Fashion Mash-Up Workshops from SFFAMA on Vimeo.

San Francisco, CA – July 15, 2011 – Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer.

  • / WHEN: Thursday, July 21, 2011 from 6pm-9pm

This installment of Fashion Mash-Up will examine what type of B2B businesses can help the local fashion industry.  To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Speakers include: Joanna Weidenmiller, partner of 360 Fashion Network and CEO of Page One company, David Zilberman, CEO of  iRazzle, and Jake Gasaway, business partner of Stitch Labs. Brad Carrick, CEO of Solz Shoes, will be moderating this workshop. This event is sponsored by San Francisco Fashion And Merchants Alliance and Pigment Cosmetics.

The evening will start at 6pm with the Stitch Labs presentation by Jake Gasaway followed by Brad Carrick who will follow to present the Solz Shoes crowd-funding campaign. Panel discussions and networking will round out the workshop.

Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION MASH-UP features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

The admission is $10 online and at the door. Reservation and tickets available at:

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at