“ Of all the various organizations that have attempted to throw a formal week-long showcase featuring local designers over the years, the San Francisco Fashion and Merchants Alliance (known locally as SF FAMA) appears to be one group that has a strong chance of making it happen. The most frequent hosts of local events, including Pret-a-Porter, and Fashion Feud, SF FAMA has survived many roadblocks and setbacks including the contentious 2010 season when gossip, in-fighting, and widespread hostility threatened to undo the entire local industry, to comeback with more members and more sponsors than ever before. This year the group builds on its 2010 Fashion Weekend event with multiple days of meet-ups, workshops and shows. ” ~~Article excerpt (resource) from~~ STYLE WYLDE.