THREAD is a curated showcase of the best emerging, trend forecasting, style breaking, genre bending fashion designers, and the music and art that rock their world. THREAD is a dynamic one day retail environment, bringing new fashion and art to more than 200,000 fashion savvy, trend pushing, music loving, taste making movers and shakers, all keen to get first dibs on what drops next in the emerging fashion designer world. THREAD fills the style void left between mainstream and high fashion for fashion savvy men and women tired of current offerings at the mall.

  • LIVE STYLE SERIES at ’THREAD SHOW’ 04/10/2011 @ Metreon
  • Five (5) bloggers to compete in Live Style Series from 12-3 p.m.
  • Bloggers will get 30 minutes to style and dress models in each look
  • Bloggers will style six looks from the THREAD Closet
  • Attendees will cast votes on twitter
  • Winner will be announced at 3:30 p.m.


·ADELLE McELVEEN @ Fashionista Lab

Adelle McElveen is the editor of Fashionista Lab,  an online style, shopping and fashion blog. She also volunteers for  St. Vincent de Paul Society as the Social Media Strategist for Discarded to Divine, an annual fashion show benefit.  She previously judged Fashion Feud, Round 2 in San Francisco. 

·JACYN SIEBERT @ Sugar Lips Lifestyle Tips

Jacyn Siebert is the founder of Sugar Lips Lifestyle Tips. She is a mentor to women in various aspects of their lives. Her intent is to educate, inspire, and help women pursue their passions and improve their lives one lifestyle tip at a time. She previously was a featured speaker at SFFAMA’s ’Fashion Mash-Up’.

·JOE NIKOLAOU @ SF Examiner (Europen Fashion)

Joseph Nikolaou is an obsessive follower of European fashion, with a knowledge of street fashion, and an ability to advise men on looks that are simple and street smart. With a personal affinity and knowledge of European Culture/Art, and a personal style to match, he offers a unique perspective to American men that is more substantial than a typical fashion column. Joe is the European Fashion Editor at San Francisco Examiner.

Julie Chiem is a fashion industry professional by day, blogger by night. A trend-conscious enthusiast who’s inspired by endless possibilities on the runway and street wear across the globe. She carries an appreciation for individualism and innovation. Fashion has not only served as her profession, but as a creative outlet. She is not afraid to admit she’s a female addicted to retail.

·LILY KO @ 7x7 Glamwatch

Lily Ko studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is an editor at SF Station, writes for Culinary Trends Magazine, and works as a freelance stylist.


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