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SAN FRANCISCO STYLE

Seen (Vids) @ The Beauty Expo 2011

Johana Bohorquez @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jessica Schoefer @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jacqueline De Armas & Stephanie Starr @ The Beauty Expo 2011 from SFFAMA on Vimeo.


The Beauty Expo 2011 from SFFAMA on Vimeo.


Denese Bell @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Stephanie Williams @ The Beauty Expo 2011 from SFFAMA on Vimeo.


Jacqueline De Armas & Stephanie Starr of Fashion Network Assn @ The Beauty Expo 2011 from SFFAMA on Vimeo.

This year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce held a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area. 

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.

COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Thank You SFFAMA Members for Attending our Meetup


Find more photos like this on SFFAMA: Fashion For The People

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Japan Earthquake & Tsunami Relief Fundraiser. Support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. Text REDCROSS to 90999 to make a $10 donation and support the disaster relief efforts to help those affected by the earthquake in Japan and tsunami throughout the Pacific. READ some of the frequently asked questions about the Text REDCROSS mobile giving program.

Local Supermodel: Zoe Brock & Fashion Designer: Lauren Hyde Crafford to judge FASHION FEUD, Round 3

  • Zoe Brock, born in New Zealand and grew up in Australia. Was discovered by Vogue Magazine at 14 years of age and quickly went on to model for Elle, Harpers Bazaar, Marie Claire, Cosmo and more. Has walked the runways of Paris, Milan, New York, London, Tokyo and LA for Armani and Versace among others. Zoe was a reporter for Fashion TV and has acted in movies and on TV alongside Vince Vaughn. She is a film-maker who recently won awards in the 2010 48 hour film festival.  Zoe is newly single and has lived in San Francisco for 3 years. Zoe manages the award-winning Edo Salon in Lower Haight, which has some stylists representing who will be happy to do something quick and fancy to your head if you go over to the table and say hi! 

  • Executive Designer and Owner Lauren Hyde Crafford, created LHC Couture as a collection of easy-to-wear styles that fit and flatter every body type. With simplistic chic silhouettes and unique detailing, LHC Couture stands out from other knitwear lines. Lauren started her career with a degree in Merchandise Product Development from FIDM in Los Angeles. She then worked as a textile designer and color specialist for two well known design houses before starting her own collection. LHC Couture styles can be purchased online at www.lhccouture.com.  

The Battle Continues... FASHION FEUD 2011, Round 3 - FREE ADMISSION 18+ 03/01/2011

(Photos by: CHRISTOPHE TOMATIS)

FASHION FEUD, Round 3, Rickshaw Stop, 03/01/2011

Scion Presents ’FASHION FEUD“ 2011. ROUND 3 COMPETITION. In Collaboration with San Francisco Fashion And Merchants Alliance. FASHION FEUD is a live "Project Runway” like fashion design competition live on stage.

Designers are given an hour to create a design to prepare for a runway show on stage. Then, a walk-off between fashion models donning each designers’ pieces to highlight the night with the audience’s cheers supporting their favorite designer of the …evening.

This event is sponsored by “SCION” in collaboration with San Francisco Fashion And Merchants Alliance. Featuring San Francisco’s up and coming local designers.

 

SEEN @ PROJECT SAN FRANCISCO, The Summit, 02/17/2011


Find more photos like this on SFFAMA: Fashion For The People


Find more photos like this on SFFAMA: Fashion For The People PHOTOS BY: ALEXANDER JACOB

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented this year by: Eventbrite.

Photos By: DEL GERONIMO Fashion Design By: ZOE HONG. THANK YOU TO ALL OUR MODELS: Amanda, Catie, Caitlyn, Claire, Faith, Havsa, Karla, Mallory, Maria, Monica, Nicole, Sandra, Shai, Zoe . THANK YOU to the styling crew of SFIEC .

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite.

Fashion Production By: SFFAMA & (Creative Director) OWEN GERONIMO

PROJECT SAN FRANCISCO Mobile Uploads


Mobile Upload by: Jacyn Siebert (Segment: Revelation by: M.E.)


Mobile Upload by: Jacyn Siebert (Segment: Nneka)

Mobile Upload by: Jacyn Siebert  (Segment: Zoe Hong)

PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This year’s event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA & OWEN GERONIMO

ZOE HONG: 'Oscars Designer Challenge' Contestant Headlines 'PROJECT SAN FRANCISCO' at The Summit 02/17/2011

(Photos By: ALEXANDER JACOB)

    SFFAMA Members Join 'The Voicebox' @ 7Live KGO (ABC) TV


    Find more photos like this on SFFAMA: Fashion For The People

    (Mobile Upload by: Natalie Perez)

    SFFAMA crew: Alexis Dominge, Darien Bamdad, Eric Glaser, Ethel M. H. Reddy, Jonathan Rowe, Kenneth Todd, Kyla Phelps, Natalie Perez, Zoe Hong & Owen Geronimo. Photo taken with 7Live crew: Brian Copeland, Lizzie Bermudez, Jennifer Jolly & Rachel Wyatt with actor/comedian, Christopher Titus.


    ZOE HONG, a local designer and SFFAMA member headlining ’PROJECTS SAN FRANCISCO’ on February 17, 2011 at The Summit, talks about her participation with ’Oscars Designer Challenge 2011.’

    Faces of PROJECT SAN FRANCISCO

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

    SFFAMA Joins The Voicebox LIVE @ 7Live (ABC-KGO TV) 02/16/2011

    • SFFAMA Joins The Voicebox LIVE @ 7Live (ABC-KGO TV) 02/16/2011

    Provoke. Engage. Entertain. 7Live will engage viewers in real-time candid conversations about the people and things making news. The studio audience will have the opportunity for their voice to be heard, to express unfiltered views on the day’s most provacative topics and become part of the conversation.

    • WATCH the ’SFFAMA’ Team, as part of the TV audience on Wednesday, February 16th, 2011, 3-4PM
    • GET YOUR ‘PROJECT SAN FRANCISCO’ TICKETS HERE

    Seen @ FASHION FEUD 2011, Round 2, Rickshaw Stop, 02/08/2011


    Find more photos like this on SFFAMA: Fashion For The People - Photos by: STEVE HAN



    Find more photos like this on SFFAMA: Fashion For The People - Photos by: STEPHEN SUN

    (Photos By: MARK THOMPKINS)

    (Photos By: ALEXANDER JACOB)

    PROJECT SAN FRANCISCO 02/17/2011 @ The Summit

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

    e-Interview: Owen Geronimo Fashions Frisco (SFFAMA's Founder Chats with The Chic Spy)

    Source: Mignon Gould/ The Chic Spy


    (Photo courtesy of Owen Geronimo)

    San Francisco — If you frequently haunt fashion events in San Francisco, whether it’s a fashion show or industry mixer; you’ve probably attended a San Francisco Fashion and Merchant Alliance (a.k.a. SFFAMA) event or met the organization’s founder, Owen Geronimo. SFFAMA, a non-profit organization that supports a thriving fashion industry in the Bay Area, offers a cornucopia of social-networking events from San Francisco Fashion Week to Fashion Feud.

    Congratulations to Krisztina Lazar. Winner of FASHION FEUD 2011 Round 2

    (Photo by: Diana Li/ Bare Magazine)

    ~ Model: Caitlyn Randrup strikes a pose with the winning design by Krisztina Lazar at ’Fashion Feud 2011, Round 2’.

    (Photo by: Stephen Sun)

    ~ Judges: Laura Robblee of Alley Collection & Adelle McElveen of Fashionista Lab

    WHAT: PROJECT SAN FRANCISCO WHEN: February 17th, 2011. Thursday. Door Opens at 6pm WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110 Collections By:  ELIZABETH KAY,  KARINA CASTREJON, NNEKA,  REVELATION BY M.E., ZOE HONG   Je…

    WHAT: PROJECT SAN FRANCISCO WHEN: February 17th, 2011. Thursday. Door Opens at 6pm WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110 Collections By:    KARINA CASTREJON,  NNEKA,  REVELATION BY M.E., ZOE HONG  Jewelry Designs: By: BRIGHTLIGHT DESIGNS & MS. BELLEZA Styling Team: San Francisco Institute of Esthetics And Cosmetology EVENT DETAILS: PROJECT SAN FRANCISCO is an annual runway event that serves as a platform for recent graduates and alumni from fashion schools and universities. This event will showcase their collection as recent graduates embarking in their prospective career in the fashion industry. This years event is also a benefit for Dress For Success & San Francisco Fashion And Merchants Alliance. Presented by: Eventbrite. Fashion Production By: SFFAMA GET YOUR TICKETS HERE

    • WHEN: February 17th, 2011. Thursday. Door Opens at 6pm
    • WHERE: The Summit, 780 Valencia Street, (18/19th), San Francisco 94110
    • GET YOUR TICKETS HERE

    LoveSick4 Runway Fashion Show in San Francisco on Valentines Evening 2011. Directed by Amos Kim and Alexandria von Bromssen. Cinematography by Juli Lopez. Edited by Amos Kim. Couture by Alexandria von Bromssen. Hair and Makeup by Pigment Cosmetics. Video Produced By: Alexandria von Bromssen. Special thanks to Yee Chan, Paul Gutierrez and 007. Visit www.lovesick4.com.

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