Sonas Denim, a sexy, unique free-spirited brand from San Francisco

[ Photos By: SHAUN TIANGSING ]

• Our Story

Sonas Denim was founded by Gerry, an Irish born festival enthusiast living in San Francisco since 2000. Gerry was born in Dublin, Ireland.  After traveling to many different festivals and celebrations around the globe, he picked up the handy skill of fashioning his own handmade clothing for these festivities. The clothing ranged broadly, but his patched denim jeans became his signature piece and everybodys favorite!  He custom made over 20 different versions of the patched jeans for his friends before the demand was so large that he needed to take them to the streets. This was the beginning of his unique free-spirited denim company.

• The Impact

When Sonas becomes a success, it will have more of an impact on helping animals and will be a great example to other business to not waste and to be more socially responsible.  We want you to support our ideology on business.  Gerry has always viewed the jeans as a source of happiness: Sonas. Its good times. Liberation! Confidence and individuality. Community and celebration. Its the feeling of exuberance, like the ecstatic high of being with all your best friends at once. We at Sonas thought we would share some of this spirit that has kept us living. We want to be that example that just because you are a company, doesn’t mean you have to forget to give. Help us succeed, so that we can help others succeed too.

• What We Need & What You Get

All money received is going strait to production.  We are paying the sewers, washers, cutters, the people who store our denim, the fit models, the pattern adjusters…and on and on.  The more money we receive, the more jeans that we can put into production and have in stores for people to learn about and be inspired by.  We wanted to be able to earn capital without handing over more ownership interest in our brand.  It’s important for us to stay to true to our values which is why we want to hold onto as much of the company as we can.

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Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco

FOR IMMEDIATE RELEASE

SAN FRANCISCO (Nov 23rd, 2011)
 
Sonas Denim is a new brand of eco-friendly, fashion forward jeans from San Francisco that are taking the city by storm.  Today, we launched our new signature line of patched jeans for men and women; they’re sexy, free spirited and so stylish they will wow even the most dedicated fashionistas.  Sonas jeans are the only eco-friendly jeans on the market with a portion of our line made from reclaimed denim and all products are made in California.  As dedicated animal lovers and having been involved in the animal rights community for the past 11 years, we vow never to use any animal products in our line and we will donate 10% of our net profits to animal rights groups such as Animal Rescue Media and Education.  See, http://arme.tv/

I was born in Ireland and was inspired to design these patched jeans after many years of travelling and attending festivals all over the world.  “The Burning Man” festival is my noted favorite and Blackrock Desert provided the occasion to be creative in designing my own pants!   I had countless people asking me where I got my jeans and where they could find them.  Also, my girlfriend kept encouraging me to wear them out in the City and not just for festivals.  After a few years of interest and enthusiasm over my patched denim, I decided to bring them to the world.  In response to the demand for something edgy and new, we created a variety of cuts and styles tailored to diverse tastes.  Our customers are typically young at heart, free spirited, fashion forward, confident, compassionate, conscious, and independent.

We are hoping to begin a revolution in the fashion industry.  We plan to motivate the fashion world with our confident, unique designs that express a lifestyle choice to be kind to animals and not to waste. When we say “Spread the Sonas,” we actually want to send a message to the public to pass on goodness and happiness to other living beings.  Sonas (Gaelic) Happiness, Felicity, Good Fortune, Bliss. We wanted to provide a thoughtful and socially responsible brand that could lead the industry by example following values that are true to our heart.  Our signature patchwork jeans are just the beginning.  We already have designed cruelty free sweaters, t-shirts and belts and accessories waiting down the pipeline for production.  All these ideas are constructed without taking the skin or fur off of anybody.

Our jeans are distinctive with their signature patchwork composition.  A small label in the back doesn’t differentiate our jeans from the rest.  It’s the lifestyle and substance of our entire brand that makes Sonas different.

We currently offer a diversity of design cuts for men and women including; skinny, straight, boot and flare. You can buy our jeans online at www.sonasdenim.com and at seven San Francisco stores including: ABS Fits, Rolo on Market, Rolo SOMA, RAG, Zeni Wear, Wonderland and P-Kok Planet.

About Sonas: Sonas Denim was founded by Gerry Kelly an Irish born festival enthusiast. Visit www.sonasdenim.com for more information.  You can follow us on Facebook at Sonas Denim of San Francisco and on Twitter @SonasDenim. 
Press Contact: Gerry Kelly, 415-691-9865, gerry@sonasdenim.com

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