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Sustainability

ECO Fashion Week SF presents : Fashion's Environmental Impact on Climate Change

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ECO Fashion Week SF 2019 presents : The Fashion Industry's Environmental Impact on Climate Change | RSVP To Attend @ http://bit.ly/2mLx6sY | Join #EcoFWSF @ http://bit.ly/2kPAp14

Climate change will affect how manufacturers operate in the future. With climate change taking a toll on the environment, more brands and individuals will be faced with severe environmental issues. How will this change the way we manufacture apparel? Can we make clothes more sustainably? How will floods, fires, and other natural disasters affect consumers and manufacturers?

While our passion for fashion is at least part of the problem, experts say the industry itself needs to be smarter with production to lessen environmental damage.

An important implication is that defining sustainable fashion is vital in order to avoid challenges. Pioneers like Stella McCartney, Raven + Lily, Akola Project, Reformation, Patagonia and Apolis are changing how clothes are made and how the industry works.

Design Week SF + ECO Fashion Week SF presents:  Women of Sustainable Fashion 

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Design Week SF + ECO Fashion Week SF presents: 

Women of Sustainable Fashion 

ECO Fashion Week | San Francisco | GREEN is the New Black 

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PANELISTS :

Ayesha (@abarenblat) is a social entrepreneur with a passion for building sustainable supply chains that respect people and our planet. With over a decade of leadership to promote social justice and sustainability within the fashion industry, she founded Remake to ignite a conscious consumer movement. Remake’s films, stories and immersive journeys rebuild human connections with the women who make our clothes. Ayesha is passionate about where things come from, who made them and what their lives are like. She has worked with brands, governments, and labor advocates to improve the lives of the women who make our clothes.She led brand engagement at Better Work, a World Bank and United Nations partnership to ensure safe and decent working conditions within garment factories around the world. She was head of consumer products at BSR, providing strategic advice to brands including H&M, Levi Strauss & Co., Marks and Spencer, Nike, The Walt Disney Company and Pou Chen on the design and integration of sustainability into business. She holds a master’s in public policy from the University of California, Berkeley.

Jill Fraser is CEO and CMO of Jill Milan, a luxury designer of handbooks and fashion accessories made in Italy. Launched in 2011, Jill Milan was voted "Vegan Brand of the Year." Their bags have been featured in W, Vogue.com, The Zoe Report, The Knot and US Weekly. Jill Milan's handcrafted Italian handbags have been carried on the red carpet by Amy Poehler, Eva Longoria, Anne Hathaway, Kerry Washington, Jennifer Lawrence, Carrie Underwood and countless other A-List celebrities. They have appeared on "Gossip Girl," "Scandal," "Billions," and at the Oscars, the Emmy awards, Golden Globes, the Met Ball, SAG Awards, CMAs and VMAs.

Before founding Jill Milan, Jill headed up marketing for a number of private and venture-backed technology and consumer product companies. She was a co-founder of a consumer goods company, RAZCAL, which owned Virgil’s Root Beer, the only drink ever to be named “Outstanding Beverage” three times by the International Fancy Food Show. She also associate produced the movie “Free to a Good Home” about animals in Los Angeles shelters. Jill is a vegan and an animal advocate with an interest in rescuing horses at risk of going to slaughter. She holds bachelor's and master’s degrees from Oxford University, England, is a member of MENSA and served as a founding board member of the International Institute for Film Financing.

Kathrine is a start-up founder, international development professional, and sustainable fashion consultant. For five years she led the strategy, marketing, and operations for LOZENA, an ethical luxury womenswear brand that achieved recognition with style influencers, publications such as Vogue and ELLE, and on the runways of international fashion weeks. Prior to realizing her own passion for entrepreneurship, Kathrine managed and provided technical content expertise to high-profile U.S. State Department-led programs for women entrepreneurs in emerging markets. She earned an M.A. in international trade and finance from the University of Denver's Josef Korbel School of International Studies and a B.A. from Marquette University.

Kathrine now provides consulting services for emerging brands, NGOs, and organizations seeking to incorporate ecological and socially responsible practices in their business operations. She is well-versed in strategy development and execution; project and event management, as well as advising startup fashion entrepreneurs in the areas of business planning, sustainability, marketing and distribution, brand positioning, and crowdfunding and grant writing.

Leslie Fong is the Founder & CEO of VENIM, a customizable denim jacket brand based in San Francisco, CA. VENIM jackets are ethically produced in Los Angeles from the excess yardage of other designer denim brands and are then completed to customer specifications on a made-to-order basis. 

Sarah Liller is a fashion designer, who started her eponymous clothing line in 2012 after attending Parsons design school in New York City. She is known for her comfortable yet sophisticated approach to fashion. She believes that gorgeous, comfortable clothing can give women confidence to live their best lives.

Sarah Liller clothing is handmade in San Francisco with domestically milled, buttery soft fabrics to preserve U.S. manufacturing and lower the carbon footprint. The rayon/Lycra fiber found in the fabric is made from sustainably harvested birch trees and processed in a closed loop system, minimalizing the chemicals used and minimizing wastewater and emissions.

Sarah has been featured in Travel + Leisure, The San Francisco Chronicle, WWD, countless fashion blogs, and has been worn by celebrities like Claire Danes and Daphne Oz. She sells online at sarahliller.com and to over 40 specialty retailers across the US.


(Repost) Not Buying It: Fast Fashion, Lies & Sustainability

(Repost) Not Buying It: Fast Fashion, Lies & Sustainability

"Fast fashion has followed a trend similar to the fast food chains that inspired its name - explosive growth, massive popularity, and then consumer skepticism. Turns out that having access to clothes en masse mere days after the latest runway shows requires production practices that aren’t healthy for societies or our planet. Just like factory farming and consuming Whoppers and fries consistently isn’t healthy or sustainable, inexpensive clothing meant to be worn once or twice and constantly replaced isn’t much better for us. Even McKinsey says so. In 2004, we had Supersize Me; in 2015, we got The True Cost. Are we seeing the beginning of a shift away from fast fashion? Will apparel brands more akin to Chipotle start gaining real traction?" — Kelsey Halling, Sustainable Brands

Photo Credit: Zara

How SF Will Achieve "Zero Waste" Goals Through Partnerships w/ Textile Recycling & Retail Partners

MAYOR LEE TO LAUNCH SAN FRANCISCO’S ZERO WASTE TEXTILE INITIATIVE 
Campaign Set to Eliminate City’s 4,500 lbs. of Textile Waste 
Sent to the Landfill Every Hour


San Francisco, CA – On Wednesday, January 15, the City and County of San Francisco will launch its Zero Waste Textile Initiative at Westfield San Francisco Centre to help reach the City’s goal of achieving zero waste by 2020.  San Francisco annually sends more than 39 million pounds of textiles to the landfill—that is over 4,500 pounds each hour. Textiles are one of the top three materials that San Franciscans send to the landfill.

The new program—with the handle #SFSaveFashion—is not only expanding textile drop-off locations in San Francisco, but is also accepting worn out items that were previously considered trash. The event will also officially launch the first I:CO City Initiative—a government, nonprofit and private sector effort to prevent textile waste at the local level. 


In an effort to encourage residents to reuse or recycle worn out sneakers and unwanted clothes instead of sending them to the landfill, the initiative provides an easy, convenient way to give unwanted textiles a second life.

Residents and businesses will be able to take their apparel, footwear, linens and other textiles to specially designed drop-off boxes at city locations and partner retailers for reuse or recycling.  The program also includes expanded programs with nonprofit partners such as Goodwill and the Salvation Army.

 WHO:                   
  • San Francisco Mayor Ed Lee
  • Stephen Wiegand, I:Collect (I:CO) CEO
  • Bridgett Luther, Cradle to Cradle Products Innovation Institute President 
  • Maureen Sedonaen, SF Goodwill CEO
  • Pierre Borjesson, H&M North America Senior Sustainability Specialist
  • Adam Mott, The North FaceSenior Manager of Corporate Sustainability
  • Helga Ying, American Eagle Outfitters VP External Engagement Social Responsibility
  • Michael Kobori, Levi Strauss & Co Vice President of Sustainability
WHEN:            Noon on January 15, 2014 

WHERE:  Westfield San Francisco Centre / 845 Market St. entrancein San Francisco, Level 3, in front of Bloomingdales and H&M

VISUALS: New York Artist Derick Melander and local volunteers from the city and American Eagle Outfitters will construct a sculpture made of second hand clothing and textiles illustrating the more than 4,500 pounds of textiles sent to landfill in San Francisco each hour. 

LANGUAGE:  In language partner representatives will be available to conduct interviews in Spanish and Chinese.

Participating retail locations include: American Eagle Outfitters, Levi’s, The North Face, H&M, Puma, Forever21, Skunkfunk and many others. 

San Francisco residents can learn more about the Zero Waste Textile Initiative at sfenvironment.org/textiles.

ImproveSF Design Jam : Rags to Revenue

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Rags to Revenue: What local jobs and start-ups could we create from textiles now going to waste? An introduction to the Challenge to learn Last September, the City of San Francisco is inviting its citizens to participate in the “Rags to Revenue” Challenge to address the issues of waste and job creation. The ImproveSF Design Jam will kick-off the challenge with a two-part event where folks from the design, start-up, and social enterprise space come together to collaborate on innovative ideas to answer the challenge question from experts working on issues related to job creation in San Francisco.

GreenStreetSF | Socially Green: Eco Chic Night Pop Up at SF Green Film Fest

SOCIALLY GREEN is the Meetup group of GreenStreetSF a professional networking group for anyone from ecologically-minded consumers to green entrepreneurs and startups who want to connect with other professionals and innovators in the burgeoning green industry landscape. Trunk show featuring Kahoy Collection, Syndicate Brand, BlankShoppe, Voz and more. Presentation by: Matthew Myers of Infrastructure Upgrade: Integrating sustainable design and LEED into the San Francisco fashion industry’s showrooms, shops and manufacturing facilities.

University Students Drop Their Jeans For A Good Cause Cotton. From Blue to Green.™ Encourages Denim Recycling on University Campuses

University Students Drop Their Jeans For A Good Cause

Cotton. From Blue to Green.™ Encourages Denim Recycling on University Campuses This Fall

New York, NY – Cotton Incorporated will launch the Cotton. From Blue to Green.™denim recycling program on college campuses again this fall asa call to action to recycle old denim and give it a “new life” by converting it into natural cotton fiber insulation.  The program is a direct appeal to the demographic and will encourage coeds to drop their jeans for a good cause.

The Cotton. From Blue to Green.™denim recycling programwill be at the following schools this fall: University of Kentucky, Texas Tech, Simmons College, and FIDM/Fashion Institute of Design and Merchandising in Los Angeles, San Francisco, Orange County and San Diego. 

“The Cotton. From Blue to Green.™denim recycling programis a great way to speak to college students about cotton, specifically denim, and generate awareness among their peers about its ability to be recycled and reused,” says Marissa Barlin, Spokesperson, Cotton Incorporated. “We know that young people today are eager to make a difference, and this is a unique way to help others in need, while making the environmentally-responsible decision to keep textiles out of landfills.”

Cotton Incorporated and Bonded Logic, the leading manufacturer in natural cotton fiber insulation, partnered for the 2006 inaugural launch of the Cotton. From Blue to Green.™denim recycling program. The denim collected on college campuses is given new life when it is converted to UltraTouch™ Denim Insulation and provided to communities in need to assist with building efforts, often in areas affected by natural disasters.   

In addition to working with students on college campuses, the denim recycling program continues to gain momentum by partnering with retailers, consumers and corporate responsibility programs throughout the nation.  All denim collected through the Cotton. From Blue to Green.™ program is recycled into UltraTouch™ Denim Insulation, and a portion of this insulation, up to approximately 250,000 square feet, will be distributed in 2013 to communities in need.

To date, the Cotton. From Blue to Green.™ program has received nearly 850,000 pieces of denim, which equals over 1.7 million square feet of insulation. As a result, approximately 531 tons of denim have been diverted from landfills. And denim drives on campuses make a big impact! Over 100,000 pieces of denim have come directly from college denim drives.  At each university, the denim recycling program encourages students to collect denim from the student population as well as from the surrounding community. The campus denim drive is a grassroots student-run campaign designed to educate campus communities about the natural, renewable and recyclable attributes of denim. With four dynamic California campuses, FIDM/Fashion Institute of Design & Merchandising is the premier west coast fashion design and creative business college, educating for careers in fashion, graphic design, interior design, and entertainment. FIDM’s graduates include renowned fashion designers Monique Lhuillier, Kevan Hall, Karen Kane, and Juicy Couture’s Pamela Skaist-Levy as well as Emmy® and Academy Award® winning costume designers, top fashion industry executives, and entrepreneurs. Students representing various campus organizations will execute this year’s Cotton. From Blue to Green.™ program at FIDM San Francisco as well as in the local community. 

The program will be promoted on each campus via multiple channels, as well as online atwww.CottonFromBlueToGreen.org with information about the campus denim drives and the process of recycling denim into insulation. 

 

Cotton Incorporated is working with Sparks to execute the fall university Cotton. From Blue to Green.™denim recycling program.

 

About Bonded Logic

With more than 35 years of insulation experience, Bonded Logic Inc. markets and manufactures a wide range of thermal and acoustical insulation products for multiple industries. Based in Chandler, Ariz., Bonded Logic offers a superior performing natural fiber product to meet every insulation need, while keeping consumers and the environment safe and healthy. The company is best known for its UltraTouch™ Denim Insulation – sourced entirely of post-consumer blue jeans and is free of harsh chemicals. Bonded Logic is an OEM supplier to leading manufacturers in various industries. Bonded Logic’s products are widely available throughout the United States. For more information or to find a distributor, visit www.bondedlogic.com.

About Sparks

Sparks is a leading global provider of integrated event marketing solutions that connect client with customer, increase brand awareness and loyalty, and drive sales.  Our core competencies include the strategy, creative, production, management, marketing and measurement of trade show exhibits, events and meetings, consumer activations, brand environments, audience engagements, custom retail fixtures and other related marketing platforms. Sparks prides itself on its global presence and utilizes 8 locations to serve 200 corporations in 59 countries worldwide.  Discover how Sparks can drive brand performance at http://www.sparksonline.com.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton.  The Program is designed and operated to improve the demand for and profitability of cotton.

The IOU Project

The IOU Project produces unique, handmade apparel based on fabrics handwoven in India. Because each textile is unique, we provide end buyers with the ability to trace the production process from finished goods right back to the weaver that hand-wove the fabric. The stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility. Visit us at www.theiouproject.com or follow us on twitter at @theiouproject. Video created by Jossie Malis- Zunmakamera

Global Green Citizen Entrepreneur Contest

Who is YOUR local green hero? Who do you admire for creating a healthier environment and protecting the planet? Who is working to fight climate change at the local level in your neighborhood? Who is making a difference by taking action to protect our environment in your community? Who is helping improve lives of low-income families or empowering women and girls? Nominate someone who is greening your corner of the world – it could be a neighbor, classmate, co-worker, friend, or family member who is taking initiative and greening the community – by taking on the role of citizen entrepreneur. Maybe YOU are a local green hero. 

Friends of Global Green are helping to spread the word about the call for local green heroes to enter Global Green’s Citizen Entrepreneur Contest: http://globalgreen.org/citizenentrepreneur

Heartfelt thanks go out to the Global Green supporters who participated: Emmy Rossum, Dylan McDermott, Michelle Branch, Sophia Bush, Walton Goggins, Peter Mensah, and Maggie Grace, as well as Paul Emami at Storytellerz for directing the video (and his team for their work behind the scenes).


Men’s Clothing Line, Prolific 54 Apparel, Launches Eco-Friendly, Humanitarian and Fair Trade Clothing Boutique

San Francisco, CA – (September 26, 2011) – Prolific 54 Apparel, an online men’s line that provides fashion-forward clothes and accessories, celebrated their official launch of www.Prolific54.com on September 24, 2011. Prolific 54 Apparel’s product offering features high quality and sophisticated outerwear, shirts, pants and accessories that are low in prices despite the fact that they are only produced in limited quantities. All pieces are manufactured with social responsibility in mind, practicing fair trade and ethical standards.

“We want men to be able to have easy, affordable clothing that doesn’t compromise quality nor social responsibility,” explains founder, John Wang. “We pride ourselves on the fact that we are able to produce high quality clothing at low prices while still obtaining exclusive looks. This means that we manufacture our designs with only a limited amount of materials and when they run out, chances are the product is never produced again.”

Prolific 54 Apparel is the brainchild of four friends from the San Francisco Bay Area who wanted to produce what they felt was lacking in the market. All pieces from the collection are manufactured with social responsibility in mind. The clothes and accessories are produced in accordance to fair trade laws, non-sweatshop factories, dye inspections and ethical business practices.

“Prolific 54 Apparel has a sophisticated, comfortable design aesthetic and every man can find something that he can wear in a variety of settings from day to night” explains Wang. “For months our team traveled throughout the world trying to find areas we knew produced quality materials at exceptional prices. In some cities, we knew exactly who to contact while in others, we literally went door to door in order to find the perfect fits for certain pieces that matched our vision of the line while being ethically produced.” 

Prolific 54 Apparel’s store is available to shop now at www.Prolific54.com.

  • ABOUT PROLIFIC 54 APPAREL

Prolific 54 Apparel offers high quality and ethical men’s fashion in sophisticated urban designs for the fashion-minded individual. Their mission is to produce high quality yet affordable fashion in limited runs, thereby obtaining exclusive looks with distinctive products.

Prolific 54 Apparel was founded by friends John Wang, Jonathan Tam, Alvin Chan and Nick Pham, all with a common and unparalleled passion for design and fashion. They have traveled around the world together searching for quality and affordable materials to design pieces that they felt were lacking in the market. Inspired by versatile fashion-forward design aesthetics, they realized they had a clear opportunity to bring quality clothing at affordable prices to the market in a socially responsible way.

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Global Action Through Fashion partners with Teens Turning Green

Global Action Through Fashionis partnering with the organization  Teens Turning Green to energize high school and college students across the country to participate in Project Green Challenge, a 30-day green lifestyle initiative. The Challenge will raise awareness about conscious living, informed consumption and the collective impact of each of our actions.

  • Be sure to sign up by October 1st!

How it Works. Throughout October a daily green challenge will be outlined on  http://projectgreenchallenge.com/ and in an email delivered to each participant who has signed up. Over the course of the 30-day Challenge, participants will share their responses to challenge tasks on http://projectgreenchallenge.com/ utilizing Facebook, Twitter and YouTube.

Get Your Green Diploma. Contestants who complete the 30-day Challenge can apply for the Challenge Finals. Ten finalists will be selected to participate in Green University, a two-day eco summit held in California this December. Students will be flown to San Francisco where they will learn from esteemed eco leaders, present experiences from the 30-day Challenge, and work together to create unique platforms for social action.This new slate of projects will be implemented by Teens Turning Green and youth nationwide in 2012.

Challenge Champion. A panel of judges will name one finalist as the Project Green Challenge Champion. The winner will receive a one-of-a-kind prize package and the opportunity to work with Teens Turning Green and its partners in the coming year.

Join the Challenge! Be apart of a world changing initiative – sign up today!

And be sure to get your friends and school involved in Project Green Challenge. Two students from participating schools will be invited to participate as Project Green Challenge Campus Reps and to lead the effort on their school campuses. Click here if you want to see what the job entails and to sign up.

  • See SF Fashion Calendar or Get Listed. 

Learn About Fair Trade With Global Action Through Fashion, San Francisco

Join Global Action Through Fashion this Monday at the Hub SoMa to learn about Fair Trade! 

When: This Monday, January 31st at 6:30 pm
Where: The Hub SoMa in the Chronicle Building at 901 Mission Street, San Francisco 

Join Global Action Through Fashion this Monday at the Hub SoMa to learn about Fair Trade! The evening will feature a wonderful panel of leaders in the field including Jeff Denby of PACT Underwear, Tierra Del Forte of Fair Trade USA, and Matt Reynolds and Scott Leopold of Indigenous Designs. 

Whether you are a fashion designer/producer, a student, or simply a fashion consumer this talk will be an eye opener. Speakers will define Fair Trade and discuss starting a Fair Trade fashion company, the challenges associated with a Fair Trade supply chain, Fair Trade scalability and more.

This event is free but space is very limited, so you must RSVP here. A $10 donation to Global Action Through Fashion, a nonprofit organization, is suggested at the door. Read more about Global Action Through Fashion at www.globalactionthroughfashion.org. We hope to see you there! Please read more about our speakers below.

Jeff Denby/ PACT UNDERWER. Jeff is Chief Creative Officer & Co-founder of PACT, an apparel company launched in 2009 offering design-driven, sustainably manufactured, premium underwear connected to powerful social and environmental causes. PACT creates partnerships with nonprofits and leading artists to create prints tied to a cause. With each underwear purchase, PACT donates 10 percent of the proceeds to support these organizations’ work. PACT underwear is made of responsibly grown and manufactured organic cotton, transported in zero-waste packaging and delivered with a minimized carbon footprint, demonstrating the company’s ongoing commitment to style, sustainability and social consciousness. PACT’s motto is CHANGE STARTS WITH YOUR UNDERWEAR!

Tierra Del Forte/  FAIR TRADE USA (formerly TransFair), a nonprofit organization, is the leading third-party certifier of Fair Trade products in the United States and is one of twenty members of Fairtrade Labelling Organizations International (FLO). TransFair USA audits and certifies transactions between U.S. companies and their international suppliers to guarantee that the farmers and workers producing Fair Trade Certified goods were paid fair prices and wages. TransFair USA has developed a ground-breaking, new pilot program to certify apparel for the first time in the USA, which is what Tierra works on.

Matt Reynolds & Scott Leonard. INDIGENOUS DESIGNS. Leaders in the Fair Trade fashion industry, Matt and Scott have been working with producers in Peru for 16 years to produce their stunning line of men’s and women’s apparel, Indigenous Designs. Providing an example for best practices in the industry and enriching the path for eco-fashion and sustainability trends, Indigenous Designs is committed to:
- Supporting and preserving Fair Trade wages and artisan cooperative
- Investing in natural and organic fibers and environmentally-friendly dyes
- Spreading the beauty of handmade, eco fashion

… CHECK OUT:

Seen @ FASHION MASH-UP: Ecopreneurs and Social Media Workshop 01/20/2011


Find more photos like this on SFFAMA: Fashion For The People>. Photos By: Nichole Albright and Gabriel Dominic Carlos

About ’FASHION MASH-UP’ (previously called The Economics Of Art’). Our mission is to provide an open dialogue to engage in a forum which discusses the idea of the economics of art. This series is focused on how to develop innovative solutions that address the impact of our nation’s current economic climate on creative industries.  As a thriving epicenter of independent talents, ‘FASHION MASH-UP“ (previously called The Economics Of Art) feature local artists, fashion designers, bloggers, retailers and tech savvies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

SET Boutique at Fashion Mash-Up

SET Boutique To Showcase Project @ Fashion Mash-Up

  • Lindsay Sullivan is raising funds for Fair Trade Fashion by SET Boutique on Kickstarter! The 2011 Fair Trade Collection from SET BOUTIQUE. WATCH Presentation HERE.
  • What is ‘FASHION MASH-UP‘… Our mission is to provide an open dialogue to engage in a forum which discusses the idea of the economics of art. This series is focused on how to develop innovative solutions that address the impact of our nation’s current economic climate on creative industries. As a thriving epicenter of independent talents, ‘FASHION MASH-UP” (previously called The Economics Of Art) feature local artists, fashion designers, bloggers, retailers and tech savvies in an effort to brainstorm and share new business solutions and to create an exchange network amongst peers in San Francisco’s fashion and art community.

Fashion & Green Series: 7 Questions With Ciara Peter of Animal Friendly Shopping


SFFAMA: Tell us about yourself and what you do.

CP: I am the founder and writer at Animalfriendly.me, a vegan and eco-friendly fashion, beauty, and lifestyle site. My blog features high-end animal friendly products, as well as my favorite vegan brands and blogs. I launched the site two years ago to act as a directory for anyone interested in making their wardrobe more ethical, without necessarily changing their look.

… CONTINUE READING ARTICLE…

Ecopreneurs : Blogging About Eco Products & Social Media Workshop

Blogging About Green and Eco Products. Featuring: Ciara Peter/ Animal Friendly Shopping, Domenica Peterson/ Global Action Through Fashion, Jules Lauren Vasic/ The Green Stylist, J. David Watson/ iZigg and Steffany Boldrini. BOOK/ RSVP Here. 


DISCUSSIONS:

  1. What is the idea behind your product or your blog (site)?
  2. Why are eco-products (green/ sustainable) relevant to market/sell or write about?
  3. How do you apply technology in marketing your green product? What do you utilize in using social media? (Open Apps: Twitter, etc’s, Mobile Tech and Apps)
  4. Who is your target market? Who are your followers? Who are your clients?
  5. How do you buy green? What should the public be aware of in buying green products?
  6. What do you think about the local green movement? Where can the public find more about other green services or events that showcases the green movement?
  7. How do you educate the public about your green product?
  8. Do you consider yourself as a green activist, how has it changed your life?
  9. What type of impact do you think are you contributing by being eco-conscious.

Entrepreneurs in Fashion: Building A Brand Through Sustainability

The fashion industry lives on the driving force of Entrepreneurship. Trends change, seasons pass, and the next best thing in fashion is always waiting around the corner. Entrepreneurs in Fashion: Building A Brand Through Sustainability . November 30th at EFactor’s HQ. RSVP HERE.

As a result of the quickening pace and fast moving consumer demands - the fashion industry also stands for Challenge with a capital C. Take the environmental issue alone… did you know that this industry uses more water than any other bar agriculture? At least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are used to grow non-organic cotton (Earth Pledge).


We are proud to have San Francisco’s University’s Connie Ulasewicz as our guest speaker at the next EFactor event. Connie will share her thoughts on how to build your fashion line that is sustainable for the environment and community. She will be joined by local designers and advocates in a discussion that will show how you can build a brand and use it as a tool to project their ideals of sustainability to the world.

Professor Ulasewicz is a leader in the sustainable fashion movement and an international consultant on project development and social entrepreneurship. Her design and merchandising students participate in projects that serve the community and promote a responsible and sustainable fashion industry.

CONTINUE READING …


Fashion & Green Series: 7 Questions With Jules Lauren Vasic of The Green Stylist

   SFFAMA: Tell us about yourself and what you do.

JLV: I am an eco-fashion designer, a writer, a sustainability and business consultant, a stylist, an artist and a social entrepreneur.What I do: Founder, Editor-in-Chief of The Green Stylist (www.thegreenstylist.com), a website that empowers consumers to vote with their dollars to push sustainable fashion and beauty mainstream. We write about the very best sustainable fashion and beauty products in the market and offer deals through our website and Facebook page.

SFFAMA: Why is eco-fashion important?

JLV: This is SUCH an important question - thanks for asking! The fashion and textile industry operates in a global economy and touches the far corners of our planet. It is a giant manufacturing industry that does not support local trade, social and environmental justice, not because it doesn’t want to, but because there is little transparency and accountability along the supply chain from cotton crop to our cotton t-shirts. Governments offer little help to regulate the system because it is just so complicated to understand and track.

The shoes you are wearing right now, for example, could have been made from cotton grown in India - with the use of pesticides and herbicides that pollute water streams and drinking water - the cotton could be transported to a Chinese factory to be dyed and made into cloth, the rubber soles could be from another continent entirely, and everything could be put together in China in a factory where workers are not paid a livable wage. Then, the shoes are packaged with non-recycled cardboard boxes and plastic film for protection and shipped to Western Countries for consumption. At the end of the whole process, the shoes are discarded when we’ve grown tired of them in a few years, seasons and sometimes in a few short months.

CONTINUE READING…

Fashion & Green Series: 7 Questions With Kara Ashe of GoVee

SFFAMA: Tell us about yourself and what you do.


Kara Ashe: I am the San Francisco Green Fashion Examiner for Examiner.com, I publish a veg blog called GoVeeBlog.com, and I have begun independent public relations consulting for the Bay Area green fashion and beauty industries. Before moving to the Bay Area, I did nonprofit sales and business development on the east coast.


SFFAMA: Why is eco - fashion important?


Kara Ashe: Fashion, as an entity, has penetrated every facet of our society. It’s important for something so powerful, so pervasive, and therefore so potentially damaging, to have an eco-friendly offset. People need to know they have a choice and ability to express their style, and to enjoy the luxuries of fashion, while making less of a negative impact on an increasingly fragile environment.


SFFAMA: Explain to us how you apply eco products or sustainability to your design (or your product/services)?


Kara Ashe: Everything I’m involved in is eco-centric. GoVeeBlog.com shares vegan and vegetarian recipes, and offers news and tips promoting a stylish and cruelty free lifestyle. On Examiner.com, I share the region’s green fashion resources— events, designers and businesses— with readers looking to “green” their style. I am passionate about using my pr and communication skills to build exposure for local fashion and beauty companies, their green products, and their events. Beyond that, most of what I do is web based—how much greener could you get?

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