SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

Owen Geronimo | 415.935.3487 | contact@sffamainc.org

 SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents

FASHION MASH-UP Workshop: The Business of a Local Fashion Designer

FOR IMMEDIATE RELEASE

 San Francisco, CASan Francisco Fashion And Merchants Alliance, Inc. will present Fashion Mash-Up Workshop: The Business of a Local Fashion Designer, taking place at Pigment Cosmetics on May 19, 2011 at 6-9pm.  Featuring a talented panel of local fashion designers Bacca Da Silva, Indu Arora of RockChiq and Pink Weave, Julian Dash of Holy Stitch & The Julian Dash Factory Fellowship and Gerry Kelly of Sonas Denim. Mobile app and business presentations will be showcased by Vishal Kahlia of Alylee, Michael Lesniak of Luv It andLondon’s Kate Macmillan and Annsley Ward of Collyer Bristow.

 San Francisco Fashion And Merchants Alliance, Inc. is proud to bring Fashion Mash-Up Workshop: The Business of a Local Fashion Designer to Pigment Cosmetics located atOne Market Street in San Francisco. Fashion Mash-Up Workshops feature product presentations and speaker panels in a workshop setting with audience participation in the Q&A segment.

Topic: “The Business of a Local Fashion Designer”. Discussions will include the creative process from design inception to production. Speakers will touch on challenges they face as local designers. How to market products and utilize new technologies. Tickets are available at the door or online for $10 at http://fashionmashup05192011.eventbrite.com/

Testimonials and quotes from previous presenters:

/ Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

/ I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


/ Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

/ Thank you for inviting us to SFFAMA’s Fashion Mash-Up.  We enjoyed meeting you and loved your energy and passion about what you do.  We appreciated the time you afforded us to speak about our event. The guest panel was great and really informative. The attendees were lucky to have such an event to help get them jump started. We really enjoyed ourselves and thank you once again for the opportunity! ~ Angie & Charles Ansanelli @ Treasure Island Flea

 About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 

 About SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.


COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
Pitch Your Product with SFFAMA