SFFW 2011, Runway # 3 (Photos/ Recap) 08/14/2011

SFFW 2011, Runway # 2 (Photos/ Recap) 08/13/2011

SFFW 2011, Runway # 1 (Photos/ Recap) 08/12/2011

Photos By: SHAUN TIANGSING. © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.


SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

SFFW 2011: Fashion Bloggers Connect (Recap), 08/10/2011 Part 3

Photos By: DARIO SMITH © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.

Photos By: ASG IMAGING © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.

SFFW 2011 SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

JOIN SFFAMA. Follow @SFFAMA

SFFW: 2011, Fashion Exhibit @ 5 Claude Lane Gallery (Recap/ Photos) 08112011

[ Photos By : NIMA NOURI ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

SFFW 2011, Fashion Bloggers Connect & Mini Trunk Show @ EFactor (Recap/Photos) 08/10/2011

[ Photos By: ASG Imaging ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

San Francisco Fashion Week 2011 Opening Party (Recap Part 4)

Photos By: SHAUN TIANGSING. © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner.

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

SFFW 2011 Workshop Series: SOCIAL MEDIA, PR & Marketing In The Fashion Industry

Fashion Mash-Up Workshops from SFFAMA on Vimeo.

SFFAMA, LOOKAROO and PIGMENT COSMETICS

Present: SAN FRANCISCO FASHION WEEK ™ 2011. TECH SERIES

Social Media, PR & Marketing in the Fashion Industry

Date: AUG. 09, 2011, Tuesday, Door Opens at 6pm, $15 Online, $20 at the door

Location: Pigment Cosmetics, One Market, Studio # 2, San Francisco, CA

We’re inspired by moments of brilliant fashion and style wherever we are, so we created Lookaroo to help capture, store, and share those moments quickly and easily. We also made it easy to organize and search inspirations so you can find your looks and styles for whatever you need.

Started by former owners of apparel brands who have a penchant for small labels and boutiques, Lookaroo is based in San Francisco, CA, but is happy to call the global community its home.

SPEAKERS:

Lizzy Eisenberg is responsible for business development and marketing efforts for ShopStyle, US. Lizzy manages relationships and grows partnerships with over 300 retailers and editorial partners including Barney’s New York, AOL, Saks Fifth Avenue, and Style.com. Lizzy was an integral part of the ShopStyle Australia launch and manages the day-to-day operations of the Australian site.


After eight years in the web industry, it wasn’t long before Helen Zhu decided to branch out on her own. A Berkeley Graduate with a degree in Mechanical Engineering, Helen partnered with then roommates Corinne Chan and Richard Ho to launch Chictopia in April of 2008. Seeking to spearhead a project that would keep their interest, the three settled on fashion; an industry that, in Helen’s words, “lacked innovation.”

Helen now enjoys doing what she loves in San Francisco, a city she calls home. While she may have gotten a perfect math score on her SATs, Helen isn’t just brains. She also has quite a knack for Salsa and Swing dancing, even belonging to a Swing dance group with husband Ricky. When she isn’t dancing, doing math, or building the Chictopia brand, you can find her watching Gossip Girl and scouring the web for more style photos of Blair Waldorf.

Jen Bennett is founder and designer of Jendarling bags. She started designing garment bags in early 2008 with a passion to create something stylish, yet reusable. Her eco-line has since expanded and Jendarling’s collection encompasses garment bags, shoe bags, totes and pouches. The bags have been featured in numerous press outlets including DailyCandy, Treehugger, Elle UK, San Francisco Chronicle and NBC among others, toting its eco chic qualities. Celeb clients include Rachel Zoe, Renee Loux, Anne Hathaway and the New England Patriots. Prior to Jendarling, Jen worked with numerous start-ups and Fortune 100 companies executing various programs involving PR, event management, online and offline marketing, and social media strategy for clients such as American Express, Sears and Chevron Global Lubricants.

DISCUSSIONS:

  1. What do you use social media for? (e.g., customer service, monitored support, communities, forums, peer-to-peer support, etc.)
  2. How do you engage with followers and readers? What’s working for you? How do you leverage Facebook, Twitter, Google+ or LinkedIn? Facebook Page discussions?
  3. How do you build public interest? Do you engage with bloggers and other online media channels? Do you engage in Twitter chats? Why use #Handles?
  4. Who manages your social media efforts? In-house or third party?  Please describe your experience and your future plans for the role.
  5. What metrics are important for social media success? Do you measure your clout or your brand influence? If so, how?
  6. How does social media, PR and marketing affect the bottom line or profitability of a company?
  7. What technologies or companies are you excited about and how can they benefit the fashion industry?
  8. Do you have any advice for people interested in working in fashion social media, PR or marketing?

Alphyn Industries for SFFW 2011 (Preview)

[ Model: Ben. Photography By: SHAUN TIANGSING ]

[ Model: Taylor. Photography By: SHAUN TIANGSING ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

Lucky Lu Clothing for SFFW 2011 (Preview)

[ Model: Dilan. Photography By: SHAUN TIANGSING ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

Jennifer Ly for SFFW 2011 (Preview)

[ Model: Pamela. Photography By: SHAUN TIANGSING ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

Prima Jiva for SFFW 2011 (Preview)

[ Model: Chi. Photography By: SHAUN TIANGSING ]

[ Model: Jacqueline. Photography By: SHAUN TIANGSING ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

Ken Chen for SFFW 2011 (Preview)

[  Models: Troy, Taylor, Jesus, Shane, Lawrence. Photography By: SHAUN TIANGSING ]

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

San Francisco Fashion Week (tm) 2011: A NEW BEGINNING (Week Schedule)

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

SFFAMA featured in the 'Style Section' of SF Chronicle Sunday issue

  • / READ ARTICLE. THANKS to  Lorraine Sanders and Laura Compton.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

IT’S HERE ! SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

FASHION MASH-UP Workshop (Recap) 07/21/2011

FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THANK YOU! Fashion Mash-Up Speakers 07/21/2011

[ L-R: Jake Gasaway @ Stitch Labs ,Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway & David Zilberman @ iRazzle ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Fashion Mash-Up Workshop: B2B products in the local fashion industry

Fashion Mash-Up Workshops from SFFAMA on Vimeo.

San Francisco, CA – July 15, 2011 – Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer.

  • / WHEN: Thursday, July 21, 2011 from 6pm-9pm

This installment of Fashion Mash-Up will examine what type of B2B businesses can help the local fashion industry.  To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Speakers include: Joanna Weidenmiller, partner of 360 Fashion Network and CEO of Page One company, David Zilberman, CEO of  iRazzle, and Jake Gasaway, business partner of Stitch Labs. Brad Carrick, CEO of Solz Shoes, will be moderating this workshop. This event is sponsored by San Francisco Fashion And Merchants Alliance and Pigment Cosmetics.

The evening will start at 6pm with the Stitch Labs presentation by Jake Gasaway followed by Brad Carrick who will follow to present the Solz Shoes crowd-funding campaign. Panel discussions and networking will round out the workshop.

Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION MASH-UP features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

The admission is $10 online and at the door. Reservation and tickets available at: http://fashionmashup07212011.eventbrite.com/

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

SFFW 2011: A New Beginning

SFFW 2011 Teaser Vid from SFFAMA on Vimeo.

[ Video & Photography Concept By: DEL GERONIMO. Models: Caitlyn R., Chad & Brandon, Design: Chan.nel Karama LTD, Jewelry: MsBellezza ]

SAN FRANCISCO (June 21, 2011) - San Francisco Fashion and Merchants Alliances, Inc. (SFFAMA) and Wix.com are pleased to announce San Francisco Fashion Week 2011 August 8-14, 2011. San Francisco Fashion Week ™ 2011 will highlight the convergence of fashion and technology unique to the San Francisco fashion industry while showcasing emerging designers and student collections. Events include week-long technology and fashion workshops to be held at various locations, including the Apple Store in downtown San Francisco, Pigment Cosmetics and weekend runway shows August 12-14, 2011 to be held at Wix.com outdoor tent in the Mission.

In utilizing social media and fashion-focused event production, San Francisco Fashion And Merchants Alliance, Inc. is the leading organization acting as a catalyst for fashion and technology locally. With the burgeoning indie fashion scene, SFFAMA is leading the San Francisco fashion industry toward reinventing itself as the next fashion capital and signifies this year’s theme of “A New Beginning.” San Francisco Fashion Week ™ 2011 is produced by SFFAMA Inc., a California non-profit corporation focused on business and technology education for fashion and creative industries.

To find more about San Francisco Fashion Week ™ 2011: advance purchase tickets, week-long schedule, list of sponsors and designer line-up for runway shows are available online by visiting www.sanfranciscofashionweek.net

/ For more information about media relations or sponsorship opportunities, please contact: SFFAMA-at- contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA