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FASHION SEMINAR

2012 Fairchild Fashion Media Men’s Wear Summit

The menswear industry is in the midst of a seismic shift, with brands and retailers feeling the effects in equal measure. As looks become more refined, brands—including iconic industry giants—are rethinking offerings to respond to consumers’ changing tastes. Private labels wield more influence, and new opportunities abound in the American luxury market. Mission critical for retailers is reconsidering the traditional sales model—including the restructuring of the legendary sales floor and the development of marketing that addresses new, omni-channel selling.

Do you want your brand to simply keep up—or are you looking to lead? Featuring insight from and about trailblazing people, products, brands, and strategies, the Fairchild Fashion Media Men’s Wear Summit offers tools for succeeding—and leading—in a shifting market.

Topics will include:

  • Leadership 
  • Global Opportunities
  • Luxury
  • Digital Innovation
  • Retail Experience
  • And More

FASHION MASH-UP Workshop (Recap) 07/21/2011

FASHION MASH-UP 07/21/2011 from SFFAMA on Vimeo. [ SPEAKERS: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THANK YOU! Fashion Mash-Up Speakers 07/21/2011

[ L-R: Jake Gasaway @ Stitch Labs ,Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway & David Zilberman @ iRazzle ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

[ L-R: David Zilberman @ iRazzle, Joanna Riley Weidenmiller @ Page One, Alanna Rayford @ Uptown Runway, Jake Gasaway @ Stitch Labs & Brad Carrick @ Solz Shoes ]

About ‘FASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Fashion Mash-Up Workshop: B2B products in the local fashion industry

Fashion Mash-Up Workshops from SFFAMA on Vimeo.

San Francisco, CA – July 15, 2011 – Fashion Mash-Up Workshop: B2B PRODUCTS IN THE LOCAL FASHION INDUSTRY

B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Business-To-Business (B2b) is a transaction that occurs between two companies, as opposed to a transaction involving a consumer.

  • / WHEN: Thursday, July 21, 2011 from 6pm-9pm

This installment of Fashion Mash-Up will examine what type of B2B businesses can help the local fashion industry.  To also examine why B2B (Business To Business) approach is an alternative to B2C (Business To Consumer) in the local fashion industry. Speakers include: Joanna Weidenmiller, partner of 360 Fashion Network and CEO of Page One company, David Zilberman, CEO of  iRazzle, and Jake Gasaway, business partner of Stitch Labs. Brad Carrick, CEO of Solz Shoes, will be moderating this workshop. This event is sponsored by San Francisco Fashion And Merchants Alliance and Pigment Cosmetics.

The evening will start at 6pm with the Stitch Labs presentation by Jake Gasaway followed by Brad Carrick who will follow to present the Solz Shoes crowd-funding campaign. Panel discussions and networking will round out the workshop.

Our mission is to provide an open dialogue/ forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, FASHION MASH-UP features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

The admission is $10 online and at the door. Reservation and tickets available at: http://fashionmashup07212011.eventbrite.com/

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org.

COMING SOON: SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

THANK YOU! Fashion Mash-Up Speakers 06/16/2011

THANK YOU! Fashion Mash-Up Speakers (having too much fun here) 06/16/2011 [ L-R: Santiago Santos @ Wix, Michael Lesniak @ Luv.it, Mika Uehara @ Lookaroo & Prosenjit Sen @ Vizl ]

[ Thank you to our product presenter: Ben Raviv @ Alphyn Industries ]

[ Thank you to our sponsors: Pigment Cosmetics (as always) & Belli Capelli Salon & Spa ]

[ Above Photos By: SHAUN TIANGSING. 2011 ALL RIGHTS RESERVED]

AboutFASHION MASH-UP’. Our mission is to provide an open dialogue forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .

Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at contact@sffamainc.org. Register as a fashion buyer HERE.


COMING SOON: PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Follow @SFFAMA

Recap: FASHION MASH-UP Workshop 05/19/2011


Find more photos like this on SFFAMA: Fashion For The People
[ Photos By: SHAUN TIANGSING ]

“San Francisco Fashion Mash-Up discussion is an effective way for people to get a deeper, non-biased opinion from people who are living the reality of fashion on a daily basis. Either from a creative or a business point of view, the audience will be amazed by the basic things to which you have to pay attention or do to succeed in the glamorous yet unfair fashion world"

Thank you SFFAMA! It was a pleasure to present our product at Fashion Mash-Up. The feedback and encouragement we have gained from the experience is invaluable. Our team is more inspired than ever, and eager to serve the needs of local fashion merchants and designers in San Francisco… and the world! The Fashion Mash-Up was our initial product presentation (www.omgiluv.it) and we were very happy with the results.

SFFAMA is one of the best resources for anyone in the Bay Area interested in networking with remarkable entrepreneurs in fashion and design. The community SFFAMA is creating in San Francisco is second-to-none, a truly diverse and positive group of fashion savvy doers. I’ve learned so much from attending the Fashion Mash-Up from the incredible speakers who provide invaluable insight on how to effectively navigate the trials and tribulations facing the go-getters of the Bay Area. I’ve also garnered wonderful friendships and colleagues who continue to inform and inspire. Kudos to SFFAMA! Great Job, Fantastic Event.

“I got the opportunity to talk about my company ALYLEE.com at Fashion Mash-Up organized by Owen Geronimo on May 19 2011. ALYLEE’s goal is to provide a marketing platform to Fashion Designers, Fashion Bloggers and Stylists so that they can promote themselves and develop their brand name at Zero cost to them.The event was great, very well put together. I got good feedback and generated new ideas and friendships from the event. I recommend anyone into fashion to attend one of these events and expose themselves to the fashion culture of San Francisco.

” I have had the pleasure of being part of SFFAMA for about a month but it seems much longer as I have made some wonderful contacts with some great networking . SFFAMA Fashion Mash-up is an extremely informative session . It enables the new and aspiring talent with the necessary skills and knowledge for the industry. You meet real people with real goals and challenges. This helps open up new areas of growth and convert the same into reality. From hosting fashion shows to running workshops like portfolio nights and Fashion Mash-Up, to coordination between different departments & maintaining great relations, it is done with excellence, competence and commitment. Ultimately, SFFAMA settles for nothing less than near perfection when working in a group environment and I think anyone and everyone on board with the team is on path to success. I wish the team the best for all their future endeavors.“

Fashion Mash-Up is a great event where attendees and speakers are provided an opportunity to discuss a great topic related to fashion industry. This particular session of 05/19/2011 was a session where I along with fellow designers, was given an opportunity as a speaker to talk about our journey of progress from a starter to a point where we are today. The questionnaires put up by host Owen Geronimo covered all aspects of the progress log . We also discussed how-to steps in making it all happen and challenges met to achieve those set goals in a given time frame…We also had a great experience in answering questions in discussion about these aspects with the full-house attendees. All in all I think, Fashion Mash-Up is a great platform for open panel discussion about any topic related to fashion industry. .. I thank everyone involved and look forward to attending many such sessions.

"Awesome event tonight! Met great people.  Great energy.  Thanks for organizing it.”

  • ~ JOANNA FONG

    About FASHION MASH-UP: Our mission is to provide an open dialogue/forum on how to develop innovative solutions to become better business entrepreneurs. This workshop was developed as a platform to discuss the business of fashion and arts through the utilization of current business models and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” features local entrepreneurs, fashion designers, bloggers, retailers and techies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

    For more information contact: Owen Geronimo, SFFAMA Founder at contact@sffamainc.org.


    COMING SOON: THE BEAUTY EXPO, PRET-A-PORTER SF, SAN FRANCISCO FASHION WEEK ™ 2011. Watch videos @ SFFASHIONTV  . JOIN SFFAMA. Read TESTIMONIALS.  View presentations: Branding Your Product With SFFAMA &
    Pitch Your Product with SFFAMA