Toby Daniels, Founder and Executive Director of Social Media Week, discusses the 4th iteration of the global conference which will take place February 7-11, 2011.

Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media.

Delivered primarily through a network of internationally hosted biannual conferences and online through social and mobile media, Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society.

Social Media Week was held for the first time in February 2009 in New York City, and was launched as a “distributed conference,” with events taking place in locations throughout the city with organizations such as the New York Times, Wired, Razorfish and Nielsen. Over 2,500 people attended over forty individual events, and thousands more participated online.

In February 2010, we expanded SMW from one to six cities, reconvening in New York while adding London, Berlin, San Francisco, Toronto and São Paulo.  The multi-city evolution of Social Media Week attracted more than 7,500 attendees across 200 events, nearly all of which were made available for free to attendees thanks to sponsorship from a number of global brands, including Meebo, Motorola, Vodafone and PepsiCo. View past speakers.

In September 2010, we made the conference biannual, adding Los Angeles, Milan, Bogotá, Mexico City, and Buenos Aires.  In February 2011, the conference will revisit London, Paris, New York, San Francisco, Toronto, São Paolo and will also expand to Paris, Rome and Hong Kong.

Check out a video announcement from Social Media Week’s founder and Executive Director, Toby Daniels.

Social Media and Retail. Feb 07, 2011 11:00 AM - Feb 07, 2011 12:00 PM
Location: Seesmic, 1550 Bryant, San Francisco, CA - Floor 11

Panelists include:



 Moderated by:

Snacks provided by:  

More events

  • Enterprise Microblogging in Action BlogTronix Offices February 7, 2011 10:00 AM Registration
  • Community Management / Social Business Seesmic PentHouse February 7, 2011 12:00 PM Registration
  • Monetizing Social Media Content February 7, 2011 2:30 PM Registration
  • Snackers Lounge Library Bar February 7, 2011 5:00 PM Registration
  • Collective Intelligence PeopleBrowsr February 7, 2011 6:00 PM Registration