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FASHION MASHUP SEMINAR

Fashion Mash-Up Workshop: B2B products in the local fashion industry

Fashion Mash-Up Workshops from SFFAMA on Vimeo.

San Francisco, CA – July 15, 2011 – Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer.

  • / WHEN: Thursday, July 21, 2011 from 6pm-9pm

This installment of Fashion Mash-Up will examine what type of B2B businesses can help the local fashion industry.  To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Speakers include: Joanna Weidenmiller, partner of 360 Fashion Network and CEO of Page One company, David Zilberman, CEO of  iRazzle, and Jake Gasaway, business partner of Stitch Labs. Brad Carrick, CEO of Solz Shoes, will be moderating this workshop. This event is sponsored by San Francisco Fashion And Merchants Alliance and Pigment Cosmetics.

The evening will start at 6pm with the Stitch Labs presentation by Jake Gasaway followed by Brad Carrick who will follow to present the Solz Shoes crowd-funding campaign. Panel discussions and networking will round out the workshop.

Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION MASH-UP features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

The admission is $10 online and at the door. Reservation and tickets available at: http://fashionmashup07212011.eventbrite.com/

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Seen @ FASHION MASH-UP Workshop 06/16/2011


Find more photos like this on SFFAMA: Fashion For The People

  • / Santiago Santos @ Wix, Mika Uehara @ Lookaroo & Kasi Sheridan @ Wix

  • / Oscar Wong @ Wix & Johana Bohorquez

  • / Oscar Wong @ Wix

[ Above Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .

Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org. Register as a fashion buyer HERE.


COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Recap: Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS (Videos) 06/16/2011

Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS from SFFAMA on Vimeo.

Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS from SFFAMA on Vimeo.

Fashion Mash-Up Workshop: MOBILE TECH & FASHION APPS 06/16/2011 [ SPEAKERS: Santiago Santos @ Wix, Michael Lesniak @ Luv.it, Mika Uehara, Lookaroo, Prosenjit Sen @ Vizl, Moderated By: Owen Geronimo ]​

Ben Raviv of Alphyn Industries @ Fashion Mash-Up 06/16/2011 from SFFAMA on Vimeo. [ Ben Raviv of Alphyn Industries ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org. Register as a fashion buyer HERE.

 


COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Recap: FASHION MASH-UP Workshop 05/19/2011


Find more photos like this on SFFAMA: Fashion For The People
[ Photos By: SHAUN TIANGSING ]

“San Francisco Fashion Mash-Up discussion is an effective way for people to get a deeper, non-biased opinion from people who are living the reality of fashion on a daily basis. Either from a creative or a business point of view, the audience will be amazed by the basic things to which you have to pay attention or do to succeed in the glamorous yet unfair fashion world"

Thank you SFFAMA! It was a pleasure to present our product at Fashion Mash-Up. The feedback and encouragement we have gained from the experience is invaluable. Our team is more inspired than ever, and eager to serve the needs of local fashion merchants and designers in San Francisco… and the world! The Fashion Mash-Up was our initial product presentation (www.omgiluv.it) and we were very happy with the results.

SFFAMA is one of the best resources for anyone in the Bay Area interested in networking with remarkable entrepreneurs in fashion and design. The community SFFAMA is creating in San Francisco is second-to-none, a truly diverse and positive group of fashion savvy doers. I’ve learned so much from attending the Fashion Mash-Up from the incredible speakers who provide invaluable insight on how to effectively navigate the trials and tribulations facing the go-getters of the Bay Area. I’ve also garnered wonderful friendships and colleagues who continue to inform and inspire. Kudos to SFFAMA! Great Job, Fantastic Event.

“I got the opportunity to talk about my company ALYLEE.com at Fashion Mash-Up organized by Owen Geronimo on May 19 2011. ALYLEE’s goal is to provide a marketing platform to Fashion Designers, Fashion Bloggers and Stylists so that they can promote themselves and develop their brand name at Zero cost to them.The event was great, very well put together. I got good feedback and generated new ideas and friendships from the event. I recommend anyone into fashion to attend one of these events and expose themselves to the fashion culture of San Francisco.

” I have had the pleasure of being part of SFFAMA for about a month but it seems much longer as I have made some wonderful contacts with some great networking . SFFAMA Fashion Mash-up is an extremely informative session . It enables the new and aspiring talent with the necessary skills and knowledge for the industry. You meet real people with real goals and challenges. This helps open up new areas of growth and convert the same into reality. From hosting fashion shows to running workshops like portfolio nights and Fashion Mash-Up, to coordination between different departments & maintaining great relations, it is done with excellence, competence and commitment. Ultimately, SFFAMA settles for nothing less than near perfection when working in a group environment and I think anyone and everyone on board with the team is on path to success. I wish the team the best for all their future endeavors.“

Fashion Mash-Up is a great event where attendees and speakers are provided an opportunity to discuss a great topic related to fashion industry. This particular session of 05/19/2011 was a session where I along with fellow designers, was given an opportunity as a speaker to talk about our journey of progress from a starter to a point where we are today. The questionnaires put up by host Owen Geronimo covered all aspects of the progress log . We also discussed how-to steps in making it all happen and challenges met to achieve those set goals in a given time frame…We also had a great experience in answering questions in discussion about these aspects with the full-house attendees. All in all I think, Fashion Mash-Up is a great platform for open panel discussion about any topic related to fashion industry. .. I thank everyone involved and look forward to attending many such sessions.

"Awesome event tonight! Met great people.  Great energy.  Thanks for organizing it.”

  • ~ JOANNA FONG

    About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

    For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.


    COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
    Pitch Your Product with SFFAMA

    Panel Speakers @ Fashion Mash-Up Workshop 05/19/2011


    Founded in 2004 by the Brazilian-born Bacca, the up-and-coming international fashion house Bacca da Silva focuses on incorporating international style and elements of luxury into every day life. Bacca views luxury as a way of living, and emphasizes this emotion in his pieces by combining fine fabrics and elements of hand work into expressions of style and global influence within each seasons’ memorable collection.

    The expression, the world is your backyard, is taken literally by Bacca da Silva. Based in San Francisco California, the company utilizes material suppliers and craftsman from around the world and views fashion-conscious clients from around the globe as its customers.  In addition to its California headquarters, the company also has representatives in Brazil, London and Beijing. He also garnered the GENART fresh faces in fashion in 2006 and San Francisco Best Menswear Designer at Stellar San Francisco Fashion Fashion Awards 2010 and San Francisco @ CBS News 

    RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .

    RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com

    Holy Stitch! was founded on the premise that we are all products of the environments that we call home, the experiences we escape through, the connects and sparks that we share. Whether people, places, or passions, we could not exist without their daily influence.

    The Julian Dash Factory Fellowship (JDFF) is a program that fosters the future of our community - its youth - and treats these youth as they are - our successors.

    Like clothing, our youth have lives before and after they come in contact with us. This transformation from seed to finished personality happens through our direct influence and is impacted by our touch, our direction, and our lessons. The process is subtle; it’s the duty that is overt. We owe it to ourselves to plant the best seeds.



    Sonas Denim was founded by Gerry Kelly, an international music festival enthusiast from Ireland now living in San Francisco since 2000. Gerry has traveled extensively, to music festivals around the world, funding himself through the buying and selling of clothing and jewelry to fellow fun-loving travelers. His tastes in fashion were a hit and introduced Gerry to the international fashion world.

    —

    Topic: “The Business of a Local Fashion Designer”. Discussions will include the creative process from design inception to production. Speakers will touch on challenges they face as local designers. How to market products and utilize new technologies. Tickets are available at the door or online for $10 at http://fashionmashup05192011.eventbrite.com/

    About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 


    COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
    Pitch Your Product with SFFAMA

     

    FASHION MASH-UP Workshop: The Business of a Local Fashion Designer. FOR IMMEDIATE RELEASE

    SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

    Owen Geronimo | 415.935.3487 | contact@sffamainc.org

     SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents

    FASHION MASH-UP Workshop: The Business of a Local Fashion Designer

    FOR IMMEDIATE RELEASE

     San Francisco, CA – San Francisco Fashion And Merchants Alliance, Inc. will present Fashion Mash-Up Workshop: The Business of a Local Fashion Designer, taking place at Pigment Cosmetics on May 19, 2011 at 6-9pm.  Featuring a talented panel of local fashion designers Bacca Da Silva, Indu Arora of RockChiq and Pink Weave, Julian Dash of Holy Stitch & The Julian Dash Factory Fellowship and Gerry Kelly of Sonas Denim. Mobile app and business presentations will be showcased by Vishal Kahlia of Alylee, Michael Lesniak of Luv It andLondon’s Kate Macmillan and Annsley Ward of Collyer Bristow.

     San Francisco Fashion And Merchants Alliance, Inc. is proud to bring Fashion Mash-Up Workshop: The Business of a Local Fashion Designer to Pigment Cosmetics located atOne Market Street in San Francisco. Fashion Mash-Up Workshops feature product presentations and speaker panels in a workshop setting with audience participation in the Q&A segment.

    Topic: “The Business of a Local Fashion Designer”. Discussions will include the creative process from design inception to production. Speakers will touch on challenges they face as local designers. How to market products and utilize new technologies. Tickets are available at the door or online for $10 at http://fashionmashup05192011.eventbrite.com/

    Testimonials and quotes from previous presenters:

    / Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

    / I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


    / Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

    / Thank you for inviting us to SFFAMA’s Fashion Mash-Up.  We enjoyed meeting you and loved your energy and passion about what you do.  We appreciated the time you afforded us to speak about our event. The guest panel was great and really informative. The attendees were lucky to have such an event to help get them jump started. We really enjoyed ourselves and thank you once again for the opportunity! ~ Angie & Charles Ansanelli @ Treasure Island Flea

     About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. 

     About SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

    SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

    By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

    For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.


    COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
    Pitch Your Product with SFFAMA

     

    Recap: FASHION MASH-UP Seminar 04/21/2011


    Find more photos like this on SFFAMA: Fashion For The People

    /THANKS to our speakers: (SPEAKERS: L-R: KARRI ANN FRERICHS @ Altitude Promotions, DEL GERONIMO @ San Francisco Fashion Awards, BRIANNA BEALL @ Walk Street Movement,   DARIEN BAMDAD @ Alchemetric, & Madrone Studios, BRAD CARRICK @ Solz Shoes (Moderator). Location: Pigment Cosmetics. Photos By: SHAUN TIANGSING

    /THANKS to product presenters: Helen Belogolova @ Venuetastic, Prosenjit Sen @ GoVIZL, Troy Rutt @ True Power Inc. Photos By: SHAUN TIANGSING

    /TESTIMONIALS from the presenters:

    Thanks so much for letting me present last night - it was a great event! The Fashion Mash-Up Workshop was a wonderful and very educational night for me. I began to see right away the value of bringing together people in the local San Fransisco Fashion industry. From the skills and resources necessary for individuals in the fashion industry to promote themselves to the components of a successful fashion event (the significance of the venue being near and dear to me of course!), I learned a lot and met some truly interesting people. Thanks!  ~ Helen Belogolova @ Venuetastic

    I very much enjoyed presenting at the FASHION MASH-UP yesterday. The audience was engaging and knowledgeable.  As the founder of VIZL, it was rewarding to see an audience of fashion professionals excited about using VIZL for social shopping.  I look forward to working with SFFAMA to bring technology, fashion and retail closer, as mobile and social networking become mainstream. Thanks! ~ Prosenjit Sen @ www.goVIZL.com


    Thank you so much for inviting us to be a part of yesterday’s Fashion Mash-Up Seminar. We didn’t know quite what to expect and not being from the “fashion world” we thought we might be out of place. We couldn’t have been more wrong! Owen Geronimo and everyone involved created a space for us to fit right into. Not only were we well received but the ideas, concepts and solutions discussed were fresh new takes on issues that pertain directly to the challenges that our business is dealing with as well. Thanks again. ~ Troy Rutt, True Power Inc @ http://truepoweriv.com/

    About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of sustainable business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance. Location: Pigment Cosmetics

     

    Seen @ Fashion Mash-Up 04/21/2011


    Find more photos like this on SFFAMA: Fashion For The People

    (SPEAKERS: L-R: KARRI ANN FRERICHS @ Altitude Promotions, BRIANNA BEALL @ Walk Street Movement, BRAD CARRICK @ Solz Shoes (Moderator) , DEL GERONIMO @ San Francisco Fashion Awards, DARIEN BAMDAD @ Alchemetric. Location: Pigment Cosmetics. Photos By: Charmaine Adrina

    About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of sustainable business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance. Location: Pigment Cosmetics

     

     

    Speakers @ FASHION MASH-UP Seminar 04/21/2011

    • WHAT: FASHION MASH-UP SEMINAR?
    • Topic: How To Navigate in The Local (San Francisco) Fashion Industry?
    • When: April 21, 2011, Thurs. 6pm
    • Where: Pigment Cosmetics, One Market Street, Studio 2, San Francisco, CA
    •  Fee: $5 for SFFAMA members and students/ $10 Non-members (At the door)
    • RSVP HERE. View previous prestigious list of industry SPEAKERS

    About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of sustainable business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

    • SPEAKERS TO APPEAR: 

    Karri Ann Frerichs launched Altitude Promotions, a full service sales rep and marketing company, in 2007 and manages the sales for innovative brands from around the world, travels to Los Angeles, New York, and Las Vegas for markets and fashion weeks, and continues to innovate the way sales reps do business through her online showroom, www.AltitudePromotion.com.  Karri Ann also operates the online shopping site, www.StyleElevation.com offering complete in-season collections from each of her brands to the public.  Karri Ann is a graduate of the University of Nebraska at Omaha in public relations and the fashion merchandizing program at FIDM.


    • DARIEN BAMDAD. Alchemetric (Designer). Madrone Studios (Marketing/ Business Development).  Darien Bamdad is the owner and creator of Alchemetric, a lifestyle and entertainment brand fusing fashion design, music production and events.  In addition to event production, Alchemetric also has grown into a record label whose primary focus is on Hip Hop.  Darien currently does marketing for Madrone Studios.

    • BRIANNA BEALL. Walk Street Movement (Public Relations). Brianna Beall is the Marketing/PR manager for the Walk Street Movement and runs the @walksoftz Twitter account.  Previously, she was the Director of Business Development for Physician’s Integrated Medical Group. Brianna received her Bachelor of Arts Degree in Economics and Psychology from UCSC. Brianna has been a top promotional model and event manager in the Bay Area for over seven years.

    •  MODERATORS:

    • BRAD CARRICK (Co-Moderator) Solz Shoes CEO. San Francisco Fashion And Merchants Alliance (SFFAMA) Marketing. Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform.  It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.

    • OWEN GERONIMO (Moderator). San Francisco Fashion And Merchants Alliance (SFFAMA) Founder. San Francisco Fashion Week (TM) Founder. Owen Geronimo serves as the founder of San Francisco Fashion Week ™ and San Francisco Fashion And Merchants Alliance, Inc., a California non-profit corporation and social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.   He facilitates the monthly educational seminar  ‘Fashion Mash-Up,’ a  platform to discuss the business of fashion and arts through an open forum utilizing current business models and technologies. Owen Geronimo won the coveted ‘Best Fashion Event Producer of 2010,’ award at the San Francisco Fashion Awards ™. He is also a social activist, an accomplished artist in the realm of abstract expressionism.

    • PRODUCT PRESENTATIONS:
    • It’s official, the Treasure Island Flea opens Memorial Day Weekend, 2011. The Flea at Treasure Island will host hundreds of local entrepreneurs showcasing everything from new and indie designs to vintage clothing and antique furniture. The San Francisco Bay Area is a world-wide hub for creativity, fashion, design and everything culinary. Treasure Island is located in the heart of the Bay. We hope you will enjoy the breath-taking views and our variety of specialty vendors.

    • Helen Bologolova @ VENUETASTIC. At Venuetastic, we think it’s important to focus on the experience of the event rather than the tedious search and booking process that currently exists for finding a venue. We joined forces to use our programming/analytical savvy to make this process simple and easy.We’re helping helping venue owners promote their space for the right type of event, connect them with the right clients, and grow their revenue.

    • Prosenjit Sen @ VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun!  Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.


    • Troy Rutt @ TRUE POWER INC.TruePower, Inc. is committed to providing iPhone power-users with the battery solution that will eliminate the need to plug in their iPhone or iPod touch throughout the day. By creating a product that is versatile and simple to use the TruePower iV Pro will enhance the iPhone user experience by eliminating concern over careful battery management. TruePower, Inc. has teamed with Amazon to make ordering SAFE and SECURE on our site. By using Amazon technology at Checkout, your order is secure and backed by Amazon’s A-to-z Guarantee which guarantees your purchase, the condition of the TruePower iV Pro and its timely delivery.

     

     

    Fashion Mash-Up Seminar: How To Navigate in The Local SF Fashion Industry

    [Jennine Jacob, is behind The Coveted and founder of Independent Fashion Bloggers. Video By: Instantly Ruby ]

    TOPIC: How To Navigate in The Local (San Francisco) Fashion Industry?

    1) Why social media is important in networking locally
    2) What are available resources for successful networking
    3) What are local social media resources that are knowledgeable about the subject
    4) What are events to attend that are essential and valuable to advance your career in fashion
    5) What are available resources for garments and apparel designs
    6) What works as the best customer relation approach to increase your popularity online and in public?
    7) What social media resources are available to promote your event?
    8) Why mobile apps are a great alternative in networking?
    9) How to produce a successful fashion event?

    About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

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