Viewing entries tagged
Retail

FASHION BUSINESS SERIES: Selling Your Products in Stores - From Consignment to Commercial Leasing

In the digital city of San Francisco, we often find ourselves talking about e-commerce strategies. For fashion companies, in-person sales are also essential for gaining new loyal customers. Having your products in a store allows shoppers to casually discover and interact your brand. This presentation will offer you an overview of options for getting your products in front of potential customers. We’ll cover consignment, street vendors, pop-up shops, and commercial leasing. You’ll learn how to make the most of these opportunities by having the right questions to ask retailers and commercial landlords. We’ll also discuss event planning and marketing, to help you draw those customers in. You’ll walk away with new insights on business development strategies and the legal resources to help you achieve your goals. With attorneys: Alex King: Small Business & Startup Attorney at Bend Law Group and Rachel Fischbein founder of Law On The Runway. >>> RSVP TO ATTEND!

Retail Tech Forum: Consumer Innovation & Defining The Brand Experience

#RETAILTECHSummit Technology, Innovation and Entrepreneurship for the Future of Retail - happening now in San Francisco. The Next Big Thing. Once the conversation turns to the entirety of retail experience, the optimization of omni-channel and contextual marketing, and the technological promise of “anything-anywhere,” you have to go BIG. We’re turning the entire City of San Francisco into a Retail Incubator. RSVP HERE.

Onassis Launch Party, Westfield, San Francisco

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

image

[Photos By: Owen Geronimo]

San Francisco’s menswear retail market just got a little more interesting with the new arrival of Onassis at 845 Market Street in the Westfield Centre.  If you missed the write up in WWDOnassis has been eyeing the West Coast and San Francisco, replete and overflowing with creative professionals and lots of discerning guys in Silicon Valley who can wear Japanese selvage jeans and a chesterfield coat to work every day, since they launched the lifestyle brand in 2010. The first location outside of New York, San Francisco is also the next step in a global expansion strategy which will see store openings in sophisticated and creative capitals across the US, Europe and Asia such as Boston, London and Berlin.

My own background is steeped in classic Americana, Japan and Europe, and the Onassis brand concept and product were love at first sight. With Global, Classic and Confident as a tag line, Onassis has small development teams working across several continents to create American-inspired designs with European styling and Japanese aesthetics and fabrics priced very nicely at the lower end of contemporary. The San Francisco location is currently stocked with smart, stylish wardrobe essentials, but will have the added benefit of exclusively tailored items and collections once Onassis familiarizes itself with the local San Francisco ethos and customer base. Asked about the possibility of locally manufactured products, Onassis store manager Mitch Silverstein promised to keep an eye open for new developments and craftwork in the San Francisco apparel and accessories industry.

I should also note that Onassis is ready and willing to take chances with experimental designs in their SoHo location and higher priced premium and “emotional” pieces at Rockefeller Center. So if you’re in the market for a discerning wardrobe upgrade, a perfect wool houndstooth 3 button blazer with working button holes or a perfect quilted leather vest or a perfect shrunken vest in Japanese fabrics and a perfect espresso in a cozy club-like lounge area, these precious things can all be yours at the new Onassis store in San Francisco.

For ideas, marketing inquiries, media relations, strategic partnership, product promotions, sponsorship opportunities and booking info. Contact: Fashion Tech PROwen Geronimo or send an email to: info@fashiontechpr.com

Maison Martin Margiela with H&M

Yesterday night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, and Paul Reubens were some of the over 1 000 guests at the spectacular party on 5, Beekman Street. The collection was shown in an art and dance performace by choreographer Anne Teresa de Keersmaeker. 

  • State of Style [Source], one of our media partners - is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Onassis Proves We Can Live in San Francisco and Still Dress with American Inspiration, European Style and Japanese Aesthetics All at the Same Time

Photos by: Owen Geronimo. Thanks to Mitch and his wonderful SF crew: Catelyn, Kyle, Victor & Michael ] 

San Francisco’s menswear retail market just got a little more interesting with the new arrival of Onassis at 845 Market Street in the Westfield Centre.  If you missed the write up in WWDOnassis has been eyeing the West Coast and San Francisco, replete and overflowing with creative professionals and lots of discerning guys in Silicon Valley who can wear Japanese selvage jeans and a chesterfield coat to work every day, since they launched the lifestyle brand in 2010. The first location outside of New York, San Francisco is also the next step in a global expansion strategy which will see store openings in sophisticated and creative capitals across the US, Europe and Asia such as Boston, London and Berlin.

My own background is steeped in classic Americana, Japan and Europe, and the Onassis brand concept and product were love at first sight. With Global, Classic and Confident as a tag line, Onassis has small development teams working across several continents to create American-inspired designs with European styling and Japanese aesthetics and fabrics priced very nicely at the lower end of contemporary. The San Francisco location is currently stocked with smart, stylish wardrobe essentials, but will have the added benefit of exclusively tailored items and collections once Onassis familiarizes itself with the local San Francisco ethos and customer base. Asked about the possibility of locally manufactured products, Onassis store manager Mitch Silverstein promised to keep an eye open for new developments and craftwork in the San Francisco apparel and accessories industry.

I should also note that Onassis is ready and willing to take chances with experimental designs in their SoHo location and higher priced premium and “emotional” pieces at Rockefeller Center. So if you’re in the market for a discerning wardrobe upgrade, a perfect wool houndstooth 3 button blazer with working button holes or a perfect quilted leather vest or a perfect shrunken vest in Japanese fabrics and a perfect espresso in a cozy club-like lounge area, these precious things can all be yours at the new Onassis store in San Francisco.

H&M Trend Guide AW12 Menswear

[ Photos courtesy of State of Style ]

Classic tailoring in shades of greys, mustard and red wine, with a tweed blazer, short pants and some nice scarves. This will create your supernice Autumn menswear silouette. These styling tips are given by Jessica Punter, GQ Magazine/UK; Lalle Johnson, Stylist; and Ann-Sophie Johansson.

  • State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spa

H&M Trend Guide AW12 Women's Fashion

Big shoulders and a marked waist shape a strong silouette. Leather, patterns, and a pen skirt are some of the must-haves this autumn.

Listen to the best styling tips for how to wear the Autumn fashion by Ominia Salem, stylist; Carine Bizet, Le Figaro/Madame; and Ann-Sophie Johansson, Head of Design H&M.

  • STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

Kurt Geiger has Arrived in the U.S.

Located at 250 Stockton Street, Kurt Geiger joins the unique character of San Francisco’s Union Square District. Come inside the signature scarlet doors and discover the seductive world of Kurt Geiger San Francisco…

Bringing one of our home-grown monuments from London, the West Coast debut is marked with the world’s biggest Kurt Geiger signature shoe chandelier!

Kurt Geiger London offers a distinctly British edge across the women’s and men’s collections. Designed in London and styled in exquisite European leathers. 

Gap & LookMazing {Recap}

  • LookMazing, Inc. is a fashion and beauty social network for individuals to showcase their personal style through photo or video ‘looks’ that can be easily shopped and shared. By ‘admiring’ fellow members of the site, users can browse through each other’s ‘lookbooks’ and virtual wardrobes to discover new ways to style products and gain fashion advice from friends. LookMazing’s goal is to create a personalized online and in-store shopping experience for its users. LookMazing is currently in private beta and will launch publically in late fall of 2012.

  • DARIO SMITH is the co-founder The Bellwether Project [ http://thebellwetherproject.tumblr.com/  ] and the street photographer of DS Lite [ http://dslitephoto.tumblr.com/ ] He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory.He shoots to capture this sartorial harmony locally in mandate to express the notion that the San Francisco Bay Area “does” have an iconic flare that is not always noted in magazines, blogs, or in general fashion media. He is dedicated to seeing a brighter future for the SF Bay area fashion and style community and makes a point to capture all of the glory that the local landscape has to offer, fashion wise, to share with the world. So put on your best ensemble Bay Area, he’s looking for you!

BeGood Opening Reception [Photo/Video Recap]

BEGOOD INTERVIEW from SFFAMA on Vimeo.

[ Photos by: Owen Geronimo ]

  • Clothing with a conscience - BeGood opens on Union Street with reception party last night and Grand Opening today (Sat 8/4) at 11am. 
  • RELATED ARTICLES:
  • BeGood Brings the Style to Socially Responsible Clothing in San Francisco @ Fashion For The People
  • BeGood Opens: New Shop Touts Feel-Good Fashion @ SFIndieFashion

BeGood Brings the Style to Socially Responsible Clothing in San Francisco

San Francisco, CA (PRWEB) August 01, 2012

BeGood Clothing is the first fusion of San Francisco’s philanthropic culture and fashion sensibility. BeGood is a men’s and women’s socially responsible clothing store nestled in the heart of the Marina District on Union Street between Fillmore and Webster. It is opening its doors this Saturday August, 4th with spectacular sales. The store offers a dazzling selection of men’s and women’s fashion-forward apparel that supports a number of environmental and humanitarian causes. BeGood specializes in one for one sales, so a person or place in need will benefit from each purchase a customer makes. The store also donates a percentage of sales of certain items to support a number of non-profits in the Bay Area.

BeGood Clothing is opening its doors this weekend, Saturday, August 4th. The boutique touts itself as the first fusion of San Francisco’s philanthropic culture and fashion sensibility. It promises to be a socially responsible clothing store that will lead the pack in sustainability on an increasingly fashion-savvy Union Street. The store offers a dazzling selection of men’s and women’s apparel that supports a number of environmental and humanitarian causes at reasonable prices. Owners Dean Ramadan and Mark Spera have an eye for fashion and a heart for humanity.

BeGood handpicks clothing lines that team with charities or have their own model of giving back. From cheeky underwear of which sales benefit global eco-initiatives to dress shirts that provide books for children across Africa, BeGood’s clothing is Marina shopping at its finest. Clothing connoisseurs won’t compromise style to wear a cause on their sleeve.

The store features more than 35 designers and brands. Shoppers can find basics, fashionable evening outfits, and everything in between. For women, BeGood carries a host of tops, cardigans, dresses, skirts, and shorts in bright colors, prints, and more conventional neutrals. And of course, they also carry several jewelry lines to accent any outfit.

For men, BeGood carries hoodies, socks and tees, as well as a unique selection of beachwear, dressier evening sweaters, button-ups, polo shirts and ties. Men’s clothing runs the gambit of colorful-preppy to alternative. Men and women alike will love BeGood’s buy-one-give-one sunglasses, sandals and gifts.

In an effort to be socially responsible itself, BeGood lives by the old adage, “act locally, think globally.” The company supports local non-profits, participates in charitable events (like SF Aids Walk this past July), as well as donates customers’ gently used clothing to Goodwill monthly. Even the store itself is a shrine of sustainability; the floor is made of 100% recycled wood and the fixtures are all eco-friendly.

BeGood was founded on the premise that San Franciscans want their dollars to go further than the bank accounts of major apparel companies. BeGood personally teams with local charities and donates a percentage of the sales of certain clothing to support them. Each brand the store carries supports a different cause, so customers can feel good about the stylish threads they are wearing.

BeGood opens its doors Saturday, August 4th, 2012. Expect exclusive opening offers. For a list of brands that are carried at BeGood, visit http://www.begoodclothes.com or find us at http://www.facebook.com/begoodclothing & http://www.twitter.com/begoodclothing. Be sure to stop by this truly unique San Francisco clothing store, located at 2127 Union Street, San Francisco, CA 94123.