(Photo by: DEL GERONIMO. Models: CHAD & BRANDON. Jewelry By: MsBELLEZZA. Fashion By: ALLEY COLLECTION. Creative Director: OWEN GERONIMO. PHOTOS & IMAGES. ALL RIGHTS RESERVED. © 2011, SFFAMA, INC.)
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
Aya Yoruha
Aya Yoruha is from a lovely place called Hong Kong in China. It took Aya quite some years to finally make up her mind on becoming a fashion designer. Once her mind was made she attended the Fashion Institute of Design and Merchandising to learn about fashion design. Aya was trying to establish her own style, fusing Chinese and Japanese style together and mixing it with a Western feel. Aya is very excited to show people what she has been designing. It will make Aya’s day just to see people with a smile on their faces when they see her designs.
Cake Carlos and Patrick Steber of Kajan Padraig
Cake Carlos and Patrick Steber have been designing together as Kajan Padraig since 2009. Our passion is couture and have made gowns for the annual San Francisco Opera Gala, weddings, and other events in the Bay Area and California. We also create and offer a full womenswear collection to compliment the made to order designs. Our philosophy on fashion is to create beautiful clothes that make women feel confident, regardless of trend.
nikki use photo from interview
Catalina Alcala
Born and raised in California, graduated from the Fashion Institute of Design & Merchandising. After exploring distant parts of the world, she began working with companies throughout the Bay Area as a freelance designer. Assisting both technical and design teams, she is sought for her sketching ability to her creative writing. Her personal style and creations are driven by color and a quirky edge. She debuts her first collection at the Give Back Gala.
Ericka Engelman of Ericka Engelman Couture
Ericka Engelman is a 1978 graduate of the Fashion Institute of Design and Merchandising in Los Angeles. She believes all women deserve beautiful clothes that really fit, not just their bodies but their lifestyles as well. She has been designing for an international clientele for the past 25 years at her salon, Ericka Engelman Couture located in beautiful Carmel California. You can contact her at www.erickaengelmancouture.com.
Indu Arora of RockChiq
Indu Arora is the Creative Director, Owner and Lead Fashion Designer of RockChiq. RockChiq is an urabn sophisticated colorful Ready To Wear line for women of all ages. Indu comes from India and has lived the South Bay for more than 13 years. Designing her passion. She gets inspired by all genres of people and her surroundings. Her motto of RockChiq is “BE FASHIONABLE!!”.
Jennifer Ly
Jennifer Ly is a fashion designer form California, who designs childrenswear professionally. This is her first womenswear collection. She designs with a feminine and modern point of view using simple clean lines and a variety of texture through fabric or application. Her goal is creating clothing for women that have an effortless sexy and sophisticated confidence.
Jess Lindgren
After growing up in rural Minnesota Jessi Lindgren headed to California to study at the Fashion Institute of Design and Merchandising. Jess has been producing made to order designs over the past couple of years. She recently created a Ready To Wear line that will debut at this year’s Give Back Gala. Her collection brings sophisticated color palettes and silhouettes to life.
Tiana Vega
Born and raised in Northern California, Tiana Vega initiated her interest in the fashion industry at a youthful age.While attending FIDM, Tiana turned her design interest towards evening gowns, bridal wear, and custom pieces. Upon completing FIDM, Tiana has participated in a number of fashion shows, gained publicity through several magazines such as Sactown and Sacramento, and also produced the Designing Dreams Fashion show at the Memorial Auditorium which became the largest fashion show in Sacramento to date.
Varunee of Sincerely, Varunee
Varunee, a Thai Language Instructor-Cum-Fashion Designer, is from Bangkok Thailand. Upon graduation from university with a degree in English and Linguistics, it seemed her life was set as a teacher, but her love for fashion design intervened and the inevitable prevailed. Another graduation, this time from fashion design school, Brooks College in Long Beach California meant Varunee was on her way. Varunee has progressed into a multi-talented personality with her RTW designs and her custom creations branded under the label Sincerely, Varunee.
Wilson Kong
Wilson Kong is a product development graduate from the FIDM professional designation program. He also has a bachelor’s in business. He is currently employed full-time in the Sourcing department of Levis. This is his first collection.
Y. Sharon Peng
Y. Sharon Peng is Taiwanese designer local to the San Francisco Bay Area. Having graduated from the Fashion Institute of Design and Merchandising with a portfolio emphasis on Theatre Costume Design, she specializes in custom design work, tailoring to client specifications. She has a love for detailed construction, and her designs reflect this with stylistic seamlines and embellishments, drawing inspiration from history and culture. Sharon’s resume, samples of her work, and contact information can be found at her website http://heulangel-designs.net
ABOUT: The Give It Back Gala. The event will take place on Saturday April 2, 2011 at 6:00PM at the J.W. Marriott Ballroom in San Francisco, CA. To inquire about Press Passes please contact Nicole Lindgren nicole@stylebust.com. Thanks to Owen Geronimo of SFFAMA and Jo Gruszka for their event production sponsorship.
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
Five seasons a year, discerning buyers flock to the CMC for LA FASHION MARKET to source from among thousands of premier designers and collections displayed in hundreds of CMC showrooms and featured tradeshows. Showcasing emerging designers and renowned brands for men, women, children, lifestyle and home…the CMC’s comprehensive array of resources have created an unmatched marketplace for the fashion & lifestyle industries.
March 14-17 | Fall 11
June 13-16 | Fall II/Holiday 11
August 8-11 | Holiday/Resort 11
October 17-20 | Spring 12
Show Hours: 9a-6, Mon-Thu
(Some showrooms open for Preview Sunday)
Various floors of the California Market Center (The CMC)
110 East 9th Street (at Main Street), Downtown Los Angeles CA 90079
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
(Video By: Kristina Hontolas/ SF Fashion TV Field Producer)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. Featuring San Francisco’s up and coming local designers. Fashion Feud is presented by: SCION, in collaboration with SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE. SFFashionTV Host: Jessica Schoefer. Creative Director: OWEN GERONIMO
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
(Photos by: DEL GERONIMO. PHOTOS & IMAGES. ALL RIGHTS RESERVED. © 2011, SFFAMA, INC.)
(Photos by: KIRILL ELISTRATOV. PHOTOS & IMAGES. ALL RIGHTS RESERVED. © 2011, SFFAMA, INC.)
Okizu Foundation is committed to the continuing support of the childhood cancer community through its Oncology and Siblings camping programs, Family weekends, Bereavement programs, and Teen and Young Adult programs. These programs are the result of a collaborative effort of Okizu and the pediatric oncology treatment centers in northern California. The mission of Okizu is to provide peer support, respite, mentoring, and recreational programs to meet the needs of all members of families affected by childhood cancer.
17th Annual Art Inspiring Hope Gala. San Francisco Design Center Concourse. Cameras will flash and fashionistas will be transfixed as you glide across the red carpet and down the runway. Fashion (Runway) Show Production by: San Francisco Fashion And Merchants Alliance, Inc. Creative Director: Owen Geronimo
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Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.
About ’FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ’FASHION MASH-UP“ features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
Gwendolyn Wright is the managing principal of The Wright Consultants, LLC, a small business management company established in 1994 and headquartered in San Francisco. Gwendolyn is a business plan expert, small business management coach, and finance consultant. She is committed to empowering entrepreneurs in their quest for knowledge, prosperity, and financial independence. She is a strategist, type A personality, small business anthropologist, and a Gemini. Gwendolyn served on the 2010 California Steering Committee for Make Mine a Million Dollar Business. She also facilitated a panel discussion at the Museum of African Diaspora (MOAD) entitled “Getting Down to Business: The State of Indie Art in the Bay.” In May 2006 she served as a panelist at the San Francisco Commonwealth Club’s INFORUM-Women Entrepreneurs: Catapulting Business to the Next Level.
Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform. It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.
Paula Mattisonsierra is the founder of p. Mattison Consulting. She is an entrepreneur, a designer, a lecturer and a business advisor who uses 21 years of design and marketing expertise to steward business owners through the start-up phases to owning/operating their businesses. She works with fashion-based business owners to create a strategic action plan and a tactical timetable in order to achieve long-term design and sales goals. She has owned both a service business and a product-based business, which retailed and wholesaled its products, and understands the unique needs of a developing product-based business.
Owen Geronimo serves as the founder of San Francisco Fashion Week ™ and San Francisco Fashion And Merchants Alliance, Inc., a California non-profit corporation and social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. He facilitates the monthly educational seminar ’Fashion Mash-Up,’ a platform to discuss the business of fashion and arts through an open forum utilizing current business models and technologies. Owen Geronimo won the coveted ‘Best Fashion Event Producer of 2010,’ award at the San Francisco Fashion Awards ™. He is also a social activist, an accomplished artist in the realm of abstract expressionism and also an entrepreneur, managing international logistics for Chartered Transportation Services and RGG Global in Southeast Asia.
PRODUCT PRESENTATION:
Scion Presents ’FASHION FEUD“ 2011. THE FINAL COMPETITION. In Collaboration with San Francisco Fashion And Merchants Alliance FEATURING previous winners: CRYSTAL HERMANN, KRYSZTINA LAZAR & SALLY MARIE HAHN
FASHION FEUD is a live "Project Runway” like fashion design competition live on stage. Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the …evening.
This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.
1) What kind of business documentions is necessary to start a business?
2) How to create a business plan? What goes into a business plan?
3) What are the Start-up costs? Where to get start-up financing?
4) How to get professional help to start a business?
5) How to evaluate a potential location? Why is location important?
6) How to obtain your merchandise? How to do a physical inventory?
7) How to set your prices? Determining mark-up and margins?
8) How to handle your daily cash sales? What do I need to know about
accounting or bookeeping? How to get paid? Payment and Revenue Strategies?
9) What is Effective selling, publicity or marketing technique?
Fashion show will be produced by Nicole Lindgren of Style Bust and feature designs from emerging designers: Aya Yoruha, Catalina Alcala, Ericka Engelman for Ericka Engelman Couture, Indu Arora for Rockchiq, Wilson Kong, Jennifer Ly, Jess Lindgren, Kajan Padraig: Couture Collection by Cake Carlos and Patrick Steber, Sharon Peng, Tiana Vega and Varunee for Sincerely, Varunee.
To inquire about Press Passes please contact Nicole Lindgren nicole@stylebust.com. Thanks to Owen Geronimo of SFFAMA and Jo Gruszka for their event production sponsorship.
(PHOTOS & IMAGES. ALL RIGHTS RESERVED. © 2011, SFFAMA, INC.)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. Featuring San Francisco’s up and coming local designers. Fashion Feud is presented by: SCION, in collaboration with SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE. Creative Director: OWEN GERONIMO
Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION+TECHSF features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance. Featuring: Gwendolyn Wright: The Wright Consultants, Brad Carrick: Solz Shoes, Paula Mattisonsierra: P. Mattison Consulting. BOOK/ RSVP Here.
TOPIC: How to Start a Business in Fashion (Retail, Fashion Design, Boutique)
DISCUSSIONS:
(Photos By: ALEXANDER JACOB)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. Featuring San Francisco’s up and coming local designers. Fashion Feud is presented by: SCION, in collaboration with SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE. Creative Director: OWEN GERONIMO
Find more photos like this on SFFAMA: Fashion For The People
(Photos By: CHRISTOPHE TOMATIS)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening. Featuring San Francisco’s up and coming local designers. Fashion Feud is presented by: SCION, in collaboration with SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE. Creative Director: OWEN GERONIMO
Find more photos like this on SFFAMA: Fashion For The People
- THANK YOU to our esteemed judges: Locals, supermodel, Zoe Brock & fashion designer, Lauren Crafford (Photos By: DEL GERONIMO)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the …evening.
This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers. @ http://www.fashionfeudlive.com/ @ http://www.sffama.com/
(FASHION FEUD 2011, Round 2. Video By: RODDY CALONSAG, SFFASHIONTV Field Producer)
Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.
Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the …evening.
This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers. @ http://www.fashionfeudlive.com/ @ http://www,sffama.com/
© 2011. All Rights Reserved, SFFAMA, Inc.
About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
Fashion show will be produced by Nicole Lindgren of Style Bust and feature designs from emerging designers: Aya Yoruha, Catalina Alcala, Ericka Engelman for Ericka Engelman Couture, Indu Arora for Rockchiq, Wilson Kong, Jennifer Ly, Jess Lindgren, Kajan Padraig: Couture Collection by Cake Carlos and Patrick Steber, Sharon Peng, Tiana Vega and Varunee for Sincerely, Varunee.
To inquire about Press Passes please contact Nicole Lindgren nicole@stylebust.com. Thanks to Owen Geronimo of SFFAMA and Jo Gruszka for their in-kind event production sponsorship.
