Conceived over the course of 5 years, ROAD – Retail Design Show is Abramo Manfrotto’s exploration into how retail has evolved. Manfrotto, CEO of ALU noticed a peculiar thing. Quality decisions that top retail industry executives were charged to make regarding retail design were being hindered. Their companies were suffering due to the lack of the proper components not being readily available in the right place at the right time, in the right atmosphere. The potential of these talented visionaries were delayed.
Products within the visual merchandising, retail store environment, and customer experience are assets to consumers when making a final decision to purchase. Currently, the only place to review and select items that would fit the brand values and effect purchasing choices are found in traditional tradeshow platforms.
- See more photos from the exhibit HERE.