TOPIC: THE BUSINESS OF A LOCAL FASHION DESIGNER
WHEN: May 19, 2011, Thursday, 6-9PM
WHERE: Pigment Cosmetics, One Market Street (Studio 2), San Francisco, CA
Bacca Da Silva / Fashion Designer and Boutique Owner
Gerry Kelly / Fashion Designer of Sonas Denim
Julian Dash / The Julian Dash Factory Fellowship
Indu Arora /Designer of RockChiq and founder of Pink Weave
Give us a rundown of the creative process from design inception to production
What challenges do you face as a fashion designer locally?
What are your experiences with manufacturers, textile companies, importers, fabric retailers?
Do you sell online? Do you have an online store? Do you do consignments? Do you have your retail shop?
Explain these processes.
Why staying put locally instead of relocating is ideal for you?
How do you find clients? Who are your clients? Explain your demographics
How do you maintain the day to day operations to run your business?
How do you market your product? What type of marketing strategies do you utilize?
How do you utilize technology and social media to promote your fashion design business?