Project San Francisco 2012 : LOVE+ROCK&ROLL (Video Recap)

• LOVE + ROCK & ROLL. Project San Francisco 2012. Recap Designers: Alyssa Nicole, Amanda Chan, Bradly Jordan, Dallas Coulter & Melissa Tan, Jamielyn Dugan, Rogue and West Coast Leather. Guest Host: Antonio Vaughn. Video by Kristina Hontalas of SFFashion.TV. Styling by: SFEIC. Runway & Creative Director/ PR: Owen Geronimo -at- http://about.me/owengeronimo

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West Coast Leather, Men's Collection @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beale & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]     

WEST COAST LEATHER. “Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

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West Coast Leather, Women's Collection @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]     

WEST COAST LEATHER

“Because Giving is Always in Fashion” …… Design Director Skip Pas. Fashion Director and Company Founder Skip Pas has been in the leather business since 1986. Formerly General Manager and Assistant Designer while at North Beach Leather, Skip was instrumental in helping North Beach grow from a San Francisco based company to a global business and his expertise and knowledge in the leather industry is unequaled. Skip started West Coast Leather in 2003 after North Beach Leather closed down and has continued to grow the leather fashion business in his own unique way. Designing Leather clothing today is all about a special custom fit, tailored to the client’s needs. With the addition of jewelry, exotic skins, and technology breakthroughs in leather design, Skip and his design team continue to add new inventive collections every season. Since 2003, Skip and West Coast Leather have participated in and supported many charities from the San Francisco Breast Cancer Emergency Fund to the Fireman’s Benefit to help a local injured fireman, to the Wounded Warrior Project and Cher’s Operation Helmet. Skip and West Coast Leather continue to believe that “Giving is Always in Fashion.”

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

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• For media relations & PR/Publicity Contact Owen Geronimo

Rogue @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]    

• ROGUE. Established in 1999, Rogue began a men’s collection of updated classic outerwear with downtown influences. Built around the lifestyle of New York based designer Jimmy Reilly, the casual masculine leather and cloth outerwear collection rapidly gained prominence in top retail stores across North America. For more than a decade Rogue’s distinct identity, fit and market leadership inspired its designer to further develop the vision. In the Autumn of 2009, the scope of that vision was realized in the expansion of the brand as a contemporary men’s lifestyle collection. The brands identity embodies its classic beginnings with new developments amplifying the unique attitude and sophisticated style. Every garment is constructed and treated to have a worn look and personality. This unique individuality is achieved through experimental practices in fabric development and garment finishing. In the end, the Rogue’s perfect patina is achieved through specialized washing, dyeing and finishing techniques. The branded hardware, zippers, snaps and buttons are well engineered and finish each garment with character and superior quality. The untiring creative use of exclusive applications define the brand as exciting, innovative and wearable. The Rogue collection can be found in top department stores and specialty boutiques worldwide. READ PRESS .

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

Cirque Noir by Dallas Coulter & Melissa Tan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda. Creative Director: Owen Geronimo ]    

• Cirque Noir is the design duo of Dallas Coulter & Melissa Tan. Dallas, who hails from New York, came to San Francisco to study fashion at the Art Institute.  Melissa is a Bay Area native whose love of fashion led her to study at the Academy of Art University.  Drawn together by their shared love of moribund beauty the ephemeral, they create modern, preternaturally nostalgic pieces inspired by lost dolls and woodland creatures.

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Alyssa Nicole @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

• ALYSSA NICOLE / Women’s Collection. Alyssa Nicole by Alyssa Casares is a collection inspired by women from all walks of life and embodies a uniqueness that has the ability to span generations. Alyssa Nicole started as a custom garment line with every creation being handcrafted and tailored individually to each and every order. Staying true to that attention to details is the cornerstone of the Alyssa Nicole brand. The ladies who wear Alyssa Nicole can be deemed “Modern-Day Gibson Girls” - they personify feminine style and grace, while making these looks their own. From flirty to chic, professional to play, Alyssa Nicole’s enchanting aesthetic paired with flattering silhouettes are creations not to be missed. 

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Zubauen by Amanda Chan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]                                    

• ZUBAUEN  by AMANDA CHAN / Women’s Collection. Amanda Chan is pleased to present her new line ZuBauen, named after the German word for “to build up”. Every piece in this unique series can be exhibited as sculpture or on the moving body. Amanda chooses this format to tell stories about personal and universal experiences. Each part of her collection is an observation of people and their different environments. Juxtaposing the body with unusual materials and proportions, ZuBauen pushes the limits of design and fashion in both style and substance. ZuBauen consists of clothing that is not governed by season or trend, but personal and global issues that affect us all.

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo @ http://about.me/owengeronimo

Eimaj Design by Jamielyn Dugan @ProjectSanFrancisco 2012

[ Photos By: SHAUN TIANGSING & THANK YOU to all the wonderful models :), The Museum of Craft and Design, Brianna Beall & our sponsors: SFIEC (Makeup & Hair), Livermore Valley Wine Country, Rsrve.me, Dry Soda, Creative Director: Owen Geronimo ]        

• EIMAJ DESIGN by JAMIELYN DUGAN/ Women’s Collection. A San Francisco native, Jamielyn Duggan established Eimaj Design in 2004  as a way to house and promote her various creative endeavors. With emphisis on ‘fashion that moves’, her custom work encompases avant guarde to casual clothing made to be seen, costume for performance, visual and graphic design, and media direction and production. Achievements include work displayed at the De Young Museum, an Izzy nomination for design, and being cast as 1st alternate for season 6 of Project Runway. Described as ‘as edgy as it can be without sacrificing sophistication’, her sense of uncommon beauty, necessary balance, and unabashed imagination are what compel her to contribute to the art of fashion in San Francisco. Please visit www.EimajDesign.com

• SHAUN TIANGSING is a very disciplined up-and-coming photographer that works with SFFAMA at many events like San Francisco Fashion Week. He was nominated for Best Photographer at San Francisco Fashion Awards 2011. His work has been published in SF Chronicles’s Style section. A self-proclaimed introvert with a bad memory, Shaun uses photography as a tool to document or remember things. His poignant relationship with the camera makes him an outstanding photographer with the appreciation of the craft as an art form.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

Project San Francisco 2012: LOVE+ROCK&ROLL (Recap)

[ Photos By: ASG IMAGING ]

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology. In partnership with The Museum of Craft and Design (MCD). 

• For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org

Project San Francisco 2012: LOVE+ROCK&ROLL (Backstage/ Recap Part 1)

[ Photos By: ASG IMAGING ]

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.  In partnership with The Museum of Craft and Design (MCD). 

• For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org

Project San Francisco: LOVE+ROCK&ROLL 02.25.2012

FOR IMMEDIATE RELEASE [SAN FRANCISCO, CA] February 25, 2012 - San Francisco Fashion And Merchants Alliance, Inc. (SFFAMA) and the Museum of Craft and Design (MCD) present: PROJECT SAN FRANCISCO Love + Rock & Roll, an annual runway and fundraising event benefiting San Francisco Fashion And Merchants Alliance, Inc. and fashion4good.org., from 6pm on Saturday, February 25, 2012 at the American Industrial Center, 1180 Illinois St #103, @ 3rd, SF 94107.

PROJECT SAN FRANCISCO is the annual runway event for recent graduates and alumni from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. 

WHEN: February 25, 2012, Saturday, Door Opens at 6pm

• WHERE: American Industrial Center, 1180 Illinois St #103, @ 22nd and 3rd, SF 94107
• RSVP: $20 General Admission, $10 Admission for MCD Members and with current student ID (All Schools)
• RSVP/ Tickets Available @ http://projectsanfrancisco02252012.eventbrite.com/
• DRESS CODE: Fashionably Chic/ Dress To Impress
• Apply for a Media Pass

• “Owen Geronimo, Founder/CEO of SFFAMA, highlights “PROJECT SAN FRANCISCO is not only a celebration of new talent that reinvigorates the community, but also the launch of our mentorship program fashion4good.org. While we produce runway events, we also realize the importance of offering our substantial education, business, technology, and network resources to aspiring fashion professionals, designers and entrepreneurs.”

• WEST COAST LEATHER AND ROGUE will headline this exciting fashion event. 2012 Designer Line-Up: ALYSSA NICOLE; ZUBAUEN by AMANDA TRAN; BRADLEY DOUGLAS JORDAN; CIRQUE NOIR by DALLAS COULTER & MELISSA TAN; EIMAJ DESIGN by JAMIELYN DUGAN. Styling by San Francisco Institute of Esthetics and Cosmetology.

  About SFFAMA: San Francisco Fashion and Merchants Alliance (SFFAMA-http://sffamainc.org/), a California non-profit corporation, is the leading institution in the San Francisco Bay Area’s fashion industry. Over 2,000 members on Facebook, 105 events. Winner of Best Fashion Event Producer of the Year and Best Marketing at San Francisco Fashion Awards 2011. Producer of San Francisco Fashion Week ™. SFFAMA provides business and technology education for fashion entrepreneurs and serves as a business and social development network for the thriving local fashion industry.

  About MCD: The Museum of Craft and Design (MCD- http://www.sfmcd.org/) is an environment for experiencing innovative contemporary work in craft and design that engages the community while stimulating the creative potential in peoples’ lives. The Museum strives to encourage greater awareness and appreciation of the international scope of craft and design to audiences of all ages through innovative exhibitions and related educational programming. MCD’s exhibitions focus on craft and design in all media. They introduce visitors to a broad range of artists and designers, and to the many approaches to creative expression in these fields. Education programs address a wide variety of topics. Those offered in association with exhibitions enable children, families, and adults to gain a greater understanding of the art and artists presented. Hands-on activities for children through the MakeArt program also give young people an opportunity to explore their creativity.

  For sponsorship opportunities, media relations and publicity contact OwenGeronimo at http://about.me/owengeronimo or visit http://www.sffamainc.org andhttp://www.projectsanfrancisco.com

  
  

#PROJECTSANFRANCISCO Returns | Casting Now

[ Photos By: DEL GERONIMO ]

• PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumnis from fashion schools and universities to showcase their collections as they embark on prospective careers in the fashion industry. 

Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo

2011: The Year in Review | PROJECT SAN FRANCISCO (Part 3)

[ Photos By: DEL GERONIMO ]  Designs by: ZOE HONG, REVELATION BY ME, NNEKA, KARINA CASTREJON, ELIZABETH KAY, BRIGHT LIGHT DESIGNS, MS. BELLEZA, Creative Director/PR: Owen Geronimo ]

• Join SFFAMA, Follow SFFAMA, Like SFFAMA. For media relations & PR/Publicity contact OwenGeronimo -at-contact@sffamainc.org

SFFashionTV @ PROJECT SAN FRANCISCO

/PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite. 02/17/2011 @ THE SUMMIT, San Francisco

• Presented by: EVENTBRITE @ http://www.eventbrite.com/
• Runway Production by: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE @ http://www.sffama.com/
• Creative Director: OWEN GERONIMO @ http://owengeronimo.com/
• Video By: RODDY CALONSAG @ http://roddycalonsag.tumblr.com/ Field Producer at SF FASHION TV @ http://sffashiontv.com/

SF FASHION TV. www.sffashiontv.com. San Francisco’s fashion channel covering San Francisco’s fashion industry. SFFASHIONTV.COM © 2010. SFFAMA, Inc. All Rights Reserved.

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PROJECT SAN FRANCISCO Highlights.

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

• Photos By: STEVE HAN
• About: PROJECT SAN FRANCISCO
• Fashion Production: SFFAMA
• Creative Director: OWEN GERONIMO

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SFFAMA Buzz Aroud The Web

• Eventvibe 02/17/2011

• Mayhem 02/21/2011

• SF Indie Fashion 02/15/2011

• The Falco 02/21/2011

• Project San Francisco

• SF Fashion TV

• Join SFFAMA
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA on TWITTER

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

• Video By: RANIER FALCO
• About: PROJECT SAN FRANCISCO
• Fashion Production: SFFAMA
• Creative Director: OWEN GERONIMO

• Join SFFAMA
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA on TWITTER

Highlights @ PROJECT SAN FRANCISCO

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

• Photos By: DEL GERONIMO


Find more photos like this on SFFAMA: Fashion For The People PHOTOS BY: STEVE HAN

• About: PROJECT SAN FRANCISCO
• Fashion Production: SFFAMA
• Creative Director: OWEN GERONIMO

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SEEN @ PROJECT SAN FRANCISCO, The Summit, 02/17/2011

Find more photos like this on SFFAMA: Fashion For The People

Find more photos like this on SFFAMA: Fashion For The People PHOTOS BY: ALEXANDER JACOB

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

• Photos By: ALEXANDER JACOB
• About: PROJECT SAN FRANCISCO
• Fashion Production: SFFAMA
• Creative Director: OWEN GERONIMO

• Join SFFAMA
• Like SFFAMA @ FACEBOOK
• Follow SFFAMA on TWITTER

PROJECT SAN FRANCISCO Recaps

(Photo By: The Falco)

(Photo By: Cyndi Gi)

• 7 X 7 Magazine

• Bleed Magazine

• Brite SF (Facebook)

• Eventbrite/ Brite SF

• Fashion 2 The People

• Mayhem

• Smashing Darling

• Sugar Lips Lifestyle Tips

• The Falco

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