Join SFFashion.TV Host: Stephanie Williams of in an exclusive behind the scenes while she mingles with the fashion elite in San Francisco! Video By: Low Tek Studios

Video By: Kristina Hontalas

With the creative direction of Owen Geronimo, this year’s Beauty Expo was divided into three segments.  The event began with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode. Charleston Pierce held a very inspiring model boot camp.  Seven teams competed in the styling competition for the most creative make-up and hairstyles. Judges included Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. The fashion installation was presneted by Pink Weave, Sincerely Varunee and RockChiq with Kate Knuvelder’s jewelry collection. The event was held at Pigment Cosmetics.

[ Missed ’Fashion Feud Finals 2011? Check out SFFashion.TV Host: Jessica Schoefer’s conversation with local SF fashionistas. Video By: Roddy Calonsag ]

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc. is a social development network that champions various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

By utilizing the latest technology in social media marketing and hosting innovative industry-related events, SFFAMA, Inc. promotes creative synergy and productive business opportunities for our members.

/ For more information about media relations or sponsorship opportunities, please contact: Owen Geronimo at Register as a fashion buyer HERE.