Lucky Mag's FABB: New York's Premiere Blogger Event Heads West

SOURCE: Lucky Magazine

NEW YORK’S PREMIERE BLOGGER EVENT HEADS WEST APRIL 30TH

Zac Posen, Jessica Alba, Elizabeth Banks, Kiernan Shipka, Janie Bryant and Randi Zuckerberg among celebrity guest speakers

NEW YORK, April 24, 2012 /PRNewswire/ – Lucky, the magazine about shopping, announced today its first FABB West taking place April 30, 2012 in Los Angeles. FABB: The Fashion and Beauty Blog conference is the first blogger event of its kind, curating an elite group of digital fashion, beauty, technology and celebrity leaders along with influential advertisers to the blogger community. FABB will be held at Annenberg Community Beach House in Santa Monica. The daylong event is comprised of a series of panels and keynotes featuring industry insiders. Agenda topics include, but are not limited to: “Staying True to Your Voice,” “What Fashion Can Learn from Hollywood,” “My Entrepreneurial Story,” “Turning Your Dream Into a Business,” “Monetization for Bloggers – What Works, What Doesn’t, What’s Next” and “Working with Brands the Right Way.”

“We’ve selected an amazing group of people who are redefining how fashion and technology work together,” said Lucky Editor-in-Chief, Brandon Holley. “These thought leaders set the trends for fashion and beauty blogging, e-commerce, social media and more. We couldn’t be happier welcoming them into the Lucky FABB family. The interaction between the panels, dialogue between bloggers and the Lucky reader watching the live streaming video promises to be completely engaging and innovative.”

Designer of his eponymous label, Zac Posen will kick off the day with a keynote address on social media presence and what bloggers mean to fashion. Randi Zuckerberg, Former Head of Marketing at Facebook and Founder and CEO of R to Z Studios, will give a second keynote address on using social media to build your business. 
 
Among the event’s highlights are celebrity chats with Jessica Alba, actress and Co-Founder of The Honest Company (Christopher Gavigan co-founder) and Elizabeth Banks, actress and Founder, ElizabethBanks.com. See list of participants HERE.

The day will conclude at the House of Zappos, sponsored by Zappos.com, with a cocktail party and performance by A Fine Frenzy.

“FABB is the perfect opportunity for our advertising partners to reach such a highly sought-after audience of influencers,” saidLucky Vice President and Publisher, Marcy Bloom. “This event enables them to get their products in the hands of a group of inspiring women who have the same aesthetic and brand-sense as Lucky. We are thrilled to have P&G Beauty & Grooming as the presenting sponsor along with Zappos.com and Samsung, to name a few.”

The FABB conference is presented by P&G Beauty & Grooming. Sponsors of the conference include: Zappos.com, Samsung, Jellypop, Michael Stars, Miss Me, LeSportsac and Tacori.

For tickets and updated information visit Luckymag.com http://www.luckymag.com/fabb. To watch the conference live go toLuckymag.com to view the live stream.

Follow FABB on Twitter (@LuckyMagazine) and use the hashtag #LuckyFABB when tweeting about the conference. 
 


About Lucky: 

Lucky, the award-winning magazine about shopping, showcases what to wear and how to wear it, making fashion and beauty fun and accessible.  Since Lucky’s launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history.  For the latest news from Lucky, log on to www.luckymag.com. 
 


About P&G Beauty & Grooming: 
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday.  With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world’s largest beauty and grooming companies.  P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including  Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ‘n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®.  Please visit http://www.pg.comfor the latest news and in-depth information about P&G (NYSE: PG) and its brands.

What Does Fashion Tech Mean For Fashion?

The opportunities to connect and generate revenue through new models is a game changer.

By Christine E. Creamer (Attorney, RK ADLER LLP)

It’s not really just ‘disruption’ if you’re on the cutting edge of establishing an entirely new industry, is it?

A few months ago I received an email from a trusted friend linking me up with a film producer. He wanted to create a digital video series on something related to fashion, but wasn’t really sure of the topic beyond an industry focus. Having worked with startups and emerging designers for the past few years, I truly believe those in fashion tech are at the beginning of a revolution to the fashion industry and a source of unbounded growth. Still, there is often an uphill battle to convince insiders or a couture house that they can collaborate with startups to improve their image or ROI (particularly if they have had lackluster experiences through piecemeal adoption of say, social media).

In other words, what does the 2.0 world mean for established as well as emerging design houses, retailers, and investors?

Emerging digital platforms are rewriting the role of influence and communication as well as the concept of fashion and design. And it’s not just about your brand adopting a blog or posting a Pinterest board (though that in itself is an entire conversation). It’s about what is coming up next and what that actually means for fashion as a whole.

Is “fashion tech” an industry in itself? The engineer crowd would point out that ‘tech’ in itself is a misnomer. Are you a designer even if you only have access to sell on Etsy?

In the following month, the producer and I proceeded to develop a 10-episode pitch and in digging in to research on the convergence between the startup, digital and fashion industries I found not only constant innovation, but also huge opportunity for women in particular to cultivate creative approaches to revenue.

And in the notoriously male focused startup space (one friend called the industry a rodeo), that’s incredibly significant and opportune. Perhaps even more importantly, it’s a chance for jobs and enthusiasm here in New York City through crowd sourcing, crowd funding, mobile commerce, video commerce, and yes, social media all directed at women’s love for fashion (and communication).

That is of course not to say that it’s a perfect emerging world. The past few years have seen startups which focused on flash sales models training their consumers to expect a sale. That’s not a huge value to a young designer (although after reading “By Invitation Only” I have absolute respect for GILT’s Alexis Maybank and Alexandra Wilson’s goal of “building something big” with inspired minds). But it does spark a conversation and a need for the two industries to understand each other.

Last month, I hosted a small discussion on the topic of what digital means for fashion, where Liza Kindred and Benita Singh spoke about the possibilities to take each new digital platform and actually drive sustainable change. As a consultant, attorney and designer in this space, it gave me goose bumps to hear the possibilities and passion in the room, particularly with regard to breaking down barriers to entry for innovation.

This month the momentum continues as, Liz Bacelar launches Decoded Fashion, presented by Fashion Lincoln Center on April 30, 2012. The event will bring together established designers, as well as heads of fashion and retail to celebrate how startups are innovating the industry. The event’s highlight is a CFDA curated panel led by Aliza Licht, DKNY PR Girl and with designers Nicole Miller, Deborah Lloyd, the President of Kate Spade and Stacey Bendet, founder of Alice+Olivia. Other participating companies and brands confirmed include Rebecca Minkoff, Macy’s, Saks Fifth Avenue, Joyus, EditD, Buyosphere, SAP, Bonobos, Lyst and AhaLife.

“Our agenda is to create a platform that connects fashion and retail to the best startups and to the technology that accelerates innovation and impacts the bottom line,” said Bacelar.

What this really all comes down to is an opportunity to hear some of the more innovative minds in two multi-billion dollar industries talk about innovation and growth. The opportunities to connect and generate revenue through models that never existed before is a game changer. And as the adoption of digital continues, if the conversation is progressive, it can truly be a good thing for women (just think about how many people contribute their creating a shoppable music video); often the only challenge lies in learning to see the opportunities and collaborate.

Christine E. Creamer is an attorney and consultant with RK ADLER LLP. She focuses on copyright, trademark, media, and internet law. Christine represents fashion, fashion technology, and new media startups, helping to manage their intellectual property portfolios and protect their brand name as they grow. Clients include online documentary companies, branded entertainment companies, fashion brands, prominent bloggers, hospitality companies, filmmakers and individual creatives.

SFMade Week. Discover Locally Made

What is SFMade Week?

SFMade presents a week-long celebration of San Francisco’s vibrant manufacturing sector and the companies and people that bring locally produced products to fruition.

SFMade Week features seven days of educational events, factory tours, and retail adventures designed to heighten awareness of local manufacturing and its critical role in our local economy.

Watch the Met Gala Red Carpet Live

  • Lights, Camera, Action: Watch the Met Gala Red Carpet Live

This year’s Costume Institute Gala at the Met Red Carpet will be broadcast live online from 6:30 to 8:30 pm on Monday, May 7th, to be hosted by Elettra Wiedemann and Vogue’s William Norwich. Red Carpet Live willprovide an inside look at the fashion party of the year as well as on-the-scene interviews with celebrities from the worlds of fashion, film, sports, business, and society, follow @voguemagazine on Twitter (#MetGala).

Check out last year’s gala with special musical performance with Florence + The Machine (above vid) The livestream will be available on Vogue.com, Amazon.com/Fashion, and metmuseum.org/metgala.

Melisa Goldie, Calvin Klein's Chief Creative Officer will be the Fashion Keynote for Decoded Fashion -- a forum series launching at Lincoln Center, on April 30th.

[ SOURCE: DECODED FASHION ]

Melisa Goldie, Calvin Klein’s Chief Creative Officer will be the Fashion Keynote for Decoded Fashion – a forum series launching at Lincoln Center, on April 30th.

Calvin Klein is known for its provocative creative campaigns, which are expanding into the digital realm. Over the past several years, the brand has experimented with live streaming shows, augmented reality and global multi-platform campaigns including online, mobile, print, and social media.

Melisa Goldie will describe Calvin Klein’s vast growth, and how its digital journey has continued to evolve. Other Keynotes will include David Karp, CEO of Tumblr who will be revealing news on Tumblr’s fashion content strategy, along with Andy Dunn, CEO and Founder of Bonobos, who will talk about their expansion to brick-and-mortar through the Nordstrom $16 million investment.

Decoded Fashion Forum has evolved to become the most relevant Fashion Tech event to date in New York.  For the first time, a group of established designers, heads of fashion brands and retailers, investors and tech leaders are gathering to discuss and celebrate how tech startups are changing the face of retail and fashion.

Among the event’s highlights is a CFDA-curated designer panel with Nicole Miller, Deborah Lloyd, the President of Kate Spade and Stacey Bendet, founder of Alice+Olivia which will be led by Aliza Licht, DKNY PR Girl who took social networks by storm. Other participating companies include Rebecca Minkoff, Macy’s, Saks Fifth Avenue, Joyus, EditD, Buyosphere, SAP, Bonobos, Lyst and AhaLife.

Show: Burberry Women's Spring Summer 2012, Hyde Park

London Fashion Week. Spring Summer Collection 2012. Show held in Hyde Park. Interviews with Tim Blanks, journalist style.com; Godfrey Deeny, editor in chief Fashion Wire Daily; Poppy Delevigne, fashionista and Christopher Bailey, designer.

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Colored Denim for Spring at Alice + Olivia : The Fashion Statement

Alice + Olivia hosted a great event in Hollywood for the relaunch of their colored denim line. I talked to some fun people, got my nails done, and tried on some amazing spring looks! Xx Amy. Executive Producer: Jenny Fancy. Producer: Jonathon Burford. DP: Alana Fickes. http://www.youtube.com/LoveAlanaChan. PA: Nick Martin - http://www.Youtube.com/eClickNickTV. Editor: Clarence Gaines IV - http://www.youtube.com/nrgiv 

Crowdfunding: How Indiegogo Connects Concepts With Cash

Indiegogo relies on “user democracy” – anybody can raise money for anything, and the power of the funders help dictate what catches fire and ends up on the website’s homepage.

  • Check out our CURRENT CAMPAIGNS with Indiegogo
  • San Francisco Fashion and Merchants Alliance (SFFAMA) and Indiegogo are proud to form the first crowd-funding partnership that is specifically designed for developing the growing fashion industry in the San Francisco Bay Area. Through this platform, we hope to provide our members the opportunity to raise the funding and build the community to help see their dreams become reality. SFFAMA is a California non-profit corporation and the leading social development network in support of the thriving local fashion industry in the San Francisco Bay Area. Please check out our amazing CAMPAIGNS and join in helping to build our partnership.

Chubbies in the Wild

[ Source: Chubbies ]

Four dudes hell bent on helping men everywhere unshackle their thighs and find the most radical, aerodynamic, bodaciously comfortable shorts in the history of mankind. Join the Chubster Nation…. (We love the eighties too!)

GAULTIERIZE YOUSELF: Jean Paul Gaultier Inspired Fashion Installation at de Young Museum's Friday Nights Relaunch (More Recap)

[ Photos by: Steve Thurston. © 2012. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. Designers: Audrey Szeto, Amanda Chan, Jennifer Schmidt, Mariya, Milovidova. Thanks To All The Models. Runway Producer: Owen Geronimo]

Gaultierize Yourself! An orchestration of professional backstage talent wranglers await, with collaborating partners: Gregangelo and Velocity Circus, Atelier Emmanuel, San Francisco Fashion and Merchants Alliance & Owen Geronimo,Monique Jenkinson (aka Fauxnique), Atelier Petrushka—and you! Friday Nights at the de Young, after-hours art “happenings” that include a mix of live music, dance performances, film screenings, panel discussions, lectures, artist demonstrations, special performances, hands-on art activities and exhibition tours.

Co.lection Sales Workshops for Up and Coming Fashion Designers

Altitude Showroom is proud to launch Co.lection – a workshop series focusing on the specific sales and preparation techniques that up and coming fashion designers must understand before approaching retail buyers. 

Topics include:

  • How to show the best linesheet and lookbook
  • How to time the release of each seasonal collection
  • How to show the best sample collection
  • How to determine if a store would realistically sell your line
  • How to prepare and invest properly in trade shows
  • What to expect when working with a sales rep / showroom
  • How to communicate with buyers and what to expect throughout the sales process and more!
Spring 2012 Workshop Calendar:

(All Workshops are 1 day – choose which day works for you.  All workshops are $50 to enroll and will take place at the Altitude Showroom, 680 8th St. #240, San Francisco, CA 94103 from 6:00pm-8:00pm) Enroll in All Four Spring Co.lection Workshops and receive an additional 45 minute individual brand consultation! Upon completion of the final Spring workshop, sit down one-on-one with Karri Ann Frerichs to get all of your sales questions answered, including:

“Is my collection competitively priced?"  "Which stores do you suggest I start contacting?"  "How should I start to contact those stores?"  "How can I make my collection stronger?"  and any other question you still have to make your brand the most appealing to retail buyers!  Click here to enroll.  


Co.lection Workshops are hosted by Karri Ann Frerichs, owner of the Altitude Showroom, a national fashion showroom headquartered in San Francisco.  Karri manages the sales and buyer relations for 6 women’s contemporary fashion and accessory brands and sells to stores nationwide.  The Altitude Showroom currently has sales reps in San Francisco, Dallas and New York, with plans to expand into additional American markets in the coming seasons.  The Altitude Showroom specializes in representing up and coming brands and understands the extra work, communication and commitment it takes to sell innovative, emerging brands in a market dominated by major brand names. Karri is also a professor in the Fashion Department of San Francisco’s City College.

Wooster Camo: Anatomy of a Pattern

Park & Bond presents ’Wooster Camo: Anatomy of a Pattern’, an inside look on the collaboration between Orlebar Brown and Nick Wooster directed by Jake Davis. Director: Jake Davis. Director of Photography: Kevin Hayden. Assistant Camera: Jason Jenkins. Producer: Chris Black. Executive Producer: Tyler Thoreson. Interview: Josh Peskowitz. Score: U.S. Royalty. Production Company: Jake Davis Films. ParkandBond.com/ twitter.com/parkandbond. JakeDavisFilms.com/ JakeDavis.typepad.com twitter.com/JakeDavisFilms. Nick Wooster explains the inspiration behind his most amazing collaboration yet—exclusive to Park & Bond.

San Francisco State Apparel Design and Merchandising Students Present: Runway 2012: Defined

  • Contact:
  • Stephanie Starr
  • sfsufna@gmail.com
  • www.fnasf.com         

STUNNNING DESIGNS & FRESHEST TALENT ON THE SPRING RUNWAY

San Francisco State Apparel Design and Merchandising Students Present:

Runway 2012: Defined

San Francisco, CA. –April 11, 2012. How would you define style? What’s your definition of fashion? Well be prepared to witness the definition of passion and talent by San Francisco’s best upcoming designers as the Apparel Design and Merchandising students of San Francisco State University showcase their work this spring at Runway 2012: Defined. Defined embodies the contrast of interpretation from one viewer to another. Each piece going down the runway is strikingly different from the next and from an angle only youcan define. So don’t miss your experience! 

The Fashion Network Association, in collaboration with the Apparel Design & Merchandising, Broadcast & Electronic Communications Art, and Marketing students at San Francisco State University are ecstatic to announce the thirteenth annual student fashion show, Runway 2012: Defined, with the mission to entice the audience in one high-energy evening, leaving them with a desire to see more. 

The runway show will further present a collaborative collection in which designers have reconstructed and revamped clothing donated from Goodwill Industries, San Francisco. Through this partnership, emerging designers make a statement on the problem of over-consumption within the fashion industry. 

The event will take place Thursday, May 3, 2012 at the Galleria San Francisco Design Center, 101 Henry Adams Street. Doors will open at 6:30 pm and the show will begin promptly at 7:00 pm. Tickets for Runway 2012: Defined may be purchased online through Eventbrite at  http://runway2012.eventbrite.com/ . Seating at the event is limited: Standing tickets are $15 and premiere seating tickets are $25. Sponsoring the fashion show is Goodwill Industries and The Fashion Network Association¾an organization dedicated to creating a platform for students to gain fashion industry knowledge through creating, producing, and promoting fashion events and publications.

Runway 2012: Defined show directors, Rachel Gellerman and Chelsea Beytin describe the event as being “stunning and unforgettable; it is truly worth the year-long wait!” Be sure to set the date, Thursday, May 3, 2012, because Runway 2012: Defined is going to be one of the most fabulous and exciting events of the year. You will be blown away by this experience!

###

#FASHIONTECHSF Fashion Entrepreneurs Talk Series (Recap/Part 1) 04.19.12

[ Photos By Armand Smith. © 2012 All rights Reserved ] THANK YOU to our speakers: Karri Ann Frerichs of Altitude Promotions, Jill Fraser and Milan Lazich of Jill Milan, LLC. Thanks to our product presenters: Hipswap, SnobSwap, The Green Stylist, Batiste Design, Krasa Design, Rodan+Fields and our guests: Sasha Maks, A Slice of Fashion, Fuston Flow Creation, Nelou Network, CB2 Builders, I2U, SK Telecom Americas, Style Tag, SVP Financial Group, Scott Ian Macfarland, Motion Portrait, Reveler, Kernel Capital, Inc., FIDM SF, SeeZenn and The Brush Guard. Thanks to our team: Robert Nixon, Nichelle Cole, Armand Smith and Nick Chagniot. Moderated and Publicity by: Owen Geronimo

FASHION+TECHSF Presents Talk Series with Local Fashion Entrepreneurs. This networking event allows attendees to meet other entrepreneurs who provide resources for the local fashion and tech industries. Participants include local fashion entrepreneurs, business professionals, interns, students, designers, app developers, bloggers, stylists and producers. Each product presenter will be given up to 5 minutes to introduce themselves and their product or business.

We connect fashion startups, app developers and retail/fashion entrepreneurs to human and capital resources.Find out what all the buzz is about in fashion and technology. Come learn about innovative new products and business models and the people behind them to accelerate your networking and business opportunities. Present and promote your product. Get feedback. Get users. Get a fanbase. Get connected to an enthusiastic community of fashion professionals, entrepreneurs and resources.

FASHION+TECHSF (formerly FashionMashup) is the longest running monthly workshop and event series in the San Francisco Bay Area focused synergistically on building, promoting and educating the vibrant community of fashion and technology entrepreneurs, designers, developers, bloggers, business professionals, students, investors and numerous enthusiastic companies, schools, groups and individuals who share our vision of a world-class fashion and technology industry that is innovative, disruptive and uniquely San Francisco.  

Our mission is to create educational, social and business opportunities for the fashion and technology industries. In the past two years, FASHION+TECHSF has become the leading network for all things fashion and technology in the SF Bay Area. For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at - contact@sffamainc.org


Style, Trends & Blog Talk with Nick Verreos at FIDM San Francisco!

  • Coming Saturday, April 21 on the San Francisco Campus: Nick tells all as he hosts a panel discussion with San Francisco Lifestyle Bloggers. Enjoy a tour of our stunning campus, followed by an inspiring presentation from fashion celebrity stylist and successful fashion blogger Nick Verreos. Download the invitation for more details. Reserve your spot now!

AlbertMing: Real innovation in men's dress shirts

[ Source: AlbertMing with Tim Urban of American Idol ]

AlbertMing is a new menswear label that is bringing modern styling and high-performing fabrics to traditional tailored clothing.

The company was founded by two childhood friends, Ming Chang and Albert Shyy, who were frustrated wearing boxy-looking tailored clothing when they wanted to look sharp.  Inspired by the innovation in other more forward-looking parts of the apparel industry, we decided to launch a label that met the functional and aesthetic needs of today’s generation of men.

They believe that in today’s age, people are demanding both aesthetics and performance in everything from smartphones to apparel. They build suits for guys for whom high-performance is a way of life, from their athletic to their professional endeavors. Suits with amazing stain-repellent wools and a soft feel that would be at home on a $5,000 suit.  Suits so comfortable that feels like a second skin, thanks to their own hand-tailored construction.  Suits that embrace the modern look with a slim cut and a svelte fit. 

Their apparel is tailored for modern men who want clothing that is comfortable, versatile, and stylish.  After successfully launching their Men’s Blazer, they are ready to take the next step and introduce the Arctic Shirt. Much like their other products, this is no ordinary dress shirt. they’ve created an ultra-breathable, wrinkle-free dress shirt that offers water/stain repellency and a fitted modern style. Check out AlbertMing’s current fashion project by visiting their  online campaign here.  

Learn the Ropes of Fashion Modeling with Supermodel, Coco Rocha in NYC

Feature: Advanced Style with Ari Seth Cohen

Source: 

The blogger Ari Seth Cohen is photoshooting older women and men that are amazingly dressed on the streets of New York. — They don’t let age stoping them from who they are…They have something to say about their style. One of his favorite women is the elegant 100-year old Ruth Coben.

  • STATE OF STYLE, one of our media partners - is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Ryzenberg On: Chambray Wishes

It’s light, it’s easy to wear and it doesn’t wrinkle — yup, I am referring to chambray.

This is seriously the perfect fabric for spring and summer as it can be dressed up, down and it’s a perfect staple for a vacation or work ensemble.

Pair it with printed or colored jeans, some jewelry and sandals and you are set to go. As for the 9-to-5 look, a pair of trousers, a blazer and heels and you will be comfy in the office.

Chambray dresses are also perfect and can even go from day to night with the right accessories. This color pretty much combines with everything and it’s a nice alternative to sun dresses and maxi pleats.

If you live in denim, it’s also easy to combine it and avoid looking like you are sporting a Canadian tuxedo! Just make sure the shirt is slightly different from the jeans (or shorts) and you will have a winning look!

These gals sure know how to rock it.

  • Jesica Ryzenberg is a contributing writer for SFFAMA. She is the voice behind the fashion blog “Ryzenberg On”. Jesica is a feisty fashionista hailing from Peru with an affinity for all Bravo TV programming. If you desire the unpredictable and love a hint of spice, then she’s your girl! Her heart is currently in San Francisco, but her soul floats around the globe.

Street Style NYC #3 by Trendland

Source: Trendland

Bringing you more street style from the streets of New York City.
Look at what we found…

  • Directed by Ani Tzenkova
  • Director of Photography Gabriel Mendes
  • Edited by Luis Baiia
  • Music by Zander

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