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POP-UP SHOP

Aether Apparel, @ Proxy in Hayes Valley

[ Source: Aether Apparel ]

After the long winter months on the East Coast Aether Apparel is excited to finally be getting back to some Californian weather – albeit the notoriously unpredictable Bay Area. Their new home for the next eight weeks will be in Hayes Valley at the outdoor retail space called the Proxy. Unlike the austere conditions they had in NYC,  they now have a 120V wall power, WiFi, and access to a double-decker storage unit. They’re really puttin’ on the Ritz! And they’re in good company too with Smitten Ice CreamRitual Coffee RoastersBiergarten, andMuseum Craft Design.

  • Location:  SAN FRANCISCO (PROXY IN HAYES VALLEY) 432 OCTAVIA STREET, SAN FRANCISCO, CA 94102
  • Dates: FEB 17 — APR 13
  • Hours: Tuesday – Thursday 12 – 6 /  Friday – Sunday 11 – 7
Aether strives to be a pure expression of form and function. By utilizing technologically advanced fabrics in a more sophisticated form, their collection offers sportswear for the outdoor enthusiast who wants function without sacrificing modern design and aesthetics.

Fashion+TechSF Presents: GEEK STYLE LOUNGE Launch & SFFAMA / SEEZENN Holiday Party 12.11.11

 [ Photos by Nichole Albright ]

[ Photos by Kevin Osmond Man ]

  • SFSMILES will collect USED CLOTHING on behalf of a number of local charitable organizationswith unfulfilled wish lists. Your contributions will support programs ranging from those that serve homeless and low-income individuals to children’s art programs to individuals with disabilities.
  • Pop-up/ Trunk Show featuring SF emerging designers and jewelers
  • Used clothing donation drive with SFSMILES
  • Mobile & Fashion App Demos with local startups
  • Fashion Bloggers Connect, Q&A and discussions with your favorite local fashion bloggers
  • Beauty, Make-Up, Styling demonstrations 
  • Styling Advise from the See Zenn wardrobe styling team
  • Fashion Installation with SFFAMA from the new SeeZenn 2011 fall collection
  • Shopping, Discounts and Sales
  • Social mixer and networking, local tech and fashion industry
  • HOURLY GIVEAWAYS including $90 Gift Certificate. Complimentary Wine Tasting for 6 people, courtesy of JC Cellars  
  • Free Admission, Dress Fashionably, Shop Crazy
  • PRINT YOUR TICKETS