Product Presenters @ Fashion Mash-Up Workshop 05/19/2011

MICHAEL LESNIAK - @ Luv.it

Share the luv. Luv.It believes in the power of the people, the will of the masses, and brilliance of the crowd. Our vision is a public space of merchants and consumers engaging in constructive dialogue resulting in immediate rewards for everyone. Most of us have been friends for decades, enjoy travel and adventure, and share an appreciation for self-expression and true style.



Collyer Bristow. From property to popstars, from airlines to artists, the lawyers at Collyer Bristow work with a wide range of businesses and individuals, advising them on challenges of all shapes, sizes and complexity. What our clients have in common is that they are looking for high quality legal advice delivered in an unstuffy way by people who understand what clients need.

Collyer Bristow LLP is a UK firm of solicitors with over 33 partners and about 140 staff. We have been around for over 250 years; fortunately things have changed somewhat since the days of quill pens. So have we.

Whilst our base is in central London, our clients come from around the country and indeed from around the world. Our international pages explain more about the countries where we have strong links. In 2004 we opened an office in Geneva, from where we can provide a range of commercial and private client services to our expanding client base in the area.


Alylee exists to promote you, that’s it. Alylee is a free community for anyone who has passion for fashion and wants to share their creative dressing style with the world. At Alylee we believe that everyone is a designer/model in their own unique way. We created Alylee to cater to the designer/model within you. Individuality, uniqueness, quirkiness everyone has it in their own way, so come make that uniqueness your brand. Join the community and flaunt your style.

About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 

Testimonials and quotes from previous presenters:

/ Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

/ I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


/ Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

/ Thank you for inviting us to SFFAMA’s Fashion Mash-Up.  We enjoyed meeting you and loved your energy and passion about what you do.  We appreciated the time you afforded us to speak about our event. The guest panel was great and really informative. The attendees were lucky to have such an event to help get them jump started. We really enjoyed ourselves and thank you once again for the opportunity! ~ Angie & Charles Ansanelli @ Treasure Island Flea



COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

Panel Speakers @ Fashion Mash-Up Workshop 05/19/2011


Founded in 2004 by the Brazilian-born Bacca, the up-and-coming international fashion house Bacca da Silva focuses on incorporating international style and elements of luxury into every day life. Bacca views luxury as a way of living, and emphasizes this emotion in his pieces by combining fine fabrics and elements of hand work into expressions of style and global influence within each seasons’ memorable collection.

The expression, the world is your backyard, is taken literally by Bacca da Silva. Based in San Francisco California, the company utilizes material suppliers and craftsman from around the world and views fashion-conscious clients from around the globe as its customers.  In addition to its California headquarters, the company also has representatives in Brazil, London and Beijing. He also garnered the GENART fresh faces in fashion in 2006 and San Francisco Best Menswear Designer at Stellar San Francisco Fashion Fashion Awards 2010 and San Francisco @ CBS News 

RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .

RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com

Holy Stitch! was founded on the premise that we are all products of the environments that we call home, the experiences we escape through, the connects and sparks that we share. Whether people, places, or passions, we could not exist without their daily influence.

The Julian Dash Factory Fellowship (JDFF) is a program that fosters the future of our community - its youth - and treats these youth as they are - our successors.

Like clothing, our youth have lives before and after they come in contact with us. This transformation from seed to finished personality happens through our direct influence and is impacted by our touch, our direction, and our lessons. The process is subtle; it’s the duty that is overt. We owe it to ourselves to plant the best seeds.



Sonas Denim was founded by Gerry Kelly, an international music festival enthusiast from Ireland now living in San Francisco since 2000. Gerry has traveled extensively, to music festivals around the world, funding himself through the buying and selling of clothing and jewelry to fellow fun-loving travelers. His tastes in fashion were a hit and introduced Gerry to the international fashion world.

—

Topic: “The Business of a Local Fashion Designer”. Discussions will include the creative process from design inception to production. Speakers will touch on challenges they face as local designers. How to market products and utilize new technologies. Tickets are available at the door or online for $10 at http://fashionmashup05192011.eventbrite.com/

About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 


COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

FASHION MASH-UP Workshop: The Business of a Local Fashion Designer. FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

Owen Geronimo | 415.935.3487 | contact@sffamainc.org

 SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents

FASHION MASH-UP Workshop: The Business of a Local Fashion Designer

FOR IMMEDIATE RELEASE

 San Francisco, CA – San Francisco Fashion And Merchants Alliance, Inc. will present Fashion Mash-Up Workshop: The Business of a Local Fashion Designer, taking place at Pigment Cosmetics on May 19, 2011 at 6-9pm.  Featuring a talented panel of local fashion designers Bacca Da Silva, Indu Arora of RockChiq and Pink Weave, Julian Dash of Holy Stitch & The Julian Dash Factory Fellowship and Gerry Kelly of Sonas Denim. Mobile app and business presentations will be showcased by Vishal Kahlia of Alylee, Michael Lesniak of Luv It andLondon’s Kate Macmillan and Annsley Ward of Collyer Bristow.

 San Francisco Fashion And Merchants Alliance, Inc. is proud to bring Fashion Mash-Up Workshop: The Business of a Local Fashion Designer to Pigment Cosmetics located atOne Market Street in San Francisco. Fashion Mash-Up Workshops feature product presentations and speaker panels in a workshop setting with audience participation in the Q&A segment.

Topic: “The Business of a Local Fashion Designer”. Discussions will include the creative process from design inception to production. Speakers will touch on challenges they face as local designers. How to market products and utilize new technologies. Tickets are available at the door or online for $10 at http://fashionmashup05192011.eventbrite.com/

Testimonials and quotes from previous presenters:

/ Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

/ I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


/ Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

/ Thank you for inviting us to SFFAMA’s Fashion Mash-Up.  We enjoyed meeting you and loved your energy and passion about what you do.  We appreciated the time you afforded us to speak about our event. The guest panel was great and really informative. The attendees were lucky to have such an event to help get them jump started. We really enjoyed ourselves and thank you once again for the opportunity! ~ Angie & Charles Ansanelli @ Treasure Island Flea

 About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 

 About SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.


COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA

 

RECAP: Portfolio Night 05/11/2011


Find more photos like this on SFFAMA: Fashion For The People
[ Photos By: SHAUN TIANGSING ]

[Photos By: Kunal Kochar]

NEXT DATE, MAY 25, 2011. What is Portfolio Night?

  1. Meet-up for San Francisco Fashion Industry professionals 
  2. Who should attend: Models, Photographers, Stylists, Fashion Designers, Fashion Bloggers, Media are all encouraged to attend
  3. Introduction (attendees) circle, network with other attendees in a workshop setting
  4. Share your portfolio with other fashion professionals, Present your product, show and tell
  5. Brainstorm and share new ideas about the thriving local fashion industry
  6. Have the organizers review your work constructively
  7. Connect and network with prospective contacts (clients) in the fashion industry
  8. Get advise about your career in fashion
  9. Bring your resume, portfolio, zed cards, product samples
  10. Learn from the true experts in local fashion and our grassroots approach with special guests

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS

 

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Sundance Channel: All On The Line with Joe Zee

Joe Zee. Creative Director of ELLE. BIO. As the creative director for ELLE since 2007, Zee has helped to further elevate the publication into the successful fashion magazine that is today. He began his career at Allure Magazine and from there became the fashion director at W Magazine, then contributing editor for Details and Vanity Fair. He has also been creative eye behind advertising campaigns for brands including DKNY, Perry Ellis, Kenneth Cole, Sean John, Banana Republic, H&M, Estee Lauder, M.A.C. Cosmetics, Chanel, Coty and others.

Footwear News CEO Summit @ Fora.TV

About Fairchild Fashion Group. Informative, insightful, indispensable – FN sets the pace for the global footwear industry by being the first to provide the most influential decision-makers with inside access to news, trends and business strategies.

Since 1996, FN has hosted intimate, invitation-only CEO Summits that bring leaders together around critical business issues. Two-day programs featuring the best minds from inside and outside the industry deliver the rich content that is highly valued by our audience year after year.

Since 1994, Fairchild Summits - a division of the Fairchild Fashion Group - has brought together senior-level executives in the global fashion, retail and beauty industries to learn from, and interact with, thought leaders from a wide variety of disciplines. Providing rich content designed by Fairchild editors, the Summits focus on topics intended to strengthen the way today’s decision-makers run their businesses. In convening all segments of each industry - from resources to services to manufacturing to retail - Fairchild Summits provide both attendees and sponsors with an unparalleled opportunity to network with their peers and potential partners.

FORA.tv, the leading destination for intelligent video programs on the people, issues, and ideas changing the world, has partnered with Fairchild Fashion Group to bring on-demand video of the Footwear News CEO Summit to audiences worldwide starting May 9th, 2011. The summit brings together top executives from the global footwear industry including John Varvatos (John Varvatos), Jay Piccola (PUMA), Paul Hurley (ideeli), Mindy Grossman (HSN Inc.), B. Bonin Bough (PepsiCo), and many more.

  • Special Offer: as a SFFAMA member, you can save an additional 20% by using coupon code SFFAMA11 *Redemption available at checkout. Limit one coupon redemption per person.

Burberry Beijing - Full Show

The full Burberry Beijing event shot 13 April 2011, featuring projection and the Burberry Prorsum Autumn/Winter 2011 Hologram Runway.

British band Keane perform ‘Bedshaped’, live in Beijing at the Burberry event in China

The Business of a Local Fashion Designer Workshop

TOPIC: THE BUSINESS OF A LOCAL FASHION DESIGNER

FEATURING: Bacca Da Silva, Gerry Kelly, Julian Dash, Indu Arora

DISCUSSIONS

  1. Give us a rundown of the creative process from design inception to production 
  2. What challenges do you face as a fashion designer locally? 
  3. What are your experiences with manufacturers, textile companies, importers, fabric retailers? 
  4. Do you sell online? Do you have an online store? Do you do consignments? Do you have your retail shop? 
  5. Explain these processes. 
  6. Why staying put locally instead of relocating is ideal for you? 
  7. How do you find clients? Who are your clients? Explain your demographics
  8. How do you maintain the day to day operations to run your business? 
  9. How do you market your product? What type of marketing strategies do you utilize? 
  10. How do you utilize technology and social media to promote your fashion design business?

Costume Institute Gala 2011, In Honor of Alexander McQueen, The MET, NY

[ Source: MET MUSEUM ]

ABOUT THE EXHIBITION, organized by The Costume Institute, will celebrate the late Alexander McQueen’s extraordinary contributions to fashion. From his Central Saint Martins postgraduate collection of 1992 to his final runway presentation, which took place after his death in February 2010, Mr. McQueen challenged and expanded the understanding of fashion beyond utility to a conceptual expression of culture, politics, and identity. His iconic designs constitute the work of an artist whose medium of expression was fashion. The exhibition will feature approximately one hundred ensembles and seventy accessories from Mr. McQueen’s prolific nineteen-year career. Drawn primarily from the Alexander McQueen Archive in London, with some pieces from the Givenchy Archive in Paris as well as private collections, signature designs including the “bumster” trouser, the kimono jacket, and the three-point “origami” frock coat will be on view. McQueen’s fashions often referenced the exaggerated silhouettes of the 1860s, 1880s, 1890s, and 1950s, but his technical ingenuity always imbued his designs with an innovative sensibility that kept him at the vanguard.

The exhibition is organized by Andrew Bolton, curator, with the support of Harold Koda, curator in charge, both of The Costume Institute. Sam Gainsbury and Joseph Bennett, the production designers for Alexander McQueen’s fashion shows, will serve as the exhibition’s creative director and production designer, respectively. All head treatments and masks will be designed by Guido.

  • Anna Wintour

  • Andre Leon Talley

  • Gisele Bundchen

  • Karl Lagerfeld

  • Madonna

  • Naomi Campbell [ Above Photos by: Greasy Guide ]

2011 MET Ball in honor of Alexander McQueen. On May 4 - July 31, The Costume Institute at the Metropolitan Museum will unveil Alexander McQueen: Savage Beauty, an exhibition celebrating the late designer’s “extraordinary contributions to fashion.” Highlighting everything from his Central Saint Martins postgraduate collection in 1992, which took place posthumously in February of this year.

THE BEAUTY EXPO

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents 

THE 2ND ANNUAL BEAUTY EXPO

  • Date: May 28th, 2011, Saturday
  • Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
  • Location: Pigment Cosmetics, One Market Street, San Francisco
  • Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments.  The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details. 

# # #

Fashion Feud: Fashion Designer Competition

FASHION FEUD. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers. FASHION FEUD is the WINNER of “BEST FASHION EVENT PRODUCER” @ STELLAR 3: San Francisco Fashion Awards 2010. Nominee of “BEST FASHION EVENT PRODUCER” @ STELLAR 4: San Francisco Fashion Awards 2011.

RECAP @ Portfolio Night & Industry Meetup

Find more photos like this on SFFAMA: Fashion For The People [Photos by: SHAUN TIANGSING]

[Photos by: SHAUN TIANGSING]

What is Portfolio Night? (Next Date: May 11, 2011)

  1. Meet-up for San Francisco Fashion Industry professionals 
  2. Who should attend: Models, Photographers, Stylists, Fashion Designers, Fashion Bloggers, Media are all encouraged to attend
  3. Introduction (attendees) circle, network with other attendees in a workshop setting
  4. Share your portfolio with other fashion professionals, Present your product, show and tell,
  5. Brainstorm and share new ideas about the thriving local fashion industry
  6. Have the organizers review your work constructively
  7. Connect and network with prospective contacts (clients) in the fashion industry
  8. Get advise about your career in fashion
  9. Bring your resume, portfolio, zed cards, product samples
  10. Learn from the true experts in the local fashion industry
  11. Learn from our very grassroots approach… with special guests

Get Involved With… SFFAMA & San Francisco Fashion Week. Find out about these free offers, headshots for models, model workshops, online portfolios for: models, photographers, stylists and upcoming fashion designers.

 

FASHION FEUD 2011 Finals (Video)

[ THANKS to judges: John Robblee, Zoe Hong & Joseph Domingo. Congratulations to: CRYSTAL HERMANN, Fashion Feud 2011 Winner ]

Scion Presents ’FASHION FEUD“ 2011. In Collaboration with San Francisco Fashion And Merchants Alliance.

FASHION FEUD is a live "Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

 

    Seen @ Portfolio Night 04/27/2011


    Find more photos like this on SFFAMA: Fashion For The People [ Photos By: Charmaine Adrina ]

    [Photos by: SHAUN TIANGSING]

    What is Portfolio Night? (Next Date: May 11, 2011)

    1. Meet-up for San Francisco Fashion Industry professionals 
    2. Who should attend: Models, Photographers, Stylists, Fashion Designers, Fashion Bloggers, Media are all encouraged to attend
    3. Introduction (attendees) circle, network with other attendees in a workshop setting
    4. Share your portfolio with other fashion professionals, Present your product, show and tell,
    5. Brainstorm and share new ideas about the thriving local fashion industry
    6. Have the organizers review your work constructively
    7. Connect and network with prospective contacts (clients) in the fashion industry
    8. Get advise about your career in fashion
    9. Bring your resume, portfolio, zed cards, product samples
    10. Learn from the true experts in the local fashion industry
    11. Learn from our very grassroots approach… with special guests

    Get Involved With… SFFAMA & San Francisco Fashion Week. Find out about these free offers, headshots for models, model workshops, online portfolios for: models, photographers, stylists and upcoming fashion designers. 

    —-

     

    New Designer Consultation Classes and Networking Events this Summer!

    Apparel, Handbag, Jewelry and Accessory Designers – Meet with a small group of fellow fashion and accessory designers who are launching their brand, (or have recently launched their line) just like you!  Get direct feed back on your line from a seasoned fashion sales representative, Karri Ann Frerichs, and an award winning marketing professional, Leslie Lum, the co-founders of Fashion Market SF, a new organization focused on the growth of San Francisco’s fashion industry as a recognized fashion capital.  

    Bring 3-5 of your collection samples as well as your line sheets, look books and other marketing materials and meet with other designers in a showroom setting. We’ll have racks and tables to display your samples and plenty of comfortable seating.  Each event is limited to just 10 fashion designers so that we can give direct feedback to each brand individually.

    Event Agenda

    • 6:00-6:30 – Enjoy wine and snacks and network with fellow fashion, jewelry and accessory designers.
    • 6:30-7:00 – Karri Ann Frerichs, and Leslie Lum, co-founders of Fashion Market SF will speak about what buyers are looking for, how to become “market ready,” and how best to market and promote your brand through various networking tools.  
    • 7:00-9:00 – Each designer receives a 10-15 minute evaluation of their line.  Are you priced competitively? Can your look book and line sheet be improved? What brands and stores should you position your line with? What are some innovative ways you can market your line?

    Receive direct feedback on your line from experienced marketing and sales professionals and gain valuable market insight and information by listening and participating in each brand’s critique.  You’ll leave with a new confidence that your line is “market ready” so that you can avoid expensive trial and error that takes most new brands 3-5 seasons to correct.  You’ll also make some great new friends and network along the way!

    Upcoming Early Summer Dates:  

    • Monday, May 16 from 6p-9p
    • Tuesday, May 24 from 6p-9p Wednesday
    • June 1 from 6p-9p
    • Location:  The San Francisco Fashion Collective Showrooms 680 8th St. #240 San Francisco, CA 94103


    There is free parking in the back of the building.  The building closes to the public at 5pm so please call Karri Ann at 415-738-6298 to be let in.  Easy access from Muni lines 19, 27, 47, and 22.  Space is limited to just 10 designers per session and the registration fee is $40 per brand.  Please email with your RSVP -at- info@altitudepromotion.com 
     
    Also, check out our Facebook page and “Like” us for updates on the events! Karri Ann Frerichs and Leslie Lum are active SFFAMA members, both have been featured as speakers at Fashion Mash-Up. 

    —

     


    Portfolio Night Tomorrow

    [ Models: Rachel, Aubrey, Steve and Daniel. Photos By: Alex Alvarenga & Mariya Novistki. Fashions: Anya Tatarenko, Malin Namita, Black Helmet Apparel. Make-Up: Pigment Cosmetics ]

    [ Models: Steve, Olivia, Brian. Fashions by: Tosca Soraya, Black Helmet Apparel. Photos by: Alex Alvarenga & Mariya Novitski ]

    INDUSTRY MEET-UP for fashion designers, models, photographers and interns.

        * Portfolio Night & SF Fashion Industry Meet-Up & Open Calls
        * April 27, 2011, Weds, 6-9pm
        * DONATION at the door for Red Cross, Japan Tsunami Earthquake Relief
        * Pigment Cosmetics, One Market Street, San Francisco, CA
        * RSVP HERE. SEE Event Info

    What is Portfolio Night?

    1. Meet-up for San Francisco Fashion Industry professionals 
    2. Who should attend: Models, Photographers, Stylists, Fashion Designers, Fashion Bloggers, Media are all encouraged to attend
    3. Introduction (attendees) circle, network with other attendees in a workshop setting
    4. Share your portfolio with other fashion professionals, Present your product, show and tell,
    5. Brainstorm and share new ideas about the thriving local fashion industry
    6. Have the organizers review your work constructively
    7. Connect and network with prospective contacts (clients) in the fashion industry
    8. Get advise about your career in fashion
    9. Bring your resume, portfolio, zed cards, product samples
    10. Learn from the true experts in the local fashion industry
    11. Learn from our very grassroots approach… with special guests


    TALENT ‘OPEN CALL’ FOR:

       1. The Beauty Expo 2011 @ http://thebeautyexpo2011.eventbrite.com/
       2. Pret-A-Porter SF @ http://pretaportersf.com/
       3. San Francisco Fashion Week ™ 2011 @ http://www.sanfranciscofashionweek.net/
       4. Committee for San Francisco Fashion Week ™ 2011
       5. Interns for SFFAMA @ http://sffama.com/
       6. Interns for San Francisco Fashion Week ™ 2011

    Get Involved With… SFFAMA & San Francisco Fashion Week. Find out about these free offers, headshots for models, model workshops, online portfolios for: models, photographers, stylists and upcoming fashion designers.

    SFFAMA Online Buzz via: Twitter

    stylewylde Style Wylde wanna be involved in #SFFASHIONWEEK ? apparently the committee is forming at this week’s @SFFAMA event http://bit.ly/dYicw0

    alyleeDOTcom ALYLEE   @dudleypages hey, great meeting you at FashionMashUp event by @sffama

    vishalkalia vishalkalia   @sffama loved the #FashionMashUp event hosted by Owen Geronimo. Great panel great discussions

    lookaroo profilelookaroo We had a great time w/@sffama last night. Big love to our new friends! @alylee @dudleypages @AltitudePromo @LeslieLum @SonasDenim

    SFFAMA profileSFFAMA RT @TopsyRT: THANK YOU to all ‘FASHION MASH-UP’ speakers 04/21/2011 http://bit.ly/gC0W0D

    sarahliller profilesarahliller Just got back from fashion mash-up and feeling pretty good about my line and price points…now, bring on the buyers! #SFFAMA #fashionmashup

    iStayPhreshhh Rhonnique Currie   Changed my liiiife lol great meeting guys!!! @SFFAMA #SFFAMA #FASHIONMASHUP

    venuetastic profilevenuetastic Venuetastic presenting @SFFAMA event - http://bit.ly/hJugWc. Thanks @owengeronimo!

    govizl profilegovizl VIZL introduces social shopping at SFFAMA FASHION MASH-UP. http://www.sffama.com.

    dudleypages profiledudleypages Great panel at #FashionMashUp tonight by @SFFAMA! Very informative and enjoyed all the @dudleypages love!! Made some good connections.

    jannellequintos profilejannellequintos “How to build brand awareness & inc popularity: listen to your customers, be authentic fresh creative & be patient” #SFFAMA #FASHIONMASHUP

    joannafong profilejoannafong @sffama fashion mashup meeting with fashion industry insiders http://twitpic.com/4ntkxe

    SOLZshoes profileSOLZshoes Really impressed with the panel tonite. #fashion #sffama #fashionmashup

    lookaroo Lookaroo Team at #sffama social media mashup feel the #SF #fashion love http://ow.ly/i/aDMo

    truepowerinc ThinSkin “@LTR333: RT @SOLZshoes: Really impressed with the panel tonite. #fashion #sffama #fashionmashup”

    360fashion profile360fashion Recap: FASHION MASH-UP Seminar 04/21/2011 http://goo.gl/fb/0wiug #fashion #belgique

    SeeZennFashion profileSeeZennFashion Cool new site, app and product: venuetastic.com, VIZL and Thinskin #SFFAMA #FASHIONMASHUP

    govizl profilegovizl Prosenjit Sen (founder VIZL), introduces VIZL at SFFAMA FASHION MASH-UP.

    hbelogolova profilehbelogolova http://sffama.com/

    Leslie_Lum profileLeslie_Lum Karri and Leslie (right) at the SFFAMA event last night. Karri spoke on the panel about how to “navigate the… http://fb.me/QrZORAnw

    shunxii profileshunxii wish I didn’t miss the fashion mash-up with @sffama - hopefully I can make it next time.

    Events411 profileEvents411 Alright SF, think u know trends 411. Get down to the #FASHIONMASHUP series w/ @SFFAMA…Details @vivanista http://bit.ly/gtMeIX

    walksoftz profilewalksoftz The walksoftz "clutch performer” of the night is Brianna Beall, speaking about navigating the local SF fashion… http://fb.me/10WVtW6y4

    —

    The Beauty Expo, Year 2 returns

    San Francisco Fashion And Merchants Alliance, Inc. Presents: THE BEAUTY EXPO 2011: TOP STYLIST COMPETITION & STYLING WORKSHOP May 28. 2011. Door opens at 6pm. Dress Fashionably. $10 At the Door.  Styling Workshop By: Mario Benton. Model Bootcamp and Workshop By: Charleston Pierce. Fashion Installation By: Indu Arora of Rock Chiq and Pink Weave. Beauty Demo By: Pigment Cosmetics. This industry networking event is a platform targeted for fashion, apparel, luxury and beauty professionals. This is also a fund raising event for SAN FRANCISCO FASHION WEEK ™ 2011. Winning team wins $150. Apply as a competitor. For sponsorship opportunities and media passes, please email Owen Geronimo -at- sffama@gmail.com . PURCHASE TICKETS

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    Rodarte: States of Matter

    Rodarte: States of Matter from MOCA on Vimeo.

    Rodarte: States of Matter is the first West Coast solo exhibition of the work of fashion and costume designers Kate and Laura Mulleavy of Rodarte. In this video, Kate and Laura talk about the stories that have inspired their collections and the physical processes their materials go through.

    This intimate look at more than 20 pieces from Rodarte’s Spring 2010, Fall 2010, and Fall 2008 runway collections, as well as original ballet costumes designed by Kate and Laura Mulleavy from Rodarte for the feature film Black Swan, was directed by Felipe Lima, with original music by No Age.

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