[ SOURCE: DECODED FASHION ]
Melisa Goldie, Calvin Klein’s Chief Creative Officer will be the Fashion Keynote for Decoded Fashion – a forum series launching at Lincoln Center, on April 30th.
Calvin Klein is known for its provocative creative campaigns, which are expanding into the digital realm. Over the past several years, the brand has experimented with live streaming shows, augmented reality and global multi-platform campaigns including online, mobile, print, and social media.
Melisa Goldie will describe Calvin Klein’s vast growth, and how its digital journey has continued to evolve. Other Keynotes will include David Karp, CEO of Tumblr who will be revealing news on Tumblr’s fashion content strategy, along with Andy Dunn, CEO and Founder of Bonobos, who will talk about their expansion to brick-and-mortar through the Nordstrom $16 million investment.
Decoded Fashion Forum has evolved to become the most relevant Fashion Tech event to date in New York. For the first time, a group of established designers, heads of fashion brands and retailers, investors and tech leaders are gathering to discuss and celebrate how tech startups are changing the face of retail and fashion.
Among the event’s highlights is a CFDA-curated designer panel with Nicole Miller, Deborah Lloyd, the President of Kate Spade and Stacey Bendet, founder of Alice+Olivia which will be led by Aliza Licht, DKNY PR Girl who took social networks by storm. Other participating companies include Rebecca Minkoff, Macy’s, Saks Fifth Avenue, Joyus, EditD, Buyosphere, SAP, Bonobos, Lyst and AhaLife.
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