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FASHION SHOW

San Francisco Fashion Week Presents: FASHION KILLS 3.0

FOR IMMEDIATE RELEASE

Media Contact:

Fashion For The People
Email: sffama@gmail.com
Instagram: @sanfrnciscofashionweek 

San Francisco Fashion Week® Presents: FASHION KILLS 3.0

A Provocative Fashion Showcase Exploring Culture, Conflict, Identity & Style

African American Art & Culture Complex (AAACC) | Saturday, June 27, 2025 | 5:00 PM – 10:00 PM

San Francisco, CA — Fashion For The People (SFFaMA.org) and San Francisco Fashion Week® return with FASHION KILLS 3.0, the third edition of its powerful and immersive fashion showcase, premiering Saturday, July 13, 2025, at the African American Art & Culture Complex (AAACC).

Known for pushing boundaries and blending fashion with visual storytelling, FASHION KILLS is more than a show—it’s a cultural statement. Each collection challenges the audience to think critically about themes presented through the runway. The evening creates a bold platform for designers to speak through their work.

Student Designers in the Spotlight

This year, FASHION KILLS 3.0 proudly elevates the next generation of creative leaders by featuring student designers from: Academy of Art University, California College of the Arts (CCA), San Francisco State University (SFSU)
These student-led collections explore identity, sustainability, and empowerment —pushing fashion beyond aesthetics into social commentary. This initiative continues Fashion For The People’s mission to empower emerging designers by giving them visibility on a high-impact platform.

SHEtalks Forum Pop-In Panel: Women Who Disrupt

New this year: FASHION KILLS 3.0 will feature a SHEtalks Forum pop-in panel, highlighting powerful voices in fashion, beauty, media, and tech. This conversation will spotlight women entrepreneurs and creatives who are breaking down barriers, sharing their experiences on building brands, facing cultural bias, navigating entrepreneurship, and leading with purpose.Panel Focus: Cultural identity in fashion, Building inclusive creative communities, Age diversity and representation, Women-led innovation in fashion tech. This collaboration with SHEtalks Forum reinforces SFFW’s continued commitment to diversity, equity, and empowerment through meaningful dialogue.

Runway + Fashion Film + Performance

Each designer in FASHION KILLS 3.0 has developed their collection from a cinematic concept—merging fashion to deliver editorial-style narratives that provoke thought and conversation.

Expect a boundary-breaking night of: Innovative fashion presentations, Cultural storytelling, Networking and creative exchange.

Venue: African American Art & Culture Complex (AAACC)

Located in San Francisco’s vibrant Western Addition neighborhood, AAACC is a cornerstone for cultural celebration and Black arts. Its dynamic performance and gallery spaces provide a fitting stage for a show that centers identity, resistance, and creativity.

TICKETS & INFO

Date: Friday, June 27, 2025
Venue: AAACC, 762 Fulton Street, San Francisco
Get tickets: Print Tickets here -: RSVP TO ATTEND

About San Francisco Fashion Week:
 San Francisco Fashion Week, powered by Fashion For The People, is a premier platform fostering innovation, sustainability, and creativity in fashion. Through engaging events and initiatives, Fashion For The People celebrates the diverse talent shaping the industry’s future. Learn more at: https://www.sffw.co/ 

About Fashion For The People

An initiative of the San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA.org), Fashion For The People is a progressive platform that bridges fashion, technology, sustainability, and diversity. Its programs include runway shows, conferences, and educational forums designed to inspire a new generation of conscious creatives. Learn more at: https://www.sffama.org/ 

About the African American Art & Culture Complex (AAACC)

AAACC is a landmark institution dedicated to nurturing and promoting African American art, culture, and heritage. It serves as a vital hub for community-driven arts programming, offering performance spaces, galleries, and artist residencies that uplift historically marginalized voices. Learn more at aaacc.org.

Press & Participation Inquiries:
 For media credentials, runway participation, volunteer opportunities, or to join the beauty team, please contact: Please contact Fashion For The People via email at  📧 sffama@gmail.com.

Stay connected and follow updates on Instagram:
📸@sanfranciscofashionweek

Joanna Jia Couture : "Water Of Life" Artisanal Fashion Exhibition

Welcome to the San Francisco Fashion Week x International Ladies Charity Federation | 2024 Joanna Jia Couture Fashion Exhibition! Join us for an immersive showcase of the 2024 collections of Joanna Jia Couture at Temple San Francisco.

Joanna Jia Couture is excited to exhibit the 2024 Artisanal Exhibition of Joanna Jia Couture, where fashion meets artistry in a breathtaking showcase of exquisite and unique collections. This year, we are thrilled to premiere Joanna Jia's stunning new haute couture collection, Water of Life —an ethereal tribute to the wonders of the ocean and a celebration of our connection to this vital element of life. Joanna Jia Couture will also showcase other collections, along with the support from ILCF.

*Water of Life*, is an evocative homage to the fluidity, resilience, and beauty of water, merging high couture with eco-conscious design. This collection features gowns and separates that flow and shimmer in shades of deep ocean blue, serene turquoise, and luminescent pearl white, embodying the many moods of water. Each piece captures a sense of movement, as layers of lightweight silk organza, ethereal chiffon, and lustrous satin ripple and cascade to emulate the look and feel of cascading water. 

Intricate beadwork and hand-stitched sequins glisten like droplets in sunlight, while asymmetrical drapes and flowing silhouettes evoke the natural, unrestrained movement of waves and waterfalls. A blend of organic materials and recycled fabrics are used throughout the collection, reflecting Jia’s commitment to sustainable practices. 

About Joanna Jia Couture:

Since establishing the brand in 1997, Joanna Jia Couture was founded by designer Joanna Jia in China. As a graduate of the Yun Nan Arts University, Joanna Jia started her own brand with the mission to redesign and transform Asian cultural wear with her own elegant and modernist edge. Joanna Jia Couture has graced the catwalks of San Francisco Fashion Week, Silicon Valley Fashion Week, San Francisco Chinatown Fashion Week, International Charity Ladies Federation charity galas, and more. With roots engrained in deep cultural heritage, Joanna Jia Couture brings an avant garde perspective on Asian culture with her powerful fashion statements.

Event Highlights:

  • Premiering the Water of Life Collection: Experience the unveiling of Joanna Jia’s latest designs, inspired by the beauty and mystery of the sea.

  • Reception Hour: Enjoy a delightful reception with fellow fashion enthusiasts, where you can mingle and savor refreshments.

  • Red Carpet Experience: Capture the moment on the red carpet with photo opportunities that celebrate the glamor of haute couture.

  • Cocktail Bar: Indulge in expertly crafted cocktails before the exhibition show begins.

  • Live Fashion Photoshoot: Witness the behind-the-scenes of the creation of couture photoshoots, live in front of you! After the show, we will have a live presentation of fashion photography with the designs straight from the runway. Attendees will also have the opportunity to a photo op with the designs collections and the designer Joanna Jia.

Don’t miss this enchanting evening filled with fashion, creativity, and inspiration. Join us as we celebrate the artistry of Joanna Jia Couture and the magic of the ocean.

About San Francisco Fashion Week

San Francisco Fashion Week is the Bay Area’s premier fashion event, bringing together designers, industry professionals, and fashion enthusiasts to celebrate creativity, innovation, and diversity in fashion. Organized by the San Francisco Fashion And Merchants Alliance (SFFaMA.org), SFFW promotes local talent and provides a platform for emerging designers to showcase their work.

San Francisco Fashion Week implements this innovative approach by combining educational programs, technological advancements and entrepreneurship to continuously nurture the creative communities in fashion, wearables, retail, design, immersive technologies, new media and the arts.

About International Ladies Charity Federation

International Ladies Charity Federation(ILCF) is a 501(c)(3) nonprofit founded in San Francisco in 2018 by Silicon Valley philanthropist, entrepreneur, and fashion designer Joanna Jia. Her vision was to build a platform and community of support for women through philanthropy, cultural arts and fashion, and entrepreneurship. Dedicated to serving the community, ILCF focuses on uplifting the elderly, supporting orphanages, aiding the homeless, and strengthening our local community. Since the founding in 2018, ILCF has grown to encompass distinguished women representatives of the community, including female founders, corporate executives, financial advisors, lawyers, doctors, and community service leaders. ILCF has made significant contributions in the San Francisco Bay Area and internationally, receiving recognition from city officials, the California State Assembly, the State of California, local council members, and Lions Club International. With your support, we continue our dual commitment to community service and empowering women, creating impactful opportunities for positive change.


Fashion Site Inspirare.com teams up with local fashion and tech groups for fashion show and presentation

Fashion+TechSF, San Francisco Fashion And Merchants Alliance, Style SquadSF and Startup Monthlyto host a fashion show and style presentation to celebrate the launch of Inspirare’s eShop.

San Francisco, CA October 29, 2012. SOMA based company Inspirare.com celebrates the launch of their eShop with local fashion and tech companies with the help of the talented group of girls at Style Squad they present their first two collections in a fashion show and styling presentation this Friday, November 2nd 2012 6pm-9pm [RSVP HERE]. The company sells small runs of one-of-a-kind pieces from emerging designers. Inspirare’s designer collections are a mash-up of international and U.S. based designers. The companies mission is to launch the budding careers of these fresh and innovative designers by funding 100% of the production and advertising for their brands. All garments are cut and sewn in San Francisco.

The company Style Squad SF will be styling the fashion show, and presenting wardrobe styling techniques to showcase their fabulous skills as an image consulting team. Other local companies such as San Francisco Fashion and Merchants Alliance, Startup Monthly and Fashion+TechSF team up and offer their help and support in creating an exciting evening that’s not to be missed!

About INSPIRARE [ http://inspirare.com/ ]

Inspirare is an incubator for a new generation of fashion designers. The concept is to discover emerging talents, nurture their creativity, spotlight and produce their collection and help them gain exposure to reach their target customers.  The Inspirare incubator funds the necessary production tools that would not be readily available to designers just starting out.  Its production team works with each designer to assist in manufacturing a limited quantity capsule collection for its online shop.  Inspirare also covers the cost for shipping and manages customer support to ensure consistent quality and a top notch shopping experience.  All collections are produced in San Francisco, California.

About SFFAMA [http://sffamainc.org/ ]

San Francisco Fashion And Merchants Alliance Inc.[SFFAMA, Inc.], is a non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.

About STYLESQUADSF [ http://stylesquadsf.com/ ]

StyleSquadSF is an image consulting team specializing in wardrobe styling, editorial production, runway production, personal shopping, style advice, closet streamlining, wardrobe curation, and fashion makeovers.  StyleSquadSF works with emerging designers, runway producers, creative directors, photographers, startup entrepreneurs, and independent professionals.

About STARTUP MONTHLY [ http://www.startupmonthly.org/ ]:

Startup Monthly, based in San Francisco, California, is devoted to helping entrepreneurship communities around the world to build and launch successful startups. We are a team of passionate, experienced entrepreneurs, coaches, and mentors with the best tools and expertise to help you succeed – whether you are just getting started or have some successful companies behind you. We’ll help you put together a great team (or you can bring your own!), find a viable idea (or bring your own to get help validating it), and get your first real-world customers within a short period of time. Our Lean Methodology, Customer Development, and Product Development tools provide you with the proven methods and guidance to create LEAN and FUNDABLE startups.

About FASHION+TECHSF [ http://www.fashiontechsf.org/ ] :

FASHIONTECHSF.org is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.

Project San Francisco 2012 : LOVE+ROCK&ROLL (Video Recap)



  • LOVE + ROCK & ROLL. Project San Francisco 2012. Recap Designers: Alyssa Nicole, Amanda Chan, Bradly Jordan, Dallas Coulter & Melissa Tan, Jamielyn Dugan, Rogue and West Coast Leather. Guest Host: Antonio Vaughn. Video by Kristina Hontalas of SFFashion.TV. Styling by: SFEIC. Runway & Creative Director/ PR: Owen Geronimo -at- http://about.me/owengeronimo

West Coast Leather, Men's Collection @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beale & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]     

WEST COAST LEATHER. “Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Rogue @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]    
  • ROGUE. Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. The brands identity embodies its classic beginnings with new developments amplifying the unique attitude and sophisticated style. Every garment is constructed and treated to have a worn look and personality. This unique individuality is achieved through experimental practices in fabric development and garment finishing. In the end, the Rogue’s perfect patina is achieved through specialized washing, dyeing and finishing techniques. The branded hardware, zippers, snaps and buttons are well engineered and finish each garment with character and superior quality. The untiring creative use of exclusive applications define the brand as exciting, innovative and wearable. The Rogue collection can be found in top department stores and specialty boutiques worldwide. READ PRESS .


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Alyssa Nicole @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

  • ALYSSA NICOLE / Women’s Collection. Alyssa Nicole by Alyssa Casares is a collection inspired by women from all walks of life and embodies a uniqueness that has the ability to span generations. Alyssa Nicole started as a custom garment line with every creation being handcrafted and tailored individually to each and every order. Staying true to that attention to details is the cornerstone of the Alyssa Nicole brand. The ladies who wear Alyssa Nicole can be deemed “Modern-Day Gibson Girls” - they personify feminine style and grace, while making these looks their own. From flirty to chic, professional to play, Alyssa Nicole’s enchanting aesthetic paired with flattering silhouettes are creations not to be missed. 


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Zubauen by Amanda Chan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]                                    
  • ZUBAUEN  by AMANDA CHAN / Women’s Collection. Amanda Chan is pleased to present her new line ZuBauen, named after the German word for “to build up”. Every piece in this unique series can be exhibited as sculpture or on the moving body. Amanda chooses this format to tell stories about personal and universal experiences. Each part of her collection is an observation of people and their different environments. Juxtaposing the body with unusual materials and proportions, ZuBauen pushes the limits of design and fashion in both style and substance. ZuBauen consists of clothing that is not governed by season or trend, but personal and global issues that affect us all.



  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

  • Join SFFAMA, Follow SFFAMA, Like SFFAMA.
  • For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Eimaj Design by Jamielyn Dugan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

  • EIMAJ DESIGN by JAMIELYN DUGAN/ Women’s Collection. A San Francisco native, Jamielyn Duggan established Eimaj Design in 2004  as a way to house and promote her various creative endeavors. With emphisis on ‘fashion that moves’, her custom work encompases avant guarde to casual clothing made to be seen, costume for performance, visual and graphic design, and media direction and production. Achievements include work displayed at the De Young Museum, an Izzy nomination for design, and being cast as 1st alternate for season 6 of Project Runway. Described as ‘as edgy as it can be without sacrificing sophistication’, her sense of uncommon beauty, necessary balance, and unabashed imagination are what compel her to contribute to the art of fashion in San Francisco. Please visit www.EimajDesign.com


  • SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

Project San Francisco 2012: LOVE+ROCK&ROLL (Backstage/ Recap Part 1)

[ Photos By: ASG IMAGING ]

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.  In partnership with The Museum of Craft and Design (MCD). 

2011: The Year in Review | Pret-A-PorterSF


[ Video by: Bulli Sot of Jaya Production. Watch more runway videos at SFFashion.TV ]

PRÊT-À-PORTER SF 2011

[ Photos By: SHAUN TIANGSING ]

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of the Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

SFFAMA would like to THANK the following:  Our committee hosts Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina, Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology. Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer Pils, ModeWalk, Fashion Network Association, Cheat-A-Little Catering, Aveda,Jaya Production and SFStation. Our media and industry supporters: Shaun Tiansing, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Peter Imai of Kim Brushes, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

    Press Release DEFINE: BEAUTY Presented By Groundwork Opportunities

     

    [San Francisco, CA, AUGUST 24TH, 2011] - Groundwork Opportunities invites you to Define: Beauty as we embrace fashion to show the intrinsic beauty found within all human beings. The first annual fashion show and fundraiser, Define: Beauty, will be held at the sleek and ultra modern Madrone Studios (1417 15th Street) on Thursday, September 29th, 2011, with a reception at 6:30pm and the show at 7:30pm.  Define: Beauty will feature 50 looks from eight designers to illustrate and challenge notions of beauty. One hundred percent of proceeds from Define: Beauty will fund a clean water well for 4,000 people in Moshi, Tanzania.

    The Groundwork Opportunities team found inspiration for Define: Beauty while scouting sites for a clean water well with community members in Moshi, Tanzania.  The women of Moshi did not define beauty by the latest styles or labels.  Instead they defined individual beauty by one’s selflessness, inner strength and community.  Define: Beauty brings together designers who reflect the spectrum of beauty seen in Tanzania across collections that range from organic and ornate to fantastic and recycled.  The show will also feature a dynamic multimedia installation that demonstrates community through audience participation.

    “By catalyzing a community of support around change, GO demonstrates the power of engaged people to do ANYTHING.  The future is not written … yet!"says Glynn Washington, host of NPR’s Snap Judgment.

    Define: Beauty will showcase looks from Cari Borja, Ken Chen, Dallas Coulter, Sarah Liller, MENK, Kajan Padraig, Retrofit Republic and Daniel Sudar to an audience of 300.  Hair and makeup will be artfully executed by CODE salon.  Define: Beauty also offers an enhanced VIP package through Gilt City, and will have expertly crafted bites from Mission Cheese and Beast and the Hare. 

    “Given the many eco-friendly and socially responsible fashion shows, we wanted to focus on a specific cause to let guests directly see the community they are supporting and demonstrate how our support can impact their ideas, ” says Bartlomiej Jan Skorupa, executive director of Groundwork Opportunities.

    Tickets are available through Groundwork Opportunities at www.goworks.org/events until September 28th. Drinks and bites are included in admission.  General admission tickets are $45 for advance purchase or for $55 at the door.  VIP tickets are $75 for advance purchase or $90 at the door. 

    • Define: Beauty is produced by Groundwork Opportunities.
    • Thursday, September 29th at Madrone Studios
    • 6:30pm Reception | 7:30pm Fashion Show
    • Tickets: $45 Advance General | $75 Advance VIP | $55 At the Door General | $90 At the Door VIP
    • PURCHASE TICKETS @ www.goworks.org/events
    • For more information, call 415.298.2970 or 415.370.8103

    About Groundwork Opportunities - San Francisco. Groundwork Opportunities (GO) (www.goworks.org) is a non-profit organization whose mission is to create a world beyond poverty by investing in groundbreaking ideas, empowering local leaders, and engaging communities. We operate off a simple maxim: The Power of Their Ideas and Our Support.  GO identifies and partners with developing world communities that envision and manage self sustaining programs aimed at addressing fundamental communal issues such as education, health care, and sustainable agriculture. In just three years, GO now impacts over 1,000 people/day in Africa, Asia, and Central America.

     

    RECAP: PRÊT-À-PORTER SF 2011 (Videos)







    Missed ‘THE BEAUTY EXPO 2011’?

    Missed 'FASHION FEUD Finals 2011’?

    Missed 'EN VOGUE’?


    Missed 'PROJECT SAN FRANCISCO’?

    This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of Islamic dress.

    SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.   

     

    COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

    RECAP @ PRÊT-À-PORTER SF 2011

    PRÊT-À-PORTER SF 2011

    View another presentation from San Francisco Fashion And Merchants Alliance, Inc.

    —

    [ Image By: Luv.it ]

    Step Heavvy & Reject Superstar @ Pret-A-Porter SF 2011 from SFFAMA on Vimeo.

    This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of Islamic dress.

    SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

    SFFAMA would like to THANK the following:  Our committee hosts: Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Mika Uehara and Charles Belle of Lookaroo, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina and Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology.  Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer Pils, ModeWalk, Fashion Network Association, Cheat-A-Little Catering, Aveda, Jaya Production and SFStation. Our media and industry supporters:  Kasi Sheridan and Santiago Lopez of Wix, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Peter Imai of Kim Brushes, Adelle McElveen of Fashionista Lab, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

    COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

    Spotlight on Prêt-à-Porter SF's (2011) Designer Ben Raviv of Alphyn Industries

    Spotlight on Pret-A-Porter SF’s (2011) Designer Ben Raviv of Alphyn Industries from SFFAMA on Vimeo.


    Alphyn Industries highlights at Prêt-à-Porter SF 2011.

    Alphyn Industries is to bringing you tomorrow’s technologies today. We merge these technologies with the best materials, craftsmanship and product design in order to make your day a little easier and safer while still looking and feeling great. We feature novel materials, like Silver/ Cotton antimicrobial fabrics (also known for its EMF radiation shielding qualities), and our polymer film device pockets offer a unique service that you won’t find in any other product on the market. Our products are made in San Francisco and can be purchased through our online store at alphynind.com

    COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

    PRET-A-PORTER SF returns 06/30/2011 (Models)

    [ Above Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED. © 2009-2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

    FOR IMMEDIATE RELEASE

    San Francisco Fashion and Merchants Alliance, Inc.

    Contact:  Owen Geronimo, Founder  | contact@sffamainc.org

    San Francisco, California, June 01, 2011 – San Francisco Fashion and Merchants Alliance, Inc. is proud to announce ‘Prêt-à-Porter SF 2011’. This year’s event is Thursday, June 30, at Madrone Studios, located at 1417 15th Street in San Francisco. Door opens at 6:00 p.m., runway starts at 7:30 p.m. Dress code is fashionably chic.  Tickets are $20 online and $25 at the door. Seating is first come first serve.  

    This will mark the second year of Prêt-à-Porter SF. The event is very recognized by the local community garnering three nominations for Best Fashion Event, Best Creative Director and Best Fashion Show Producer at ‘Stellar: San Francisco Fashion Awards 2010.’

    This year’s featured designers include:  Alphyn Industries, Anya Tatarenko, Carole Wang, Frankees Samad, Kajan Padraig, LHC Couture and Sonas Denim with jewelry collection by: WorkPlayDate. 


    Says Anya Tatarenko, designer: “Thank you for casting me as one of the designers for Prêt-à-Porter SF 2010, it’s been a great experience to be part of it.  I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco.“ And, says Natasha Thomas  of Urban Darling: “Thank you for the opportunity to help out last night at Prêt-à-Porter SF 2010! Your work is beyond great and I was glad to be a part of the fashion show.”

    Sponsored by: SFStation, Trumer Pils, Los Osuna Tequila,  Atelier Emmanuel, Vintage Soul Wine, SFIEC, Cheat-A-Little Catering, Fashion Network Association and Jaya Productions.

    Host committee includes: Charleston Pierce (Runway Consultant and Head Host Committee), Jessica Schoefer, Charmaine Adrina, Ben Morton, Shaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez and Natasha Thomas.

    San Francisco Fashion and Merchants Alliance, Inc. continues to work in revolutionizing San Francisco’s local fashion scene combining social media, education and technology with various sustainable fashion-focused projects  benefiting its members.

    Sponsorship opportunities are available. For details regarding sponsorships, fashion buyer registration and media consideration, contact: Owen Geronimo via: email –at- contact@sffamainc.org.  Tickets can be purchased online at http://pretaportersf2011.eventbrite.com/ . Visit http://pretaportersf.com/ for events details.

    ###


    COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

    PRET-A-PORTER SF 2011. For Immediate Release

    [ Above Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED. © 2009-2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

    [ Above Photos By: DEL GERONIMO.  2010 ALL RIGHTS RESERVED. © 2009-2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

    FOR IMMEDIATE RELEASE

    San Francisco Fashion and Merchants Alliance, Inc.

    Contact:  Owen Geronimo, Founder  | contact@sffamainc.org

    San Francisco, California, June 01, 2011 – San Francisco Fashion and Merchants Alliance, Inc. is proud to announce ‘Prêt-à-Porter SF 2011’. This year’s event is Thursday, June 30, at Madrone Studios, located at 1417 15th Street in San Francisco. Door opens at 6:00 p.m., runway starts at 7:30 p.m. Dress code is fashionably chic.  Tickets are $20 online and $25 at the door. Seating is first come first serve.  

    This will mark the second year of Prêt-à-Porter SF. The event is very recognized by the local community garnering three nominations for Best Fashion Event, Best Creative Director and Best Fashion Show Producer at ‘Stellar: San Francisco Fashion Awards 2010.’

    This year’s featured designers include:  Alphyn Industries, Anya Tatarenko, Carole Wang, Fashionistette Collection, Frankees Samad, Kajan Padraig, LHC Couture and Sonas Denim with jewelry collection by: WorkPlayDate. 


    Says Anya Tatarenko, designer: “Thank you for casting me as one of the designers for Prêt-à-Porter SF 2010, it’s been a great experience to be part of it.  I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco.“ And, says Natasha Thomas  of Urban Darling: “Thank you for the opportunity to help out last night at Prêt-à-Porter SF 2010! Your work is beyond great and I was glad to be a part of the fashion show.”

    Sponsored by: SFStation, Trumer International, Los Osuna Tequila,  Atelier Emmanuel, SFIEC, Cheat-A-Little Catering, Fashion Network Association, Aveda and Jaya Productions.

    Host committee includes: Charleston Pierce, Jessica Schoefer, Charmaine Adrina, Ben Morton, Shaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez and Natasha Thomas.

    San Francisco Fashion and Merchants Alliance, Inc. continues to work in revolutionizing San Francisco’s local fashion scene combining social media, education and technology with various sustainable fashion-focused projects  benefiting its members.

    Sponsorship opportunities are available. For details regarding sponsorships, fashion buyer registration and media consideration, contact: Owen Geronimo via: email –at- contact@sffamainc.org.  Tickets can be purchased online at http://pretaportersf2011.eventbrite.com/ . Visit http://pretaportersf.com/ for events details.

    ###


    COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

    PROJECT SAN FRANCISCO 02/17/2011 @ The Summit

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

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