The Beauty Expo : Marie Antoinette

The Beauty Expo is a Marie Antoinette themed beauty and lifestyle presentation that brings together beauty enthusiasts, influencers, brands, and industry professionals. The event typically features panels, discussions, beauty tutorials, product launches, and opportunities for attendees to interact with influencers and brands in the beauty and fashion industry.

The Beauty Expo, will take place on Friday, February 23rd, at the illustrious Fame Venue located at 443 Broadway. With a theme inspired by Marie Antoinette, attendees can immerse themselves in a world of glamor, innovation, and creativity. The expo will feature a diverse array of vendors, including nail artisans, offering unique products and services to elevate every aspect of beauty.

Our events aim to create a space for people to celebrate and explore the world of beauty, connect with like-minded individuals, and discover new products and trends. These events often attract a diverse audience interested in fashion, makeup, skincare, haircare, and overall beauty and wellness. Join us on February 23rd for an unforgettable night!  RSVP here

Beauty Week\2020 Prelaunch | The Future of Beauty & Tech

Beauty Week\2020 Prelaunch | The Future of Beauty & Tech | Beauty Industry in the World of Influencers | How Beauty eCommerce Uses Social Media & Influencers | Limited Seating | RSVP Required To Attend

about the current state of the beauty industry and the competitive world of beauty Influencers battling for your attention on Youtube; Instagran; Snapchat and now TikTok. We will dive into in depth conversation on how social media and emerging technologies has/had reshaped the industry.

The Beauty Expo 2016 [6th Annual] Styling Beauty + Tech

THE BEAUTY EXPO is an annual [6th year] LIVE hair and make-up styling presentation and fashion installation. A networking soiree for professionals in the fashion, beauty and tech communities featuring trunk show by local retailers, fashion + beauty app demos & vendors. Teams wil showcase their best creative make-up and hairstyles. This year’s event will also feature a beauty tech panel with startup industry insiders and a fashion bloggers runway competition for the “Best Street Style” look at the event. > JOIN US > April 09, 2016 > The Beauty Expo 2016 [6th Annual] Styling Beauty + Tech
> RSVP @ http://bit.ly/2581UjL

For Immediate Release - THE BEAUTY EXPO 2014

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents : THE 5th ANNUAL BEAUTY EXPO and “Street Style Face-Off – Year 2”

• Date: Sunday, May 4th, 2014
• Time: 6-9pm
• Location: Atelier Emmanuel, 415 Stockton Street, San Francisco, CA 94108
• Contact: Owen Geronimo / info@fashiontechpr.com

(April 25, 2014 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The 5th Annual “Beauty Expo,” to be held at Union Square’s award-winning salon and day spa Atelier Emmanuel, 415 Stockton St, on Sunday, May 4^th, 2014. Doors open at 6pm.

• Tickets can be purchased online at - http://www.eventbrite.com/e/street-style-face-off-the-beauty-expo-tickets-11264784273 and at the door subject to availability.

THE BEAUTY EXPO is SFFAMA’s annual hair and make-up styling showcase and industry networking event for professionals and the local fashion, beauty and tech communities. In addition, the evening showcase will feature SF Fashion Lab incubator’s Maricella Olague collections. This year’s Beauty Expo will also include the second annual “Street Style Face-Off” featuring trendsetting SF fashion, style and beauty bloggers, a pop-up trunk show by local merchants and beauty vendors, and app developer demos. This year’s event is sponsored by JustFab.com. 

Meet Trendsetting SF Fashion, Style and Beauty Bloggers including: Natasha Lo, Noir Avenue, Pre Fixe, The Fog Fancy, Well Dressed Rebel, Witty Fashionista, XoXoAlisa  and more.

Pop-up Trunk Show and Tech Demos include: A by Anubha, Artistry, Dhanya Gutta , Fuschia Couture, Katie Campbell, Live Love Moda, Maricella Olague, Meeting Pulse, Organic Basics, Rodan+Fields, Sonas Denim, Volga Verdi, and more.

For Media Relations and Sponsorship Inquiries, please contact Owen Geronimo at info@fashiontechpr.com

• ABOUT FASHION TECH MEDIA LLC / www.fashiontechpr.com

Digitally styling fashion with media and tech… FashionTechPR | Fashion Tech Media ® LLC is a brand development consulting firm and boutique publicity relations entity specializing in digital media and focused on fashion & technology sectors. FashionTechPR works with fashion tech, retail tech & wearable tech startups in San Francisco, New York, Los Angeles: Silicon Beach and Silicon Valley.

• ABOUT SFFAMA INC / www.sffamainc.org

RENAISSANCE BY THE BAY – In San Francisco, we’re working on rebalancing the tech-heavy economy by leveraging our world-leading technology and innovation assets to redevelop other strategic cultural and economic sectors – as a 501c3 education and economic development nonprofit and the largest fashion industry organization in California, SFFAMA implements this economic strategy by combining technology, innovation and entrepreneurship with creative communities in fashion, wearables, retail, design, and the arts.

THE BEAUTY EXPO : Year 5

THE BEAUTY EXPO is an annual hair and make-up styling showcase and a fashion installation from a local fashion designer. This is a networking soiree for professionals in the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors,  Eight teams compete in the styling showcase for the most creative make-up and hairstyle…. 8 Styling Teams + 8 Models + 4 Industry Judges + 1 Designer Collection + 1 Winning Team….

• APPLY HERE TO COMPETE

• To Attend - RSVP HERE
  

This year’s event will also showcase the 2nd year of FASHION BLOGGERS CONNECT’s “STREET STYLE FACE-OFF featuring local trendsetting fashion/beauty/style bloggers competing for the "BEST STREET STYLE LOOK” of the evening… Join SFStyleBloggers Meetup! 

The Beauty Expo 4

The Beauty Expo 4

The Beauty Expo [Year 4] & Fashion Bloggers Walk-Off Competition

THE BEAUTY EXPO returns on May 25th, 2013 to be held at Pigment Cosmetics. 

The Beauty Expo is an annual social event for the local fashion, beauty professionals and tech communities featuring demo presentations by local fashion retailers, fashion app developers & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a local fashion designer. Six teams compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever Fashion Bloggers Walk-Off Competition.

• Presented by:San Francisco Fashion And Merchants Alliance, Inc., & Pigment Cosmetics.
• RSVP Here: http://thebeautyexpo052513.eventbrite.com/
• For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please contact Owen Geronimo of FashionTechPR info@fashiontechpr.com. 

VS85: Event of the Year for San Francisco’s Beauty Industry!

San Francisco, CA (January 17, 2013) – Top San Francisco salons have partnered to celebrate the life of Vidal Sassoon, one of the hair industries most influential and innovative artists, with VS85.

This first annual event will host guests on Vidal Sassoon’s birthday; Thursday, January 17, 2013 between 7pm – 11pm at The Green Room in San Francisco, CA. In the spirit of celebrating life, guests will enjoy good food, good drinks, good music and a showcase of what Vidal Sassoon lived and breathed: Great Hairstyles. The Green Room will provide the backdrop for a runway presentation of models wearing wigs of Vidal Sassoon inspired hairstyles, which will also be up for auction. Participating San Francisco salons will be cutting and styling the wigs presented and up for live and silent auction. The event will also host a silent auction of fun and unique prizes, showcase live musicians, and have fun and inspiring event activities for guests to enjoy.

Inspired by Mr Sassoon’s philanthropic contributions, VS85 will raise donations and awareness to Project Open Hand, a San Francisco non-profit that provides meals and groceries for people living with HIV/AIDS, homebound critical illnesses and seniors in San Francisco County. As a local organization that has been providing services for over 60 years, Project Open Hand is the perfect partner and beneficiary to raise awareness for. With so many hair and beauty salons in San Francisco event organizers want to start an annual event with the objective to unify the industry. What better way to come together than to celebrate an icon on his birthday and remember what he has done to inspire all of us in the industry? VS85 invites anyone and everyone who wants to celebrate the life of a true legend, Vidal Sassoon, and give back to a great cause.

VS85 Event Details

• Date: Thursday, January 17, 2013
• Time: 7 – 11pm
• Location: The Green Room
• 401 Van Ness Ave., San Francisco, CA
• Website: www.VS85.org
• Ticket Price: $50 (www.VS85.eventbrite.com)
• Facebook: www.Facebook.com/VS85Benefit

Additional Details:

• Participating Salons: Alcheme Salon, Atelier Emmanuel, Cowboys and Angels, Glama Rama, Oxenrose Salon, Patrick Evan Salon, Population Salon, Salon Miel, Wak Shack Salon
• Main Event Sponsors: Project Open Hand, Wella Professionals, Skyy Vodka, Bartenders Unlimited
• Ticket purchase will give you admission to the event – open bar, tasty food, runway presentation, live DJ, live music, silent and live auction. All event proceeds go to Project Open Hand and are tax deductible.
• This event is for ages 21+ and RSVP only.

The Graces of Beauty at the 3rd Annual Beauty Expo

[ Photo by ASG Imaging. Article by Lexie Tiongson, The Elle Tee ]

Local fashion and technology entrepreneurs graced the spaces of Pigment Cosmetics on Saturday, May 27th to network and celebrate the 3rd Annual Beauty Expo. Hosted by Charleston Pierce and Owen Geronimo, four teams of hair stylists & make-up artists competed in a styling showcase. The beauty styling teams included: Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge, Ericka Gosha and Regina Dixon, Geneive Jaramilla and Viet Thi Tha of Step Heavvy and Cynthea Amnatkeo and Desiree Cerda. While models were getting dolled-up, guests were able to network an enjoy all the commodities provided by the sponsors of the event. Models, bloggers and contestants were given Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet with during the competition and share images online.

After all the champagne bottle popping during wonderful “happy hour” provided by SFFAMA, all the hair and make-up stylists were done dolling up their models and giving them their final look. The teams then stepped up to explain their reasoning behind their style. Judges Joyce Hu, Dario Smith & Gwendolyn Wright all proceeded to critiquing the model’s styles during the runway show and after a tough decision, Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge became the winning team for most creative hair and makeup.

In addition to showcasing all things beauty, many retailers and vendors including WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel showcased their product during the event while Intern Sushi and Ask a Salon were providing giveaways. At the end, guests were able to take home a “swag bag” courtesy of Wella Professional. If there’s one thing about beauty that surprises people, it’s the togetherness of it all. As many people came together to celebrate beauty, another year of a successful Beauty Expo has come and gone. 

Lexie Tiongson interns for Stipple as a Fashion & Style Specialist researching celebrity fashion trends. She has also had editorial internships at Shojo Beat Magazine, NOVO Magazine and The Sacramento Press. She currently writes for several magazines including Arielle Simone, We The Urban Magazine and UniversityChic.com, and is a contributing writer for SFFAMA. Lexie majored in journalism and fashion at San Francisco State University and currently attends Academy of Art University studying fashion journalism and visual merchandising.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

THANK YOU to all the Judges of THE BEAUTY EXPO 2012

JOYCE HU @ The Bookr and Wildlife Works. The Bookr strives to provide all the tools and information a client needs to arrange castings and bookings easily and instantly. Clients can see talents’ availability calendars, rates, recent polaroids, videos and snapshots right on their profile page and book them directly online. The job board features allows client members to share portfolios of their picks to nonmembers for easy online review. By putting the casting and booking process online, thebookr allows full transparency in communication and booking between clients and talent. Clients can conduct their own talent search, compare them and send lightboxes to colleagues instantly.  They have direct access to all talent information when they need it. Every talent and client must apply to be a member. We look for models who have a sellable look and talent who have a working book. And just as importantly, we invite talent who have the right attitude, are professional and enjoy managing their own careers.

DARIO SMITH is a wardrobe stylist and a photographer. He is the founder of The Bellwether Project. With an immense focus on character, growth, the timeless standards of being a gentleman and the language of style, The Bellwether Project is designed to assist the progressive man in reclaiming his confidence by reconditioning his aplomb in his appearance.

He majored in photo journalism with a heavy emphasis on fashion and style. He defines style as an extension of ones character and believes that fashion is the grounds for sophistication. In harmony these two create the classic and innovative art that we’ve come to love on a universal level. This concept of aesthetics has always been an umbrella to his trajectory. 

GWENDOLYN WRIGHT is the Managing Principal of The Wright Consultants, LLC. She has twenty two years of management and business administration proficiency ranging from creation of new market opportunities and expanding distribution channels to development of quantitative sales and marketing plans, pricing new products, and financial feasibility risk analysis. She consults with entrepreneurs and C level executives and manages start-ups and emerging businesses from Portland, Oregon to New York City. With a love of fashion, food and lifestyle companies, she has extensive experience in apparel, jewelry and accessories design as well as green and sustainable products, digital, social and technical design and marketing, retail brands, manufacturing and sales, and e-commerce. Previously, Ms. Wright was a First Vice President and credit and portfolio executive in Private Banking, was appointed to both the Small Business Commission, where she served as Vice President and Budget Committee Chairperson, and the San Francisco Revolving Loan Committee, and was awarded USA Small Business Administration Finance Advocate of the Year 2005.

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society. Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a local fashion designer. Seven teams compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever fashion bloggers runway showcase in San Francisco. Presented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

The Beauty Expo 2012 Recap Part 3

[ Photos by DS Lite ]

The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from Wella, Evolvh, Rodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwap, Zoe Hong of The Factory, John Lindauer of Aquent, Brian Miller, Nikol Elaine, Jennifer Ly, Liana Burtsava of Trendy Lime, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

The Beauty Expo Video 2012

The Beauty Expo 2012 Recap Part 2

[ Photos by ASG Imaging ]

[ Photos by Brian Miller ]

• The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles. This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce Hu, Dario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: Wella, Fizz Marketing, Stylet.ag, Ask A Salon, Intern Sushi, Shopience, Digital Style Digest, SF Indie Fashion, EvolvH & Pigment Cosmetics and most of  all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team:  Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge. 

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

The Beauty Expo Photos 2012 Page 7

Photos by Ask A Salon.

The Beauty Expo Photos 2012 Page 8

#THEBEAUTYEXPO 2012 Instagram Recap

• @artiffact The winning look #thebeautyexpo #sffama @sffama

• @tattyserganova  #sffama

• @snobswap: Photos from Beauty Expo event in San Francisco@fashiontech_sf 

• @LuxResale Our founder @au_lona is modeling! #thebeautyexpo
  @LuxResale The Russian experience work is amazing! #thebeautyexpo
• @TaniaArrayales lux rocks! ‪#sffama‬ 
• @TaniaArrayales Love! 
  RT @tattyserganova: @TaniaArrayales lux rocks! sffama

• ‏@beautyjunkieSF Pics from #thebeautyexpo last night with held by @sffama. So much fun!

• @artiffact @stepheavvy starting this styling contest! #thebeautyexpo #sffama@sffama 
• @stepHEAVVY RT @artiffact: @stepheavvy starting this styling contest!#thebeautyexpo #sffama @sffama 

• @artiffact Team 4 is braiding and twisting it up! #thebeautyexpo #sffama@sffama
• @DelphineWinter This was such an amazing event! Congrats to my team for winning!!:). Hope to see you all soon.

• @artiffact Team 3 has balls… Of hair! #thebeautyexpo #sffama @sffama

• @theElleTee #thebeautyexpo loving team 1
• “NEA is so thankful to everyone who came out to support, what a fun event it was!!”
• @artiffact Team 1 is puckering! #thebeautyexpo #sffama @sffama
• @robertmichaelt @thebeautyexpo #sffama @sffama Nikol and I are gonna rock it!

• @hburtAIA #sffashion beauty looks competition! #sffama!

• Lona doing her thing…  — with Lona Alia Duncan.

• @ArielSimoneMN at #beautyexpo @SFFAMA 

• @SeverineWinter The peacock! Go team 4!!! At the beauty expo San Francisco — with Delphine Winter

• @wenchimon #thebeautyexpo just started! Competition in 30 mins. #sffama sponsored by ATT 4G LTE

• @MiyahImage Met some great peeps and saw some great makeup & hair styling @SFFAMA Event!

• @LuxResale Thank you to everyone who supported us at #thebeautyexpo - it was an awesome night!!

• @beautyjunkieSF Meeting some awesome people #THEBEAUTYEXPO
• @beautyjunkieSF At #THEBEAUTYEXPO held by @SFFAMA with @cassadie

• @geneive They gave me a tablet to use during this years`s ‪#thebeautyexpo‬. Genius :-)
• @stepHEAVVY Ready to compete! @SFFAMA

• @geneive I got that swag and its coming out my ovaries. thanks @SFFAMA!!

• @LuxResale Introductions - Nice to see so many amazing businesses and people! #thebeautyexpo

• @ArielSimoneMN Gorgeous model and gorgeous hair #SFFAMA #sffashion @pigmentcosmetics

• @AlinesCloset #thebeautyexpo! 
• @AlinesCloset An event I don’t want to miss! @SFFAMA: #THEBEAUTYEXPO 
• @brianmiller Thank you for a great event! 
• @sheridantatsuno Great event last night, Owen! 

• @metabolizer1986 #thebeautyexpo ramping up now at Pigment Cosmetics! Get down here!
• @theElleTee here at #thebeautyexpo watching hair and make up stylists doll some models up

• @NataMinasenko #thebeautyexpo

• @artiffact  Hi Owen, Thank you for the invite…great event, so many of my friends are asking all about it!

• @metabolizer1986 Great event Owen!
• @CharlestonSF Once again thank you so much I had a good time

• The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles. This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce Hu, Dario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: Wella, Fizz Marketing, Stylet.ag, Ask A Salon, Intern Sushi, Shopience, Digital Style Digest, SF Indie Fashion, EvolvH & Pigment Cosmetics and most of  all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team:  Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge. 

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

Press Release: THE BEAUTY EXPO 2012

[ Photo by: Shaun Tiangsing ]

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3^rd ANNUAL BEAUTY EXPO.

[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3^rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26^th, 2012, with doors opening at 6PM.

• TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com.
• Date: Saturday May 26^th, 2012
• Time: 6PM Doors Open
• Location: Pigment Cosmetics, One Market Street, San Francisco
• Dress Code: DRESS TO IMPRESS
• Contact: Owen Geronimo / contact@sffamainc.org

THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests. 

This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.

SPONSORS:  [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.

SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org

What is BEAUTY? The Beauty Expo 2012

[ Photo by ASG Imaging ]

The Beauty Expo 2012 was a celebration of diversity and innovation, an intimate affair hosted by Charleston Pierce and Owen Geronimo. Guests enjoyed beauty products from Wella, Evolvh, Rodan+Fields and Seacret. Champagne bottles popped and wine poured while guests engaged with the Stylet.ag fashion app, shopped WorkPlayDate, Bachman’s Sparrow & Chloe+Isabel while models, bloggers, and contestants were provided Samsung Galaxy Tablets and iPads with AT&T’s 4G Lite service to tweet during the competition and share images online. Industry guests included Sean Peng of Inspirare, Boris Oak of Evolveh, Tiffany Chenoweth of Miss Omni Media & Artiffact, Julie Anne Herrin of StyleBistro and Zimbio Inc., Eric Swoyer of Fizz Marketing, Beth Hamilton of Beauty Junkie in SF, Lexie Tiongson of The Elle Tee, Cassidy Blackwell of Natural Selection, Jeccica Robbins of Pigment Cosmetics, Jennifer Giles of SnobSwap, Zoe Hong of The Factory, John Lindauer of Aquent, Brian Miller, Nikol Elaine, Jennifer Ly, Kurt Musrasrik of Infinity Salon, Tam Starita of Image Minded SF, Mel Ball of AskASalon, Lona Duncan of LuxResale, Alison Messinger of Eclectic-A-La Mode, and Jana Hanavan of Blue Butterfly. The styling showcase was judged by Joyce Hu of The Bookr, Dario Smith of Bellwether Project and Gwendolyn Wright of Wright Consultants. The winning team of Avital Elgaziel and Jerushalem Weaver from Avital Beauty Lounge claimed top honors for most creative hair and makeup. Intern Sushi provided hourly giveaways and everyone took home stylish swag products provided by Wella Professional.

Press Release: THE BEAUTY EXPO 2012

[ Photos by: STEPHEN SUN from 2011 Competition]

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3^rd ANNUAL BEAUTY EXPO and FASHION BLOGGERS CONNECT Runway Showcase

• Date: Saturday May 26^th, 2012
• Time: 6PM Doors Open
• Location: Pigment Cosmetics, One Market Street, San Francisco
• Contact: Owen Geronimo / contact@sffamainc.org

[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3^rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26^th, 2012, with doors opening at 6PM. TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com . DRESS TO IMPRESS.

THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests. 

This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Jules Vasic of The Green Stylist, Alison Messinger of Eclectic à la Mode, and Lona Duncan of Lux Resale.

SPONSORS:  [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.

SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo

u look haute: Launching April 2012

Sneak a peek at u look haute: a fashion and beauty network featuring tips, stories and reviews shared by celebrities, experts and everyday women. It’s a place for girls to discover and express their sense of self through makeup, hair, clothing, accessories and more.

• Join SFFAMA, Follow SFFAMA, Like SFFAMA.
• For media relations & PR/Publicity Contact Owen Geronimo