Scion Presents ‘FASHION FEUD” 2011. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live “Project Runway” like fashion design competition live on stage.

Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.

FASHION FEUD, Round 3, Rickshaw Stop, 03/01/2011

Scion Presents ’FASHION FEUD“ 2011. ROUND 3 COMPETITION. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live "Project Runway” like fashion design competition live on stage.

Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the evening.

This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.

 

Highlights @ PROJECT SAN FRANCISCO

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

SEEN @ PROJECT SAN FRANCISCO, The Summit, 02/17/2011


Find more photos like this on SFFAMA: Fashion For The People


Find more photos like this on SFFAMA: Fashion For The People PHOTOS BY: ALEXANDER JACOB

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

Pulp Fashion: The Art of Isabelle de Borchgrave at the Legion of Honor

Isabelle de Borchgrave

(Eleanor of Toledo (and detail), 2006, inspired by a ca. 1545 portrait of Eleanor and her son Giovanni de’ Medici by Agnolo Bronzino in the collection of the Galleria degli Uffizi, Florence. Photo: René Stoeltie)

For more than fifteen years, the Belgian artist Isabelle de Borchgrave has been producing a completely original body of work that is quite easy to explain but very difficult to categorize. Her central project has been to recreate exquisite, life-size historical costumes entirely from paper.  Taking inspiration from the rich depictions in early European paintings, iconic costumes in museum collections, photographs, sketches and even literary descriptions, de Borchgrave skillfully works paper to achieve the effect of textiles: crumpling, pleating, braiding, feathering and painting the surface.  The artist’s exhibition Pulp Fashion: The Art of Isabelle de Borchgrave is on view February 5 to June 5, 2011, at the Legion of Honor as part of the Collection Connections series.  Fine Arts Museums director John E. Buchanan, Jr., says of the exhibition, “I am proud to say that this exhibition, so appropriately presented in the galleries of our Legion of Honor museum, is the first to offer an overview of the artist’s most important bodies of work: from the white dresses and Papiers à la Mode to the Fortuny and Medici collections and her newest creations.” 

Exhibition. The Legion’s presentation of over 60 trompe l’oeil masterpieces draws on several themes presenting quintessential examples in the history of costume—from Renaissance costumes of the Medici family and gowns worn by Elizabeth I and Marie-Antoinette to the designs of the grand couturiers Fredrick Worth, Paul Poiret, Christian Dior and Coco Chanel.  Special attention is given to the creations and studio of Mariano Fortuny, the eccentric early 20th-century artist, who is both a kindred spirit and a major source of inspiration to de Borchgrave.  Additionally, five creations inspired by four paintings in the Legion of Honor’s European collection will be presented for the very first time. 

Ticket Information. Admission to Pulp Fashion is $15 adults, $12 seniors 65+, $11 youth 6–17 and college students with ID, and free for children under 6 and members. Purchase Advance Tickets »

Photos By: DEL GERONIMO Fashion Design By: ZOE HONG. THANK YOU TO ALL OUR MODELS: Amanda, Catie, Caitlyn, Claire, Faith, Havsa, Karla, Mallory, Maria, Monica, Nicole, Sandra, Shai, Zoe . THANK YOU to the styling crew of SFIEC .

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite.

Fashion Production By: SFFAMA & (Creative Director) OWEN GERONIMO

PROJECT SAN FRANCISCO was "Sold Out!"

  • TRENDING: #PROJECTSANFRANCISCO @ Twitter (02/18/2011)

(Photo By: Eventbrite)

(Photo By: Eventbrite)

(Mobile Upload By: Mira Torres)

(Mobile Upload by: Jacyn Siebert)

(Mobile Upload By: Mario Esco)

(Photo By: Zoe Hong)

(Photo by: Del Geronimo) More photos to come….

Model: Monica (Photo by: The Falco) More photos to come….

Monica: Faith, Mallory, Karla, Monica (Photo by: The Falco) More photos to come….

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

PROJECT SAN FRANCISCO Mobile Uploads


Mobile Upload by: Jacyn Siebert (Segment: Revelation by: M.E.)


Mobile Upload by: Jacyn Siebert (Segment: Nneka)

Mobile Upload by: Jacyn Siebert  (Segment: Zoe Hong)

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

ZOE HONG: 'Oscars Designer Challenge' Contestant Headlines 'PROJECT SAN FRANCISCO' at The Summit 02/17/2011

(Photos By: ALEXANDER JACOB)

    SFFAMA Members Join 'The Voicebox' @ 7Live KGO (ABC) TV


    Find more photos like this on SFFAMA: Fashion For The People

    (Mobile Upload by: Natalie Perez)

    SFFAMA crew: Alexis Dominge, Darien Bamdad, Eric Glaser, Ethel M. H. Reddy, Jonathan Rowe, Kenneth Todd, Kyla Phelps, Natalie Perez, Zoe Hong & Owen Geronimo. Photo taken with 7Live crew: Brian Copeland, Lizzie Bermudez, Jennifer Jolly & Rachel Wyatt with actor/comedian, Christopher Titus.


    ZOE HONG, a local designer and SFFAMA member headlining ’PROJECTS SAN FRANCISCO’ on February 17, 2011 at The Summit, talks about her participation with ’Oscars Designer Challenge 2011.’

    Faces of PROJECT SAN FRANCISCO

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

    SFFAMA Joins The Voicebox LIVE @ 7Live (ABC-KGO TV) 02/16/2011

    • SFFAMA Joins The Voicebox LIVE @ 7Live (ABC-KGO TV) 02/16/2011

    Provoke. Engage. Entertain. 7Live will engage viewers in real-time candid conversations about the people and things making news. The studio audience will have the opportunity for their voice to be heard, to express unfiltered views on the day’s most provacative topics and become part of the conversation.

    • WATCH the ’SFFAMA’ Team, as part of the TV audience on Wednesday, February 16th, 2011, 3-4PM
    • GET YOUR ‘PROJECT SAN FRANCISCO’ TICKETS HERE

    Seen @ FASHION FEUD 2011, Round 2, Rickshaw Stop, 02/08/2011


    Find more photos like this on SFFAMA: Fashion For The People - Photos by: STEVE HAN



    Find more photos like this on SFFAMA: Fashion For The People - Photos by: STEPHEN SUN

    (Photos By: MARK THOMPKINS)

    (Photos By: ALEXANDER JACOB)

    PROJECT SAN FRANCISCO 02/17/2011 @ The Summit

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

    e-Interview: Owen Geronimo Fashions Frisco (SFFAMA's Founder Chats with The Chic Spy)

    Source: Mignon Gould/ The Chic Spy


    (Photo courtesy of Owen Geronimo)

    San Francisco — If you frequently haunt fashion events in San Francisco, whether it’s a fashion show or industry mixer; you’ve probably attended a San Francisco Fashion and Merchant Alliance (a.k.a. SFFAMA) event or met the organization’s founder, Owen Geronimo. SFFAMA, a non-profit organization that supports a thriving fashion industry in the Bay Area, offers a cornucopia of social-networking events from San Francisco Fashion Week to Fashion Feud.

    Congratulations to Krisztina Lazar. Winner of FASHION FEUD 2011 Round 2

    (Photo by: Diana Li/ Bare Magazine)

    ~ Model: Caitlyn Randrup strikes a pose with the winning design by Krisztina Lazar at ’Fashion Feud 2011, Round 2’.

    (Photo by: Stephen Sun)

    ~ Judges: Laura Robblee of Alley Collection & Adelle McElveen of Fashionista Lab

    Local Fashion: More than Socks with Sandals (SFFAMA's Founder Interview with The Bay Citizen)

    By Michael Braithwaite, Ironing Board Collective (Source: The Bay Citizen)

    SF Fashion Week founder Owen Geronimo says the Bay Area has plenty of style — and he’s working to cultivate it.

    A few months ago, a New York Times article by Guy Trebay about San Francisco fashion (or, more specifically, the lack thereof) raised my hackles a bit. Articles and opinion pieces about the Bay Area’s subpar fashion scene abound, but little is written about what we do well and how we can do it even better.

    OwenGerominoSFFAMA founder Owen Geronimo

    San Francisco’s fashion community is growing quickly. Stores featuring primarily local designers are popping up all over San Francisco and the East Bay: Union Square’s Shotwell carries two floors’ worth of drool-worthy designs produced mainly by local talents, and the SF-born and -bred House of Hengst recently received a flurry of press — although sadly, most of the attention was because they moved to New York.

    [There’s also Project San Francisco, an annual runway show made by locals, on Feb. 17 –Ed.]

    So, on the eve of New York’s semiannual Fashion Week (which runs Feb. 9-17), The Bay Citizen approached Owen Geronimo, creator of the San Francisco Fashion and Merchants Alliance, or SFFAMA, and producer of San Francisco Fashion Week, about the current state and future of San Francisco’s fashion scene. He had a lot to say about how San Francisco can build a strong local fashion economy that works well for designers, merchants and the fashionably independently minded citizens of our fair city.