WHAT: PROJECT SAN FRANCISCO 
WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
Collections By:  ELIZABETH KAY,  KARINA CASTREJON, NNEKA,  REVELATION BY M.E., ZOE HONG  
Je…

 WHAT: PROJECT SAN FRANCISCO  WHEN: February 17th, 2011. Thursday. Door Opens at 6pm WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110 Collections By:    KARINA CASTREJON,  NNEKA,  REVELATION BY M.E., ZOE HONG   Jewelry Designs: By: BRIGHTLIGHT DESIGNS & MS. BELLEZA Styling Team: San Francisco Institute of Esthetics And Cosmetology EVENT DETAILS: PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent    graduates and alumni from fashion schools and universities. This event    will showcase their collection as recent graduates embarking in their    prospective career in the fashion industry. This years event is also a    benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA GET YOUR TICKETS HERE

  • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
  • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
  • GET YOUR TICKETS HERE

LoveSick4 Runway Fashion Show in San Francisco on Valentines Evening 2011. Directed by Amos Kim and Alexandria von Bromssen. Cinematography by Juli Lopez. Edited by Amos Kim. Couture by Alexandria von Bromssen. Hair and Makeup by Pigment Cosmetics. Video Produced By: Alexandria von Bromssen. Special thanks to Yee Chan, Paul Gutierrez and 007. Visit www.lovesick4.com.

Fashion Career Advice by StyleSalt: Adding embellishment to your designs: Wanna be a fashion designer series

by Misty Huber  

A few special details are where you can really add personality to your pieces. Practice constraint, however, and always start with a design plan in mind to keep your design from looking amateurish.

  • Buttons


For ultimate effect, choose unusual or interesting buttons, they give clothing a more couture look. You want thread that will either match the clothing or the button.  Cut off about 15 inches of thread, and place your button where you want it to be sewn on. Thread and knot your needle, then push your needle through the back of the garment, up through the button hole, so that the knot is on the underside of the button.

After you’ve pulled it all the way through, push the needle back through the opposite buttonhole and down back through the garment. Repeat this several times to be sure you have enough thread to hold the button steady.  On the last pull-through, double knot the end, again on the underside of your fabric.

  • Sequins


Use a metallic thread that matches the sequin color, then knot the end and pull it through as if you were sewing on a button (see above). The only difference is that you won’t be able to bring the thread through as many times, two or three times maximum. If this seems like too much work, look for thread that already has sequins attached to it. Add sequins of different sizes, but in the same color family. Make it original by doing an ombré color theme.

  • Crystals, rhinestones and mirrors


The Bedazzler may have taken some heat in the past couple of years, but adding some sparkle to your designs can actually inject major drama. The wrong answer is to add rhinestones of a rainbow of colors haphazardly to your cat sweatshirt. These items belong on going-out and evening wear, and there are few exceptions.

Choose embellishments that have a flat back, and essentially you can just glue them on with fabric glue. If the crystals or mirrors are beads, meaning they have holes on either side, you can also handsew them on, just see below in the beading section.

  • Beads and pearls


Because beads are so small, it can be quite time-consuming to add them individually, which is why beaded garments can cost so much. You don’t want to have start over on this project, so start by drawing a pattern on tissue paper so that you can transfer it to the fabric (can pin the paper directly to the fabric) so you know exactly where you’re putting each bead. When you’re done, you can just gently tear the tissue paper off of the fabric without damaging a single stitch.

Start with about 24 inches of thread. Even if you have more than a few beads you are putting on at a time, so you can remember to keep tying them off. Knot it at the end, and then pull the needle through the underside of the fabric, through the bead, out the other side, and back through the garment. If beads are close together, you can come right back up from the back and go through the next bead. Finish by double-knotting the thread again on the underside of the fabric.

Make it original by looking beyond glitzy beads into items that people could have for daywear, such as wooden models.

  • Appliqué


Cut the appliqué piece if needed, and sew the edges if necessary to give it smooth borders. Place the applique where you want it to go, and then either sew it with a sewing machine or do a straight hand stitch. You may need to use a denim needle if your appliqué is thick, such as embroidered lace. Use a thread that matches the appliqué.

If you want the look without stitches, for example if you are adding flat material to flat material, you can also use fusible web, which is similar to a tape, that will melt pieces of fabric together when ironed, and you can do this directly onto the garment.

Make your appliqué original by adding two pieces of fabric over top of each other, or topping with beading or other embellishment.

  • Embroidery


Don’t think of this as grandma stuff, you can embroider any design (as whimsical or avant-garde as you choose) with this easy method. Just draw your design on a piece of tissue paper using colored pencils to designate where thread color changes. The trick is that you need to draw the mirror image of how you want it to appear on the front of the garment.

Pin the paper to the underside of the garment—on the opposite side of the fabric where you want the design to appear. Stitch directly over top your drawn lines, I suggest a split stitch. When finished knot your thread on the underside of the garment. Gently rip the paper away to reveal your design!

FASHION FEUD Round 2. Buzz Around The Web

  • Style Wylde (Media Partner in NY now to cover NY Fashion Week)

Open Calls & Castings

PEN CALL for 25 ‘real’ female models for the Give Back Gala taking place on April 2, 2011.

    image of Give Back Gala Model Call Jan 24 2011

    The model call will be held on January 24th, at 7:00PM at FIDM in San Francisco. If you’re interested (no previous experience necessary), please email nicole@stylebust.comCONTINUE READING... 

    • Experienced Hair Stylist at Edo Salon. 

    We are a creative, dynamic, award-winning space in the Lower Haight searching for a new stylist. Great location, Best in Bay award-winning reputation, Bumble exclusive, lots of walk by traffic, diverse clientele, an ongoing education program, and friendly stylists and management. We cater to a long list of local celebrities and beauties and pride ourselves on having loyal customers and great service. We pride ourselves on being a loving place that allows people to flourish and grow both professionally and personally. We are looking for an easygoing, talented and EXPERIENCED hairstylist with a great eye for detail who is looking to work on a commission basis. You must do both Color and Cuts. We would prefer for you to bring your clientele but it is not essential if you are creative, professional and warm enough to build your own here. CONTINUE READING…

    • The Urban Darling Closet Audit Challenge.

    How many times have you stood in your closet, frustrated, angry, possibly wishing you had a blow torch to let it all go up in flames? We’ve been there and we have the solution.

    We invite YOU the fashion challenged, the style lost, the wardrobe despondent – YOU the tired and disheveled: we want a video of you in your closet. You will receive real answers, for real people, from the wardrobe stylists at Urban Darling. CONTINUE READING… For more OPEN CALLS, visit HERE

      LoveSick 4 2.14.11

      Lovesick 4. If the third time’s the charm, then LoveSick 4 means all hope is lost. The shopping malls and street corners are filled with the heady aroma of flowers and chocolate, but to those of us that are sick of love, it smells like ashes. Don’t give in to despair just yet. If you’re burnt out on romance, come reignite for just one night.

      Wash away the taste of regret with booze from the cash bar, drown out the sound of your self-pity with music from DJ Martin Collins and a live set from the Goldenhearts. There will also be a small trunk show. The light that burns burns twice as bright lasts half as long, so come to LoveSick 4 for one night of glorious conflagration.

      Featuring designs from Alexandria von Bromssen, Tamo Designs, Silver Lucy, My Dirty Dishes, Miss Velvet Cream, RAG-DOLL Designs by Larissa Verdussen, Ms G Designs, Fluidance , Pace Clothing & Jasmin Zorlu Millinery. Doors open 7 pm. Festivities commence at 8 pm. The runway is at 9.15 p.m.

      VENUE: 111 Minna SF. GET YOUR TICKETS.

      (Music for Promotional Use Only. The Dead Weather - Hustle & Cuss)

      Eventbrite presents: Project San Francisco.

      Project San Francisco is an event to bring together the San Francisco fashion community. The runway will showcase local talent and serve as a platform for recent graduates and alumni from fashion school embarking in the industry. Eventbrite is thrilled to partner with the San Francisco Fashion and Merchants Alliance (SFFAMA), a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

      Proceeds will benefit two nonprofits: SFFAMA and the San Francisco chapter of Dress for Success. Donations in the form of accessories will also be collected onsite for Dress for Success- ladies, bring any shoes, handbags and jewelry that you would like to contribute!

      Hosting an upcoming show, runway or gathering? The SF fashion industry is continuing to discover just how easy it is to use Eventbrite to make thier events easier.

      FASHION FEUD 2011, Round Two, 02/08/2011


      Find more photos like this on SFFAMA: Fashion For The People Fashion Feud Round One Photos By: Christophe Tomatis

      Scion Presents ’FASHION FEUD“ 2011. ROUND 2 COMPETITION. In Collaboration with San Francisco Fashion And Merchants AllianceFASHION FEUD is a live "Project Runway” like fashion design competition live on stage.

      Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.

       

      SFFAMA 2010: The Year In Review

      Fashion Career Advice by StyleSalt: Mastering the art of the drape: Wanna be a fashion designer series

      By: Misty Huber @ StyleSalt

      When you first learned to sew, you probably started with patterns, where you traced and measured fabric, sewed and constructed it to your finished garment. You may have even learned to do your own pattern making, a major step in becoming a fashion designer. However, if you want to get out of your 2-dimensional designing box, even just for fun, it’s time to learn how to drape.

      Draping is a design method where you hang fabric over a dress form, and construct the garment directly on the mannequin, so you can bring your creation to life while you’re working. It is a much more dynamic way of designing, as you can see your piece in motion, so it’s often used for more dramatic pieces like dresses and skirts, but also for blouses, suits, coats and trousers. The most commonly used fabrics for draped construction are silks, satins, chiffons and jerseys. Draping is also a good tool when making body-conscious clothing, as you can work to flatter and contour to the silhouette you want in real time. Both of these reasons make it essential for evening gown and bridal designers to master the skill.

      While the Greeks and Romans may have made draping design famous (toga party, anyone?), Madeleine Vionnet brought it up to 20th century speed with her introduction of the bias cut, cutting across the grain of the fabric to give it a softer drape. 

      Vionnet did her mock-up draping on a doll model

      Despite what die-hard patternmakers might tell you, draping can be every bit as precise as flat design, even more so when getting the exact placement you want on embellishments, seeing how the fabric floats,  and how small tweaks change the silhouette.

      How to drape

      Sketch your design so that you have an idea of what you’re going for, even though the beauty of draped construction means you can make changes as you work. Measure the exact center line of the dress form and run a contrasting color of tape down the vertical line of the form. This is so you don’t lose track of the center line and go unintentionally asymmetrical.

      You probably want to choose a muslin material to do your mock-up in, as it’s relatively cheap and easy to mark. Some designers prefer to choose other fabrics, especially if the finished product will be done in silk or other fine material. If you are just learning, I still recommend you start with muslin, as your results will be close enough and you won’t be wasting your better fabrics.

      Hang your material on your dress form to start, pinning it to keep it secure as you work. You can alternatively drape on a model, especially if you are tailoring it to fit someone specifically, but this can be a long and arduous process so you’ll want to find someone who doesn’t tire easily.

      Begin pinning the fabric where you want gathers, tucks, twists, folds, cascades, etc. Make sure you are letting the material fall naturally and aren’t pulling or otherwise manipulating it as you work. Use a permanent marker to label areas of the dress that need further sewing or identification. After you feel you have the general shape you want, you can start cutting and further contouring and smoothing as necessary.

      Ideally you have a second dress form that you can use your actual fabric for when you’re finished with your mock-up, so you can keep the first as a sample, unpinning it only when necessary. But if not, you can remove the muslin from the form and stitch the parts that you had pinned together.  If you need to make a flat pattern from your draped construction, you will have to take apart any pins, marking everything well, before tracing it onto pattern paper. This is necessary if you are making several dresses using a similar pattern.

      Once you’re skillful at draped construction, you can mix the flat and draped methods, for instance using a flat pattern for the bodice of  a dress, and draping for the skirt.

      SFFAMA & Eventbrite Partner Up For PROJECT SAN FRANCISCO

      eventbrite


      Eventbrite presents: PROJECT SAN FRANCISCO. Project San Francisco is an event to bring together the San Francisco fashion community. The runway will showcase local talent and serve as a platform for recent graduates and alumni from fashion school embarking in the industry. Eventbrite is thrilled to partner with the San Francisco Fashion and Merchants Alliance (SFFAMA), a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

      Hosting an upcoming show, runway or gathering? The SF fashion industry is continuing to discover just how easy it is to use Eventbrite to make thier events easier.

      Cocktails provided by Fiore Spirits. Styling by SFIEC.

      • Apply for a media pass by sending an email to: sffama@gmail.com
      • Get your tickets from Eventbrite.
      • Read designer bios HERE.
      • Apply as a model HERE.

      Social Media Week

      Toby Daniels, Founder and Executive Director of Social Media Week, discusses the 4th iteration of the global conference which will take place February 7-11, 2011.

      Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

      Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

      Social Media Week was held for the first time in February 2009 in New York City, and was launched as a “distributed conference,” with events taking place in locations throughout the city with organizations such as the New York Times, Wired, Razorfish and Nielsen. Over 2,500 people attended over forty individual events, and thousands more participated online.

      In February 2010, we expanded SMW from one to six cities, reconvening in New York while adding London, Berlin, San Francisco, Toronto and São Paulo.  The multi-city evolution of Social Media Week attracted more than 7,500 attendees across 200 events, nearly all of which were made available for free to attendees thanks to sponsorship from a number of global brands, including Meebo, Motorola, Vodafone and PepsiCo. View past speakers.

      In September 2010, we made the conference biannual, adding Los Angeles, Milan, Bogotá, Mexico City, and Buenos Aires.  In February 2011, the conference will revisit London, Paris, New York, San Francisco, Toronto, São Paolo and will also expand to Paris, Rome and Hong Kong.

      Check out a video announcement from Social Media Week’s founder and Executive Director, Toby Daniels.

      RECOMMENDED EVENT:
      Social Media and Retail. Feb 07, 2011 11:00 AM - Feb 07, 2011 12:00 PM
      Location: Seesmic, 1550 Bryant, San Francisco, CA - Floor 11

      Panelists include:

      Modcloth

          

       Moderated by:

      Snacks provided by:  

      More events

      • Enterprise Microblogging in Action BlogTronix Offices February 7, 2011 10:00 AM Registration
      • Community Management / Social Business Seesmic PentHouse February 7, 2011 12:00 PM Registration
      • Monetizing Social Media Content February 7, 2011 2:30 PM Registration
      • Snackers Lounge Library Bar February 7, 2011 5:00 PM Registration
      • Collective Intelligence PeopleBrowsr February 7, 2011 6:00 PM Registration

      Open Calls. San Francisco



      • Open Casting Call In San Francisco For Contagion. The feature film CONTAGION is coming to San Francisco and the Bay Area! Directed by Steve Soderbergh starring Matt Damon,Kate Winslet and Jude Law, CONTAGION is an action-thriller about an international team of doctors hired by the CDC to prevent the global outbreak of a deadly virus. KEEP READING…

      • Open Call: Experienced Sample Sewers for Chaiken & Capone. Chaiken & Capone is looking for a sample room or experienced sample sewers that can sew silk chiffon and silk charmeuse for few next weeks. Please call  415.777.1895 x 16 or call Heather at 415.786.9412. KEEP READING…

      • Open Call Female Model (Runway) for PROJECT SAN FRANCISCO. Feb. 17, 2011. San Francisco venue. PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production by: SFFAMA. APPLY HERE. BUY TICKETS @ EVENTBRITE


      • Promotional Model Needed. GMR is helping to launch a liquor promotion at various bars and nightclubs in the Berkley/San Fran area! We are looking for 10-12 outgoing and energetic Brand Ambassadors to help us get this party started in your area! KEEP READING…

      • Open Call Male Model for ALLEY COLLECTION. No experience necessary. Audition required. Requirement: Height - 5’8” and over. Must be able to walk the runway. Event date: March 12, 2011. Location: SF Design Center. KEEP READING…

      Are You A Fashist? Vote @ FASHION FEUD, Download 'FASHISM' Mobile

      Fashism is the place to get instant feedback on your outfits. Whether in the dressing room or at home, just snap a photo, upload, and get fast results from a worldwide community of fashion obsessed friends.

      Sourcing at Magic 2011, Las Vegas, NV




      Sourcing at Magic 2011
      will cover the complete spectrum of fashion including apparel, footwear and accessories. The event has been organized by Advanstar Communications, Inc. at Las Vegas Convention Centre in United States of America. This fair is a complete showcase of items ranging from the raw fiber to the fully designed products. It will act as a one stop solution stop for all the fashion conscious people as well as designer, manufacturers and boutique owners. All the major industry experts participate at this event giving it a professional look and feel. Sourcing at Magic 2011 will start from 13th February 2011 and will last for four days. Over 700 exhibitors from around the globe are expected to participate at the event.

      Highlights of the Event:

      * The event will act as a connective link for over 700 exhibitors from around the world
      * Fashion experts and decision makers will be present at the event
      * Direct access to the largest base of buying power in United States of America
      * SOURCING at MAGIC Matchmaking Service will be provided at the event
      * Educational seminar related with the industry will take place.

      Chrystine Druge & Krisztina Lazar To Compete In FASHION FEUD Round Two, 02/08/2011, San Francisco


      Chrystine Druge was a hobby sewer until 2006 when an event called swap-o-ramma literally changed her life. It was there that the light bulb in her head went off and it hasnt burned out since. She started SewBitchy that same year. Her slogan being “Clothing with attitude, for women who have one.” Her designs are full of attitude from the cute, ruffly and lacey to sleek and sophistacted with touches of vintage flair.  She takes an ecco consious approach as well by using 80-90% recyled materials in all her projects. You can find her work online at www.sewbitchy.com. She also maintains a blog at www.salvagedstitch.com

      Krisztina Lazar is an artist and designer of many facets.  She utilizes her rich Hungarian cultural background, her knowledge of art and fashion history, esoteric and philosophical paths, and experiences amongst global cultural traditions to create a variety of wearable art ensembles that are individually created. Each piece is unique, inspired by the raw materials of the garment where versatility, comfort and play are a large part of the designs themselves encouraging the wearer to create their own individual styles.  Her clothing design is inextricably linked with her art practice and there is much interplay between her paintings, performances, videos, installations and the garments that are created for or inspired by these many medias.  Originally from Cleveland, OH, she uses her experiences from growing up, travel and daily life to fuel her continuing creative inquiry in everything she does.Check out her work at http://transcendentbird.com/

       

      Got Style? Check Out: STYLE INNOVATORS 2010 List

      San Francisco’s Style Innovators’ is SFFAMA’s annual ‘IT’ list. Each year, SFFAMA compiles their own list of who mattered in the local arts and fashion industry. The ‘STYLE INNOVATORS’ list is published every New Year’s day of each year. Categories change each year based on what SFFAMA deems relevant, innovative and fresh.

      FASHION FEUD Round 2 Featuring Caitlyn Randrup & Nicole Casperson

      Caitlyn Randrup is currently working towards her BFA in Visual Merchandizing at Academy of Arts San Francisco.  She is also studying  Italian, which prompted her recent trip to Italy.  She professes  that she is passionate about fashion and loves Vivienne Westwood, Yves Saint Laurent, Dolce & Gabbana and Michael Kors.  An eccentric with alluring tomboyish looks, Caitlyn stands out on the runway.  She has done runway work for SFFAMA at Pret-A-Porter SF, San Francisco Fashion Awards and San Francisco Fashion Week.  

      Nicole Casperson relocated from the east coast from a small town in Pennsylvania. She always had a passion for modeling and started working at age of 14 in Philadelphia getting trained by Darryl Washington and getting involved with modeling, and his organization Dream Believe Know it Productions. These events encouraged Nicole to move on to New York City and she started getting work there doing Brooklyn Fashion Weekend, Edwin D'Angelo shows, and IMTA. Then just last year moving into the Bay Area she has started working in San Francisco. Nicole wasted no time trying to get involved she already walked in San Francisco Fashion Awards, Seezenn Show and  Snow Fashion Show.