firm was built on the belief that all companies, regardless of stage, should benefit from high level investment banking services.
Lili brings 20 years of investment industry experience — ranging from technology M&A to early-stage private placements – to early-stage client engagements. She believes that knowledge is power and arms her clients with the tools they need to win. Lili was listed in Femmenomics’ 50 Women to Watch in Tech List and serves as a pro bono advisor to Inner City Advisors and Entrepreneurs’ Roundtable. You can read Atelier’s thoughts on raising capital, building a profitable company and exiting with a win here www.atelieradvisors.com/think
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[ Photos by: Jacyn Siebert of Sugar Lips Lifestyle Tips ]
Digital Style Digest is an online destination for anyone excited about the intersection of fashion and technology. Join us on daily adventures into the switched-on style realm for coverage of news, happenings, products, startups, people and trends drawn from the growing space where fashion, style and technology overlap.
An everyday girl in an everyday world, Jacyn created Sugar Lips Lifestyle Tips in Nov. of 2009 as a way to help women across the world increase their confidence one tip at a time. Committed to helping women look and feel better about themselves through education, dedication and action, she provides women with simple everyday lifestyle tips that can help increase their confidence, achieve their image goals, and have fun while doing it.
Sugar Lips Lifestyle Tips discusses a variety of interests that include, food and wine, health and wellness, travel, fashion, sustainability, make-up tips, imaging tips and numerous other girlie topics. You can also visit her website at www.jacynsiebert.com for additional information.
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[ Photos by: ARMAND SMITH ]
From as far away as Singapore to Silicon Valley, 400 startup entrepreneurs, investors, digerati and friends descended on the Supper Club in San Francisco for the Startup Socials Party on May 3rd, proving that networking and networthing doesn’t have to be boring. The crowd of many languages included the posh and the glamorous as well as the ready-for-anything denim and plaid set. The agenda for the evening was mingling, dancing, laughing and partying the night away to the hip musical curations of DJ White Cloud, DJ Taj and DJ Tati. The Startup Socials Party is hosted by Startup Monthly, Monthly Ventures, Silicon Valley Socials, Eventbrite and FASHION+TECHSF. The next Startup Socials Party takes place on June 28 at Supper Club in San Francisco. ~ by: ROBERT BURNS NIXON
FASHION+TECHSF is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco. Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area.
- For media relations & PR/Publicity Contact Owen Geronimo
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[ Video & Photos by: OWEN GERONIMO ]
Featuring: Renata Lindroos, Mina Fadaie, Hely Nguyen, Erica Laba, Liza Quinones, Emma Yang, Ethan Yang, Rumi Iwasaki, Rachael Sansom, Chelsea Levinson, Kim Tran, Orly Ruaimi, JOe Chung, Mimi Iwasaki, Steven La Fuente, Lenny Kovner, Antonio Luna, Eli Daniel Odisho, Miriam Tolentino, Jaqueline Rabot, Julie Seltzer, Zhanchi Wang, Angela Sison, Massa ito.
READ RELATED ARTICLES:
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This presentation and networking event allows fashion designers to present and discuss their designs for consideration in a new fashion incubator. Aspiring designers must register with FASHION+TECHSF in advance in order to present. Attendees will also be able to meet other entrepreneurs who provide resources for the local fashion and tech industries including local fashion entrepreneurs, business professionals, interns, students, designers, app developers, bloggers, stylists and producers.
- WHAT: FASHION+TECHSF: Next Gen Fashion Designers / Fashion Incubator Presentations
- WHEN: May 17th, 2012, Door opens at 5:30pm
- WHERE: Pigment Cosmetics, One Market Street #140, San Francisco, CA
- RSVP: Eventbrite/ $10 at the door
FEATURED PRESENTERS/ DESIGNERS: Audrey Szeto, Claire Farwell, Deborah Hodgson, Diana Mitchell, Dustin Page, Gerry Kelly, Jonathan Niemuth, Julian Prince Dash, Mariya Milovidova, Scott Mcfarland, Skylier Blanchard, Tamara Jaric
Product Presentation By:
HipSwap is a mobile and web marketplace that enables you to discover what’s inside the most fabulous closets, homes and shops in your neighborhood - or any neighborhood across America. HipSwap also enables any person, merchant, stylist, artist or designer to quickly and easily sell products to friends, customers, fans or neighbors. And best of all, HipSwap delivers in Los Angeles and gearing up to roll out delivery in major cities across America throughout 2012.
We connect fashion designers, fashion startups, app developers and retail/fashion entrepreneurs to human and capital resources. Find out what all the buzz is about in fashion and technology. Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.
- For media relations & PR/Publicity Contact Owen Geronimo
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Tom and Gisele Arriving at the Costume Institute Gala via: VOGUE
Florence Welch at the Costume Institute Gala via: VOGUE
Angela Lindvall, Mario Testino, Candice Swanepoel, and Rosie Huntington-Whiteley at the Costume Institute Gala After-Party via: VOGUE
Mr.Mendel is ready for the show. KS (Taken with instagram) via: STYLE.COM
Alber Elbaz with Sarah Jessica Parker and Emma Stone in Lanvin. via: WWD
Samantha Boardman and Diane von Furstenberg at the Costume Institute Gala After-Party via: VOGUE
Rodarte Sisters via: STYLE.COM
Elisa Sednaoui in Diane von Furstenberg with Christian Louboutin. via: WWD
Laura and Kate Mulleavy with Garrett Hedlund in Prada and Kirsten Dunst Rodarte. via: WWD
Alber Elbaz with Marc Jacobs in Comme des Garçons. via WWD
- For media relations & PR/Publicity Contact Owen Geronimo
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- For media relations & PR/Publicity Contact Owen Geronimo
- Attend SFFAMA Events
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Rick Guidotti is a fashion photographer with a passion project: finding and sharing the unmistakable beauty of kids with albinism and other conditions that affect their physical appearance – and the way society treats them. At TEDxPhoenix, he shares some of their stories and the empowering effects of a little glamour as he redefines their beauty in a flash. Photographer Rick Guidotti sees a rich beauty in our genetic diversity and works to expose that vision to everyone. Full bio »
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[ Photo: Getty Images ]
[ Photo: The Fashion Spot ]
- Join fashion industry leader Fern Mills, the award-winning creator of NY Fashion Week Fern for a look at the inner workings and culture of fashion with the most prestigious and iconic fashion designers working today. See event details.
- 92nd Street Y is a world-class nonprofit community and cultural center that connects people at every stage of life to the worlds of education, the arts, health and wellness, and Jewish life.
- Watch the live simulcast !
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[ Photo by ASG Imaging ]
The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from Wella, Evolvh, Rodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwap, Zoe Hong of The Factory, John Lindauer of Aquent, Brian Miller, Nikol Elaine, Jennifer Ly, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.
[ Source: DECODED FASHION ]
- TECHNOLOGY EMPOWERING FASHION, RETAIL & LUXURY. Decoded Fashion is the first Fashion and Technology Forum Series connecting the world’s best startups and most noteworthy technologies to the Fashion, Beauty and Retail industries to accelerate innovation and increase the bottom line.
DECODED FASHION [ www.DecodedFashion.com ] is produced by TecnaMedia [ www.TecnaMedia.com ] and Fashion Lincoln Center. For media relations, please contact Peter Mauerman, peter@tecnamedia.com, (203)-216-3212, www.GF2045.com
- Find out more about Lucky Mag FABB conference.
- Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.
- For media relations & PR/Publicity Contact Owen Geronimo
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SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3rd ANNUAL BEAUTY EXPO and FASHION BLOGGERS CONNECT Runway Showcase
- Date: Saturday May 26th, 2012
- Time: 6PM Doors Open
- Location: Pigment Cosmetics, One Market Street, San Francisco
- Contact: Owen Geronimo / contact@sffamainc.org
[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26th, 2012, with doors opening at 6PM. TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com . DRESS TO IMPRESS.
THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests.
This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Jules Vasic of The Green Stylist, Alison Messinger of Eclectic à la Mode, and Lona Duncan of Lux Resale.
SPONSORS: [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.
SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.
For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org
- Join SFFAMA, Follow SFFAMA, Like SFFAMA.
- For media relations & PR/Publicity Contact Owen Geronimo
Decoded Fashion Tech Keynote, David Karp, CEO and Founder of Tumblr. TECHNOLOGY EMPOWERING FASHION, RETAIL & LUXURY. Decoded Fashion is the first Fashion and Technology Forum Series connecting the world’s best startups and most noteworthy technologies to the Fashion, Beauty and Retail industries to accelerate innovation and increase the bottom line.
DECODED FASHION [ www.DecodedFashion.com ] is produced by TecnaMedia [ www.TecnaMedia.com ] and Fashion Lincoln Center. For media relations, please contact Peter Mauerman, peter@tecnamedia.com, (203)-216-3212, www.GF2045.com
[ Photo Source: Racked ]
Keynote Speaker, Andy Dunn, CEO and Founder of Bonobos at Decoded Fashion. TECHNOLOGY EMPOWERING FASHION, RETAIL & LUXURY. Decoded Fashion is the first Fashion and Technology Forum Series connecting the world’s best startups and most noteworthy technologies to the Fashion, Beauty and Retail industries to accelerate innovation and increase the bottom line.
DECODED FASHION [ www.DecodedFashion.com ] is produced by TecnaMedia [ www.TecnaMedia.com ] and Fashion Lincoln Center. For media relations, please contact Peter Mauerman, peter@tecnamedia.com, (203)-216-3212, www.GF2045.com