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SF FASHION
Photos by Ask A Salon.
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3rd ANNUAL BEAUTY EXPO.
[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26th, 2012, with doors opening at 6PM.
THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests.
This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.
SPONSORS: [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.
SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.
For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org
[ Photo by ASG Imaging ]
The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from Wella, Evolvh, Rodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwap, Zoe Hong of The Factory, John Lindauer of Aquent, Brian Miller, Nikol Elaine, Jennifer Ly, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.
[ Model: Jesus Pena. Photographer: Del Geronimo ]
FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance.
Fitiquette is an online fashion boutique powered by a virtual fitting room. The company was founded by fashion enthusiasts to address online purchase hesitation due to unknown fit. Supported by patented technology, shoppers create a body replica to try-on clothing in different sizes. Coveted boutique fashion brands are handpicked for the fashion-forward female. Fitiquette brings the in-store dressing room experience to your own virtual fitting room, without the pesky sales folk and static cling. Now that’s good fit etiquette. FITIQUETTE: fit. your. style.
iLuv.It (for short) connects people with the products they find most enticing. The products they love… or Luv if you will. When you’re walking around shopping, you can use the app to share a photo of a product you Luv, or use it to discover trending products around you. You contribute to trends by Luving, or voting for, products you Luv the most. Who IS OMGiLuv.It? iLuv.It was founded in 2011 by three life-long friends who grew up together in a mind-blowing little town where organic foods rule, yoga is a staple of daily life, and arts flourish. You can read more about our story on our blog here.
RAF9 let’s you share your favorite fashion trends online while earning point at the same time. The points translate into discounts you can use in the stores. Earned discount points will be tracked with a bar on the store’s page and will also advise you on how to earn more. The more you share, the more discounts you earn. Become a ‘Brand Ambassador’ if you are the most active app user and get a chance of being profiled on the brand’s website. Become a VIP with pre-launch parties, meet the designers and preview products before they are released to the public.
talkTECH Communications is a group of smart, savvy, business-minded individuals who have taken the downfall of big business and the lessons of “Recession 2.0″ to heart and created a company to serve the start-up community and business middle-class: a class that invariably constitutes the backbone of our economy, and whose innovations will lead us into the mobile future.
We also understand the four basic laws of supply and demand and how those pesky, little laws impact your business. We know that you don’t exist in a vacuum, and it’s not enough to simply get you a “hit” on the evening news. Our goal is to use the discipline of communications as it applies to your business, while leveraging innovative technologies to develop a creative strategy for distributing your news and information; and then giving you data and statistics that will tell you exactly how our efforts translate into real-time, relevant, meaningful tools for growing your brand.
Our tested and proven process will not only get you seen, but will get people talking, sharing, and connecting with you so that you can utilize communications as a tool – not an end unto itself.
Stitch Labs was officially launched in January 2011. Based in San Francisco, the company’s motto is, “We grow our business by helping you grow your business”. Sounds pretty good, right? Stitch Labs aims to be the thread that holds the many different aspects of a business together. It is the hope of Brandon, Michelle and Jake, that, with users’ feedback, the site will continually evolve into an even more powerful and intuitive tool to integrate businesses’ tasks into a single, united process. Stitch Labs was designed to be a web based solution to factors limiting the growth of businesses that design, make, and sell products. There are no upcoming versions, no new releases, no waiting for improvements. We are committed to continuously ensuring that our customers are working with the latest model, the most advanced tools to help them achieve their goals in as effective a way as possible. We are constantly adding new functions, expanding our capabilities, and are committed to letting our customers’ needs guide us in the right direction.
Portfolio/Pitch Night is a platform created for creative professionals. It is a networking event where attendees present their product pitches and/or share their portfolio with others in a show-and-tell format. See video here - http://youtu.be/IbLoWDD3Jb8
Industry Meetup for the creative professionals, fashion & arts, tech, mobile apps, non-profit, startups, entrepreneurs, online marketers, service providers and students. If you want to present your product (5-10 mins presentation) and want to be added to the evening’s programme, or, for media relations, product promotions, sponsorship opportunities and booking info, please email Owen Geronimo at - contact@sffamainc.org
Each presenter is given about 10 minutes to present their pitch or portfolio. When presenting a portfolio, constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc @http://sffamainc.org/ & Fashion+Tech SF @ http://fashionandtech.net/
Fashion Racked: SFFAMA FNO Party 09082011 from SFFAMA on Vimeo.
SFFAMA and 5 Claude Lane celebrated the fall season with FASHION RACKED, a trunk show and a networking event for the SF local fashion industry coinciding with ‘Fashion’s Night Out’ on Thursday, Sept. 8th, 2011. The fun-filled evening was attended by fashionistas who mingled with shoppers, fashion entrepreneurs, bloggers and emerging designers. A fashion celebration, indeed.
THANK YOU TO ALL OUR HOSTS & SPONSORS !!!
SAN FRANCISCO FASHION WEEK ™ 2011. Photos By: ASG IMAGING © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.
SAN FRANCISCO FASHION WEEK ™ 2011. Photos By: ASG IMAGING © 2011. SFFAMA, Inc. All Rights Reserved. No images located within this site may be reproduced or transmitted without permission of the copyright owner. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.
JOIN SFFAMA. Follow @SFFAMA. For media relations, contact Owen Geronimo -at- contact@sffamainc.org.
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ AUDIENCE @ Portfolio Night 06/08/2011
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ STUDENTS from ACADEMY OF ART UNIVERSITY
Gerry Kelly @ Portfolio Night from SFFAMA on Vimeo.
/ GERRY KELLY of SONAS DENIM
Nick Antunes @ Portfolio Night from SFFAMA on Vimeo.
Portfolio Night 06/08/2011 from SFFAMA on Vimeo.
/ STUDENTS from ACADEMY OF ART UNIVERSITY
Dino Ynostroza of Fordie Dinosaurs @ Portfolio Night from SFFAMA on Vimeo.
/ DINO YNOSTROZA of FORDIE DINOSAURS
Kyle Musick @ Portfolio Night from SFFAMA on Vimeo.
/ HOLLY JANE CORNELL & ARIANNA BARRERA @ CITY STYLE HOUSE
/ Jewelry Designer: SARAH SWELL
/ CHARLESTON PIERCE AND KYLE MUSICK
/ Stylist DOMINIQUE GUILLEN
/ MICHAEL LESNIAK of luv.it
[ All Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED]
Portfolio Night is a platform created for fashion and art industry professionals including: models, photographers, stylists, fashion designers, bloggers, media professionals and graphic artists. It is a networking event where attendees share their portfolio with others in a show-and-tell format.
Each presenter is given about 10 minutes to present their portfolio. Constructive criticism is given by the audience. It is a workshop environment where attendees are encouraged to brainstorm and share new ideas including career advises. Learn on a grassroots level and connect with guests who have the same goals and passion about their work in the arts and fashion industry. Brought to you by: San Francisco Fashion And Merchants Alliance, Inc.
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.
For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.
COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV . JOIN SFFAMA.
Video Presentation By: VIZL @ The Beauty Expo 2011. Segment Producer: Mark Thompkins . WATCH more videos @ SFFASHION.TV
Go shoppping with VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun! Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.
/ TESTIMONIAL:
Owen Geronimo, thanks for inviting us to the SF Beauty Expo. SFFAMA is doing a great job in bringing fashion and technology closer. As a Silicon Valley startup that is focused developing a fashion community comprising of retailers, stylists and shoppers on mobile devices, we admire your vision and look forward to working
with you further.
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.
/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.
COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV . JOIN SFFAMA. Follow @SFFAMA
FOR IMMEDIATE RELEASE
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents
THE 2ND ANNUAL BEAUTY EXPO
(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.
The Beauty Expo is divided into three segments. The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.
Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.
This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.
For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details.
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