San Francisco Fashion Week (tm) 2011: A NEW BEGINNING (Week Schedule)

WEEK SCHEDULE 08/08/2011 - 08/14/2011

  • 08/08-08/10 - Apple Workshops, Apple Store, Stockton & Market, Free, 5-7pm
  1. 08/08 - SFFW 2011, Opening Party/ Industry Event, Invite Only
  2. 08/09 - Social Media Workshop, Pigment Cosmetics, Buy Tix Online
  3. 08/10 - Fashion Bloggers Connect & Mini-Trunk Show, EFactor HQ Office, 870 Market St. Suite 828 San Francisco. Buy Tickets
  4. 08/11 - Reception: Fashion Exhibit and Installation with Art, 5 Claude Lane Gallery, 6-10pm
  5. 08/12 - Runway # 1, Emerging, Madrone Studios, Dress Code Enforced, 6-9 pm, Buy Tix Online, Tickets Are Very Limited
  6. 08/13 - Runway # 2, Ready To Wear, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited
  7. 08/14 - Runway # 3, Couture/Avant Garde, Madrone Studios, Dress Code Enforced, 6-9pm, Buy Tix Online, Tickets Are Very Limited

SPONSORED BY:

5 Claude Lane Gallery, Apple San Francisco, Belli Capelli Salon, Bodega Wine Estates, Cheat-A-Little Catering, Cherie Sherrie, City Model Management, Dry Soda, EFactor, FashionablyMarketing.me, Knightswood Wine, Lookaroo, Luv.it, Pigment Cosmetics, Pretzel Crisps, Scout Talent & Model Agency, Stein Family Wines, Rabbit Foot Fern, SFFAMA, SFIEC, SFStation, Solz Shoes, Trumer Pils, Wix.com, WWD MAGIC

SFFAMA featured in the 'Style Section' of SF Chronicle Sunday issue

  • / READ ARTICLE. THANKS to  Lorraine Sanders and Laura Compton.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

IT’S HERE ! SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

FASHION MASH-UP Workshop (Recap) 07/21/2011

FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THANK YOU! Fashion Mash-Up Speakers 07/21/2011

[ L-R: Jake Gasaway @ Stitch Labs ,Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway & David Zilberman @ iRazzle ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Fashion Mash-Up Workshop: B2B products in the local fashion industry

Fashion Mash-Up Workshops from SFFAMA on Vimeo.

San Francisco, CA – July 15, 2011 – Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer.

  • / WHEN: Thursday, July 21, 2011 from 6pm-9pm

This installment of Fashion Mash-Up will examine what type of B2B businesses can help the local fashion industry.  To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Speakers include: Joanna Weidenmiller, partner of 360 Fashion Network and CEO of Page One company, David Zilberman, CEO of  iRazzle, and Jake Gasaway, business partner of Stitch Labs. Brad Carrick, CEO of Solz Shoes, will be moderating this workshop. This event is sponsored by San Francisco Fashion And Merchants Alliance and Pigment Cosmetics.

The evening will start at 6pm with the Stitch Labs presentation by Jake Gasaway followed by Brad Carrick who will follow to present the Solz Shoes crowd-funding campaign. Panel discussions and networking will round out the workshop.

Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION MASH-UP features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

The admission is $10 online and at the door. Reservation and tickets available at: http://fashionmashup07212011.eventbrite.com/

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

SFFW 2011: A New Beginning

SFFW 2011 Teaser Vid from SFFAMA on Vimeo.

[ Video & Photography Concept By: DEL GERONIMO. Models: Caitlyn R., Chad & Brandon, Design: Chan.nel Karama LTD, Jewelry: MsBellezza ]

SAN FRANCISCO (June 21, 2011) - San Francisco Fashion and Merchants Alliances, Inc. (SFFAMA) and Wix.com are pleased to announce San Francisco Fashion Week 2011 August 8-14, 2011. San Francisco Fashion Week ™ 2011 will highlight the convergence of fashion and technology unique to the San Francisco fashion industry while showcasing emerging designers and student collections. Events include week-long technology and fashion workshops to be held at various locations, including the Apple Store in downtown San Francisco, Pigment Cosmetics and weekend runway shows August 12-14, 2011 to be held at Wix.com outdoor tent in the Mission.

In utilizing social media and fashion-focused event production, San Francisco Fashion And Merchants Alliance, Inc. is the leading organization acting as a catalyst for fashion and technology locally. With the burgeoning indie fashion scene, SFFAMA is leading the San Francisco fashion industry toward reinventing itself as the next fashion capital and signifies this year’s theme of “A New Beginning.” San Francisco Fashion Week ™ 2011 is produced by SFFAMA Inc., a California non-profit corporation focused on business and technology education for fashion and creative industries.

To find more about San Francisco Fashion Week ™ 2011: advance purchase tickets, week-long schedule, list of sponsors and designer line-up for runway shows are available online by visiting www.sanfranciscofashionweek.net

/ For more information about media relations or sponsorship opportunities, please contact: SFFAMA-at- contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

SOLZ Shoe company launches crowd-funding pre-order campaign.

FOR IMMEDIATE RELEASE


SOLZ shoe company launches crowd-funding pre-order campaign.

San Francisco, CA. 2011 - SOLZshoes (www.solzshoes.com) is proud to announce the prelaunch of their brand new roll-able casual shoe line. SOLZ are fashionable flats on the go that come in a convenient zip up capsule bag. The shoes are ultra-light and flexible – they can be folded or rolled and are designed to move naturally with your feet as you walk. They are all also machine washable.

From the same team that successfully launched The Walk Street Movement and Walksoftz “Roll-up ballet flats in the clutch” earlier this year, SOLZ shoes will initially be available in three distinct styles and more will be available soon. They are all based on a proprietary, patentpending versatile design emphasizing flexibility and comfort. SOLZ, Inc. is a local SF-based lifestyle company and has chosen to raise the funding necessary to order their shoes using SF based “crowd-funding” site IndieGoGo. Users can pre-order shoes for $33 per pair, a significant savings from the $59.99 expected normal retail price. They also offer opportunities to join their team as an “Affiliate Founding Partner” and order shoes by the dozen for resale. They even offer the chance to help design a custom shoe yourself. The offer is open only for the next 33 days.

Brad Carrick, founder of SOLZ and The Walk Street Movement, explained, “I love the idea of utilizing local technology to bring people together and make a creative idea possible. By crowd funding, we are able to offer our shoes at steep discounts and give people a chance to be part of the story of this company. We are very excited about our new shoes and looking forward to bringing them to market by the end of summer.”

Learn more, or join the movement and be a contributor yourself at:
http://www.indiegogo.com/SOLZ-shoes-on-a-roll

About SOLZ, Inc. www.solzshoes.com

SOLZshoes is a San Francisco- based producer of footwear and accessories. The parent company of The Walk Street Movement, The Sneak In Artist and SOLZ beach shoes, SOLZ was founded in 2010 to provide ultra-comfortable lightweight, stylish and flexible roll-able and fold-able shoes for a variety of lifestyle needs. Life should be fun, light and comfortable – and so should your shoes. “Lighten up, let your SOLZ shine.” Brad Carrick (Co-Founder, CEO)

Brad Carrick is a California corporate attorney and entrepreneur. After working as a product manager at a fast-moving Silicon Valley software start-up in the dot-com era, he left to attend Harvard Law School. Upon graduation in 2005, he spent three years practicing law at the prominent international law firm Latham & Watkins in New York, Los Angeles and San Francisco. His entrepreneurial spirit led him back to pursue an MBA at IE in Madrid, Spain, graduating in December, 2010. He brings over 10 years combined legal and business experience, with much of it international. A self-proclaimed “Celebrator,” his passion for fashion and lifestyle design is the seed that sprouted SOLZ.


For more information about SOLZ, please visit walkstreetmovement.com, solzshoes.com or contact Brad Carrick at brad@solzshoes.com or 415-986-7131.
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PORTFOLIO NIGHT Recap (Videos) 07/13/2011

Nina Tosca-Costello @ Portfolio Night from SFFAMA on Vimeo.


Baharak Azdanlou Ghajar @ Portfolio Night from SFFAMA on Vimeo.


Jonathan Niemuth @ Portfolio Night from SFFAMA on Vimeo.


Siqi Lu @ Portfolio Night from SFFAMA on Vimeo.


Kevin Steinzman @ Portfolio Night from SFFAMA on Vimeo.



Tracy Wong @ Portfolio Night from SFFAMA on Vimeo.

[ FIDM & AoA in the house! Diane O, Robyn Moss, Aya Yoruha, Siqi Lu, Jennifer Ly, Baharak Ghajar, Jake Gasaway, Nina Costello, Tracy Wong, Jonathan Niemuth, Leslie Lum & Gerry Kelly ] 

Portfolio Night is a platform created for fashion and art industry professionals including: models, photographers, stylists, fashion designers, bloggers, media professionals and graphic artists.  It is a networking event where attendees share their portfolio with others in a show-and-tell format.

Each presenter is given about 10 minutes to present their portfolio. Constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .

Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

/ For more information about media relations or sponsorship opportunities, please contact: SFFAMA-at- contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

RECAP: PRÊT-À-PORTER SF 2011 (Videos)







Missed ‘THE BEAUTY EXPO 2011’?

Missed 'FASHION FEUD Finals 2011’?

Missed 'EN VOGUE’?


Missed 'PROJECT SAN FRANCISCO’?

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.   

 

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

RECAP: Portfolio Night 07/13/2011

Portfolio Night @ http://projectsanfrancisco.us/
07/13/2011. Presented By: SFFAMA @ http://sffamainc.org/

[ FIDM & AoA in the house! Diane O, Robyn Moss, Aya Yoruha, Siqi Lu, Jennifer Ly, Baharak Ghajar, Jake Gasaway, Nina Costello, Tracy Wong, Jonathan Niemuth, Leslie Lum & Gerry Kelly ] 


Find more photos like this on SFFAMA: Fashion For The People

Portfolio Night is a platform created for fashion and art industry professionals including: models, photographers, stylists, fashion designers, bloggers, media professionals and graphic artists.  It is a networking event where attendees share their portfolio with others in a show-and-tell format.

Each presenter is given about 10 minutes to present their portfolio. Constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .

Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

/ For more information about media relations or sponsorship opportunities, please contact: SFFAMA-at- contact@sffamainc.org.



COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV 

Business-To-Business (B2b) in the Local Fashion Industry

What is B2B? Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer. MISSION: To examine what type of B2B businesses can help the local fashion industry. To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Featuring: Joanna Riley Weidenmiller/ The Page One Company, David Zilberman/ iRazzle and Jake Gasaway/ Stitch Labs. BOOK/ RSVP here

RECAP @ PRÊT-À-PORTER SF 2011

PRÊT-À-PORTER SF 2011

View another presentation from San Francisco Fashion And Merchants Alliance, Inc.

[ Image By: Luv.it ]

Step Heavvy & Reject Superstar @ Pret-A-Porter SF 2011 from SFFAMA on Vimeo.

This year’s “PRÊT-À-PORTER SF” 2011, with mass market in mind, was an amalgamation of global fashion, technology and sophistication.   Designers hailed from Ireland, The Middle East, South Africa, Thailand, China, Russia and the United States, which was a genuine representation of today’s global fashion.  Sustainable fashion and technology were also an apparent theme, with Carol Wang’s presentation of bamboo fabrics, Sonas Denim’s literal take on recycling of denims and the stylish integration of advanced materials and design with personal media technology by Alphyn Industries. Anya Tatarenko, Kajan Padraig  and LHC Couture with WorkPlayDate and Sasha Maksutenko jewelries, brought clean sophistication to the runway with beautifully fitted and elegant women’s ready to wear. Frankees Samad debuted her design with her personal modernizations of Islamic dress.

SFFAMA’s founder, Owen Geronimo, feels that San Francisco is now ready for a worldwide audience. “PRÊT-À-PORTER SF” 2011 is one of the many successful fashion events along, with Project San Francisco, The Beauty Expo, Fashion Feud, Fashion Mash-Up Workshops and San Francisco Fashion Week ™,  that SFFAMA has brought to fruition, which are all labors of love with strong community support.  One of SFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence.  SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our ‘Fashion4Good’ project.  

SFFAMA would like to THANK the following:  Our committee hosts: Charleston Pierce, Karri Ann Frerichs of Altitude Promotions, Jessica Schoefer of Fashion Network Association, Mika Uehara and Charles Belle of Lookaroo, Dino Ynostroza and Oliver Lorenz of Fordie Dinosaurs, Charmaine Adrina and Robert Nixon of SFFAMA and Kirill Elistratov.  Our beauty team of Tanera Daye, Atelier Emanuele and San Francisco Institute of Aesthetics and Cosmetology.  Our wonderful sponsors:  Luv.it Mobile App, Los Osuna Tequila, Trumer Pils, ModeWalk, Fashion Network Association, Cheat-A-Little Catering, Aveda, Jaya Production and SFStation. Our media and industry supporters:  Kasi Sheridan and Santiago Lopez of Wix, Lorraine Sanders of SF Indie Fashion and The SF Chronicle, Michael Lesniak of Luv.it, Lexter Marcus Tamse of The Guy in The Mission, Roddy Calonsag of SFFashion.tv, Peter Imai of Kim Brushes, Adelle McElveen of Fashionista Lab, Del Geronimo of Bleed Magazine, Elissa Badique of Reject Superstar, Ron Fulcher of Swagga Digital, Geneive Jaramilla of Step Hevvy, Katie Lopez of SFStation, Nathan Mitchell of Santana Row, Jake Gassaway of Stitch Labs, Katrina Lake of Rack Habit, and Prosenjit Sen of Vizl.  And last but not least, THANK YOU to all the beautiful models and the hard-working production crew. We love you all, thank you for being part of the SFFAMA family!  

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Spotlight on Prêt-à-Porter SF's (2011) Designer Ben Raviv of Alphyn Industries

Spotlight on Pret-A-Porter SF’s (2011) Designer Ben Raviv of Alphyn Industries from SFFAMA on Vimeo.


Alphyn Industries highlights at Prêt-à-Porter SF 2011.

Alphyn Industries is to bringing you tomorrow’s technologies today. We merge these technologies with the best materials, craftsmanship and product design in order to make your day a little easier and safer while still looking and feeling great. We feature novel materials, like Silver/ Cotton antimicrobial fabrics (also known for its EMF radiation shielding qualities), and our polymer film device pockets offer a unique service that you won’t find in any other product on the market. Our products are made in San Francisco and can be purchased through our online store at alphynind.com

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THE LOOK @ PRÊT-À-PORTER SF 2011

[ Above Photos By: DEL GERONIMO © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

[ Above Fashion By: Frankees Samad. Above Photos By: DEL GERONIMO © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

[ Above Photos By: DOUG BIRNBAUM © 2011 ALL RIGHTS RESERVED. No images located within this site may be reproduced or transmitted without permission of the copyright owner]

 

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA