Versace for H&M: Behind the Scenes

All gold paint of London was used when turning Black Island Studios into a virtual Versace Palace. Hear what the people on the set has to say about the transformation.Donatella Versace offers you a sneak-preview of the amazing, surreal TVC, signed by mastermind director Johan Renck.

• State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.

• STATE OF STYLE is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. State of Style – broadcasted and online all over the world. State of Style is a non-hosted TV-production series with many flexible formats, sold on licence worldwide and represented at MIPTV in Cannes by OCTAPIXX. It is easily adjusted into any kind of framed studio setting by the broadcaster. The material is in English, but subtitles or dubbing can be easily arranged. It is regularly broadcasted primetime on Swedish National TV (SVT1), and has also been aired in Finland, France, Germany, Greece, Hungary, Korea, and Spain.

• See SF Fashion Calendar  + JOIN SFFAMA. 
  
• Follow @SFFAMA + Join Discussions @ Facebook
• For media relations or publicity  contact OwenGeronimo -at-contact@sffamainc.org

H&M Divided Collection with Wishwishwish

• State of Style is SFFAMA’s newest content partner. State of Style is an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook. 

• See SF Fashion Calendar  + JOIN SFFAMA. 
  
• Follow @SFFAMA + Join Discussions @ Facebook
• For media relations or publicity  contact OwenGeronimo -at-contact@sffamainc.org

Versace for H&M Fashion Event in New York

The Versace for H&M collection was launched at a celebrity packed event in New York!

Already on the red carpet, the over 500 specially invited guests entered the world of Versace. The event took place in a specially designed building on the Hudson River, New York. Donatella Versace was joined by Jessica Alba, Blake Lively, Linda Evangelista, Jennifer Hudson, Uma Thurman, Chase Crawford and many many others. The Versace for H&M collection was shown on the catwalk alongside with some iconic pieces created just for this exclusive show. A second scene in this fabulous venue was entered by Prince and Nicki Minaj who gave an exclusive consert. A glamorous after-party followed in true Versace style for hours…

• State of Style is SFFAMA’s newest content partner. State of Styleis an independent production company based in Stockholm, Sweden. In the past 15 years they have produced hundreds of high quality TV programs mainly within the fields of fashion, music, and culture. Visit: State of Style @ Facebook.

• See SF Fashion Calendar  + JOIN SFFAMA. 
  
• Follow @SFFAMA + Join Discussions @ Facebook
• For media relations or publicity  contact OwenGeronimo -at-contact@sffamainc.org