Jodi, Zhanel, Charleston & Gerry @ Pret-A-Porter SF 2011 Fitting & Promo Shoot. Visit Pret-A-Porter SF @

Jody & Monica @ Pret-A-Porter SF 2011 Fitting from SFFAMA on Vimeo.

Tom @ Pret-A-Porter SF 2011 Fitting & Promo Shoot from SFFAMA on Vimeo.

Oscar, Brice & Tom @ Pret-A-Porter SF 2011 Fitting & Promo Shoot from SFFAMA on Vimeo.

Pret-A-Porter SF 2011 Fitting & Promo Shoot from SFFAMA on Vimeo.


San Francisco Fashion and Merchants Alliance, Inc.

Contact:  Owen Geronimo, Founder  |

San Francisco, California, June 01, 2011 – San Francisco Fashion and Merchants Alliance, Inc. is proud to announce ‘Prêt-à-Porter SF 2011’. This year’s event is Thursday, June 30, at Madrone Studios, located at 1417 15th Street in San Francisco. Door opens at 6:00 p.m., runway starts at 7:30 p.m. Dress code is fashionably chic.  Tickets are $20 online and $25 at the door. Seating is first come first serve.  

This will mark the second year of Prêt-à-Porter SF. The event is very recognized by the local community garnering three nominations for Best Fashion Event, Best Creative Director and Best Fashion Show Producer at ‘Stellar: San Francisco Fashion Awards 2010.’

This year’s featured designers include:  Alphyn Industries, Anya Tatarenko, Carole Wang, Frankees Samad, Kajan Padraig, LHC Couture and Sonas Denim with jewelry collection by: WorkPlayDate and Sasha Maksutenko. 

Says Anya Tatarenko, designer: “Thank you for casting me as one of the designers for Prêt-à-Porter SF 2010, it’s been a great experience to be part of it.  I am getting a lot of publicity through local fashion blogs and being invited for castings for future fashion shows in San Francisco.“ And, says Natasha Thomas  of Urban Darling: “Thank you for the opportunity to help out last night at Prêt-à-Porter SF 2010! Your work is beyond great and I was glad to be a part of the fashion show.”

Sponsored by: SFStation, Trumer Pils, Los Osuna TequilaAtelier Emmanuel, Vintage Soul Wine, SFIEC, Cheat-A-Little Catering, Fashion Network Association and Jaya Productions.

Host committee includes: Karri An Frerichs, Jessica Schoefer, Charmaine Adrina, Ben Morton, Shaun Tiansing, Dino Ynostroza, Oliver Lorenz, Stephanie Starr, Jeffry Raposas, Sharlyn Bondoc, April Menes, Johana Bohorquez and Natasha Thomas.

San Francisco Fashion and Merchants Alliance, Inc. continues to work in revolutionizing San Francisco’s local fashion scene combining social media, education and technology with various sustainable fashion-focused projects  benefiting its members.

Sponsorship opportunities are available. For details regarding sponsorships, fashion buyer registration and media consideration, contact: Owen Geronimo via: email –at-  Tickets can be purchased online at . Visit for events details.