"Fast fashion has followed a trend similar to the fast food chains that inspired its name - explosive growth, massive popularity, and then consumer skepticism. Turns out that having access to clothes en masse mere days after the latest runway shows requires production practices that aren’t healthy for societies or our planet. Just like factory farming and consuming Whoppers and fries consistently isn’t healthy or sustainable, inexpensive clothing meant to be worn once or twice and constantly replaced isn’t much better for us. Even McKinsey says so. In 2004, we had Supersize Me; in 2015, we got The True Cost. Are we seeing the beginning of a shift away from fast fashion? Will apparel brands more akin to Chipotle start gaining real traction?" — Kelsey Halling, Sustainable Brands
Photo Credit: Zara
What are the basic requirements to apply?
We are open to any innovations at the intersection of fashion, retail, and technology. Yes, that is broad, but the Fashion and Retail Partners want to see everything from CRM, peer-to-peer commerce, brick and mortar sales and merchandising tools, actionable data insight display, iBeacon, to whoever cracks the nut on the virtual shopping layer with augmented reality. If you have that covered, then we will also need to see a robust, functional beta along with a solid founding team that includes one technical member. Check? Okay then, lastly the founder/cofounders must be located in NYC for the 12 weeks (March - June).