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SFFashionLab

#SFFashionLab : One Summer Night Popup

Join SFFashionLab’s One Summer Night Popup  to network and socialize with San Francisco fashion industry SFFI } professionals, talents, startups, retailers and designers… Support the local “Made in San Francisco” brands by local emerging fashion designers… Demo new stylish tech products with Fashion+TechSF members. 

#SFFashionLab is SFFAMA’s fashion incubator project for talented emerging designers. Leveraging the heritage, creativity and entrepreneurial spark of the San Francisco Bay Area as a “living innovation laboratory,” participants will experience San Francisco’s unique fashion industry DNA, evolving fashion personality, and the impact of technology and innovation on future strategic directions, as a primer to explore and inform their own individual design process and direction. SF Fashion Lab’s program includes Advisory Board business and strategy mentorship, a design and online retail project, events, and a behind-the-scenes look at new business with innovative Bay Area brands, designers, developers, manufacturers, retailers, and startups.

Pret-A-PorterSF {SF Design Week 2014} #PAPSF14 featuring SFFashionLab

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PRÊT-À-PORTER SF” is one of the many successful fashion events along, with Project San FranciscoThe Beauty ExpoFashion FeudFashion Tech Week and San Francisco Fashion Week ™, that SFFAMA has brought to fruition, which are all labors of love with strong community support. One ofSFFAMA’s main goals is to establish San Francisco as a global fashion destination and as a catalyst of fashion and technology convergence. SFFAMA strongly believes in social good “to utilize fashion-to apply-to make impact” in our ongoing philanthropic efforts and mentorship program with our initiatives and fashion incubator, SFFashionLab. Pret-A-PorterSF was nominated for Best Runway Event for the past four consecutive years at San Francisco Fashion Awards.

Eventbrite - Pret-A-PorterSF {SF Design Week 2014}

  • RSVP via EVENTBRITE
  • DOORS OPEN AT 7pm, RUNWAY STARTS AT 7:30PM
  • WINE AND SPIRITS WILL BE SERVED AFTER THE RUNWAY SHOW
  • MEDIA MUST APPLY TO COVER THIS EVENT
  • DRESS CODE ENFORCED/ DRESS TO IMPRESS

SFFashionLab’s Sam Shan - Betabrand ‘Lightweight Midi Flare Dress’ Crowdfunding Campaign

Fashion designer Sam Shan explains his debut Think Tank concept:

Dresses from my Blossom line of clothes are airy and comfortable, great for spring and summer time fun. The young women wearing these colorful outfits are likely to be found with friends laughing at the beach, or walking hand-in-hand with a lover in the park.

This midi flare dress is made from lightweight fabric with brightly colored prints. You can choose from a cheerful, solid color, an airy butterfly print, or a fanciful flower print…READ MORE / VOTE HERE!

SFFashionLab's Katie Campbell - Betabrand 'Boozy Tuesday Tunic' Crowdfunding Campaign

Katie Campbell explains her picnic-inspired concept:

If you have ever gone to San Francisco’s Dolores Park, you know it can be a bit of a doozy.

Every time, my friends and I go to the park for a day of fun in the sun, we seem to misplace some of our belongings (i.e. my mermaid bottle opener). (Alcohol consumption may be part of the issue.) Either way, the park seems to gain a personal treasure with each visit… but I think I have a solution!

The Boozy Tuesday Tunic is designed for no hassle fun, as this garment can be worn as a dress or a tunic. The garment has a lined hood, roll-up sleeves with buttons, two chest patch pockets, a hidden drawstring waist, and a lined kangaroo pocket. The tunic has a curved hem and the back hem is slightly longer than the front….READ MORE/ VOTE HERE! 

Betabrand Think Tank & SF Fashion Lab : Fashion Pitch Competition & Design Challenge

#SFFashionLab is SFFAMA’s fashion incubator project for talented emerging designers. Leveraging the heritage, creativity and entrepreneurial spark of the San Francisco Bay Area as a “living innovation laboratory,” participants will experience San Francisco’s unique fashion industry DNA, evolving fashion personality, and the impact of technology and innovation on future strategic directions, as a primer to explore and inform their own individual design process and direction. SF Fashion Lab’s program includes Advisory Board business and strategy mentorship, a design and online retail project, events, and a behind-the-scenes look at new business with innovative Bay Area brands, designers, developers, manufacturers, retailers, and startups. 

Find out more about Betabrand:

Find out more about #SFFashionLab:

#SFFashionLab: Fashion Pitch Competition {Recap}

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[ Source : Mira Musank ]

Five local emerging designers Maricella Olague, Leela Dhanya Gutta, Katie Campbell, Anubha Srivastav, and Alyssa Casares had 5 minutes each to present the design concepts behind their collection and their short-term and long-term business goals to a panel of judges. The panel included Geetika Gupta (Academic Art Director, School of Fashion, The Art Institute of California – San Francisco), Gwendolyn Wright (from The Wright Consultants), Mikel Rosen (London Fashion Week Founder & Professor, The Art Institute of California – San Francisco), and Liz Rossof (Content Producer, Betabrand). The judges then had 5 minutes to give feedback. At the end of the evening, they chose one overall winner, as well as one more designer to work with Betabrand to develop and sell one of her creations to the public! CONTINUE READING…

#SFFashionLab presents #ProjectSF : The Art of Fashion

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#SFFashionLab presents #ProjectSF : The Art of Fashion featured collections by: Alyssa Nicole, Christopher Maracha, Katie Campbell and Maricella Olague, RSVP HERE

#SFFashionLab is SFFAMA’s fashion incubator project for talented emerging designers. Leveraging the heritage, creativity and entrepreneurial spark of the San Francisco Bay Area as a “living innovation laboratory,” participants will experience San Francisco’s unique fashion industry DNA, evolving fashion personality, and the impact of technology and innovation on future strategic directions, as a primer to explore and inform their own individual design process and direction. SF Fashion Lab’s program includes Advisory Board business and strategy mentorship, a design and online retail project, events, and a behind-the-scenes look at new business with innovative Bay Area brands, designers, developers, manufacturers, retailers, and startups.

#SFFashionLab: Fashion Pitch Competition

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#SFFashionLab is SFFAMA’s fashion incubator project for talented emerging designers. Leveraging the heritage, creativity and entrepreneurial spark of the San Francisco Bay Area as a “living innovation laboratory,” participants will experience San Francisco’s unique fashion industry DNA, evolving fashion personality, and the impact of technology and innovation on future strategic directions, as a primer to explore and inform their own individual design process and direction. SF Fashion Lab’s program includes Advisory Board business and strategy mentorship, a design and online retail project, events, and a behind-the-scenes look at new business with innovative Bay Area brands, designers, developers, manufacturers, retailers, and startups.

Fashion Pitch Competion judges include: Geetika Gupta, Academic Art Director, School of Fashion, The Art Institute of California, Gwendolyn WrightThe Wright ConsultantsMikel Rosen, London Fashion Week Founder & Professor, The Art Institute of California and Sarah JamesBetabrand Think Tank Director, Betabrand

About San Francisco’s Fashion Industry

Despite a general decline in overall US apparel and manufacturing sectors, San Francisco’s fashion industry, with 120 years of history and innovation, still ranks 3rd in the US and is currently undergoing a major renaissance as the leading strategic development hub for fashion and technology startups, wearable technologies, and retail and brand technology R&D and innovation eco-systems. According to the Americans for the Arts 2012 industry report, San Francisco’s Arts and Culture activities have the highest per capita economic impact in the United States and enjoy broad-based community and industry support and recognition.

SFFashionLab : SFFAMA's Fashion Incubator / Product Services Presentation

SFFAMA to reintroduce SFFAMA’s Fashion Incubator ’SFFASHIONLAB“ & Premium Membership…Introduction of community partners. Find out more about ‘SFFashionLab’, our community partners & SFFAMA’s premium membership on December 12th, 2013. Who should attend: fashion designers, stylists, fashion bloggers, vc’s & investors, fashion startups, students, fashion entrepreneurs & retail industry professionals…We will also discuss Retail Tech Summit & Fashion Tech Week 2014…Recruiting talents for startup projects…Who should attend: fashion designers, stylists, fashion bloggers, vc’s & investors, fashion startups…We will discuss Retail Tech Summit & Fashion Tech Week… We are also recruiting talents for startup projects… Beer and wine will be served… $10 to attend this event…LIMITED SPACE / RSVP REQUIRED or visit SFFashionLab. 

#SFFASHIONLAB #HackFashion : SFFAMA's Fashion Incubator Partners Presentation

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Find out more about ’SFFashionLab’, our community partners & SFFAMA’s premium membership on December 12th, 2013. Who should attend: fashion designers, stylists, fashion bloggers, vc’s & investors, fashion startups, students, fashion entrepreneurs & retail industry professionals…We will also discuss Retail Tech Summit & Fashion Tech Week 2014…Recruiting talents for startup projects.

Advisory Board {More To Come}

Community Partners [more to come]:

Services:

  • Boutiques and retailers referral
  • Business lead generation
  • Crowdfunding marketing
  • Digital printing
  • Ecommerce and online sales 
  • Entrepreneurship training
  • Industry and merchants referral
  • Lookbook photography & photo studio
  • Marketing, PR and publicity
  • Mentorship & entrepreneurship guidance
  • Manufacturers and suppliers referral
  • Online media and press coverage
  • Pitch events and demo nights
  • Popups and trunk shows
  • Sewing facilities
  • Social media marketing
  • Talent representation
  • Technology and educational workshops

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SFFAMA, Inc. is a 501©3 education and economic development non-profit corporation supporting fashion, design and technology entrepreneurs, startups, and communities. The largest and most innovative fashion industry organization in California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social impact development network for our 10,000 members and industry partners. SFFAMA is an active member of San Francisco Citizens Initiative for Technology and Innovation (SFciti)

SFFAMA Highlights:

  • SXSW 2014 Accelerator 2014 Advisory Board
  • The largest and most innovative fashion industry organization in California with over 10,000 members, leading social networks and initiatives including green economy and sustainable fashion, crowdfunding and alternative development programs, arts and culture, and education
  • Pioneer in the development and transformation of San Francisco’s fashion industry business vertical into the technology and innovation global industry leader in conjunction with the Mayor of San Francisco’s FashionSF initiative for garment industry revitalization and manufacturing infrastructure research and development
  • Pioneer in establishing San Francisco as the leading startup eco system for the fashion tech and wearable tech industries
  • Leading Fashion Tech Network with groups including Fashion+TechSF, Fashion+TechNY, Fashion+TechLA and Fashion+TechSV
  • Award-winning producer of San Francisco Fashion Week™, Project San Francisco and Pret a Porter SF, showcasing over 100 new San Francisco designer collections since 2009
  • AIGA Community Partner and AIGA SF Design Week Planning Committee
  • Retail Design Institute Allied Partner and producer of Retail Tech Summit and WearTechCon
  • SFFAMA Inc.w/ Fashion Tech Media LLC produces, co-hosts or promotes over 85 events and workshops annually with extensive sponsorship, partnership and development networks and participation in leading public programs, community projects and organizations.
  • SFFAMA’s Board of Directors, Advisory Board and Mentors include award-winning creative professionals, executives and founders from leading institutions, schools and companies with extensive experience who are actively involved in the fashion industry

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